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The Four Tenets of the Community Manager

Categories: Community Manager, Community Marketing, Web IndustryPosted on November 25th, 2007

Summary
The budding Community Manager industry holds 4 tenets; these values resonate as a common thread within the role. The include community advocation, brand ambassadorship, online communication skills, and product requirements gathering and improvements.

Methodology
Recently, I’ve been doing some research on the Community Manager role, which is appearing at most brands that take online communities and communication seriously. This was a role I had this role at Hitachi Data Systems, and many of my friends and peers have this role around the industry, and I’ve written about it extensively.

16 real job descriptions
I put out requests on Twitter, blog and email to get submissions, as well as scoured the public job listings and I’ve reviewed 16 job descriptions from companies ranging from LinkedIn, Buzz about wireless (Sprint), Vancity, Communispace, Imagination Corp, Microsoft, Flock VMware, GamesforChange, Disney, ACDsee, Dogster, SimplyHired, Yahoo, and many others. It was a global sample from B2B to B2C, and the beliefs and values that these individuals require in the job description indicate a direct pattern.

The Four Tenets of the Community Manager
In the following, I’m not going to list out all my findings, but it was clear there were 4 number of Tenets, or beliefs that each role holds. In nearly all the job descriptions, the following beliefs were spelled out as requirements for the role.

1) A Community Advocate
As a community advocate, the community managers’ primary role is to represent the customer. This includes listening, which results in monitoring, and being active in understanding what customers are saying in both the corporate community as well as external websites. Secondly, they engage customers by responding to their requests and needs or just conversations, both in private and in public.

2) Brand Evangelist
In this evangelistic role (it goes both ways) the community manager will promote events, products and upgrades to customers by using traditional marketing tactics and conversational discussions. As proven as a trusted member of the community (tenet 1) the individual has a higher degree of trust and will offer good products.

3) Savvy Communication Skills, Shapes Editorial
This tenet, which is both editorial planning and mediation serves the individual well. The community manager should first be very familiar with the tools of communication, from forums, to blogs, to podcasts, to twitter, and then understand the language and jargon that is used in the community. This individual is also responsible for mediating disputes within the community, and will lean on advocates, and embrace detractors –and sometimes removing them completely. Importantly, the role is responsible for the editorial strategy and planning within the community, and will work with many internal stakeholders to identify content, plan, publish, and follow up.

4) Gathers Community Input for Future Product and Services Perhaps the most strategic of all tenets, community managers are responsible for gathering the requirements of the community in a responsible way and presenting it to product teams. This may involve formal product requirements methods from surveys to focus groups, to facilitating the relationships between product teams and customers. The opportunity to build better products and services through this real-time live focus group are ripe, in many cases, customer communities have been waiting for a chance to give feedback.

While there is much deeper research on this role to be completed such as where are they, how much do they make, who do they report to, best practices, etc, I’ll just be publishing the above. Thank you so much to all those who’ve submitted content to me.

Additional Resources
I’ve been very involved with this new role, here’s some related content:

  • Meet your peers and Join the Community Manager group in Facebook
  • Understanding the Community/Evangelist Role, and profiles of a few of my Favorite Folks
  • Capture from the Community UnConference
  • Forum One Community Roundtable–Strategies for Community
  • Video of Dell: When the Web team leads product development, the evolution of Dell Hell to Dell Swell
  • Video: Web Strategy Show: Community Strategies with Jake McKee
  • Update: Also see this association of community managers (IOCMA) that are now calling for members (link via Connie)

    • (Update: based upon comment feedback, I modified the language of this 4th tenet for clarification, thanks Shashib, and Connie)

    (Update 2: Kevin adds a lot to the conversation and challenges the idea that “They aren’t your communities to manage“, also read Evan’s response to Kevin.)

    This entry was posted on Sunday, November 25th, 2007 at 6:41 am and is filed under Community Manager, Community Marketing, Web Industry. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

    View Comments
    • http://conniebensen.com/ Connie Bensen

      For Community Advocate I agree that the primary role is to represent customers, but I would add that the secondary function is to represent the company. Staff are customers too. In my opinion it is impossible for a comm mgr to be effective if they aren’t representing & building relationships in both directions.

      My role clearly has expectations for internal & external communication, team building, training, etc. I am wondering if this is an exception to your findings?

    • http://conniebensen.com/blog/2007/11/25/community-manager-role/ » Community Manager Role Connie Bensen: My Conversations

      [...] Today Jeremiah Owyang published the Four Tenets of the Community Manager: [...]

    • http://www.shashi.name shashib

      Is there any conflict with the last tenet -” Shapes Requirements of Future Product and Services”

      Did Dell make this successful throuhg IdeaStorm? I guess Michael Dell put his weight behind this. I would be interested to hear what the challenges are here.

      Great post Jeremiah. Thanks Connie (http://www.conniebensen.com) for bringing me to this post.

    • http://www.web-strategist.com/blog/ jeremiah_owyang

      To clarify Shashib

      The community manager is getting the requirements FROM the community.

      Ideastorm is an example of the dell community team implementing a tool (under the umbrella of the community program) to obtain customer requirements.

