List of “White Label” or “Private Label” (Applications you can Rebrand) Social Networking Platforms
Important Update:
Since I started this last in 2007, I’ve since become an industry analyst at Forrester Research, my day job is to officially cover this market. Since then, I’ve published:
August, 2008: Vendor Product Catalog of this market Oct, 2008: Currently working on a Wave report which will segment 9 vendors suitable for Fortune 5000 Interactive Marketers
It’s fantastic my passion turned into a day job.
Social Networking goes mainstream
I was recently asked by a buddy to name off some social networking platforms that could be branded or changed as needed (that’s where that term ‘white label’ has come from). It’s somewhat relevant as Om Malik has now asked a rhetorical question if Social Network tools are just a feature of website. Overtime, like blogs, these will ‘normalize’.
What is “White Label” Software?
This is software you can brand and integrate tightly into your existing domain. The user experience should be near seamless, therefore any company can have their own MySpace. Kindly do not submit Social Networking tools that don’t meet this criteria, as the list can extend to hundreds if not thousands of companies.
Related Industries
List of Companies that provide Community Insights, Intelligence, Research and Data
Instant Communities: List of companies that provide Web Collaboration Suites or Platforms
The List
Here’s a list of Social Networking platforms, or suites that you could take and rebrand, if you know of any others, please leave a comment (many of the following are from those that left comments, like Gideon who left quite a few links). Not sorted in any particular order:
BlogTronix
I met Vassil, the CEO, I think it has a chance of giving Sharepoint a run for it’s money given it’s Intranet type featuresSharepoint
Microsoft’s collaboration suite is getting social networking tools for it’s 2007 version, I’m waiting for Microsoft to call me to do a demo.
Five Across
SF company just acquired by Cisco
Community Server
I was looking at this while at a previous role, this is what the famous Channel 9 was built on, as well as Dell 1to1 and Xbox
PeopleAggregator
I’m having dinner with Marc Canter tonight of Broadband Mechanics, I’ll be video interviewing him to learn about his “white-label MySpace-in-a-Box”
Social Platform
Just saw this one, looks pretty interesting. (Update: Feb 2008, now acquired by ONEsite)SiteLife from Pluck
Pluck already has some other products this could be interesting.
Affinity Circles
This seems to have quite a few educational clients, interesting.Kick Apps
White label hosted version.
Web Crossing
Social networking and collaboration suite.
Crowd Factory
“Platform that allows you to create a social network site similar to MySpace”
CollectiveX
Doesn’t appear to be a white label, but it’s certainly a Social Network, pretty interesting.ElggSpaces
“Elgg Spaces allows you to create social networks for your organisation. You decide if the network is private or public.”Me.com
“Build your own community with SNAPP! It’s as easy as point and click”Onesite
“Customized white-label social networking partnership solutions for large media, entertainment, and community brands.”PHPfox
Looks like it has some of the open source apps I’ve used before glued together for a social network. I wonder if this will be a dedicated feature available to most web hosts.Select Minds
“SelectMinds pioneered corporate alumni programs over 7 years ago and continues to push the boundaries of technology in this industry to provide corporate social networking solutions that help our clients and their current and former employees build and maintain the professional relationships that drive success.”
Small World Labs
“Small World Labs provides the design, implementation, and hosting services for your online social or professional network.”
Social Network Server
“Our platform creates two versions of your site,
one for the Web, and one for mobile phones.”
Sparta Social Networks
“We are a full-service social network solutions company, specializing exclusively in the social network arena. ”Phpizabi
“With literally thousands of websites powered by PHPizabi including everything from simple friends sites to the most complex networking super sites out there.”
Leverage Software
“…suite of functionality which includes personal profile pages, people-matching, blogs, chat, polling, rss, discussion groups, file sharing, widgets, targeted advertising, and robust customer and community analytics…”
Going On
“Organizations of all sizes can use GoingOn to build interactive communities around their most important initiatives and benefit from the open and compatible “network of networks” environment.”Momo
“Got a brand? Build your community today and start generating incremental revenue from user generated content..”Drupal
“Equipped with a powerful blend of features, Drupal can support a variety of websites ranging from personal weblogs to large community-driven websites.”Awareness (formerly iUpload)
“At the core of the Awareness solution is an on-demand social media platform that combines the full range of Web 2.0 technologies – blogs, wikis, discussion groups, social networking, podcasts, RSS, tagging, photos, videos, mapping, etc. – with security, control, and content moderation. Awareness builds these features into complete communities for companies, or customers use the Awareness API and widgets to integrate Web 2.0 technologies into their own web properties.”HayStack
“Haystack gives businesses the ability to build social networking capabilities into their websites, encouraging customers and sales reps to create more personal connections. Haystack can also be used to help individuals within organizations connect with each other.”OmniFuse
“We specialize in rapid creation and adoption of online social networks using our FUSION platform. FUSION combines social networking software with consumer generated media technology to provide a marketing and community building tool for brands, organizations, and other verticals.”Mzinga (Acquired Prospero, March 2008)
“We enable organizations to easily, quickly, and cost-effectively develop branded, integrated communities and social networks comprised of message boards, blogs, ratings, and chats and to manage them using a single, intuitive platform.”LiveWorld
“Liveworld builds, operates, and moderates social networks and online communities with a difference that creates real solutions to meet real business goals. We are distinguished by these advantages”Userplane
“Userplane is the premier provider of communication software for online communities. Five hosted web apps comprise the application suite – each adding core, must-have features to thriving websites. The apps are robust yet lightweight, cross-platform with no user installation, and customizable for a site’s specific needs.”Ning
“Ning is the fast and free way to create custom Social Websites!”
ThePort
“Grow a community and extend your members’ visit to your site. Provide robust social networking tools to stimulate community interaction and foster word-of-mouth.”
