I’ve become a fan of Heroes, an ongoing series by NBC. Interestingly enough, I time shift, medium shift, and control the content in the way I want to. The first season, I didn’t watch on TV, we rented the episodes from the local Blockbuster (not online). For season 2, which just started, I’m watching the episodes online from the NBC site.

The have pre-roll ads, that are about 30 seconds, which you cannot fast forward. The advertising videos are actually interesting, as they change them up for different sponsors and there are links to learn more. For example, last week, there was an interactive game in addition to the video for a new Nissan crossover. This week, Bertolli is launching a frozen dinner product, and there are links to video recipes, very interesting. After the spot plays, the user is required to click on the add to advance. 3-5 times during each episode a 30 second spot is run, which I can’t fast forward.

I’m in control of:

1) What I watch
2) When I watch
3) What medium I watch
4) How I watch (I can start and stop)
5) Where I watch (mobile)

In return, a few 30 second spots, that are related to my interest don’t bother me at all, although I would prefer if I could select (rate and comment too) the types of commercials I want to watch, increasing the opportunity for the message to be on mark.

Most of the control over TV medium is now in my hands, although the 30 second spot doesn’t seem as intrusive. The web and TV continue to intersect, with the control moving to my hands, the savvy media brands realize, embrace and change.

Google announced that it’s going to imprint a tracking algorithm being referred to as a “fingerprint” on video media for it’s video systems (Google Video and YouTube). I had conversations with colleague Jeff Scott over coffee, and we came up with some interesting risk analysis. While the media industry breathes a sigh of relief, what are the business and user impacts for such a system?

Potential risks and considerations:

1) This finger printing system, which is likely invisible to users, could decisively leave small pixels that could eventually be added to create a unique identifier. Sadly, there’s no security system ever that is fool proof.

2) For Google, this could be a media lock in process. Media companies that want to play on the world wide web would go through Google to submit video and for it to become imprinted with the fingerprint.

3) With trust increasing for online distribution, Google will become the IPTV player of choice, furthering it’s mission to organize the world’s information –and generate contextual advertising dollars.

4) Google becomes the cop, and has the power. As Google builds the security system, they become the single police force, and continue to maintain more control.

Other options for media brands
What should Media brands consider before jumping onto Google’s priopriatary security system? Seek other forms of fingerprinting and watermarket, and consider deploying video on other platforms, not just on Google. I expect other video fingerprinting systems to appear that can be leased or sold to media companies, giving more control over content.

So before we embrace the much needed tracking system, let’s first look at the impacts it could have on online media, although dominant, Google is not the only video platform to consider.

That’s the quotient that online video people are trying to figure out. Well Ustream has launched a new tool in their latest version that lets users ’shout out’ about a show that’s interesting, their blog lists out the details.

What’s Engagement? I’ve discussed it several times, and have been able to boil it down to “Apparent Interest“. My formula suggests it’s the factor of Attention, Interaction, and a few other attributes.

Colleague Robert Scoble has a video interview with the CEO of Ustream, and Techcrunch has the feature breakdown.

What’s interesting about Ustream, a company that I’ve decided to advise? Well John Edwards was using it live on Monday after the debates, Chris Pirillo has a live show, and even Andy Beal has a weekly show. If you know about what I did at Web 2.0 expo, we really made an impression, and even used it on our panel. I’m waiting for buddy Allen Stern to start one!

In addition to asynchronous content, the web is moving to real time.

Killer App suggests that a new generation of online video aggregators are appearing, MSNBC has a great article by Ramon Ray that gives some resources on how to enhance your website with video.

I would also suggest that video is great for executives, and I’ve listed out some resources on Why Online Video is good for your Corporate Executives and How to Deploy.

You may know me as one of the guys that was live streaming the Web 2.0 conference in 2007, this is a space that I’m watching grow quickly.

I like lists, it helps me to keep track, gauge and watch a market. I’ve done this for a few other industries such as Online Data Storage, Social Media Measurement, and White Label Social Networking products.

