A Complete List of the Many Forms of Web Marketing for 2008
This is an updated revision of the 2007 version, which was one of the top viewed posts for the entire year. I’ve added quite a few new forms as they’ve emerged or come to maturity over this last year.
Summary and Audience
This document catalogs the many tools and tactics available for corporate web strategy in 2008. Even if your strategy or resource limitations restrict you from entering all spaces, awareness of the changes in our digital landscape are critical. This document is intended for decision makers roles such as CMO/VP/Director of Web and Marketing.
Changes in communication require corporations to adapt and evolve
In North America the web medium in the number one medium in the workplace and second at home, a significant portion of your resources should be developed around your online programs, research indicates the web medium will continue to grow. We also know that prospects in a variety of stages in the buying stage use the web to make decisions, this is an arena no company can afford to ignore. Most importantly, future generations are native to the web, and this will only increase over time.
Limitations
This is not a substitute for a plan or strategy, this is simply an index of tools. This list is not prioritized, nor should it be considered formal analysis, A strategist should first identify objectives, develop a plan only then choosing tools, and in that order.
For many corporations who’re not fully aware of all the tools available, deploying web marketing goes beyond your corporate website and google results.
The Many Forms of Web Marketing:
1) Corporate Domain
This has been a standard since the late 90s, nearly every company, mom and pop boutique now has a web presence. The primary purpose of this is to provide the public with information about your company, it’s products, and anything else they may need. Corporate websites often compose of several features that are listed below.
A) Corporate Site
Large to small companies have established a websites around their brand, the content is around marketing products, support, and corporate information. Despite the massive efforts to perfect the corporate website, much of the content is irrelevant as prospects shy away from marketing content and start to use social media.B) Portal Strategy
Widely popular in the late 90s this strategy was intended to serve up all user information on one page, and keep users on one’s domain. A few well known portals now exist such as MyYahoo which is a form of a feedreader. Most modern marketers realize that content is now distributed.C) Microsites for Segmentation
Typically deployed around new product launches or campaign focuses, or specific market segments, these often short term websites are used for calling specific attraction. They typically have a unique URL and are tied to an integrate campaign. See Microsoft’s Origami microsite. Caution: some companies overly deploy these microsites and end up with a distributed and unfocused web strategy.D) Interactive Web Marketing
The web is more than a ‘read only’ medium, unlike other mediums, companies can make the website interactive, encouraging a new dynamic of engagement. There’s a variety of technologies to use from uses of Javascript, AJAX and Flash based. Of course, one can only go far where the limitation is that it is still a ‘user to computer’ interaction. A few examples include Subservient Chicken experience, What kind of M&M are you, and Geico’s Caveman Crib.E) Intranet
The web isn’t just for communicating to prospects and customers, similar strategies apply to your employees. You can get more information by joining the Intranet User Experience Group, or find other online resources to this specific field..F) Extranet
Used for communications with partners, or customers, extranets are secured websites that companies grant access to. Features could include dashboards, updates, support information, and detailed product information.G) Regionalization
In today’s global web, websites are translated, reformatted and segmented by region, culture, class. Be sure to focus on France, China, Japan as fast emerging languages. Also see report on internet usage in third world countries.
2) Search Marketing
Ever heard of Google? Many prospects use google in the ‘hunt’ phase for a product. By paying a third party or a search engine directly you can obtain a strategy to get your website listed in search results. I’ve heard a variety of stats demonstrating success of natural vs paid results, however the ROI is usually positive. It’s likely your competitor is also present on the Search results page. View my few posts on Search Strategy or contact Andy Beal, David Berkowitz or Brian Keith.
A) Search Engine Optimization (SEO)
Many web groups at large corporations have a document, a process, or even a dedicated resource who’s goal is to make sure web content is easily found, indexed, managed and correctly served in search results. There’s been some recent discussion the state of the SEO industry.B) Search Engine Marketing (SEM)
Frequently, companies will hire a specialized search company to purchase keywords that will help drive contextual links in search results. These ads are contextually displayed based upon the search query. There’s a growing and sometimes controversial industry focused on these techniques.
3) Out Bound and Syndicated Web Marketing
Used to help ideas spread off the corporate website, this list of tools extends reach by direct channels, and as well as ‘pull’ techniques where users opt-in. Be savvy when using these tools to respect the best interests of your customers, otherwise it’s one-click to unsubscribe or spam.
A) Email Marketing
While certainly not completely native to the web, they certainly are tied. Modern email campaigns (sometimes even direct marketing) involves barely personal emails blasted out to indviduals on a mailing list. These modern versions typically have the option to be HTML based, and have hyperlinks brining users back to the corporate site or Microsite. I hear the conversion rate for these are 2-5%, and typically deploy a positive ROI. Having spoken with many Web directors and Marketers, this is a task best suited for an outsourced vendor. Be sure to read the research on the growth for this industry in 2007.