Joomla
“Joomla! is used all over the world to power everything from simple, personal homepages to complex corporate web applications.”eFriends by Altrasoft
“…is an online social networking software that allows you to start your own site just like Friendster and MySpace. The E-Friends software allows members to connect to people in their personal networks and community, creating a new online interactive resource that is based on a trusted network of friends and associates on the internet.”
intronNetworks
Complete graphic and content customization
“Can be attached via web services to any database. User Features include ability to interactively search and filter results of matches out of 1000’s of users in seconds. ” (From comments as I can’t copy and paste any text as the site is in flash)
DZOIC
“start your own social networking portal? If so, then you have just found what you were looking for. Feature Rich User End, Advanced Admin Console, Paid Membership Integration, Flash Instant Messenger and Chat, Fulfeatured Modules”Boonx
“Use flexible and powerful community software and implement your brilliant idea in real life. Build a community site using Dolphin, and enhance it with Ray and Orca.”
World Web (in German)
I can’t confirm this site meets the criteria, since I don’t speak German
Dave Networks
“provider of an integrated video distribution and social community platform designed to ignite brands.”
Village Engine
“We created a social networking technology as we felt that there were no really good software out there.”Neighborhood America
“The Trusted Leader in Social Networks for the Enterprise”Movable Type
Recently announced social features and APIsLithium Technologies
Successful Customer CommunitiesGroup Members International
“Outsourced White Label Enterprise Level Hosted and Managed Social Networking Community Platform”Vibe Capital
“Vibe Capital builds Web 2.0 community software solutions for vertical market sectors”Social Groupware
“Social GroupWare is an approach to create a Free on-line platform for Social Networking with the most known success story as Business Networking Club of Milan, Italy- http://www.milanin.com”World Dating Partners
“We build your brand… not ours. Earn the highest income possible with your own branded or white label site. A Free solution to fit your ideas, plans and financial expectations”Kwiqq
“Kwiqq.com enables online communities for travel, media and football. Our product provides a complete social networking solution ‘out of the box’ and is fully customisable.”Go Lightly
“GoLightly provides communication and collaboration solutions for community-minded organizations. Our social networking tools give your members the ability to interact with you and each other in powerful new ways.”Atlassian Confluence
“Confluence is an enterprise wiki that makes it easy for your team to collaborate and share knowledge. Confluence - The Enterprise Wiki. Adding, sharing and finding content has never been easier. These benefits come with all the additional features needed to make it a part of your business:conVerdge
“ConVerdge is a social media, networking and community building specialist. We help clients around the globe take advantage of the shifting consumer preferences to connect, communicate and share content online. We have created a superior platform that enables us to white-label our turnkey hosted community solution for portals that want to quickly establish themselves with the best of web 2.0 technologies. With Converdge, we empower both large organizations and small businesses to customize, personalize, target, distribute and monetize their brand by delivering a robust, scalable and reliable solution.”Rsitez
“Group Networks, Social Networks, Photo Sharing, Blogs, Live Chatrooms, Dynamic Searchable Profiles, Videos, Articles, Events, Calendar, Forums, Jobs Database, Private Email, Instant Messenger (IM), user generated content and more.”Pringo
“Pringo Networks offers a complete social networking and media sharing platform allowing your company to effectively build an integrated online community around your existing user base. Pringo Networks provides the power and flexibility of state-of-the-art social network solution on your site. With features surpassing the leading popular networks, the Pringo technology can offer you and your audience the same functionality as MySpace, YouTube, Tribe.net, Bebo.com and then some!”FriendSite
Your own Sub-domain. With our social network site, you simply add a sub-domain (an A record) to your website, and this can be whatever your choose… http://members.yourdomain.com, http://community.yourdomain.com, etc.. or even your own dedicated domain name - your choice.
SixApart
“Extends blogging and social media platform to user-generated content in internal and external communities. Movable Type Community Solution (MTCS), a package of social media features built on top of the popular Movable Type 4 platform. The Movable Type platform powers many signature websites and blogs around the world, from the Washington Post to the Huffington Post, from General Motors to Nissan Motors, and from Boeing to BoingBoing.”Satmetrics (Formerly Informative)
“Marketing 2.0 is about digital democracy and the wisdom of crowds – where prioritized content trumps mass media; and where collaboration and communities of customers drive growth and innovation. Informative provides interactive market solutions that engage customers and identify their top priorities.”Mixxt
“Easily create a social network that looks, works and feels exactly as you want it to”Plone
“Plone is a ready-to-run content management system that is built on the powerful and free Zope application server. Plone is easy to set up, extremely flexible, and provides you with a system for managing web content that is ideal for project groups, communities, web sites, extranets and intranets.”Diso (Wordpress)
“DiSo (dee • zoh) is an umbrella project for a group of open source implementations of these distributed social networking concepts. or as Chris puts it: “to build a social network with its skin inside out”.KREM social networks (Netherlands)
“Realize the potential of social networks”Social Engine
“Build your own niched, customized, viral social network. Start simple and buy features a la carte”introNetworks
“introNetworks, Inc. offers an award-winning platform that facilitates the creation and management of these private business communities with world-class, easy-to-use tools that visually display relevant matches between people, companies, products - virtually anything. The result? You build loyalty, learn about your audience, and drive revenue.”Vitrue
“Our Advanced Platform enables companies of all sizes, including some of the world’s most visible brands, to leverage social media to enhance their brand value and long-term business success. Whether it’s through the development of promotional web campaigns and communities, or by integrating into the fabric of a company’s business, we use our expertise and advanced technology to help brands connect with consumers on a deep, interactive level. More about our Solutions..”Wild Apricot
“Build a professional looking website without having to call up expensive nd busy web experts. Wild Apricot’s software provides professionally designed templates and tools to easily adapt the look and feel”Acquia
“We are a new software company that will provide value-added software products and services for the Drupal social publishing system. With over two million downloads since inception, Drupal is used by web developers worldwide to build compelling websites. Diverse organizations use Drupal as their core social publishing system, including media companies, non-profit organizations, publishers, and many others. Acquia plans to accelerate and extend market adoption of Drupal by advancing the core technology and offering value-added software products and network services that dramatically speed deployment and reduce risk.”CoreSpeed
“CoreSpeed provides cohesive private-label online marketing, ecommerce, and social media platforms for your enterprise with our flagship Web 2.0 product, CorePlatform”Flux
“We’ve developed an expansive toolset and powerful platform to give you a huge range of features: content sharing, member profiles, customized page layouts, photo and video uploads, easy technical integration, and so much more.”Higher Logic
“Higher Logic provides hosted Social Networking software for non-profits and member based organizations. Our products integrate with your membership management system to give your members new and exciting ways to communicate with one another.”TamTamy
Enterprise Social Network
List of 50 OpenSource Social Network Platforms
Go nuts! Here’s many more, some are already on this list.Relenet
relenet offers highly customizable social network software. It enables our clients and partners to operate professional social network communities on-demand under their own brand.