      So to be clear, there should not be a conflict

      I will update the language to reflect this better.

    • http://morphemetales.com Curt

      “(G)etting the requirements FROM the community” that’s the key, that’s the strength of the position.

    • http://www.web-strategist.com/blog/ jeremiah_owyang

      Curt

      Yes, that’s right. I’ve met some product managers that were NOT thrilled about not being in the drivers seat, it was interesting to see them squirm.

    • http://www.onebyonemedia.com Jim Turner

      This is a post that fits into my presentation here in Boston about hiring experts as social media managers for an organization. It’s tough to boil down a job description and some of these actually cross over each other in a Venn diagram of sorts. I think you caught some of the description I am seeing too, but it seems to be more in line with the idea of participation, and all of the details that word encompasses. I tried to come up with a short job description of this and as I began to delve into certain areas, sub topics opened up and it became even more of a spider web. Everyone has a different idea of the description of this job based on what they feel is most important. Some think it is listening, others speaking, and other still a blend of everything from what you base your ideas above. This is not something that can be boiled down to a 500 word essay to be certain.

    • http://jobs.net.in nmw

      This is intriguing, Jeremiah.

      I would have thought the focus would be more on aspects of the “moderator role” and/or “how to improve communication”.

      I am surprised that there are any “specific TOPICAL goals” — since I would have expected rather an “open forum” (perhaps limited by more/less standardized rules of netiquette).

      Then again, many of these “guidelines” are very open — almost wishy-washy. They leave so much wiggle room that they almost seem superfluous.

      Indeed, it’s such “virgin territory” that a USEFUL job description is perhaps hard to come up with.

    • http://www.horsepigcow.com Tara Hunt

      This sounds like the traditional role of a product manager. Almost to a tee (except for the being a community advocate part, but even that is key for good product managers).

      A community manager is very different. I don’t think you ever evangelize your brand. Of course, the examples you’ve used to get this description are all about evangelizing: Microsoft, LinkedIN, SimplyHired. At least the MS people enter the community and are really nice people, building relationships, but, ultimately, they are there to evangelize their brand, which always sits with me like underwear that rides up.

      I agree with Kevin’s post (http://tinyurl.com/22yyyu) in that you can’t really manage a community and you shouldn’t be the single point of contact.

      Personally, as a community consulting firm, we see ourselves more as personal trainers…we go in and help our clients open up and get involved to the point that everyone at the organization is part of the community they serve and getting smarter by the day.

      Then, and only then, do we set up Facebook groups and the like. We teach them to stop being part of their own echo chamber. We show them the difference between talking at and talking with. Etc.

      A product manager does all of those things you list above, a community manager needs to keep themselves far away from the evangelizing (lest they turn into a product manager or a member of the sales team) and closer to helping create ways for their employer/client to be part of the community they serve (and that includes the employees).

    • http://conniebensen.com/ Connie Bensen

      nmw – I’m wondering if you are thinking of forum moderation? That is how I started down my path – by redirecting the product forum into a constructive place. Once people realized they could get help, a sense of community evolved. But now the forums are only a fraction of what I do.

      Tara – I’ve never gotten the idea that Jeremiah suggests that communities be managed. In fact he has always promoted listening, then participating.
      It sounds like your consulting firm is doing what the Comm Mgr position does – the listening, the training, then the engaging. In my company I consider those my responsibilities. I view myself as the connector between the customers & corporate & provide communication in both directions.
      And yes I do evangelize because that’s the best way to establish brand.

    • http://www.web-strategist.com/blog/ jeremiah_owyang

      Tara, Connie

      The term “Community Manager” is a mis-match, but that’s a title that’s been adopted. I can think of a few Community Managers I know that evangelize. They’re not running around with flags, but having real conversations with the community.

      We all agree that the community is in charge, the corporation is catering to it.

    • http://www.livingstonbuzz.com/blog Geoff Livingston

      I see so much more for this role. It’s not enough just be a manager. If a socially-responsible company does this right and fulfills a role in the larger community, it can catalyze the community and whole industries towards change.

    • http://conniebensen.com/ Connie Bensen

      I agree with you Geoff that it’s more of a strategist & leadership role. That’s why the term ‘web strategy’ has always resonated with me. Maybe we should use Community Strategist?
      ‘Managing’ tends to the short term.

    • http://blog.k1v1n.com Kevin Gamble

      I’m much more comfortable with a strategist sort of role with the primary focus being internal. Working within organizations to help people to engage as members of communities as described by Tara and Geoff.

    • http://blog.evanhamilton.com Evan Hamilton

      I have to say that, while I think Tara’s inclination to not be a salesperson is solid, it’s silly to not evangelize your product as a Community Manager/Ambassador/Advocate. Certainly don’t shove it down people’s throats, but if you do care about your product (which, for god’s sake, I hope you do!) then you should take reasonable opportunities to help pump up your community. Again, this isn’t about posting spammy posts on unrelated blogs, this is about responding to your community’s posts and Twitters, about reaching out to those who have already confessed interest. If someone writes a glowing review of Flock 0.9, of course I’m going to tell them how excited I am about Flock 1.0. If someone has already added me to their contact list because of their love of Flock, of course I’m going to tell them about our new group on Facebook. And I would expect the same of a Community Ambassador/Advocate/Whatever for something I care about. I *want* to know that Queens of the Stone Age has an awesome new album coming out, and if there is a tour I’d sure like to be on top of getting tickets. If I’m told in an honest, excited, human way I’ll be even more likely to go check it out.