B) Invasive Marketing
“Pop-ups”, and “Pop-Unders”, trojan and tracking software are both disruptive methods to obtain the attention and data of users. Research indicates this form of marketing is diminishing, use with caution, or not at all (ask your Ad Agency if they are doing this without your knowledge) remember the market can associate your brand with the way you reach them, and users are now in charge.
C) Syndicated Content and RSS
I lump Syndication into this category as I see it as being an evolution as marketing shifts from Push to Pull. RSS is quickly becoming a method where users can opt-in for additional content. For more information start with Six RSS Resources for the Internet Professional or Web Strategist, when you’re ready to deploy read Web Strategy: Understanding Syndicated Feeds for your Corporate Website.
4) Brand Extension
This is not a new concept, it’s simply been applied to web properties. The strategy is simple: where your market is, so should your brand.
A) Web Advertising
I’m sure you’re all familiar with the banner, tile, or skyscraper advertising (IAB) model on websites. This age old strategy simply suggests that if there are eyeballs your brand should ‘impress’ upon the users. Click through rates are typically in the 1% or lower rate, sometimes success is measured by brand impressions, (visitation by traffic). These ads are static and do not change even if the content on the webpage changes.B) Contextual Advertising
These targeted ads will be served up on the webpage depending on the content that’s on the page. This is a more ‘intelligent’ and therefore more relevant than Web Advertising, which may not be targeted at specific content. This form of advertising can be text, images, media or other form and are common on websites, blogs, and are now appearing on web based emails sites. (Submitted by David Berkowitz: Feb 13th. 2007)C) Sponsorship and /Cross branding
This is a method of promoting your brand with the right audience in which the property is rewarded for integrating your brand. This can occur on content sites, shows, media properties, blogs, podcasts, and just about everything else. This is expected to increase in 2007.D) Social Advertisements
Having just appeared this year from Facebook, it uses contextual information from users who have become “Fans” of a brand, then ads are severed to their network, in an endorsement. This has been highly controversial, and the return on investment is not yet known.E) Widget Advertising
Having just appeared this year from on containers like Facebook, Bebo, LinkedIn, and Friendster, widgets have proliferated at an amazing growth rate. Expect advertising networks to form over the next year, where a brand can purchase space on any number of widgets across different social networks and communities, groups such as: RockYou, Slide, Widgetbox, and Watercooler to start with. See all posts tagged Widget Strategy.F) Affiliate Marketing
Affiliate marketing programs compensate partners and alliances that bring referrals, leads, or sales. While it overlaps with other forms of web marketing, the goal is to provide the right content or products to the target demographic. Examples of this include placement on comparison shopping sites, loyalty sites, and product review sites.
5) Community Marketing and Social Media Marketing
eMarketer’s research indicates that this is the fastest growing area of growth for Web Advertising and Marketing is in the Social Media space. In my experience, the awareness rate is around 30% and deployment 10-20% for most corporations. Some of the tools listed below are not new, while some become critical in how prospects find information about products. Remember this section is less about the tools than it is about the end result: people connecting with other people.
A) eCommerce/Rating Sites
For most consumer products and a majority of enterprise products, there’s a variety of websites that rate products both by expert (sometimes called analyst) or peer review. The most popular site that has done this in the text industry is CNET reviews which deploys both editorial reviews, video demos, and user ratings and opinions. Content can be both positive and negative about your company as well as your competitors. Ratings and voting has evolved with popular news voting sites like Digg.B) Social Networking, Forums, Wikis, Collaboration
I’m tying these two together as both features are starting to merge in many modern versions. While founded from early usenet days, forums allow for communities to form around similar ideas and collaborate. Approximately 33% of companies deploy forums. Wikis have also been used to tie industries together as well as. Savvy marketers are starting to also realize the power of social networking sites in every flavor of focus, including image sharing sites like flickr for marketing. I’ve created a list of all White Label Social Networking platforms.C) Syndicated Marketing
See section 3C above.D) Podcast Marketing
Many corporations are reaching their community though on demand content on mobile devices, the key to this medium is certainly in the ‘pull’ strategy. I’ve listed out my recommendations in a recent post called Corporate Podcasting Strategies for 2007.E) Blogging
I estimate about 30% or less of businesses are considering blogs (web logs) as forms of business communication. The subject has been talked about quite extensively, I recommend reading Naked Conversations, the Weblog Handbook, and the Corporate Blogging Book. To learn about all the forms of businesses blog. If you’ve not yet deployed a Corporate Blogging program, I reccomend learning from my experience as a corporate blog evangelist.F) Widget Marketing
Widgets are light weight web applications that are being embedded in websites, blogs, forums, and social sites. Flickr badges, MyBlogLog, and in ways even the Firefox community marketing campaign are companies that are engaged in this way. This isn’t anything new, I noticed this trend before the term gained popularity, and called it Viral Chicklets, to learn more there’s a growing list of examples on Widgetbox.G) Online Video and Live Streaming