Update Feb 13th:
I’ve realized that there are too many players in the space, (my list started with about 8, and grew and grew) in the end (like the CMS industry of the first web wave) only 5 or so will matter. The ones that I’ll recommend to clients (I consult the Fortune 1000) will platforms that will have an open architecture, so it can extend and connect to other social networks. Having both hosted and downloaded options are key, white label rebranding opportunities, and non-proprietary code are essential. No one wants to have multiple IDs, so anything that can provide a solution for long term makes sense. A system that can scale as well as be open to connect to other systems will be key.
Update Feb 21st:
Thanks for all the wonderful emails regarding this post. For anyone who’s asked for a recommendation, unfortunately, I’m not able to provide one. There’s a few reasons why I don’t recommend any of the above 1) I clearly don’t have the knowledge to review and experiment with all of them (about 40 listed now) 2) I would feel horrible if the project went wrong, and it was due to a product that I recommended. Thanks for understanding, I hope this list is a good start for you for you research. If you do have feedback, I hope you blog it, and then leave a comment below so others can hear about your experience.
Update March 5th, 2007: The list continues to grow from email and comment submissions. There’s a few White Label Social Networking apps that are stealth although are apparently doing very well that are NOT even on this list. This market is very large, I wonder how long the demand will support it. Have you read my posts: Social Networking White Label Market Overcrowded, Reminiscent of CMS and Portal craze of Yesteryear and Listened to this podcast A VC’s thoughts on Social Networks?
Update March 14th, 2007:
We’ve hit the 40 mark now by adding Dave U networks. This is still one of the top viewed posts according to analytics.
Update June 6th, 2007
I’m at the community unconference here in Mountain View, and I just added Lithium. Over the last few weeks I’ve been adding more and more. There are over 50 players in the space. I also added Six Apart’s Movable type, this is a very, very crowded market.
Update July 26th, 2007
Techcrunch reviewed 9 of the companies here, and linked to this list, more and more visitors to this post, this is one of the top read posts in the last 30 days.
Update October 8th, 2007
This continues to be the top read post, in fact it’s the top read post for the last 6 months. I continue to add names to this list. Amazing how entrepreneurs continue to build companies based on this very, very crowded list. Also, I’ve become an Analyst focused on this market, which means I’ll be spending more time looking at these companies, something I never had time to do before.
Update: Oct 1st, 2007
I’m happy to report that I’m a Senior Analyst at Forrester Research focused on social computing for the interactive marketer. I’m now officially covering this space
Update: Feb 8th, 2008
This list continues to grow, I’ve counted over 60 vendors on this space. I consistently see the same names appear in client emails of vendors, so I’m already seeing a pattern of deployment. What’s needed is segmentation which will eventually result in a shakeout. I’ve given my thoughts to CIO magazine what that will look like.
Update: Q2-Q3, 2008
I will be doing a Forrester Wave (a document that ranks and rates the top vendors) in this space sometime mid year. It’s much needed as there’s a lot of confusion in the marketplace. I’ll be rigorous and objective in my analysis, some vendors are going to be very happy, and some will be very angry, but what matters is that I help buyers find the right products.
Mergers, Acquisitions, Funding (Started Feb 2008)
I’m hoping to see consolidation on this marketplace, it’s overcrowded, clients are confused, and vendors will slash each other down. I’m going to keep a list of mergers and acquisitions in this space.
Feb, 27, 2008: HiveLive raises $5.6M venture funding
April 20, 2008: Ning raises $60m valued at $500m pre money
Feb 19, 2008: ONEsite Acquires Social Platform.
March 3, 2008: Mzinga acquires Prospero
March 4, 2008: Demand Media buys Pluck $75MM
June 9, 2008: Awareness partners with Sharepoint
June 10, 2008: KickApps and Clearspring Team Up to Monetize Social Widgets
Feb 25, 2008:Convio partners with ThePort
June 30, 2008: Lithium raises $12MM
July 10, 2008: WebJam receives $1.9MM in funding
July 15, 2008: KickApps adds UserPlane’s Chat Feature
“if you know of any others, please leave a comment”
Crowd Factory!
Thanks, I added it.
Hey Jeremiah, this is great man, thanks for doing this. Another one to consider for this list: spikesource.
mu.wordpress.org
It is like having your own Wordpress.com. It is free and open source. You can have anyone come in and start their own blog. You can put the entire site behind a password or on an intranet as well. There are many plug ins and an active development community just for the MU (multi user) version.
PHPizabi
Free and open source social networking, with add-ons for a small fee. Includes user profiles with photos and personal stats, blogging, friending, testimonials, chat, user and blog search, and forums.
I think I have a typo in my html for the PHPizabi link.
darn, it is PHPizabi.net
Nick
I don’t see how Mu.Wordpress is like a Social networking tool, am I wrong to think it’s just a mass blogging tool? Which could be a component of these white label apps.
Hmm the same for PHPizabi, that’s a forum right?
Mike, I’ve updated the post
Mike, on second thought, SpikeSource, this is not a Social networking platform is it?
I suppose multi user Wordpress is no more a social networking tool than the blogosphere itself is. But I think blogs are a social networking tool. I guess we have to ask this question or point me to a post that answers it: what are we trying to accomplish with a social network? And, can we accomplish the same thing with a blog platform that is under one domain/behind a password/firewall? I think the answer is yes. Both help to foster community and discussion within an organization. Multi User Wordpress can do this with a little hacking and guidance of the users (profiles on the about pages, links to co-workers’ blogs).
