Six RSS Resources for the Internet Professional or Web Strategist
I noticed a trend in several RSS articles and posts being published, I’ve collected a few of the more helpful ones, including the primer from Wikipedia up front. Feel free to leave comments with additional resources.
Primer: Wikipedia on RSS
Don’t know what RSS is? As a Marketer, Web Professional, or communicator, being knowledgeable about RSS is important in this current web era.RSS for the People
Although I’ve always thought the BBC version of explaining RSS was classic, this version explained by Paul Kim leverages what the LA Fire department has figured out. It’s truly a pro-consumer point of view.Who’s using what for RSS
Analysis of which feedreaders are being used and usage of RSS. It doesn’t answer “who” is using RSS, but research this time last year from Yahoo suggested that it tended to be younger technology folks. No surprised there.
42 uses of RSS and Atom Feeds
Really Simple Syndication is a protocol, a vehicle, and a tool that can be used to meet a variety of purposes. This brain stormer gives some practical applications of using RSS and the applications currently avaialble. My suggestion: create a feedreader on your enterprise Intranet to assist with creating customized homepages.RSS Subscription for Podcasts low
A few days ago I covered that podcast subscription may be low, but it’s quickly growing according to Pew internet research
RSS finally taking off, thanks to IE7 and Firefox?
Now that both dominant browsers (IE is massively the lead) and Firefox both offer feedreader abilities, not to mention most web mail and the future Outlook12 will this be the tools needed to take RSS mainstream?
Oh, one other confusing thing: I hear people describing RSS as a Push, and a Pull medium, in your opinion, which is it?
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Oh good grief when I see questions like that I know you’ve been assimilated by the Web 2.0 Borg. ;-p Does it matter if it’s push or pull? We’ll know it’s successful when it becomes invisible.
With luck one day there won’t even be an icon for RSS, you’ll just hit subscribe on whatever you’re looking at regardless of what and where it is and you’ll be set.
How about “fake push”?
Storagezilla
Heh, In the long run, you’re right. But for the short term it does matter.
Traditional Marketers may have a hard time understanding that RSS content can easily be subscribed or unsubscribed, and those that don\’t create content thinking about what’s best for the subscriber may end up with few folks pulling in the feed.
Dominic, I guess it depends on who’s point of view we’re asking for. RSS consumers may think it’s a pull and RSS creators may think it’s a push.
I vote for “pull.” I can’t understand where the “push” concept would come in, given how the web works.
Still clueless on RSS?
This is a nice primer
http://www.techiediva.com/weblog/2006/11/the_simple_way_.html
[…] A) Email Marketing While certainly not completely native to the web, they certainly are tied. Modern email campaigns (sometimes even direct marketing) involves barely personal emails blasted out to indviduals on a mailing list. These modern versions typically have the option to be HTML based, and have hyperlinks brining users back to the corporate site or Microsite. I hear the conversion rate for these are 2-5%, and typically deploy a positive ROI. Having spoken with many Web directors and Marketers, this is a task best suited for an outsourced vendor. Be sure to read the research on the growth for this industry in 2007. B) Invasive Marketing “Pop-ups”, and “Pop-Unders”, trojan and tracking software are both disruptive methods to obtain the attention and data of users. Research indicates this form of marketing is diminishing, use with caution, or not at all (ask your Ad Agency if they are doing this without your knowledge) remember the market can associate your brand with the way you reach them, and users are now in charge. C) Syndicated Content and RSS I lump Syndication into this category as I see it as being an evolution as marketing shifts from Push to Pull. RSS is quickly becoming a method where users can opt-in for additional content. For more information start with Six RSS Resources for the Internet Professional or Web Strategist, when you’re ready to deploy read Web Strategy: Understanding Syndicated Feeds for your Corporate Website. […]