I’m starting to see more and more companies emerge that offer Online Video Web Streaming. The requirements? It should be accessible by the average consumer, no or low-cost, and transmits video through the web. It should be MORE than just a webcam software or home security, it should have features such as social networks, widgets, and archiving abilities.

A list of companies and services that provide live, streaming, web video:

StickAm
Express yourself live

Ustream
Live interactive video for everyone

kyte: TV
With kyte you start your own broadcast network!

Mogulus
Live Broadcast!

Veodia
The live TV studio in your browser

Operator 11
Grab your cam and join any show that’s netcasting

YouCams
Instant Social Networking

MyStreams
Lifecasting Now

HomeCamera
Home Monitoring made easy

Infinite Conferencing
Webcast Your Event… Get the Power and Reach of a Radio or Television Broadcast at a fraction of the cost!

BlogTV
Create, Share, and Watch Live Broadcasts

ComVu
“Broadcast video “live” from the palm of your hand”

Justin TV
“A place for live video. That means everything from event streaming to lifecasting.”

Yahoo Live
“Y! Live was dreamed up as a way to make it possible for anyone to create their own live video experience”

Other Resources
While searching for more video lists, I ran across this great list. He’s got some other companies listed for scheduled broadcasting and remixing, but I’m primarily focused on live streaming. I’ve got a few he doesn’t and he had a few I didn’t. I love how the web promotes sharing and collaborative learning.

Predictions
It’s May 2007, and there’s five on this list, I predict there will be at least 20 of these types of companies on the web by the end of year. I anticipate that Google or it’s YouTube acquisiotion will launch such a service by Thanksgiving of Christmas (when people want to talk to family remotely). It does seem like everytime Google swallows a company that it has little innovation for sometime, so we’ll have to see.

What’s the future of online video media? While video blogs are certainly getting more popular, streaming will too. I see social media moving from asynchronous to real-time. As our culture catches up to Asian countries usage of mobile, we’ll start recording and distributing more live video from cell phones.

Know of a company or service? Leave a comment
Help this list to grow, so leave a comment below.

Update: May 29th, I’m excited about Ustream and have now joined the board of advisors, details on this post.

Viacom sues YouTube for “One Beeeelion Dollars” reports the whole world on Techmeme. Yes, too late John, too late.

I realize that Google has deep pockets, but trying to fight the intrawebs is going to be a tough battle. My CEO John Furrier has some interesting takes on this, he even talked to some folks at Google, read his post on the topic. In the comments section, John suggests the following: “If I was Viacom I’d be using the new technology to extend their franchises not use their resources fighting an already rising tide.”

What’s happening
Just last week, I was present and documented how the emerging Web industry is being sought after by Enterprise IT companies, now this latest ploy is starting to flip over as Social Media features integrate into existing enterprise environments.

Social Networking is nearly present in all communities, we know that as the groups fragment by age group (and there will be more niches and fragmentations over time) that for the fores sable future, that logging on and getting instant access to existing and new friends is satisfying our human needs to connect with each other and belong. While there’s an excess of White Label Social Networking sites out there although Cisco decided to buy Five Across.

Benefits of new web tools emerging
Having spent most of my career in Enterprise IT type companies as a web professionals (four enterprise Intranets and two enterprise Extranets), I could easily make the conclusion that Cisco is entering the “Enterprise 2.0″ Market. Which when broken down into human terms suggests that they will deliver to their established customer base a pre-packaged suite of productivity tools for the Intranet and Extranet. The sell actually won’t be too difficult, as there’s productivity benefits according to commentary from the folks at ConnectBeam where I’m an Advisor. In his analysis, those that are well connected are actually highly productive. Looking forward, we all know the Internet is going to be the platform for the next TV, other rich media, and the connective tissue for networked gaming that these infrastructures are moving Cisco up the platform into the business space –Where I know that other ERP systems may already sit.

If you want to learn more, as fate would have it, yesterday James Durbin and I had a lengthy conversation around Social Networking Analysis, an emerging industry to measure the benefits of how these networks are impacting individual productivity, velocity, and information emerges. He recommended I subscribe to Network Weaving, Connectedness, Networks, Complexity, and Relatedness, and Centrality.