Jeremiah - I’ve been tracking social net platforms for the last year, and have a few more for you to add to your list:
http://www.CollectiveX.com
http://www.ElggSpaces.com
http://www.Me.com
http://www.Onesite.com
http://www.PHPfox.com
http://www.SelectMinds.com
http://www.SmallWorldLabs.com
http://www.SocialNetworkServer.com
http://www.SpartaSocialNetworks.com
- Gideon
Depends what you mean by ‘white-label’ but corporations could also use the social business network Ecademy. I will be happy to discuss with anyone that is interested in promoting their brand there.
http://www.ecademy.com
http://www.ecademy.com/user/philipcalvert
Gideon
Wow thanks, this is a great list.
Philip
I see this as a very interesting existing social network. Could be better than Linkedin!
I’m seeking platforms or applications that a company can download (or someone can host) where I can create my own ‘myspace for my company’.
I see where ecademy looks similar, but I’m not sure if that’s exactly what I’m looking for. I could be wrong, you let me know.
[…] B) Social Networking, Forums, Wikis, Collaboration I’m tying these two together as both features are starting to merge in many modern versions. While founded from early usenet days, forums allow for communities to form around similar ideas and collaborate. Approximately 33% of companies deploy forums. Wikis have also been used to tie industries together as well as. Savvy marketers are starting to also realize the power of social networking sites in every flavor of focus, including image sharing sites like flickr for marketing. I’ve created a list of all White Label Social Networking platforms. […]
jeremiah, would also add Cerado’s Haystack networking to the list:
http://haystack.cerado.com
much linkage and backstory here:
http://del.icio.us/Cerado.Haystack
Chris
Is haystack a White Label? I looked at a few of the case studies on the right nav, and they all have the same look and feel.
A white label allows the web team to rebrand it anyway they want.
The Raw Voice Generator is a white label social networking platform built for podcasting. RVG powers http://www.blubrry.com, http://www.podcastersnews.com and http://www.podcastpromos.com as well as the sites of several Raw Voice clients.
Rob
I remember these sites, yup, they certainly are social networks (in this case for media) but how are they ‘White Label’ social networks?
Can I rebrand them anyway I want? Are there forums, blogs, profiles, IDs, etc?
lemme know, I’m listening.
Hey Jeremiah, Podtech eh? You must work with Robert S? Anyway, here’s a few more:
Vox
Ning
Momo
D
http://drupal.org
peace,
-g-
Vox is not a “White Label” You can’t download the softare, rebrand and merge with your site, thanks though!
Is Ning rebrandable? I can’t tell fromthe site
Momo, YES, that’s a white label!
Yeah, I work with both Robert and Maryam Scoble, wonderful people.
Ncho
How could I forget Drupal. Slipped my mind, thanks.
jeremiah - yes, haystack is whitelabel.
basic: banners, tag categories, etc. easily re-branded:
http://haystack.cerado.com/yasmin
http://haystack.cerado.com/skypejournal
stronger: the API allows building haystack functionality into other apps, with arbitrary look-and-feel:
http://www.swapthing.com/blog/archives/89
(more on the API here: http://haystack.cerado.com/html/sdk.php )
Chris Carfi
I’ve added HayStack, thanks for bringing that to my attention.
David Berkowitz sent me this list in email. Sheesh. I’m running out of time to review them all…Anyone want to help sort which are true social networking platforms that can be rebranded (white label)
Full Service
• Communispace: Allows top marketers to build private social networks
• Prospero: Offers community-development tools for existing networks
• Liveworld: community development tools
• Five Across: social network builder (acquired by Cisco Feb 07)
•? Userplane (acquired by AOL 8/06)
•? Informative.com
•? GoingOn.com Grou.ps (alpha – community facilitator, Yahoo! Groups 2.0 of sorts)
•? Vitrue – facilitates user-generated advertising
•? Fleapit – movie network building
•? ThePort – Web 2.0 tools, Atlanta-based
• Blue State Digital – helps political groups (DNC, Barack Obama) and also companies; praised in TechCrunch
Self Service
• Ning: Development tools for social applications
• Netmodular: Allows anyone to build blog-centered social networks
• Dappit – API builder for Web 2.0
• Me.com: Build your own community
With all the updates, this post is starting to look like a good candidate for a wiki…
Nathan. Yup it could be.
I’ve had lots of problems using wikis (vandals) so this blog post should suffice for now.
[…] Web Strategy by Jeremiah » List of “White Label” (Applications you can Rebrand) Social Networking Platforms List of “white label” social networking platforms (tags: socialsoftware) […]
Another startup to be added to this list is omnifuse.com. They offer a complete social networking platform which has been around for a few years and provides this both at an enterprise license, and SaaS at a very afforable rate compared to most SNS platforms
Ken, I added this,thanks
David, I’ve reviewed that list you sent and pulled out all the white label ones and added to the list, thanks
[…] Now, a few days later, the submissions have slowed down. ICheck out this list of 37 Social Networking Applications that one can download, or use a hosted version to rebrand. […]
Don’t forget Joomla! Even though it is in the CMS category…with the Community Builder, blog, comment, & other components it makes a great Open Source white label social networking platform.
http://www.joomla.org
I added Joomla, thanks!
