A Worldwide Salute to Community Managers
Categories: CMAD, Community ManagerPosted on January 23rd, 2012It’s the third annual Community Manager Appreciation Day (every fourth Monday of Jan) and I’d like to salute the folks working on the front lines at companies big and small leading the charge.
These folks are critical in the change as companies have moved from the static website to the dynamic human focused social business we’re seeing across every agency.
Charged with the following four key responsibilities: a community advocate, brand evangelist, savvy online communicator, and involved in shaping future products and services they’ve got their hands full. This exciting new role is common at many companies within the social media team, see composition of a social media team, and how community managers fit in.
Yet despite the sexyness of the modern day community manager job, these roles aren’t just “playing on Facebook all day”. They’re plagued with dealing with customer issues after hours (the “burnout”) , and on weekends, learning to manage undesirable community members, and trying to balance the needs of customers and sometimes conservative corporations unwilling to lean towards social.
Despite the upsides, and challenges, there’s a bright future for this role, as they learn to measure based on business goals, tap into the emerging outsourcing service providers, and extend beyond marketing and support to helping define future products based on real-time customer feedback.
A salute to you, Community Managers!
Related Resources
- Get engaged, converse with the #CMAD tag on Twitter.
- Wikipedia’s recognition of CMAD
- 2011 Annual Community Manager Appreciation Day
- 2010 Annual Community Manager Appreciation Day
- Radian 6 has stats from the impact of the event
- Next year, CMAD will be Jan 28th, 2013, mark your calandar
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http://strategiesforsocialmedia.info/?p=454 A Worldwide Salute to Community Managers | Strategies For Social Media
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http://kommein.com/6-ways-to-show-appreciation-to-your-community-manager-on-community-manager-appreciation-day/ 6 Ways to Show Appreciation to Your Community Manager on Community Manager Appreciation Day — Kommein
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http://twitter.com/JeromePineau Jerome Pineau
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http://www.facebook.com/profile.php?id=543880023 Gem Webb
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http://web-strategist.com/blog Jeremiah Owyang
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http://web-strategist.com/blog Jeremiah Owyang
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http://twitter.com/MikeGRad6 MikeGRad6
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http://twitter.com/MikeGRad6 MikeGRad6
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http://twitter.com/gpraysman Gerry Praysman
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http://twitter.com/cbensen Connie Bensen
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http://www.sociagility.com/2012/01/nominations-open-for-the-community-manager-of-the-year/ Nominations open for the Community Manager of the Year | Sociagility
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http://www.sociagility.com/2012/01/nominations-open-for-community-manager-of-the-year/ Nominations open for Community Manager of the Year | Sociagility
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patrickdh
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http://flavors.me/40deuce 40deuce
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http://www.ricardobueno.com Ricardo Bueno
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http://blog.hootsuite.com/ HootSuite.com
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Anonymous
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http://negociosymercadeo.info/2012/01/big-hoots-pro-tips-for-community-manager-appreciation-day-cmad/ Big Hoots & Pro Tips for Community Manager Appreciation Day #CMAD « Desarrollo Personal « Negocios y Mercadeo
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http://flavors.me/40deuce 40deuce
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http://flavors.me/40deuce 40deuce
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http://web-strategist.com/blog Jeremiah Owyang
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http://communitiesblog.wordpress.com/2012/01/23/community-manager-appreciation-day-is-here/ Community Manager Appreciation Day is Here! « Communities Conceptualized
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http://web-strategist.com/blog Jeremiah Owyang
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http://www.sasasoftwaretechnologies.com/ SASA Software Technologies
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http://www.blinkreaction.com/ Drupal Developers
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http://gestaodecomunidades.com/eventos/community-manager-appreciation-day-ou-o-dia-do-aprecio-ao-community-manager-2012 Community Manager Appreciation Day, ou o Dia do Aprecio ao Community Manager 2012 | Gestão de Comunidades e Online Community Management
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http://www.nedcon.ro/ Thomas Gamble
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http://www.nedcon.ro/ Thomas Gamble
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http://www.umbeehosting.co.uk/vps-hosting Oliver @ VPS Hosting
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http://www.digitaleyemedia.com/ Sasha Jones
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http://www.ukelectricalsupplies.com/ Electrical Supplies
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http://107marshall.webs.com/apps/blog/show/8678670-get-full-industrial-servicing-solutions-underneath-one-roof DC drive repair

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