      Everything about being a Community Ambassador is about honest enthusiasm…for your product, your company, and (most of all) your community.

    • http://www.uugh.com/wordpress/?p=33 Flock me, baby. » Blog Archive » Defending the Community Ambassador

      [...] how great the latest product is. However, I think that if you accomplish what Jeremiah suggests in his post on the topic, you are part of your community as much as your company. Once you are a legitimate part of your [...]

    • http://www.priscillatan.com Priscilla

      This is really interesting. Jeremiah, do you think the community manager’s role, at times crosses over the role of the PR/ communications manager? since there are some parts that involve “online and offline community building, social media, and customer-company interaction etc” These seem to also describe some of the PR/ Comms person’s role.

    • http://www.web-strategist.com/blog/ jeremiah_owyang

      Both PR and Community Manager roles should be in synch. Yes, both of their worlds are much larger due to social media tools.

      Have you read this post called “edgeworks”?

      http://tinyurl.com/ysqpsp

      It explains how corporate communications has shifted to the edges of the company (in addition to still being centralized)

      PR Folks that deploy this correctly are MORE relevant than ever.

    • http://dbillian.typepad.com Damon Billian

      P.S. I am no longer at simplyhired.com;0 I am now at Mint.com, basically getting involved in many of the things discussed in this post.

      The strongest thing I get from customers: feedback. We can adjust our product based on what customers actually want…not what we want;-)

    • http://mariosundar.wordpress.com/2007/11/27/can-you-manage-a-community-of-users/ Can you manage a community of users? « Marketing Nirvana

      [...] marketing. trackback Is Community Management an oxymoron? — Check out Jeremiah’s recent post on the 4 tenets of community manager — There seems to be some debate on the four tenets [...]

    • http://socialtnt.com/2007/11/27/thanksgiving-leftovers/ “Thanksgiving Leftovers” « socialTNT

      [...] Forrester Research’s Jeremiah Owyang Outlines the four qualities of a “community manager… [...]

    • http://www.etherbreather.com/social-media/the-community-manager/ The Community Manager

      [...] couple of days ago Jeremiah Owyang spent some time outlining the ‘Four Tenants of the Community Manager,’ which is extremely interesting in light of the panel I participated in last week on PR [...]

    • http://www.mickipedia.com/?p=1014 Mickipedia » Blog Archive » links for 2007-11-26

      [...] The Four Tenets of the Community Manager What does a community manager do? [...]

    • http://500hats.typepad.com dave mcclure

      yah, that’s pretty much on target.

      i might simplify even further, combine #1 & #4 into “represent the customer to the company”, and combine #2 & #3 into “represent the company to the customer”.

      basically, i think it’s those 2 plus one more:
      * market research & community listening (inbound)
      * company / product education & evangelism (outbound)
      * identify / amplify community cheerleaders (both)

      the last one is important if you’re trying to scale… you can’t do it all yourself. if you can find other evangelists / cheerleaders in your community, make sure you give them amplification.

      nice piece J :)

    • http://thesnell.com/blog/2007/11/28/community-manager/ Nathan Snell :: The Technopian » Community Manager

      [...] gives some personal commentary on The Four Tenets of a Community Manager as observed by Jeremiah Owyang. The four tenets [...]

    • http://www.web-strategist.com/blog/2007/11/08/seeking-formal-community-manager-job-descriptions/ Seeking Formal Online Community Manager Job Descriptions

      [...] Update: I’ve reviewed many of these and boiled down the role to Four Tenets. [...]

    • http://priscillatan.com/2007/12/04/interesting-reads-about-pr/ Interesting reads about PR «

      [...] savvy with the communities and the new media etc. Jeremiah Owyang wrote an informative post about The Four Tenets of the Community manager. He also led me to one of his older post for [...]

    • http://www.livingstonbuzz.com/blog/2007/12/06/pr-nightmare-comcast-must-die-blog-unifies-angry-customers/ PR Nightmare: "Comcast Must Die" Blog Unifies Angry Customers » The Buzz Bin

      [...] It’s time for Comcast to 1) change its service to resolve these needs and 2) start engaging with customers on their terms. Online and [...]

    • http://www.socialmediaexplorer.com/2007/12/07/redefining-public-relations/ Redefining Public Relations Social Media Explorer

      [...] The Four Tenets Of The Community Manager [...]

    • http://www.web-strategist.com/blog/2007/12/30/video-connie-benson-on-community-manager-best-practices/ Video: Connie Benson on how Community Managers win over detractors

      [...] the Community Manager group in Facebook, and has been a big contributor in my research, defining the four tenets of community managers, and is becoming a great [...]