I found another white label social networking platform built on PHP - $280.00:
http://www.alstrasoft.com/efriends.htm
Craig
Good find, Ill add it to the list.
introNetworks is one of the first white-lable social networks for business’s, organizations, associations and entrepreneurs that are looking to build communities of interest. We debuted the platform in 2003 at the TED (www.ted.com) conference and it has been customised for use at PCForum, Pop!Tech, DEMO, as well as the World Innovation Forum - among others. Our core focus has been on the matching technology, providing instant matches among 1000’s of profiles - then displaying the results in a visual manner (that has been copied often). You can experience it yourself at http://testdrive.intronetworks.com
[…] Last week, I started a list of white label (one’s you can rebrand) social network sites (it’s nearly 40 now), Social Networking is certainly not something one can avoid on today’s modern internet. David Hornick of August Capital shares his thoughts on Social Networking from a VC perspetive. If you’re in that space, or thinking of getting funded, or just want to hear what a VC thinks of MySpace, YouTube, Dogster and others, this is a great interview hosted by Marketing Voice’s Jennifer Jones. […]
Mark of Interornetworks
I checked out your website, but I don’t see any indicators of what the features look like. I only see a ’splash’ login page.
Can you provide us with more info, and then I’ll add it to the list? Thanks for your understanding.
Jeremiah, the best way to understand the introNetwork system is to experience it - that is why the testdrive is so effective. It takes 3-5 minutes to build a profile and see the system.
That being said, the site provides:
Complete graphic and content customization
Can be attached via web services to any database
User Features include ability to interactively search and filter results of matches out of 1000’s of users in seconds. Chat, Forums, introMail - spam free messaging between members, Resource pages (tips and tricks), online Help and Support, Calendar and a synchronized List and Graphic View of the matching results.
Administrative Features include management tools to moderate Forums and user generated content, user/subscribers, complete reporting on all aspects of the system, management of advertising, posting of events to a master calendar and output of all content in whole or part to spreadsheets, on-demand.
This system has been used since 2003 in over 150 networks and by more than 350,000 people.
Mark
I’ve added it to the list. Given the many players in your space, perhaps it’s wise to consider not putting up any barriers in front of your community. A login in today’s competitive world can be a big determinant when it comes to user adoption, just my initial reaction after a cursory overview of these 40+ websites.
[…] Jeremiah Owyang’s list is now 36 long - as to the # of competitors we have in the ‘white labeled social networking space’. I’d argue that Drupal, Web Crossing, Prospero and others certainly aren’t MySpace-in-a-Box solutions - but who’s arguing? Now we NEED to get ALL these folks supporting OpenID, FOAF and XFN and the new attribute exchange service of OpenID - just as soon as it’s done and stable! THEN we’ll be talking Turkey! […]
Привет, около двух месяцев назад создал форум компьютерной тематики, пытался привлечь людей. Заказывал контекстную рекламу на яндекс, вступил в баннерообенную сеть, писал друзьям по ICQ. В результате на данный момент имею 627 пользователей и примерно 400 сообщений
Пишут мало. Может кто подскажет какие есть особеености в раскрутке форумов? Ссылки на статьи или еще что-нибудь?
[…] Web Strategy by Jeremiah » List of “White Label” (Applications you can Rebrand) Social Networking Platforms Jeremiah really works hard at this stuf - this is a great list of all the different social networking platforms available. Funny thing is I still don’t see one that really does what I would like it to do… (tags: networks socialmedia socialnetworking SocialSoftware web2.0 whitelabel) […]
We’re working on relaunching Elgg Spaces, but please note that it’s based on the open source Elgg framework, which is arguably the most complete solution out there and very much available to anyone who wants to create a completely white label network.
From this list which do you think is best for mediarati.com and veetube.com, looking at the possibility of selling the sites when it build’s momentum.
this list makes my head hurt…
The problem that I have with the Ning site and the list above is that it confuses Social Networks as stand alone applications with social networking as a baked in feature. Social network applications are primarily about the people, their identities and the connections between them. MySpace is obviously a social network. Odeo is always going to be a podcasting site despite having social networking features.
In the list above Drupal and Community Server are CMSs. Sure they have more features but that doesn’t change their emphasis.
A site for group oriented networks:
Nexo.com
Great list!
[…] You can create your own community of interest around content that matters, your own MySpace. Robert Scoble posts on Ning, and Jeremiah Owyang covers Others. Written by Bill Olen Share This […]
[…] Posting has been light lately, and it will likely stay light. I’ve not had time to focus on some real analytical pieces that I enjoy sharing like The many forms of web marketing, the impacts of social media on customer reference programs, contraversial online data storage predictions, or indexing all the white label social network apps, etc. […]
[…] List of White Label Social Networking Platforms Growing like Tom’s friend list. (tags: socialsoftware business lists) […]
On the Ning Nang Nong…….
…where the trees go Bong (wrote Spike Milligan - see here for the rest of his poem). Ning has come out of beta, we’ve had Ningsites (e.g. Grumpybugger - the world’s first Antisocial Network?) for a year but after another little play and gawk at the…
[…] The social network creation tool Ning relauched yesterday and it looks very, very promising. Ning allows users to create their own highly specialized social networks through a slick drag and drop interface. As an example, a network has been created to draft Al Gore for another Presidential run. Ning is not the player in this field - there are tons. […]
Craig of Nexo
Is this a rebrandable network? That’s the criteria of this list.
Check out 2 Private Label Hosted sites:
http://skipa.com MySkiandRideSpace
http://GPTours.com YourSpace
Jules
I’m not following you. These don’t look like Social Networking sites to rebrand. Please clarify.
[…] Social Networking is everywhere, we know that as the communities fragment by age group (and there will be more niches and fragmentations over time) that for the fores sable future, that logging on and getting instant access to existing and new friends is satisfying our human needs to connect with each other and belong. While there’s an excess of White Label Social Networking sites out there although Cisco decided to buy Five Across. […]
[…] Just to give a hint at what is to come, check out Jermia Owyang’s (update: sorry about that JO) coments on the infrastructure field being overcrowded and his list of 37 white label services. […]
You skipped iUpload, which is in the top few on a revenue basis.
Scott, yup, this looks good, I’ll add iUpload
Scott, I just double checked, it was already up there!
www.dzoic.com
jacqui
I added it, thanks
Here’s one for you: DAVE NETWORKS
Powered by its revolutionary P2P grid-based content delivery network (CDN), DAVE Networks has built a robust set of software features that empower brands to build digital ecosystems while embracing online social communities. DAVE’s platform S.O.C.I.A.L. is enables both big, enterprise brands, as well as emerging brands, to fortify online brand impact on what we call the “New Web” – the social Web.
