Altimeter Report: Power to the People, Your Mobile Workforce

The term “mobile” is an amorphous term that can be applied to nearly every digital and technology strategy. So where should companies start? This report outlines a pragmatic approach based on: 1) Conducting a mobility audit 2) Examining Roles 3) Then choosing technology and partners … Continue readingAltimeter Report: Power to the People, Your Mobile Workforce

Slides: Developing a Learning Strategy for Mobile and Social (Keynote)

How should a modern organization factor in mobile devices and social technologies into their learning programs? That’s the exact question the Altimeter Group was posed with to answer for the mLearnCon 2011 conference today in San Jose. In fact, we found that there’s six distinct … Continue readingSlides: Developing a Learning Strategy for Mobile and Social (Keynote)

Keynote: How to Develop a Mobile Strategy (Video and Slides)

Last week, I had the honor of keynoting the Mobile Marketing Strategies Summit in San Francisco, to provide a strategic perspective of how mobile –and social technologies work together for today’s top brands. Sadly, we found that most companies are developing mobile tactics. That’s right, … Continue readingKeynote: How to Develop a Mobile Strategy (Video and Slides)

Making Your Blog Mobile: Testing the Web Strategy iPhone App

Experimenting With Mobile Apps It’s clear that content can become more contextual and personalized as it transects with location based devices.  A few weeks ago the folks at the company MotherApp, created a “Web Strategy iPhone App (download in iTunes)” to take on the go. … Continue readingMaking Your Blog Mobile: Testing the Web Strategy iPhone App

How Local Businesses Can Benefit From Mobile Social Networks

Local Businesses Can Benefit From Mobile Social Networks The nearly mainstream social web is now evolving and graduating to mobile devices.  This emerging space of mobile-based social networks are empowering customers to find the best venues and prices, and offering savvy companies unique ways to … Continue readingHow Local Businesses Can Benefit From Mobile Social Networks

Three Future-Looking Videos Of Augmented Reality For Business

Augmented Reality is certainly in it’s infancy, and we know that at best, is experimental. I’m new to this space but am watching, and learning from Robert Rice and Dave Elchoness to see  how it develops. While a few years out, see the proposed Hype … Continue readingThree Future-Looking Videos Of Augmented Reality For Business

eWeek captures my thoughts on Google’s Mobile Social Network, Latitude

Above: Video by Google about it’s latest social network for mobile devices and Google IG, Latitude I was going to write a post about Google’s new mobile social network (see video to learn about Latitude), but after an excellent interview with eWeek’s Nathan Eddy, he … Continue readingeWeek captures my thoughts on Google’s Mobile Social Network, Latitude