While Online Video has existed for many years on the web, it’s most notably been gaining traction from the video blog, or video sharing sites of great popularity such as Google Video, or it’s recent acquisition YouTube. I recommend starting with thinking about Video for your Executives and thought leaders. This also includes live streaming where participants can webcast video in real time, often accomplished by chat features, see this full list of live streaming companies.H) Instant Messaging, Presence
Clever marketers are figuring out how to involve real time conversational media using Instant Messaging tools, presence, and status tools, such as Twitter. These tools tie to online and mobile devices. My experience with Generation Y is that they are using IM as their primary way to communicate over all other mediums.I) Tagging, Collective Tools
I’ve discussed how tagging can be used to harvest marketing intelligence as well as help your SEO results. See using Delicious for Market Research. Properly tagging content as well as researching how tags are used will help communities find your content.J) Voting Features
Popularized with the website Digg, members submit news stories and they are voted up by the community. More representative than democratic, there’s criticism that only a few hundred users can control the content that makes it to the front page. This has also been deployed in corporate extranets, such as Dell’s IdeaStorm where customers can vote for future products or features. Expect this feature to appear in other websites over the next year.K) MicroMedia
These microblogging tools allow users to share bite sized information with their social network or from mobile phones. With the launch of Twitter spring 2007, it started to gain traction, as well as Pownce and Jaiku. Expect this form to be a major form of communication for 2008, as it starts to gain hold. See all posts tagged MicroMedia.L) Infinite Other Flavors
The list of potential applications can go on and on, from Toolbar plugins such as Delicious plugin, Alexa Plugin Attention recorder, etc, to web based mobile applications. User voted news sites are rapidly appearing such as Digg. There’s a whole another category (read all my posts tagged Community Marketing) on the many different forms the above tools create when they’re combined, from Community sites like Microsoft’s Channel 9 to real time Conversation indexes like Techmeme or Technorati’s WTF, new ways to find, sort and harness information will emerge over the year. The notable attributes include a ‘community’ or ‘viral’ and ‘conversational’ tone to them.
6) Virtual Worlds
Tied both to online gaming and social networks, the virtual world emulations have gone from experimental to a haven for some immersive communities.
A) Virtual Worlds
Second Life is being trialled by large companies such as IBM, Microsoft, Sun, Sears and a variety of retailers, although there are many other virtual worlds such as ViOS, ActiveWorlds, Entropia Universe, Utherverse (Redlight Center & more)B) Online Massive Multi Player Games
Also popular are Massive Multiplayer Online Role Playing Games (MMORPG for short) are appearing online such as World of Warcraft (WoW), and Club Penguin a growing online game for kids, teens, and some adults. XBox 360 has IPTV capabilities and most console games have online components, so there are multiple experiences to tap into. Opportunities include content cross-over, branded experiences, and external social networks on the internet.C) Online Games
Gaming networks have started to create mini-flash games such as mini-clips, Yahoo Games, and other networks. Supplemented with advertising or sponsored branding, these can be embedded and spread to other websites.
7) Related Mediums
The web will be a platform and will extend to other mediums as well as create new ones.
A) Internet TV (IPTV)
While still emerging, the web will marry the TV and content, communication will evolve to a new form of media we’ve not yet seen yet. I doubt it will be as simple as ‘TV content online’ or ‘Reading websites in the living room’. Something new will appear, and it will impact your web team. See all my thoughts on IPTV.B) Mobile Content
Websites are already being viewed on mobile devices, either full browsers, or fast load browsers. Many executives, decision makers, road warriors and techies are accessing the web using mobile devices, so a strategy to deliver correctly to this medium is necessary. See all my thoughts on Mobile Technology.
8 ) Experimental: To Watch
While not yet here, here are some following forms to watch this coming year.
A) Portability of the Social Graph
Currently, social network members have to add over and over new contacts, and inaccuracy between networks is common. Expect the social graph (the online representation of your network) to be separated from the social networks. Websites will soon have members interacting with each other as the social graph extends to static websites. Read all posts tagged Social Graph.B) Vendor Relationship Management
Purely conceptual, expect a systems to rely on the intents of prospects or buyers to emerge, which will anonymously signal to vendors to bid for the needs of customers. Learn more from Doc Searls program.
Putting it all Together
Whew, that’s the major families, but remember for many corporations, these elements will not be successful in a vacuum, the opportunity for momentum happens when they are combined and used strategically. At least one person or group should have full knowledge of how your brand is being used online and in other mediums.
Translations
If you’d like to translate this, feel free to do, then leave a comment below, I’ll add you to this list, as well as call you out in a separate post.