Thanks for the extensive list! If only some of these leaders or high-growth sites like ning.com could adopt OPENID so that I don’t have to sign in with all my full_name/ID/preferences each time I want to use another social network…
Daniel
Yes, sigh. We share the same pains.
To whom could advise.. !
Based on joomla I am trying to set up a poker community playing & dating wsite. I am desperately looking for a community script that I could either embed or upload (none yet in joomla) If some geek has any ideas …
Thanks Jeremiah for your Pro. approach !
Max
Geneva (switzerland)
[…] List of White Label (you can rebrand) Social Networking Sites When I first started this list, there were only 8 companies that I knew of, now it’s close to 40. Some people don’t understand the difference between white label and a normal social networking site: White label means that you can completely rebrand it so it matches the user experience of your own website brand. (get it? A white label you can ‘draw’ on?). Several people have emailed me and told me this was an important post, and one VC told me this shows how overcrowded this market is. […]
Out of the 40 how many are really White Label and work?
Market is not overcrowded..The test is to take the time and look at products in production.
2 ‘White Label’ networking/community apps you didn’t mention; both stable with lots of features:
- Dolphin Smart Community Builder (http://www.boonex.com);
- Web 2.0 Social Network (http://www.worldweb.de).
Ernst
Thanks Ernst.
I don’t see any screenshots on the German site to indicate that it’s a white label social networking site. But I’m going to trust you on this.
You may want to checkout
www.stargatesg1.com
www.xyience.com
www.dave.tv
Likely one new site per week for the next few months. If you want more information, please feel free to contact me at tgaskins@davenw.com.
Trey Gaskins
COO DAVE Networks
Ah, Dave networks. Got it, will add.
[…] Inventory of Social Media Software Industry: Wikis Over 60 different types of wiki software available You can compare features White Label (you can rebrand) Social Networking Software I have a list of over 40 companies, it started with 8, and it continues to grow Blogging Software 29 flavors of software available http://en.wikipedia.org/wiki/Blog_software Video Platforms There are over 20 Online Video platforms. See my rant yesterday. […]
[…] Web Strategy by Jeremiah » List of “White Label” (Applications you can Rebrand) Social Networking Platforms […]
Jeremiah,
Check out the village engine. I believe you will really like. There is a demo available. It’s already powering http://www.brasilspace.com with over 15,000 users.
Thanks,
Chris
Anyone know of a platform that has a reviewing feature like Yelp, where users can review and rate products, services and vendors?
[…] What will come out of this? I can think of a few application developers that I know that could really benefit from this. I can think of a websites that could build in infrastructure Approver, Hipcal (now with Plaxo), Linkedin, Plaxo, 37 Signals, 30 boxes, or any of these White Label Social networking sites. […]
[…] It’s refreshing to hear stories from folks that are living the good word from the trenches. If you’re running a social media program at a corporation, I recommend you listen to this sophisticated program. Related Topics Cisco acquired Five Across, one of the many White Label Social networking sites, as well as Tribe.net and recently WebEx (PodTech client) […]
[…] Recently, Cisco made a big push to purchase Five Across, a white label social networking site, as well as tribe online communities. To start with, EMC or Oracle could take a list of this White Label Social Networking index, it’s the only complete list to date that I know of. […]
I would also recommend DotNetNuke, which is the most popular Open-Source CMS/Portal-Platform based on Microsoft technologies like ASP.net. There are probably around 1Mln sites and intranets running this. www.DotNetNuke.com
Another open source social networking solution:
http://www.elgg.org/
Thanks for the comprehensive list!
Dietz
I already had it on there, thanks Dietmar!
This is one behemoth of an article……I have come back to read and reread it again and again. In fact, I was returning to your article so often, that I decided to haul it over to my blog ALLTHINGS.TV - of course with full disclosure and link back to your site of the original Jeremiah Owyang!!!
Here’s an eye opener. I have contacted two out of the 40 odd companies and requested a quote for a website , built from scratch,and to include on it, every conceivable tool they had on offer……
So this in my opinion would be a nice little earner for these companies…..I am still waiting for an email or phonecall reply from both……
What does this tell me…Well it could tell me that their customer service leaves something to be desired, especially after spending a good quarter of an hour of my time on the phone with the sales rep…..
But I am going to be more chartiable and suggest that these companies are so swamped with job requests by nervous companies, worried about being left out of the social networking marketing boom, that the design teams simply have not had the time to catch up with the small guys..
How cruel market economics can sometimes be!!
James Thanks.
It was a labor of love. Let us know how your interactions with them go!
[…] Key considerations for the crowdsourcing platform start from deciding whether to build an own community from scratch, which is time-consuming and expensive but offers the possibility for greatest degree of tailoring; using an existing community and tools available on the web for free (Ning, YouTube, etc.) or for charge (Doritos @ promotions.yahoo.com, other white label community tools), or utilizing some kind of hybrid of these (svenskafans & youtube + metacafe). All have their advantages and drawbacks, and these should be checked against the goals of the effort before deciding on any one. Naturally, piggybacking on existing communities gets a company started far quicker than building a comprehensive service, but might lack in delivering brand message and tailoring possibilities. However, with today’s web tools, especially those on offer against payment, are highly customizable to any need and might on many occasion deliver the best experience / cost ratio. […]
[…] I like lists, it helps me to keep track, gauge and watch a market. I’ve done this for a few other industries such as Online Data Storage, Social Media Measurement, and White Label Social Networking products. […]
I have a dotnetnuke social network enabler that is easily customizable. You can check out my personal network I created using the GRN suite of modules at www.grassrootnetworks.com/cama. It is currently free and has a way to incorporate adsense just by adding you PUB Id.