Getting ahead of the Enterprise Web “Islands”
For much of my career as an Enterprise Intranet Manager many of my projects were cleaning up all the disparate sources of rotting data, processes and finding tools that can seamlessly improve the user experience –it’s going to happen all over again. Enterprise IT Dennis McDonald, discusses how the risks of the open information age needs responsibility. None of this is really new to Dennis or I, we wrote a forward looking white paper on how Social Media “Web 2.0″ will hit the Enterprise Intranet over a year ago. It was our conclusion that IT departments need to get ahead of business groups that can deploy social media programs without the aid of IT, and I believe that Cisco and other companies are going to enable just that.

This morning, my discussion with Dennis revolved around on our predictions of why enterprise companies are headed this way, he emphasis on actual implementation as the real cruz over any turn-key solution:

“By beefing up their offerings in the collaboration and social networking space, they are following in the footsteps of Microsoft and IBM who have also been rolling out “Web 2.0 enabled” enterprise infrastructure components. The proof of the pudding will be the skills of their business partners, resellers, and integrators. Those are the people on the front line with customers who are still undecided about so much of what we in the enterprise 2.0 area have been talking about.” -Dennis McDonald

Intranet adoptions will be interesting
I can already imagine how the Information Architect community, who is just getting settled into their roles after years of proving their worth will be introduced to user created taxonomies, amorphous content structures, and the shifting and moving of data out of their control. I’m the moderator for the Intranet User Experience group, a working group that will have to deal with this.

Bigger Picture
I get it. It’s more than an Intranet play or an Extranet play. Enterprise tech companies that can successfully introduce a platform that’s tied to existing corporate directory and identity systems, provide security, handle the load, and deliver measurement and metrics have a strong chance for being a successful deployment. The bigger sale is to help those worrysome CIOs to get ahead of business groups who will downloadable blogs, networks, and systems from being deployed in a disparate. It’s also about looking at digital media, they make that clear from their push on the Human Network, you can hear from the CEO directly.

Delivered correctly, IT Infrastructure companies that move upward into employee productivity have a larger play in the game; productivity, reduction in future cost, lock-in to the enterprise Intranet, and hard statistics and measurement to employee communication and productivity, it’s much more than just MySpace for the Intranet.

Over the next few months, I’ll keep an eye on marketing collateral aimed at this market, let’s see how close my predictions are.

[Disclosure: Cisco is one of the 30 something clients of my employer, PodTech Network. I’m on the Advisory Board for ConnectBeam. These are my opinions only]

Last night, Robert showed his 60″ Sony High Def projection LCD while enjoying a glass of red to Shel our wives and I. Of course, Shel and I used this is a springboard to convince our wives how our lives are somehow incomplete without one. The clarity of the image is just amazing. Interesting to note that Robert has a Polk speaker setup (as do I).

We were watching Mark Cuban’s HDTV channel on Direct TV, Mark’s recently been discussing what should lead, Internet or TV. At one point the AVN footage came up from Vegas, since we were waaay to busy working at Bloghaus, it was interesting to watch from afar. Yes, really interesting. Not to worry, our wives were there to kick, pinch, slap us.

Quite a bit of Robert’s content is being recorded in High Definition, and with IPTV slowly peeking it’s beak out, I know good things will come. I’m predicting a marriage of the Internet and TV into some new type of tool that will have the benefits of all.

Of course, I teased Robert a bit about his post yesterday, I told him he had so many updates he “should have just published a wiki” so everyone could correct him.

I must add that Maryam is a wonderful hostess and cook, excellent salmon and chicken! I told her that her latest post was pretty funny. Shel brought a very nice bottle 2001 Cab over from Silver Oak winery, it was a great wine, had a smoky woodsy taste to it. The interesting thing is, he had stocked up on a few of those bottles before they became popular or expensive. This man knows potential when he sees it. We were also expecting the Citizens but they couldn’t make it, next time for sure.