Indonesian Version of this post Italian Version of this post French version of this post
139 Comments so far
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Great list! For clarification, how would you include classify an online business like amazon or ebay? Or would you consider them outside this list of marketing tools?
Jeremiah, this is excellent, helpful and completely timely. Thank you, again!
Rob
It falls under 5A: eCommerce/Rating Sites
That’s a website, that has several of the above features. They both have ratings, votings, user comments, and amazon has blogs
Since customers are talking about the products, this is certainly an area where your decisions are being made.
Happy New Year, Jeremiah! You marketing tools list is terrific, but marketing is *listening* as well as content distribution. I think a category of “listening tools” would round it out just a tad - and a couple of measurement tools too. You are definitely implying them here (del.icio.us, tagging, collaboratives), but as marketers we are still far too focused on push (with “pull” just being “push” in a different direction).
Listening - and measurement (and measurement *is* possible) - need to be key tools in the marketers toolbox. Maybe such a “medium” category would make the message.
Yo thanks alot Jeremiah, this list is profound.
I was wondering if it is not too much to ask, but it would be cool if you maybe created a forum on this site or on the facebook group and give ‘mini assignments’ that could help us hone our skills regarding your blog postings. And then everyone could compare what they made (or more discussions in general like the one about brands and social networks).
Thanks a bunch.
Linda, GREAT suggestion, let me give that some thought on how to integrate it.
I’ve done a LOT of research on the topic, (see my posts tagged “Social media measurement”)
Aazm
Glad it’s helpful and inspiring others to participate
There already is a Web Strategy community in Facebook with 4700 members!
http://www.facebook.com/topic.php?topic=4128&post=17883&uid=2591582686#post17883
I’ve kick started a discussion in the forums
You really should consider dropping “gaming” from “Virtual World Gaming”. Here’s why: http://blog.rebang.com/?p=1411 . In particular, I’d recommend watching the movie linked within the first comment.
Csven that was a left over of a previous bullet, updated
[…] A Complete List of the Many Forms of Web Marketing for 2008 […]
[…] media guru–and newly minted Forrester analyst–Jeremiah Owyang has compiled a comprehensive list of the online marketing channels companies need to consider in […]
Fantastic list Jeremiah - I can’t think of anything obvious that is missing.
One thing you may wish to consider changing. Search Marketing and Search Engine Marketing (SEM) are pretty much the same - a term used to cover all aspects of search related marketing. Search Engine Advertising or Paid Search might be better channel names for anything related to sponsored search.
BTW - did I miss word of mouth/viral marketing/conversational marketing on your list?
Wow, what a list. Thanks for sharing. I suppose this is an impossible task, but is there a conceptual framework for integrated strategy and maybe some principles for tool selection? Ah, probably too hard to do without applying it to a specific situation.
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Great list! Thanks. Bthw, applications are included under widgets?
Andy, SEM and Search Marketing are synonymous, you’re right. But I had to break it out to accommodate the differences between SEM and SEO.
Also, Word of mouth is an OUTCOME of many of these tools, (and so is conversations and brand affinity) so it doesn’t belong as a specific tool (this list is a bunch of tools)
Beth, This points back to the strategy principle that I alluded to above. Start with a objective, then develop a plan.
Al, Applications are a technology, not a tool. Applications can power many of the above: widgets, interactive marketing, corporate websites, and certainly the extranet and intranet. This is a list of tools, not technologies.
This is a comprehensive list of tools… if these things are to be followed precisely it is but obvious to make one’s site grow
Super list except for one notable gap. There is a huge need for disciplined Project Managers and project management tools to manage the large projects required to deploy effectively on these multiple platforms. As you put it: “deploying web marketing goes beyond your corporate website and google results.”
Take a look at Vertabase - http://www.vertabase.com/news-project-management-software.html for a good example. I think they are ahead of others, especially MS Project. BTW - There is lots of controversy about the very nature Project Management. Part of it is the use of PM tools by Web2.0 Savvy marketing people
Nadim
It’s not about one’s site growing, but more about the reach and extension of the brand and your employees to wherever decisions are going to be made.
Howard, Good point, I could have a whole nother post on web management process, roles, and tools. You may have inspired a future post.
W O W. Just in time for a new job I’m taking as Web Property Program Manager. I’ve never been in a managerial/decide-er role before and so I need all the help I can get as a web marketing manager. This list is jackpot for me. I haven’t started reading it yet but I know these are pearls. Thanks for getting me started right Jeremiah. More power…
no reference to your “Fan-sumer” term? Whatever happened to the late, great, “Fan-sumer”?!
Chico
Check out all my posts tagged “Web strategy” to get more information.
Mark, the promise was never upheld. If it were purely an opt-in system it may have worked. Sadly, we’ll have to wait for another iteration to see if it will work.