Thanks Cameron
[…] “List of ‘White Label’ (Applications you can Rebrand) Social Networking Platforms” [Web Strategy by Jeremiah] (tags: Social_Networking Software) […]
I don’t believe Vastal.com’s excellent Youtube and Myspace clones were mentioned (e.g. buddyzone and phpvid.com)
phpvid.com sure looks like a great YouTube clone, i can’t find the URL for Buddyzone, there’s several sites out there.
Wow. Thanks for the list. If only we can commission http://www.cmsmatrix.org/matrix to do a site by site comparison for each of these tools.
[…] This qualifies Movable Type in the “List of “White Label” (Applications you can Rebrand) Social Networking Platforms” which I’ve been keeping, there are over 50 (I started with less than 10 on the initial list) and it continues to grow. Om Malik was probably right in suggesting that Social Networking is just a feature in a website. […]
Привет, приглашаю вас на мой новый развлекательный форум http://leforum.ru
Спасибки
Он совсем новый, поэтому почти пустой, если вас заинтересуют предложеные на нем темы, оставьте пару интересных сообщений
I bet vmukti.com & its series of other products would give run for its money for all the collaborating convergent communication conferencing solution. Just check it… www.vmukti.com
[…] Web 2.0 offers many opportunities to start your own business with nothing more than domain name. Jeremiah Owyang has compiled some interesting collection of websites that allow to create your own social network under your own brand without hassle of building software platform - see original article here List of “White Label” (Applications you can Rebrand) Social Networking Platforms Sphere: Related Content […]
Just few years ago it was incredible - just stick your domain name and you have full fledged website with rich functionality.
I took a look at vmukti.com this does not look like it meets the requirements. If you disagree, please provide URLs specifically that shows it does, thanks!
Venture Itch
Yup, this is a commodity feature.
[…] I’m having an increasingly hard time keeping track of all the start-ups being launched. I go to STIRR events (and here, and here) Startup Launch events, read Techcrunch, Techmeme, Digg, etc. One of the markets that I think is interesting are the do it yourself Social Networking applications (build your own myspace) and I started a list. At first there were 8 companies on it, now there are over 50! […]
[…] Although there are over 50 companies in this space (I started the master list) Ning has a strong chance of being one of the final few, a solid product, great community interaction, Gina does a great job communicating. In fact if you want to learn more, there’s a video that we did of her telling about the product. […]
“if you know of any others, please leave a comment”
- ConVerdge -
They Just launched www.Mashable.com’s Community… Really nice platform and great integration!
[…] Not sure how Ning’s volume compares with other white label social networking sites (Jeremiah Owyang has a running list of companies in this space) and I’ve looked at almost all of them. Now, I swear this is not the free lunch talking (the cold noodle salad with peanuts…whatever it’s called…was great), but comparing all the companies in that space in terms of ease of use, flexibility, pricing and features, I would say that Ning has the best product. (Someone remind me to post about what’s wrong with GoingOn which I’m not going to do here because this is a happy post.) […]
KickApps look pretty good as well. I have been testing this platform out.
Hey Freedom, KickApps customer list looks pretty bleak for a funded company with lot’s of people. Largest I see is 1,100 people.
Here’s another one to check out. http://www.vibecapital.com/ . It’s an Australian company that powers Minti.com.
Mack
What’s the URL?
[…] Top viewed posts: -List of White Label Social networking sites -The many forms of Web Marketing -My Profile Page -Social Media Optimization (which I sort of regret) […]
List of White Label Social Networking Platforms…
List of “White Label” (Applications you can Rebrand) Social Networking Platforms from web-strategist.com….
[…] Jeremiah Owyang published a list of social networking platforms that organisations can deploy to create new communities a while back. Has anybody got experience of actually implementing something like this across an intranet? Love to know your experiences. Anyone got thoughts on the viability of this? Is it simply a case of plugging a few boxes into the network and designing a web front end? […]
[…] White Label social networks (the master list I started some time ago) will start to offer ability to share data with other networks. Some will never adopt this as their corporate clients want walled gardens around their brand. Additional thoughts by Marc Canter. […]
Hi Jeremiah,
thanks for the great list, I’ll check those I’ll be able to check, it’s my great interest since my Team is working on a something similar but at the same time different- a Free Open-Source platform to enable on-line Networking, you may want to add it to your list also, it’s for the groups that would never agree to get restricted with the functionality a suite supplies, but wish to extend, to integrate and to take control over the situation:
Social Groupware, http://social-groupware.org
it’s most knows two year long success story is “Business Club Milan-IN”, a Business Networking Club of Italy also known as LinkedIn Italia, here- http://www.milanin.com
everyone may contact me at andrey AT milanin.com if interested to check the possibility of adaptation of the FOSS Platform Social Groupware.
Thank you,
Andrey Golub, IT/Web Manager- Business Networking Club Milan-IN
http://www.milanin.com/members/andrey.golub/
There are more and more social networking platforms available, these are crossing over in personals and dating sites - or is it the other way round?
It is already common knowledge that niche sites convert best, especially when promoted using targeted traffic.
In order to maximize your ROI you should be sending traffic to a site built exactly to their interests. Traffic is then already qualified and more likely to convert. As all members in niche sites by definition have a shared interest, more members are likely to be of interest to the individual. As far as users are concerned niche sites offer better value for money, they are prepared to pay more (if a subscription model is used), and will remain members for longer.
With worlddatingpartners.com you can create a site targeted at any niche defined by selecting any combination of member demographic, criteria or interest. Only members matching this will be loaded into the site, from over 5 million members.
The extra benefit of using a system like this is you have the option of integrating into an already active community without having to wait to reach a critical mass.
For more info visit http://worlddatingpartners.com, call +44 (0)20 8133 1537 or email partners@world-dating-partners.com
[…] White label SNS I’ve been exploring white label social networking applications for the last couple of months now and while there’s a bunch out there, I am yet to find one that works for me. Jeremiah has an updated list of sites here, it’s a great resource if you are looking for tools. (Though Jeremiah also writes that it’s better to join existing communities versus starting one of your own). […]
[…] Me: Yeah, I think there are a couple […]
Hello
I can’t be bothered with anything these days, but shrug. I just don’t have anything to say recently.