    • http://ebizz.wordpress.com/2008/01/03/building-an-online-community-tool-1-blog/ Building An Online Community (Tool #1: Blog) « eBizz by Chris Salazar

      [...] evangelize the importance of such tools and to keep a program growing. Jeremiah has the 4 Tenets of a Community Manager, which are very difficult to [...]

    • http://socialtnt.com/2008/01/08/ipreztv-a-utopian-vision-of-democracy/ “iPrez.TV: A Utopian Vision of Democracy?” « socialTNT

      [...] his underlings are responsible for all outreach and relations with the populous. Just like any good community manager, he follows all online dialog and responds thoughtfully. This doesn’t mean spitting out spin [...]

    • http://www.communityguy.com/1279/ask-how-do-i-hire-a-community-manager/ Community Guy – Jake McKee » ASK: How do I hire a community manager?

      [...] to know more about what’s involved in the community manager role? Check out Jeremiah’s Four Tenets of the Community Manager. If you’d like to submit a question to the Community Guy, check out the submission details. [...]

    • http://www.communityguy.com/1282/ask-how-do-i-become-a-community-manager-college-students/ Community Guy – Jake McKee » ASK: How do I become a Community Manager? (College Students)

      [...] Also, be sure to check out Jeremiah’s Four Tenets of a Community Manager. [...]

    • http://www.communityguy.com/1294/ask-how-do-i-become-a-community-manager-working-pro/ Community Guy – Jake McKee » ASK: How do I become a Community Manager? (Working Pro)

      [...] step is an easy one: figure out what employers are looking for. I wrote about this earlier, as have others. Check job descriptions for similar positions, keep an eye and ear open for what employers are [...]

    • http://in-forming.com/?p=375 » Buzz Marketing picks of the week …

      [...] identity(brand) the more likely they will have a strong community online(tags: Online advertising)The Four Tenets of the Community ManagerFor those of you who want to be a Community Manager – this is a must read – excellent blend of [...]

    • http://in-forming.com/?p=375 » Buzz Marketing picks of the week …

      [...] identity(brand) the more likely they will have a strong community online(tags: Online advertising)The Four Tenets of the Community ManagerFor those of you who want to be a Community Manager – this is a must read – excellent blend of [...]

    • http://www.livingstonbuzz.com/blog/2008/02/05/getting-caught-on-tactics/ Getting Caught on Tactics » The Buzz Bin

      [...] great demand, but in 3-5 years social media will be integrated into most marketing departments and the community manager will be just like the analyst relations person: A tactical line [...]

    • http://www.web-strategist.com/blog/2008/02/28/forrester-report-how-to-hire-for-social-computing-the-social-computing-strategist-community-manager/ Forrester Report: How to Hire for Social Computing; The Social Computing Strategist & Community Manager

      [...] In the last few months, I’ve interviewed nearly a dozen community managers at many companies, and compiled 16 specific job descriptions to create these 4 Tenets of Community Managers. [...]

    • http://www.jera66.org/buzz-marketing-picks-of-the-week/ Tech Blog » Blog Archive » Buzz Marketing picks of the week …

      [...] identity(brand) the more likely they will have a strong community online(tags: Online advertising)The Four Tenets of the Community ManagerFor those of you who want to be a Community Manager – this is a must read – excellent blend of [...]

    • http://canuckflack.com/2008/02/29/info-links-for-government-communicators/ Canuckflack / Info links for government communicators

      [...] the Three Types of Government Blogger, by me [...]

    • http://www.livingstonbuzz.com/blog/2008/03/16/the-future-social-networks-will-fly-like-a-led-zeppelin/ The Future: Social Networks Will Fly Like a Led Zeppelin » The Buzz Bin

      [...] Social network communication tools serve as an ideal mechanism to foster collaborative co-creation. They allow for teams of people in and out of the company that are geographically, ethnically and religiously agnostic.   Our jobs as communicators is to foster these environments, and serve the communities by providing information on demand, and to provide real value in our outbound initiatives. See Jeremiah’s description of a community manager. [...]

    • http://www.fullcirc.com/wp/2008/04/29/more-on-community-management-part-3-or-whats-in-a-name/ Full Circle Associates » More on community management (part 3 or “what’s in a name”)

      [...] on something, you notice others who have thought/said/tickled around the same thing. The waves of blogging conversations about community management seem to be washing on the shore closer together these [...]

    • http://blog.freshnetworks.com/?p=97 FreshNetworks Blog » Blog Archive » Ten tips for building an online community

      [...] The Four Tenets of the Community Manager [...]

    • http://marketing4change.wordpress.com/2008/05/18/social-media-marketing-are-you-an-animateur-for-your-brand/ Social Media Marketing – Are you an “Animateur” for your brand? « Marketing 4 Change

      [...] organizations. Social Media Marketing rockstar Jeremiah Owyang even lays out what he feels to be The Four Tenets of the Community Manager. As I observe the twitter discussions and read Mr. Owyang’s blog post, I am tempted to say [...]

    • http://changingway.org/2008/05/22/printable-blogs/ Printable Blogs « Changing Way

      [...] other post is Jeremiah Owyang’s account of the Community Manager role, which I’ve had cause to refer to and forward to others. There looks to be some great stuff [...]