Maryam, Robert, thanks for being great hosts, Shel, Paula, wonderful wine and brownies. It seems like we all run into each other quite a bit. I’ll be in Miami with Shel in two week at the WeMedia conference, we’re hosting yet another blogger dinner.

(I owe an apology to someone! I was not able to make another event, and I feel pretty bad. Sorry man, I’ll make it up to you next time!)

I just ‘casually’ asked my wife:
“Since Robert has an HD, and since we do so much video at PodTech we should probally get one for home. don’t you think?”

She said:
“Tell John to get you one”

Dang, I never win, ha!

Shel Israel points me to this interesting article from Richard Edelman who is analyzing the change and removal of TV in the average consumption diet.

“Some of the change is attributable to the rise of subscription media, gradually taking share from advertising supported media. The Veronis Suhler study of media forecasts that in the next decade, subscription media will grow at an average rate of 9% per year, while ad supported media will decline at 3% per year. Subscription media would include cable and satellite TV, print content behind a pay wall (NY Times Select or WSJ.com) or pay per view.” 

I’m carefully watching how the TV and Internet will merge into the next generation of something new. This isn’t it but it’s a start.

I had an interesting conversation with folks over lunch about how the old Media is being pushed over the new Social Media tools. A few meager benefits include time shifting, and place shifting were the differentiators. I commented that communities are still forming around these ‘one-way’ mediums like TV shows and Movies and Radio. Seems like Yahoo gets it with their launch of Yahoo TV, let’s see if people stick around.  Here’s what they launched:

“…Yahoo! TV, unveiled tonight, places a much bigger emphasis on community and letting you have your say about what’s worth getting addicted to. Bring on the social media!

There’s something so powerful about unleashing your inner Ebert and posting ratings and reviews for all to read. Yahoo! Local, Yahoo! Music, Yahoo! Movies, and similar products have all had tremendous success engaging their respective communities so thousands of people can weigh in on this movie or that song.

In the new Yahoo! TV, you’ll get a chance to rate any show or individual episode (new or in re-run) as well as write your own review. We’ve also teamed with Television Without Pity to integrate their fan forums for popular shows, so you can debate to your heart’s content which season of “Desperate Housewives” had the best hairstyles.

Seems like there’s a couple of features that will spur on interactive debates in this living breathing TV Guide:

• Ability to watch shows (not sure of how many, or how often)
• Members can rate shows using Yahoo! login.
• Read expert reviews of professional critics
• Members can write their own critic, and respond to others
• I left a test comment on this show.
• Interactive TV guide
• Supplemental show material: Behind the scenes, photos, whatever else.
• I can think of quite a few other features to integrate, there’s a whole user generated portion that’s missing from this equation, the audience can do more than just type back.

If you read the comments on this page, it doesn’t seem like folks are too happy with this new service, including Dave Winer who thinks they broke it, ouch! Thanks Steve Wilhelm for this links.

I just plugged into this site, wow.  Who needs Cable TV or Sat TV now?  This site is streaming all kinds of international stations.  I’m watching a volleyball game in China, and now a Christian channel in Khazakistan. Check it out.

We all know that soon the Internet and TV will merge into a new child, called IPTV. Check out all my thoughts on IPTV.

How could Yahoo! respond to the Google acquisition of YouTube, the 10th most visited website in the internet? A few scenarios:

1. Resist the acquisition, call in the Fed to suggest that a monopoly between Google Video and YouTube will dominate the landscape?
2. Outbid Google for YouTube?
3. Partner with Blip, Revver, or other video sites?
4. Enhance or start uber-marketing the Yahoo Video site?
5. Move away from being the upload portal and build out Jumpcut to be the creation portal?
6. Establish working partnership with iTunes for deliver of content?
7. Serve up TV shows with traditional TV and Movie Media Networks?
8. Focus on something else?
9. Other (Leave a comment)

In the comments below, tell me what you think (leave the #s that you may think or suggest your own). More thoughts from Arrington.

Note: I’m a shareholder of Yahoo stock, have friends there, and use several of their products.