Bye
Tim Rees
I added it to the list thanks
[…] Web Strategy by Jeremiah » List of “White Label” (Applications you can Rebrand) Social Networking Platforms Social software you can take to build your own network (tags: socialnetworking tools socialmedia socialsoftware) […]
Hi,
We also have a white label social networking solution here at kwiqq.com. We offer a license for our software and going development and support, plus hosting if required.
We’ve just completed two sites for First Choice Holidays. You can find more information at www.kwiqq.com.
Thanks!
Thanks Jack
I’ve added it
We’re looking to create a myspace like clone with select features. I’m looking for solutions compatable with jsp, oracle mysql dbase.
please email me on rajivj@timesofmoney.com with both development+hosting solutions.
Thanks & have a wonderful week ahead everyone!
Rajiv Jadhav
Hello everyone,
I would like to revise my post a tad bit:
This is our broad platform specs:
Porting server specifications
O/S:- Sun Solaris 9
Server: Pramati 5.0
Environment: JDK 1.4
DB Details
DB: Oracle 8.1.6
Browser’s compatibility
Internet Explorer 5 and onwards
Mozilla Fire Fox 1
Is your solution compatible with our platform?
Do you provide a development + hosting solution?
If you hosted the community would that community support my portal’s SSO (www.window2india.com) and would we be able to have a mirror dbase at our end via XML link - updated in real time?
please respond by shooting me a mail on rajivj@timesofmoney.com
Respected Sir,
Sub: Application for suitable job–Reg.
I complete my Master of social work (MSW) specialized in community development and Master of Philosophy (M.Phil) in social work. I have 5 years experience in the field of social development activities.
I assure you that if given an opportunity to serve in the organisation; I shall do so to best of my ability and to the satisfaction of my superiors.
Yours faithfully
(Selvakumar Jesus Raja. J)
jesu_ya@yahoo.com
[…] on social networks. For anyone interested in dipping their toes in the water, he has a huge list of “white label” social networking solutions for you budding (like me) web […]
Sparta Social Networks has an open J2EE platform that runs on Oracle.
Thanks David, sparta is already on the list!
[…] Web Strategy by Jeremiah » List of “White Label” (Applications you can Rebrand) Social Networki… Here’s a list of Social Networking platforms, or suites that you could take and rebrand. Anyone know how much this market is worth? (tags: socialnetworking whitelabel networking web2.0 ning strategy technology business) […]
[…] and refer folks to them. One of my most popular index lists is the list of companies that provide White Label Social Networking solutions, in fact there’s over 60 in that […]
Marzar is launching next month.
Marzar is the platform to promote your business and ideas, gain expert advice,
meet business connections, manage your contacts, find resources, win your next deal and
much more.
* Participate in or establish your own common interest business communities
* Create branded collaborative work spaces
* Store and share documents
* Coordinate actions of partners, contractors and work colleagues
* Source business partners and access vital resources
* Share expertise and offer advise to promote your own personal brand
* Build a network of trusted contacts share business referrals and introductions
* Syndicate press releases, white papers, cases studies and product information
* Advertise your products and services in our marketplace
* Publicise and promote business events
* Attend social meet ups
We are limiting numbers to 1000 founding members for our launch in August. So to be amongst
the first on Marzar please visit http://www.marzar.com to register now.
[…] bust, do you think we’ll laugh or cry at this in five years? If you’re looking for a white label social network to fund, see this large list I started to create. At first there was 8, now there is over […]
Check out Fast Pitch! (www.fastpitchnetworking.com). A business networking platform that allows members to share and distribute business related content to other members. The company is reportedly in discussions with a number of very large business organizations who are interested in private-labeling the Fast Pitch! platform.
For those of you that aren’t aware of what is available on Fast Pitch!, I encourage you to read this comparison chart:
http://www.fastpitchnetworking.com/compare.cfm
Dave White
Hi everyone - just to introduce you to a social network with a difference - www.blastspace.com, we call our community a creative network and we are linked to a high school programme called Blastbeat ( see www.blastbeat.org)
Blastbeat Ltd is a social enterprise and owns both sites. Our mission is to provide a sustainable profitable enterprise that can support and grow an international framework for youth community building, social capital, creativity and learning whereby young people can, through their own decisions and actions, learn the basics of good non sectarian social interaction, teamwork, creative, sporting and business skills both on and offline.
We at Blastbeat see the attainment of the Millennium Goals as a very important global aspiration that we want to help achieve through our work and programmes for youth empowerment and educational development in the first and third worlds. A considerable % of profits goes towards this goal.
We are operating in Ireland, Belgium, New York, Los Angeles and Cape Town.
We will be expanding onto more cities in the USA, the UK, SA and Australia over the next 12 months
www.blastspace.com - the new safe (moderated) and cool space for teenagers that combines on line and off line social networking & alternative youth community network and global gigging circuit
www.blastbeat.org - the music business game for young people.
www.mylife.org.za - helping street kids and aids orphans in Africa
Dave
This fastpitch doesn’t appear to be a white label network.
Robert
How is blastspace a white label application?
Definition: I can rebrand the site anyways I want.
be sure to read the post above.
[…] offerings. Credit for initial research into these companies goes to Jeremiah Owyang who compiled a comprehensive list of white label social networking […]
[…] offerings. Credit for initial research into these companies goes to Jeremiah Owyang who compiled a comprehensive list of white label social networking […]
[…] Jeremiah Owyang has listed a huge list here that includes social network platforms that allow you to rebrand. There are about 25 platforms […]
[…] offerings. Credit for initial research into these companies goes to Jeremiah Owyang who compiled a comprehensive list of white label social networking […]
CliqCafe.com is our effort. It provides branding, templates, virtual hosting, user exports, as well as the standard forums, mailing lists, etc.
visit www.cliqcafe.com
You may wish to add ning.com they are backed by Mark Andreessen and seem to have some momentum
[…] offerings. Credit for initial research into these companies goes to Jeremiah Owyang who compiled a comprehensive list of white label social networking […]