    • http://www.buzznetworker.com/an-open-letter-to-twitter/ An Open Letter to Twitter

      [...] and the users. Jeremiah Oyang posted the following, on the four tenets of a community manager [post], and I think they’re worth referencing [...]

    • http://blog.freshnetworks.com/index.php/2008/05/01/will-web-20-transform-market-research/ FreshNetworks Blog » Blog Archive » Will Web 2.0 transform market research?

      [...] The Four Tenets of the Community Manager [...]

    • http://hometown-columbia.com/2007/11/26/community-building-in-the-age-of-facebook/ Community Building in the Age of Facebook « Jessie X

      [...] I also found an article on “The Four Tenets of the Community Manager.” From the post, “The budding Community Manager industry holds four tenets; these [...]

    • http://blog.freshnetworks.com/2008/06/the-limitations-of-the-focus-group/ FreshNetworks Blog » Blog Archive » The limitations of the focus group

      [...] The Four Tenets of the Community Manager [...]

    • http://www.martinkloos.nl/2008/07/02/rollen-taken-en-skills-binnen-online-community-management/ Rollen, taken en skills binnen online community management | MartinKloos.nl
    • http://www.web-strategist.com/blog/2008/07/16/scorecard-should-startups-have-community-managers/ Scorecard: Should Startups Have Community Managers?

      [...] of all, if you don’t know what a community manager is, start with these four tenants on my blog, or read the Forrester report (aimed towards corporate, not startups) how to staff for social [...]

    • http://www.exceler8ion.com/2008/08/28/social-recruiting-candidate-expectations-and-community-manager/ Social Recruiting | Candidate Expectations and Community Manager — EXCELER8ion | People ARE The Social Media

      [...] the main Tenets of all “Community Managers” in his post from November of 2007 – The Four Tenets of the Community Manager. For the specific “Candidate Community” as it relates to recruiting the best to work [...]

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      [...] The four tenets of the Comunity Manager (web-strategist.com) [...]

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      [...] Owyang has led the way in many respects on defining Community Managers and their roles within organizations grappling with social media and Web 2.0 technologies. [...]

    • http://jobs.wpb2.com/2008/09/05/the-candidate-community-manager/ The Candidate Community Manager | Jobs

      [...] Owyang has led the way in many respects on defining Community Managers and their roles within organizations grappling with social media and Web 2.0 technologies. [...]

    • http://conniebensen.com/blog/2008/09/09/wikipedia-entry-for-online-community-manager/ Wikipedia entry for Online Community Manager | Connie Bensen

      [...] to prevent that I reworked the article & replaced what was there with Jeremiah’s 4 Tenets of Community Managers. That seems appropriate as Original Research, don’t you think? Please [...]

    • http://www.perfectporridge.com/2008/09/26/mima-summit-blog-carnival-4/ MIMA Summit Blog Carnival: #4

      [...] stakeholders and as the advocate of those stakeholders to company management. There has been a lot written recently about online community managers, and it’s something I stress for many clients who find their [...]

    • http://gregswan.net/2008/09/26/mima-summit-blog-carnival-4/ MIMA Summit Blog Carnival: #4 « Greg Swan

      [...] stakeholders and as the advocate of those stakeholders to company management. There has been a lot written recently about online community managers, and it’s something I stress for many clients who find their [...]

    • http://www.tanyamcginnity.com/?p=124 Some thoughts on what it takes to be a community manager | Tanya McGinnity

      [...] post on ‘The 4 Tenets of the Community Manager’ is also valuable reading in evaluating what traits [...]

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      The Four Tenets of the Community Manager…

      Far too many people are scared to implement a moderation system for fear of losing membership or scaring off new members. Moderation is about leadership, and positive leadership leads to positive culture. And at the end of the day,……

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      [...] Las respuestas de algunos responsables de Recursos Humanos o de la puesta en marcha de Comunidades en otros departamentos de la empresas denotan con claridad la inmadurez del perfil profesional asociado. Así, según el estudio que analizaremos con más profundidad en adelante, publicado en Web-strategist: [...]

    • http://minnov8.com/2008/11/30/rise-of-the-community-manager/ Rise of the Community Manager | Minnov8: Minnesota Innovation in Internet and Web Technology

      [...] Social Computing at Forrester Research and a leading voice in social media, recently published his Four Tenets of the Community Manager since, as he says in this post, he’s “…been some doing research on the Community [...]

    • http://www.girlatastartup.com/?p=318 Girl at a Startup » How Does Jeremiah Owyang of Forrester Research Stay Creative?

      [...] out his “Four Tenets of the Community Manager.” Reading it now. Creative, forrester research, jeremiah owyang, out of the box, web [...]

    • http://morethanmarketing.net/2008/12/do-you-have-a-community-manager/ Do you have a community manager? | More Than Marketing

      [...] what does a community manager do? Jeremiah Owyang described the role to a ‘T’ last year. S/he (I’m paraphrasing much of [...]

