First Take Analysis: What Twitter’s “Promoted Tweets” Means To The Ecosystem

The Altimeter Group was pre-briefed by Twitter COO Dick Costolo last week about this upcoming launch, we’ve had some time to think over what it means to the industry.  Help your boss fight through the clutter, send them this post. Summary: Twitter has launched Promoted … Continue readingFirst Take Analysis: What Twitter’s “Promoted Tweets” Means To The Ecosystem

Social Search: Customers Influence Search Results Over Brands

This post was collaboratively written on a wiki by Charlene Li, (cross posted) who maintains a focus on Leadership Strategy and Jeremiah Owyang, who maintains a focus on Customer Strategy. Together, we’re covering the convergence of emerging technologies at the Altimeter Group. Twitter brokers a deal that … Continue readingSocial Search: Customers Influence Search Results Over Brands

Twitterville: A Desktop Reference for the Social Strategist

Shel, a contemporary, a friend, a mentor,  knocks it out of the park yet again with this follow-up book on the next set of smaller faster tools: microblogs.  Twitterville is a collection of stories that tell how the protagonist overcomes challenges from organizations, cultures, or … Continue readingTwitterville: A Desktop Reference for the Social Strategist

From Corporate to Personal: A Breakdown Of The Four Types of Twitter Profiles

Brands often ask how they should position their persona on social media profiles and accounts, this guide should be a helpful breakdown.  This post is inspired by Michael Brito, one of Intel’s social media strategists who presented on this topic with me at Stanford a … Continue readingFrom Corporate to Personal: A Breakdown Of The Four Types of Twitter Profiles

Breakdown: 4 Ways Brands Are Earning –and Buying– Followers on Twitter

Update: July 6th, I added a 4th way, as I recently met a developer this weekend who showed me the scripts he created to quickly auto follow thousands of folks. Companies who don’t have iconic brands with millions of adoring fans, often have to resort … Continue readingBreakdown: 4 Ways Brands Are Earning –and Buying– Followers on Twitter