The media really loved the term, yet most bloggers groaned. Looking back, I don’t blame them either.
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Thanks for being exhaustive and descriptive with the list.
The Many Forms of Web Marketing for 2008…
This is an updated revision of the 2007 version, which was one of the top viewed posts for the entire year. I’ve added quite a few new forms as they’ve emerged or come to maturity over this last year.
Summary and Audience
This document catalogs…
[…] is a great post of web marketing opportunities in 2008. there are a lot of nuggets here and time will tell which one of these web companies takes […]
[…] A Complete List of the Many Forms of Web Marketing for 2008 (tags: marketing strategy advertising reference web seo) […]
You might also want to add Article Marketing also known as “Bum Marketing”.
Pixel advertising
[…] A Complete List of the Many Forms of Web Marketing for 2008 (tags: web marketing) […]
Hi,
You have great list.
Thanks
[…] A Complete List of the Many Forms of Web Marketing for 2008 “This is an updated revision of the 2007 version, which was one of the top viewed posts for the entire year. I’ve added quite a few new forms as they’ve emerged or come to maturity over this last year.” (tags: advertising 2008 blogging branding communications social online newmedia Marketing, socialmedia socialnetworks strategy tips tools trends) […]
I think that the Brand Extension list was the most helpful to me. The Branding of your business and the people of that business really needs to be focused on creating a story for the the consumer to buy and invest into. At least in America branding is about creating a percieved need and a story of success for the consumer to see himself in.
Mobile is huge. Glad that was included.
Also, I think the opportunity to sponsor high quality content is also a huge option. This is particularly true in the case of podcasts. I know Mommycast has been successful in this area. Its not the most conversational option, but is certainly an open option and one thats proven viable.
[…] Web Strategy - A Complete List of the Many Forms of Web Marketing for […]
Linda
You’ve suggested that I include a listening category, good point. I’ve given it a lot of thought, and that’s actually an ‘outcome’ of how the tools can be used (esp the social media tools) so for me to create a new category, it might end up replicating those existing ones.
One the some vein, every time anyone uses any of these tools they should be doing any of the following:
1) Defining an objective
2) writing a plan/strategy
3) integrating
4) measuring and monitoring
5) improving
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Thanks Jeremiah. This is going to be a great support list for planning, preparing and moving forward in our web marketing strategy for 2008. And I appreciate you following up on the “listening” category. I think the 5 steps from “defining to improving” for every campaign, regardless of the tools used, is fantastic.
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I still think you cannot beat the ROI of a good Facebook Application which I feel is worth .$3 per daily active user per month in media spend…
{FB charges $10 untargeted CPM; 1 daily active user = 30 impressions per month (conservative considering there could be 5 times as many deep interactive impressions in a good app); 30*10/1000 = $.3 Media Value/Daily Active User/Month
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A very nice and comprehensive list. Bookmarked. Also while marketing, be remarkable, and not boring, so that people will talk about your business and spread the word.
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Nice roundup and groupings. Note you have two items labeled “C” under item 6.
Michael Clark
Thanks, I corrected this.
Very nice and simple.
Stealing from the Grail Knight in Indiana Jones and the Last Crusade: “But choose wisely, for while the true Grail will bring you life, the false Grail will take it from you.”
As you mention the list is not a plan, but a guide for understanding the options you can choose.
Great resource for those who want to incorporate the social side of the web in the upcoming year as part of their comprehensive marketing plan.
Thank you!
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This document catalogs the many tools and tactics available for corporate web strategy in 2008.
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I have to agree with Andy here. Search engine marketing covers both SEO and PPC. It was a term brought to popularity by Danny Sullivan. Not sure if he coined it. I recall getting his newsletter on the definition of the term a number of years ago, and thinking he made a lot of sense. SEM should be the main topic heading, with SEO, PPC and other subsets below.
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Jeremiah your listis the best! I think there is nothing to add, even after 56 comments!
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Nice list Jeremiah. You’ve provided a great checklist for any company looking to develop an online marketing strategy. Your focus on social media is especially enlightening.
Cheers,
Aidan
www.MappingTheWeb.com
Echoing the sentiments of many, great list Jeremiah. Though not exactly “forms” of web marketing, I’m wondering it it would be worth mentioning various means of targeting (behavioral, contextual, geographical, demographical, retargeting, etc.) as they’re certainly something that we consider when strategizing and deciding upon the best tactical approach for our clients.
[…] A Complete List of the Many Forms of Web Marketing for 2008 and the 2007 version, which was one of the top viewed posts for the entire year on this blog only mentions the word affiliate once and it’s not even a subsection. SEO, SEM, Email Marketing, Contextual and every other type of online marketing is featured but not AM. The only time it’s mentioned, is pumped in with some unrelated marketing methods under branding. C) Sponsorship and /Cross branding/Affiliate This is a method of promoting your brand with the right audience in which the property is rewarded for integrating your brand. […]
Jeremiah, great job. It really is a very detailed list.