    • http://www.frankwatching.com/archive/2008/11/27/online-community-management/ Online community management – Frankwatching

      [...] What a community manager does [...]

    • http://www.yinkaolaito.com yinka olaito

      No strong community can actually be successfuly with a community officer who is at the top of its job. these are great insights

    • http://theconversationtree.com/blog1/2009/01/20/what-is-a-community-manager-part-1-ideological-origins/ What is a Community Manager? Part 1: Ideological Origins |

      [...] manager” is, and even less know what they actually do. Jeremiah Owyang’s post is a good breakdown of the job responsibilities of a community manager, but I want to start with a [...]

    • http://researchgoddess.wordpress.com/2009/01/27/the-chief-networking-officer-function-is-real/ The “Chief Networking Officer” Function Is Real « Amybeth Hale – Research Goddess

      [...] Community Manager [...]

    • http://www.jonobacon.org/ Jono Bacon

      Hi everyone,

      I am the Ubuntu Community Manager: I work to enthuse, inspire and grow the worldwide Ubuntu Linux contributor community.

      I am in the process of writing a book called the Art Of Community. It will be published by O’Reilly and also available under a free Creative Commons license. Take a look at http://www.artofcommunityonline.org/ for more details.

      Jono

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      [...] Jeremiah pointed to this post of his, outlining the 4 elements of what community managers do. [...]

    • http://ideapolicy.wordpress.com/2009/03/18/links-for-2009-03-18/ links for 2009-03-18 « Policy and Performance

      [...] The Four Tenets of the Community Manager What does a good community manager/ facilitator need? (tags: socialmedia community management web2.0 socialnetworking marketing strategy collaboration communitymanager social) [...]

    • http://steve-dale.net/2009/03/20/bookmarks-for-march-17th-through-march-20th/ Communities and Collaboration » Bookmarks for March 17th through March 20th

      [...] The Four Tenets of the Community Manager – The budding Community Manager industry holds 4 tenets; these values resonate as a common thread within the role. The include community advocation, brand ambassadorship, online communication skills, and product requirements gathering and improvements. [...]

    • http://70.32.83.183/2007/12/03/customer-service-is-the-new-new-marketing/ Customer Service is the New, New Marketing | PR2.0

      [...] The Four Tenets of Community Management by Jeremiah Owyang [...]

    • http://70.32.83.183/2007/12/01/blog-this-december-1-2007/ Blog This! December 1, 2007 | PR2.0

      [...] The Four Tenets of the Community Manager [...]

    • http://www.beldiplom.ru/ beldiplomru

      , . , , .
      .

    • http://cometbranding.com/blog/social-media-community-development-content-and-why-you-will-care/ Social Media, Community Development + Content and Why You will Care | Comet Branding Blog – Progressive Milwaukee-based Branding, PR and Social Media Agency

      [...] “community manager” has developed and has been explored by Jeremiah Owyang (@jowyang) HERE and HERE (way back in 2006), by the Community Strategist – Connie Bensen (@cbensen) HERE as well as [...]

    • http://www.theredrecruiter.com Michael Long (The Red Recruiter)

      Jeremiah,

      Very impressed with your overview! Really great stuff!

      Thank you for contributing to the conversation.

      I’d be interested to find out how we are training the Community Managers of the future. Let’s face it, we have droves of technologically capable talent in the universities. Unfortunately, I’m not finding them to be very well-equipped to take on this sort of role due to a lack of understanding around the multiple approaches one may take with SM.

      It’s important that this conversation take place with more frequency and with people who can implement a strategy around talent development.

      Again, thank you for posting this Jeremiah!

      Looking forward,
      Michael Long
      The Red Recruiter

    • http://www.facebook.com/profile.php?id=1206442 Marissa Louie

      J,

      Great post.

      Can you recommend good physical forms of online community? Folks have advised me to create a phpBB forum or a Wikia page, both of which I can link to our homepage, http://ad-village.com.

      Of course, community management is across different mediums (Twitter, Facebook Groups, YouTube, etc.), but I’m looking for one place to deeply engage and receive feedback from the community, without having to have our developers build something.

      Thanks!

    • http://conniebensen.com/blog/2009/05/23/blog-seo-101-how-to-make-your-blog-easy-for-google-to-see/ Blog SEO 101 – How to make your blog easy for Google to see | Connie Bensen

      [...] (I finally rank higher than my friend, Jeremiah Owyang, who rightfully deserves high regard for his Four Tenets article.) Yes, this is a competitive [...]

    • http://www.slumpnavigator.se/2009/07/hur-val-beharskar-du-den-sociala-webben/ Hur väl behärskar du den sociala webben? | Slumpnavigator

      [...] bloggar flitigt om sociala medier och lyfter inte sällan in ett arbetsmarknadsperspektiv. I de här båda bloggposterna lyfter han till exempel fram några av förväntningar man kan ha på en [...]

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    • http://sharisax.com/2009/09/13/community-managers-your-organizations-guide-along-social-media-revolutionary-road/ Community Managers: Your organization’s guide along Social Media Revolutionary Road | Sharisax Is Out There

      [...] authors included a dis­cus­sion of the Four Tenets of the Com­mu­nity Man­ager by For­rester social com­put­ing ana­lyst Jere­miah [...]