Update: Google has purchased YouTube for 1.65 bil.
Update: YouTube talks with Universal, Sony and CBS for content deal.

If you didnt’ get a chance to see it, last night was the premiere of Discovery Atlas.  Using solid high quality (hi def?) video they’re capturing unique stories of countries around the globe.  Part of their experience is an interactive state on the web, where content is changing real time during the show in real time.  Yes, the website content is contextual and changes depending on what’s occuring on the show.  This first segment was about China, which will be followed by Brazil.  You can join the forum and chat with others in real time to build community.

Web Strategy
For TV shows that want to build community, deploy an interactive social site that engages a wide range of users, provides extra information and promotes sharing and conversations among your community.

Resources

• Web is the Second most popular medium at home in North America (however most younger users are multi-tasking between chat and internet use)
• There are more internet users in Asia than all of North America combined.

I’m learning a lot about photography and watching this artist cruise around SF taking pictures. It’s neat as you can watch the video, hear his insight, and then the actual final photographs will be shown on the video

Part 1: Thomas near golden gate bridge

Part 2: He discusses some of his more advanced tactics, gets wet and crawls around on the floor like a sniper

Part 3: Night shooting the golden gate, and taking pics of people

Part 4: City shooting at night (food porn discussion too)

Online Video is going to be important, here’s why:

• It tells a unique story that text or audio can’t tell alone
• It’s engaging (but requires most or all of your attention)
• Online video can and wiill be distributed in the following vehicles
• Browser (in players)
• Mobile Devices (Like video iPod)
• TV hybrid devices (like Tivo, Slingbox)
• TV (someday, someone will create a channel that pulls in content from web, like Current TV)

Robert, I’d like to see the blue sky, not the washed out white background, is that possible? I know you’re just getting started.

More Resources

• Thomas Hawk’s Blog
• Zooomr.com (Thomas works at this photo sharing site)
• Thomas Hawk’s Zooomr photos
• Thomas Hawk’s Flickr photos
• Robert Scoble’s Blog
• Scoble Show

Picture from Laughing Squid

I headed to the launch party with Mario, ran into the usual suspects I see at most events. During the presentation videos, I was very impressed by the rich and well produced content. It’s really a lifestyle channel, that’s a bit edgier and more raw than traditional TV. In fact they are specially aiming to be the opposite of MTV. After the introductions, videos ran and played clips of all the shows.

First broadcast television. Then cable television. Now, you can kill your television. Revision3 aims to prove that on-demand, distributed online content is better, faster, more effective, and better targeted to what YOU want to watch.

Tonight, September 26th, Revision3 launches their brand new website with all-new shows, all-new faces, and a few surprises that are sure to turn some heads! And all the familiar Revision3 faces are back with some new episodes, too! You might even find something new from the show that started it all! So raise your drinking glass of malt liquor and share a toast with Revision3 as we push IPTV to the next level. (revision 3 site)

Here’s how I can describe the shows that will be coming; fast, unique, edgier, under 30ish, lifestyle, geek. Those around me noticed that unlike other geek events the crowd was super charged with screaming, dancing, and everyone having a great time partying. It was a welcome change from the business networking events I’m accustomed to attending.

Distribution of course will be native to the web, or for fatter downloads you’ll use bit torrent. I’m sure that many shows will be subscribed to mobile devices, and with products like Tivo, Slingbox, and other IPTV technologies, you’ll be able to take in their content in a variety of ways that you want, another example of how the consumers are taking charge.

Here are several ‘channels/shows’ that will be available; Systm, diggnation, thebroken, infected, InDigital, geekdrome, CtrlAltChicken (It’s a cooking show!)

Resources:

• It all started with this Social News Voting Site Digg.com
• More on the Revision 3 site (which will probaly have a redesign, that we saw last night)
• Wikipedia’s entry on Digg
• Scott’s pictures from the party (amazing as usual)
• All flickr pictures tagged Rev3
• Update: Digg’s Revenue Model: VC Funding and Monthly incomes
• Update: Meaning behind the name (Revision 3)
• Update: Thomas Hawk’s thoughts
• CBS News video
• Update Sept 30th: Revision Forums Launch

Rev 3 Team
Got a quick photo with Kevin Rose of Digg.com

He’s too fast!