I just blogged about an omission and/or mis-categorization made on the list though. Maybe those not in the affiliate/performance marketing space didn’t catch it.
I realize much of corporate America and many traditional marketing experts do not understand or appreciate affiliate marketing.
However since almost every top brand eTailer has an affiliate program - many of which generate millions per month - I think on your list, affiliate marketing should be featured as a stand-alone online marketing channel just like SEO, email and contextual.
The only time the word affiliate is used it’s lumped in with unrelated marketing methods under “branding”. (#4C)
Affiliate Marketing is NOT a branding vehicle and should not be used that way - unless merchants want to start paying affiliates for impressions in addition to sales. Affiliate Marketing is a direct sales and marketing channel or in some cases a lead generation channel.
For most online retailers and many other types of companies it’s an important part of the web marketing mix.
Thanks, Linda
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Great read! i know there are literally hundreds of these tips floating around and even published but there’s always room for improved and updated ones.
Happy New Year, Jeremiah!
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Hollis, this is mentioned in the advertising ‘brand extension’ areas, as it’s a sub-set of those forms.
Linda, I sent you an email asking for your help in defining this, let’s collaborate
Alain, what are the links to those other resources? If they’re helpful we should link to them.
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Thanks for taking the time to create this list.
This one’s about practical experience, Jeremy!
http://marshallk.com/social-media-for-marketing-what-weve-done-at-splashcast-so-far
Will share as soon as I get to find them again:)
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This is a very thorough list.
Thank you.
I wonder if there will be any completely new channels of marketing in 2008 that haven’t been discovered yet? (Facebook product placement?)
[…] Thanks for visiting the Affiliate Tip blog. Subscribe to my RSS feed or enter your e-mail on the top right to get updates by e-mail.Last Friday, I went on a bit of a rant after seeing the perceived slight on affiliate marketing on Jeremiah Owyang’s blog. […]
Jeremiah, this is a wonderful list. I’m sharing this with my colleagues and they are impressed!
- Jonghee
[…] I’m lazy and just didn’t feel like editing. Now I am going to compare my list to Jeremiah’s, I think we are on the same page for a lot of things. Some however, I haven’t thought of or I […]
[…] parts I outlined the plan in general and the last two parts I compared my plan to Web Strategist Jeremiah Owyang’s list. The purpose is to see what I need to improve upon and give my point of view on some of his […]
[…] početak bih preporučio da pogledate veoma lep pregled tehnika Internet marketinga za 2008. od Jeremiah Owyanga, obiman pregled previđanja za nove medije od Robina Gooda, kao i nekoliko različitih predviđanja […]
[…] currenttly the 5th and 6th top referrer yet again. Much of the traffic has been coming in my recent Many Forms of Web Marketing for 2008 which would didn’t do well on Digg (more entertainment geared) I suspect that Delicious and […]
[…] Voici une traduction de l’excellent article de Jeremiah Owyang de www.web-strategist.com “La liste complète des différentes formes de WebMarketing pour 2008“. […]
This is wonderfull!
outstanding resource as always. thank you Jeremiah!!
[…] A Complete List of the Many Forms of Web Marketing for 2008 (tags: web marketing reference tips) […]
[…] I met up with CEO Jennifer Cooper of Mixercast (Widget mashup platform) last week in San Mateo (where several new startups are starting to call home, one was YouTube). We chatted over wine about the different phases of the web, and she broke it down to three succinct levels. We both agreed that the future of web strategy is distributed, and brands will need to create small applications that can travel the web to wherever communities form. Keep in mind that widgets are only one component of your web marketing strategy, the full list is here. […]
[…] 9:02 pm Filed under: You need to read this | Tags: marketing, strategy This document catalogs the many tools and tactics available for corporate web strategy in 2008. Even if your strategy or resource limitations restrict you from entering all spaces, awareness of […]
[…] For 2 minutes, forget about these tools: Seesmic, Facebook, Ustream, Justin TV, Blogs, Forums, RSS, Utterz, and all the rest of the tools I listed out. […]
[…] for Social Computing, penned an outstanding article at his blog, Web Strategy by Jeremiah — A Complete List of the Many Forms of Web Marketing for 2008. “This document catalogs the many tools and tactics available for corporate web strategy in […]
Jeremiah,
While this is a good list of web marketing tools, what do you think about planning and implementation. It is often said the thinking and what is learned during the planning stage is more valuable than the plan itself.
Moreover, proper implementation is essential to success.
Have you explored how some of these tools are being used strategically by local business to connect with customers?
If you believe that some insights based on actual local business case studies will be beneficial to your audience, let me know.