    • http://www.digitalorgs.net/wp/?p=150 Community manager, the new IT position in Social Media « Enterprise 2.0 Community

      [...] – The four tenets of the Community Manager [...]

    • http://birgithapfelmeier.wordpress.com Birgit Hapfelmeier

      I am a Master student at the QUT in Australia and I study a unit called Enterprise 2.0. We have only few remaining lessons until the end of the semester and I thought Community Manager might be an interesting occupation for some of the students. So I wrote a guestpost at http://www.digitalorgs.net/wp/?p=150 and used some of your thoughts about community management. Thank you very much for this great input.

    • http://www.marketlikeachick.com/how-ghost-blogging-and-tweeting-affects-your-social-reputation/ Giving Up The Ghost – How Ghost Blogging and Tweeting Affects Your Social Reputation | Market Like A Chick

      [...] They would also be fully disclosed as such.  Jeremiah Owyang has an excellent post defining The Four Tenets of the Community Manager which will give you a better understanding of the [...]

    • http://emergentbydesign.com/2009/11/13/40-resources-for-developing-an-effective-community-management-strategy/ 40 Resources for Developing an Effective Community Management Strategy « emergent by design

      [...] The Four Tenets of the Community Manager Metrics: [...]

    • http://palalonde.com/?p=113 Utlisation des médias sociaux en entreprise › 3.0 Gestionnaire de communauté

      [...] On parle maintenant de gestionnaire de communauté ou de « community managers ».1 Sa principale tâche est d’être à l’écoute de façon proactif sur les réseaux sociaux. Il identifie et analyse les situations qui peuvent avoir une impact sur l’entreprise ou ses marques/produits. Il est le premier point de contact avec la communauté pour aiguiller les clients vers les départements et équipes de l’entreprise. Que ce soit pour une question fréquente, une plainte, une suggestion ou une occasion d’affaires, le gestionnaire de communauté identifie les billets de blogue ou les conversations sociaux qui sont d’intérêts.2 [...]

    • http://buzzmedia.com.my/blog/communities-strategic-business-asset Communities: Your strategic business asset » Buzzmedia

      [...] There’s no shortcut. You can’t just throw up a blog and expect to have a community. A Facebook Page with thousands of Fans doesn’t necessarily mean that they are engaged. Contests and campaigns merely draw crowds that don’t stick around long enough to become a real community. You need to work hard answering questions, informing and educating, being an advocate and cheerleader to earn the attention and trust of your community. Managing a community has even become a real job. [...]

    • http://www.web-strategist.com/blog/2010/01/25/community-manager-appreciation-day-cmad-every-4th-monday-of-jan/ Community Manager Appreciation Day #CMAD (Every 4th Monday of Jan) « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

      [...] Passionate About Customers The title matters not, whether it’s online customer advocate, online customer support, company evangelist, disgruntled customer handler. Instead, focus on what they do: A customer advocate willing to help regardless of where they are online. Learn more by reading the Four Tenants of Community Managers. [...]

    • http://uxhero.com/ux-theory/if-you-cant-spot-your-companys-community-manager-its-you/ If you can’t spot your company’s Community Manager, it’s you. — UX Hero

      [...] manager” is a squishy newly minted title, we should define it. Jeremiah Owyang’s Four Tenets of the Community Manager defines the role as a mix of ombudsman, evangelist, forum admin, and feedback [...]

    • http://www.gabymenta.com.ar/community-manager-appreciation-day-cmad-every-4th-monday-of-jan/ Community Manager Appreciation Day #CMAD (Every 4th Monday of Jan). | GAby Menta

      [...] Passionate About Customers The title matters not, whether it’s online customer advocate, online customer support, company evangelist, disgruntled customer handler. Instead, focus on what they do: A customer advocate willing to help regardless of where they are online. Learn more by reading the Four Tenants of Community Managers. [...]

    • http://marketingpad.wordpress.com/2010/01/26/community-managers-by-any-other-name/ Community managers by any other name « The Marketing PAD

      [...] He has some advice for companies that adopt this new approach to online customer service . Learn more by reading the Four Tenants of Community Managers. [...]

    • http://marketing.9downsoft.net/community-manager-appreciation-day-cmad-every-4th-monday-of-jan/ Community Manager Appreciation Day #CMAD (Every 4th Monday of Jan) | Simple, effective and affordable small business marketing

      [...] Passionate About Customers The title matters not, whether it’s online customer advocate, online customer support, company evangelist, disgruntled customer handler. Instead, focus on what they do: A customer advocate willing to help regardless of where they are online. Learn more by reading the Four Tenants of Community Managers. [...]

    • http://manuelgross.bligoo.com/content/view/758876/4-premisas-falsas-sobre-los-Community-Managers.html#content-top 4 premisas falsas sobre los Community Managers

      [...] ha parecido más interesante de artículos escritos por Guzman Garmendia, Dolors Reig, Jeremiah Owyang, Juan Freire y Connie [...]