Ctrl Alt Chicken Cooking Show

A few weeks ago there was discussion on YouTube Stats revealed.  I made some general calculations suggesting they will double their storage needs by January, and then every four months after.

Fred, a Venture Capitalist in New York has made some projections on the revenue model of YouTube.  He suggests that they could generate $440 million dollars a year.

I’ve been doing some thinking about how the Internet and TV will marry, YouTube could be an actual channel in your living room.  More of my thoughts on IPTV here.

Jeff Pulver has a nice list of Internet TV shows, I expect this list to triple by the end of year.  The barriers to create online content are pretty low, and will continue to drop. The Consumers are becoming Producers.

“Somewhere between the world of professionally “produced” TV shows and personal video blogs lies the world of what can be best described as “TV Shows Only Available on the Internet.”

I’m keeping an eye on Internet TV, I’ve written a few other things (and taken video) of what the future could be.

I’ve uploaded a few more videos to Google Video, I take these videos using my Sony Digital Camera (not a camcorder). My biggest concern is the time it takes for the videos to process –some took nearly 2-3 days?

Last weekend I went to Seattle for just one night –video of the famous fish throwers and of course the original starbucks. Getting some comments on my WebVisions videos, before the doors opened, and a took some video while I was on the Social Media Panel, You can see Dan, Brian, and Kit speaking. I’m collecting many of my online videos on this page.

This is a pretty funny conversation between Jeremy Pepper, and Shel Israel and myself at the TechCrunch7 party. We we’re goofin off, but if you’ve seen any of us speak at a conference we’re much more serious –ok that’s a lie. (The video also features Marc Canter, Dave Winer, Salim Ismail)

Robert and Patrick Scoble have been watching some Google TV as well –yeah I like the same shows that Patrick does, what does that say?

I need to figure out a better process to upload videos, YouTube has size or duration restrictions and Google Video seems to take too long. I talked to the Blip folks on the phone, I’ll experiment with that. Also I had a conversation with Micki (Yes, the one who is in the valleywag ‘hottie’ contest) and she works for Revver.

The challenge is, there are so many online video companies coming, it’s hard to narrow it down.

Cruising through Current TV’s site. Users can create ads THEY want to see, and the community gets to vote, then it ends up on the Current TV channel. Such as this one made for Sony by the community.

What would resonate better than an advertisement designed, created, and approved by your community? Permission, admission, and giving up control to gain so much more

Brilliant.

The Social Media Adoption Curve (and the changes on marketers) quickly comes, are you ready?
We’re just at the start of the curve for social media adoption as mainstream medium. I would predict techogeeks and younger generations are the primary adopters.

Just saw this article by Advertising Age regarding Marketing Reality Check: Blogs, Pods, RSS.

It suggests that social media is not yet mainstream, is totally hype, and for many folks, awareness is low –I agree, but that doesn’t mean we shouldn’t prepare.

9 Points of supporting evidence, Social Media is coming: (add your own)

1) Web is the number one medium in the workplace in North America

2) TV is the number one medium at home in North America, trailed by Internet. This will change as they will soon marry.

3) Consumers use Google to find content (that means podcasts, rss, and blogs will get served up)

4) Online Consumers are talking to each other using the web and internet shoppers read consumers reviews before making decisions! (Also from Jupiter Research)

5) The internet is growing globally, soon markets will extend past physical borders (Shel Israel told me he and Charlene Li agree that Borders no Longer matter “Update: borders are becoming irrelevant”)

6) A decade of adoption: How the internet has woven itself into American life (Pew)

7) Soon new ways to discover information about products and markets will occur, Cell phones that bar scan products and get ratings from a trusted network of consumers

Mobile devices that tell consumers when products that they love are on sale and bundled with other products

9) The next generation of workers, buyers, and leaders will be internet savvy, and will be bringing their social networks with them. The MySpace generation cometh