BringBuyers.com
Local Business Internet Strategy
Local Business Will Prevail.
BringBuyers
Have a methology that focuses on the People first, then your objectives, followed by strategy and planning, and finally the tools. At Forrester we call that the POST methodology.
Dear Jeremiah,
This is a good list of web tools, can I translate it into my Indonesian languages and put it in our blog with the link back to this original sites?
Any way have you ever wrote how to use these tools and integrated it with the conventional marketing tools in one campaign?
thank you,
Ivan
Ivan
Please translated, and leave a link, I’ll call it out. Thanks!
[…] Jeremiah Owyang umfangreiche Liste verschiedenster Web-Marketing Formen […]
[…] Note: kata saya didalam tulisan mengacu pada JeremiahTulisan asli dari tulisan dibawa ini dapat dibaca di sini. […]
[…] A Complete List of the Many Forms of Web Marketing for 2008 (tags: advertising marketing strategy) […]
[…] types of web marketing that is available, the list just keeps getting longer. I came across this list of web marketing tools and tactics by Jeremiah Owyang, a web strategist currently working as an analyst at Forrester Research, that […]
Hi Jeremiah and thanks for the very useful post. I’ve transalated it to Italian, you can find it here: http://marcobandini.blogspot.com/2008/01/italiantranslation-of-complete-list-of.html
and here
http://marcobandini2.blogspot.com/2008/01/una-lista-completa-delle-molte-forme-di.html
ciao!
[…] Voici une traduction de l’excellent article de Jeremiah Owyang de www.web-strategist.com “La liste complète des différentes formes de WebMarketing pour 2008“. […]
I try to find e mail marketing software that work on PHP or ASP
where i can find that?
thanks
[…] It’s important to know the many different tools in your tool chest as every type of accessory fulfills a different need. Before you jump to tools, you should first understand who your community is, where they are, how they use social technologies, and most importantly, what they’re talking about. To learn more about the many forms of web marketing, see this updated list (now in Italian, Indonesian and French). […]
Hi Jeremiah, what about placing store locations on Google Maps or mapmyindia.com… where would that fit in?
Moksh, good point, I need to think that through. Not all mashups are marketing base, and it’s a pretty general term.
Thanks for this great list Jeremiah!
From my perspective, the secret is usually residing in how you will be using various appropriate communication channels and online tactics in order to engage with the prospect, generate interest, develop the relationship and finally generate (repeated) sales. Experience as shown that efficiency and “creativity” (ie. creative ways of using these communication channels) is mainly coming from the intelligent way you will be combining and using strategically various marketing tactics; cost-effectively mixing traditional ways of addressing your target audience with more innovative ways of engaging with your customers.
[…] Jeremiah Owyang, Web Strategist, Senior Analyst at Forrester Research and leading social media blogger has recently released an excellent article: “A Complete List of the Many Forms of Web Marketing for 2008″ which catalogs no less than 36 tools and tactics available for corporate web strategy CMOs, VPs and Directors of Web and Marketing.[…]
[…] January 29, 2008 in Advertising, Marketing, Social Media Tags: advertising online, Marketing, RSS, SEM, SEO, social networking, syndicated content, tagging, web marketing, web presence, web strategy Visit Web Strategy by Jeremiah for the 2008 list of web marketing tools and tactics. […]
[…] A Complete List of the Many Forms of Web Advertising for 2008 Web strategist Jeremiah analyzed the forms of web […]
[…] Voici une traduction de l’excellent article de Jeremiah Owyang de www.web-strategist.com “La liste complète des différentes formes de WebMarketing pour 2008“. […]
[…] Web-Strategist […]
[…] Owyang has a super list of tools available to market your online community. I really like how he goes well beyond the basics […]
[…] A Complete List of the Many Forms of Web Marketing for 2008 Sehr schöne Übersicht … zum an die Wand hängen (tags: howto marketing online-pr internet website) […]
where i can find good website for internet marketing?
umm, you’re reading it!
[…] Jeremiah Owyang: A Complete List of the Many Forms of Web Marketing for 2008 […]
Thank you for this article. It was very concise and well presented.
Best Regards
Z
I have been trying with some success to improve the ranking of my site http://www.legomation.com/ using all advice I found on the various SEO sites. But this article made it clearer for me.
thanks again.
What about rewards/loyalty programs?
Those are always a mix in the brick and mortar world and there are a handful on the web!
Brian
Great suggestion, that comes across to me as more of a business program. I’m trying to determine if that’s truly a form like listed above. The forms listed above really are tools.
Is a loyalty reward program fall into that type of category?
Please leave another comment with some clarification.
[…] A Complete List of the Many Forms of Web Marketing for 2008 […]
somebody here use affilate programs?
Great information!