[…] 3) Out Bound and Syndicated Web Marketing A) Email Marketing While certainly not completely native to the web, they certainly are tied. Modern email campaigns (sometimes even direct marketing) involves barely personal emails blasted out to indviduals on a mailing list. These modern versions typically have the option to be HTML based, and have hyperlinks brining users back to the corporate site or Microsite. I hear the conversion rate for these are 2-5%, and typically deploy a positive ROI. Having spoken with many Web directors and Marketers, this is a task best suited for an outsourced vendor. Be sure to read the research on the growth for this industry in 2007. B) Invasive Marketing “Pop-ups”, and “Pop-Unders”, trojan and tracking software are both disruptive methods to obtain the attention and data of users. Research indicates this form of marketing is diminishing, use with caution, or not at all (ask your Ad Agency if they are doing this without your knowledge) remember the market can associate your brand with the way you reach them, and users are now in charge. C) Syndicated Content and RSS I lump Syndication into this category as I see it as being an evolution as marketing shifts from Push to Pull. RSS is quickly becoming a method where users can opt-in for additional content. For more information start with Six RSS Resources for the Internet Professional or Web Strategist, when you’re ready to deploy read Web Strategy: Understanding Syndicated Feeds for your Corporate Website. […]
[…] becoming a method where users can opt-in for additional content. For more information start with Six RSS Resources for the Internet Professional or Web Strategist, when you?re ready to deploy read Web Strategy: Understanding Syndicated Feeds for your Corporate […]
[…] C) 内容聚合与RSS 我把内容聚合归入此类，是因为我把它看成是营销从“推”到“拉”的一种自然演进。RSS迅速成为用户选择性地获取信息的一种方法。需要量了解更多信息的话，可以先阅读：Six RSS Resources for the Internet Professional or Web Strategist ，而当你准备实施的时候，请读一下Web Strategy: Understanding Syndicated Feeds for your Corporate Website 。 […]
[…] becoming a method where users can opt-in for additional content. For more information start with Six RSS Resources for the Internet Professional or Web Strategist, when you’re ready to deploy read Web Strategy: Understanding Syndicated Feeds for your […]
[…] C) 内容聚合与RSS 我把内容聚合归入此类，是因为我把它看成是营销从“推”到“拉”的一种自然演进。RSS迅速成为用户选择性地获取信息的一种方法。需要量了解更多信息的话，可以先阅读：Six RSS Resources for the Internet Professional or Web Strategist，而当你准备实施的时候，请读一下Web Strategy: Understanding Syndicated Feeds for your Corporate Website。 4) 品牌延伸 这并不是一个新的概念，而只是被应用于网上而已，很简单，消费者所在之处，品牌建设也应有所作为。 A) 网络广告 我相信你对网站上的横幅、按钮或摩天楼广告模式一定很熟悉了，这个模式由来已久，其依据是，网络吸引用户眼球，因此企业应在网络上（投放广告）以使用户获 得对其品牌的认知。通常情况下，（网络广告）的点击率都在1%以下，有时网络广告是否有效也用“品牌印象”（流量）来衡量。网络广告是静态的，并不随网页 上内容的改变而改变。 B) 关联（上下文）广告 这一类针对特定目标的广告专门投放在内容相关的网页上，网络广告并不一定针对特定内容，与此相比，关联广告显得更“聪明”，与广告的受众也更有关联。关联广告以文本、图形或其他形式出现在网站、博客和电子邮件网站上。（由David Berkowitz提供:2007年2月13日） C) 赞助/交叉品牌营销/会员营销 略。 5) 社区营销和社会性媒体营销 eMarketer调研指出，网络广告与营销增长最迅猛的领域是社会性媒体。根据我的经验判断，对大部分企业来说，其知晓率在30%而实施的比例在10-20%之间。下述的一些工具并不新鲜，其中一些对消费者搜寻产品信息至关重要。想对此领域有一个概览可以参阅 10 Social Media Strategies for the Fortune 1000 Corporations 一文。 A) 电子商务/点评网站 现在有一些专门针对消费品和商业用品进行点评的网站，评论由专家（有时称为分析员）或同行提供。这方面最流行的网站之一是CNET reviews ，评论的形式有编辑点评、视频演示和用户打分/意见。点评的范围包括你和你的竞争对手，其中不仅有赞美也有负面的评价。点评和投票机制随着Digg这样的新闻推荐网站而不断演进。 B) 社会性网络、论坛、维基和协作 这两大类新版本的很多特点在逐步融合，因此我把它们合二为一。论坛兴起于早年usenet时期，能让用户围绕共同感兴趣的话题组织社区并相互交流。大约33%的企业设有论坛。精明的营销者开始认识到各类社会性网站的威力，比如将照片分享网站 Flickr 用于营销。 C) 内容聚合营销 请见上面的3C部分。 D) 播客营销 很多企业开始通过移动设备来向他们的社区提供点播内容，这类媒体的关键策略在于获得来自消费者的“拉力”（需求）。我在最近的一个帖子里列出了一些建议：Corporate Podcasting Strategies for 2007。 E) 博客 根据我的估计，不到30%的企业正考虑用博客这种形式来进行市场沟通。这方面的话题被广泛议论，推荐阅读Naked Conversations, the Weblog Handbook, 以及 the Corporate Blogging Book。如果你们还没有实施企业博客，我建议先从 my experience as a corporate blog evangelist 一文中获得一些启发。 F) Widget 营销 Widgets 是嵌入网站、博客、论坛和社会性网站中的一些小型应用程序。采用这一策略的有 Flickr badges, MyBlogLog, 以及 Firefox 的社区营销活动。Widget 营销并不是全新的东西，我在这一概念变得流行之前开始注意到这个趋势，并称之为 Viral Chicklets，想要对此加深了解，可以去看看 Widgetbox 中不断增加的实际案例。 G) 网上视频 网络视频在互联网上已经存在了很多年，只是最近通过视频博客和视频网站（如Google Video或其刚刚收购的YouTube）的帮助才变得流行起来。除了第三方的视频网站，Robert Scoble 以摄录幕后视频并在社区站点发布，从而以“录象小子”而闻名微软。一些企业如通用汽车受其成功的启发，也推出了视频网站。作为入门，建议阅读并思考 Video for your Executives and thought leaders 一文。 H) 即时通讯和现场工具 精明的营销者已经开始发现怎样运用即使通讯工具、现场工具和状态工具（如Twitter）来参与实时对话的方法。根据我的经验，Y 一代主要运用即时通讯工具来进行沟通交流。 I) 书签与集合工具 我曾经讨论过如何使用书签来搜集营销情报并改善你的SEO结果，具体请参阅 Delicious for Market Research 一文。正确地为内容标记书签并研究书签如何运用，有助于社区查询到你的内容。 J) 无数的其他应用 略。 6) 正在兴起的与网络相联的媒体形式（略） […]
[…] becoming a method where users can opt-in for additional content. For more information start with Six RSS Resources for the Internet Professional or Web Strategist, when you’re ready to deploy read Web Strategy: Understanding Syndicated Feeds for your Corporate […]