I agree that the key for advertisers will be creating the “message” that will resonate with the new “widgetized” audience.
Personalized communication is important, but creative intelligence may be king when it comes to Web 2.0 marketing.
I installed alexa toolbar & widegt but no result see http://www.alexa.com/data/details/main?url=www.fortunehotels.in ranking of my website here.
Jeremiah,
Just wanted to say thanks for this post. Read it when it came out, but I just used it as a tutorial for some new staff.
So nice to have a “Online Marketing 101″ sort of page to refer people who may not be as familiar with terms, etc as the rest of us. Makes strategy sessions much easier…
[…] and google result. You may check this link and know more about the many Forms of Web Marketing A Complete List of the Many Forms of Web Marketing for 2008 __________________ Christian Dior, Dolce & Gabbana, Chanel Runway Style and Fashion […]
Jeremiah,
Wonderful collection. A great reference / checksheet for assessment of where you’re web marketing strategy may be lacking.
thank you!
A really, really useful post as ever Jeremiah. Something tells me I’ll be linking to this page on my digital content blog…[tweaks waxed moustache].
Seriously though - keep up the great work. This blog is living proof of the value of corporate bloggs. Okay, it’s your personal blog, but it’s doing wonders for my perception of Forrester / the company you work for.
Thanks Kenobi!
I actually call this a ‘career’ blog. Just today, I posted on why I blog:
http://www.web-strategist.com/blog/2008/02/19/the-importance-of-blogging/
[…] Social media has many problems on it’s own (and I’ll frequently point them out) but we should remember that while search monetization is a dominant form in our industry, it’s not the only way websites are monetizes, in fact the complete list is here of the many forms of web marketing. […]
[…] This is one of those entries. Jeremiah Owyang has updated his 2007 “Complete List of the Many Forms of Web Marketing.” […]
Hey! What a detailed information. Thanks for all the valuable information. A person new to internet marketing can definitely get great help from this site.
Hi Jeremiah,
what you think about digital PR? Can they be considered a tool? Sometimes interacting with consumers (and opinion leaders) means providing them more contents or explications right in the place they ask for it (their own blog, forums or public spaces). Does it make sense?
[…] Jeremiah’s post can be read here: A Complete List of the Many Forms of Web Marketing for 2008 […]
Hi Jeremiah!
I have been reading your blog for a while and I must say that you and your blog are a fantastic resource and inspiration in my job as a web strategist for a public Health Portal (we also offer healthcare advices by phone) in Sweden.
It is a great list you compiled and I am currently writing a marketing/social media strategy so this is really useful. One of the “tools” we are going to use is local search/yellow pages which can be seen as a tool:
4 G) Local search/catalog marketing/advertising
This is a mix of local search marketing and contextual advertising. Local catalogs (yellow pages) offer purchase of keywords/categories that will display contextual advertising in different forms like text, images, media, widgets or other. In addition they also offer a company microsite that can be branded. This type of marketing/advertising is effective to position your company from your competition in local catalogs. For a small (service) company this can be very effective to get new customers.
[…] 13, 2008 Blogosfera , Internet , Media , Media Planning , social media Jeremiah Owyang in questo post (la cui traduzione in italiano si può leggere qui) elenca e definisce i molti strumenti e le varie […]
[…] In their simplest form, I view internet marketing strategies as how can I use the internet to accomplish some marketing goal. The marketing goal of “building brand awareness” requires a different internet strategy than “converting sales”. What ever the goal, you can break it up into sub-goals with some form of measurement attached to them. For each goal, your strategy should have a number of initiatives with their own accompanying measurements that will drive you to the goal. Initiatives will consist of a number of internal, external, and technological components that can be used (for a good list of potential internal and external internet marketing see this post by Jeremiah Owyang). […]
[…] check out Jeremiah Owyang’s list of web marketing tools, 36 items long, updated for 2008 (because, amazingly, new tools continue to be invented). […]
[…] Tips: A Complete List of the Many Forms of Web Marketing for 2008 […]
[…] a librarian to understand. Well again, I am going to translate this hype cycle using the notes from A Complete List of the Many Forms of Web Marketing for 2008 by Jeremiah Owyang (a Web Strategist) into a simple model that any librarians couple adopt and […]
[…] A Complete List of the Many Forms of Web Marketing for 2008 (tags: marketing web strategy advertising socialmedia reference 2008 web2.0) […]
[…] A Complete List of the Many Forms of Web Marketing for 2008 No comments […]
This is a fantastic article!!!..I love it. I was exploring alternative for marketing for my firm and I was looking at options and I came across this, it comprehensive and exhaustive. But what caught my eye was the mobile marketing and I was considering it. I have just come across a site called Mozes.They seem to have interesting campaigns. I wanted to try one of them on a small scale. I think this can be a good option for small companies like mine.
Thanks a lot!
Great lists!