    • http://www.maestrosdelweb.com/editorial/que-es-un-community-manager/ ¿Qué es un Community Manager?

      [...] Owyang, realiza un estudio que define los 4 principios del Community Manager :Un abogado de la comunidad, Marca evangelista, Habilidades de comunicación y formas de redacción, [...]

    • http://noticias.todowebhosting.com/20747/%c2%bfque-es-un-community-manager/ ¿Qué es un Community Manager? | Todowebhosting.com – ..::HOSTING – DISEÑO WEB – FACTURACIÓN ELECTRÓNICA

      [...] Owyang, realiza un estudio que define los 4 principios del Community Manager :Un abogado de la comunidad, Marca evangelista, Habilidades de comunicación y formas de redacción, [...]

    • http://nexoblog.com/?p=582 NEXOBLOG » Blog Archive » ¿Qué es un Community Manager?

      [...] Owyang, realiza un estudio que define los 4 principios del Community Manager : Un abogado de la comunidad, Marca evangelista, Habilidades de comunicación y formas de [...]

    • http://seoperu.wordpress.com/2010/04/19/%c2%bfque-es-un-community-manager/ ¿Qué es un Community Manager? « SEO Perú

      [...] Owyang, realiza un estudio que define los 4 principios del Community Manager : Un abogado de la comunidad, Marca evangelista, Habilidades de comunicación y formas de [...]

    • http://www.zappinglatam.com/articulos/2010/04/19/community-manager-conversacion-entre-personas-y-empresas/ ZappingLatam – Cultura Publicitaria en Latinoamérica | Community Manager: Conversación entre personas y empresas

      [...] Owyang, realiza un estudio que define los 4 principios del Community Manager : Un abogado de la comunidad, Marca evangelista, Habilidades de comunicación y formas de [...]

    • http://manuelgross.bligoo.com/content/view/767510/El-Community-Manager-Que-es-y-Cuales-son-sus-funciones.html#content-top Anonymous

      [...] Owyang, realiza un estudio que define los 4 principios del Community Manager : Un abogado de la comunidad, Marca evangelista, Habilidades de comunicación y formas de [...]

    • http://careersetu.com/?p=1012 Wanted: Candidate Community Facilitator « Jobs careersetu

      [...] by click for more detailsponsored by click for more detailThis idea is 100 percent stolen, but one of my recent posts made me want to write about it. To repeat a point from that entry, [...]

    • http://blog.attensity.com/2010/05/10/the-evolving-role-of-community-and-social-media-managers/ The Evolving Role Of Community And Social Media Managers | Attensity Blog

      [...] how I see the two intersecting and diverging. I agree with Jeremiah Owyang on his 4 tenets of community management, which include being a community advocate, brand evangelist, savvy communicator / editorial content [...]

    • http://siliconangle.com/blog/2010/05/17/the-evolving-role-of-community-and-social-media-managers/ SiliconANGLE — Blog — The Evolving Role of Community and Social Media Managers

      [...] how I see the two intersecting and diverging. I agree with Jeremiah Owyang on his 4 tenets of community management, which include being a community advocate, brand evangelist, savvy communicator / editorial content [...]

    • http://quockhanhvu.wordpress.com/2010/06/03/the-evolving-role-of-community-and-social-media-managers-by-maria-ogneva/ The Evolving Role Of Community And Social Media Managers by Maria Ogneva « AlexVu’s Blog

      [...] how I see the two intersecting and diverging. I agree with Jeremiah Owyang on his 4 tenets of community management, which include being a community advocate, brand evangelist, savvy communicator / editorial content [...]

    • Darren

      I Read the posts in the links above and on other boards … something I can see happening here is an attempt to use definitions and terminolgy and sooner or later we will get the alphabet soup acronyms.

      Okay from my viewpoint …
      1 ) Advocate … this describes how the position interacts with the community. They are a collection point FROM the community TO management and back again. How they do this … the techniques they use depend on the community.

      2 ) Branding … in many ways this is a feedback to the marketing management. The Community manager doesn't develop the brand nor push the brand, they connect to the community to see how the Branding is working.

      3 ) Savvy Communication … this encompass alot of different aspects it is hard to nail down and depends again on the specific community. But pretty much, if you can't communicate to the magaement what the community wants and needs … they community will move on. And vice versa … if you can't communicate to the community why the management does what they do ( sometimes having to comply with multiple different national laws for example ), the community will move on.

      4 ) Feature enhancement … mandatory. I know some say not necessary ( Jeremiah ) but 9 times out of 10 what the community is upset about IS a feature that is missing. Maybe they want a chat room. Maybe they want the blogs/posts/articles organized in a more intuitive way … but the majority of complaints IS product enhancement.
      Of course you may have to explain to them those enhancements cost so much that to keep the service cheap/free ….

    • http://iabchile2.digitaria.cl/blog/?p=84 IAB Chile

      [...] Owyang, realiza un estudio que define los 4 principios del Community Manager : Un abogado de la comunidad, Marca evangelista, Habilidades de comunicación y formas de [...]

    • http://punkrockhr.com/want-a-community-managermoderator-job/ Want a Community Manager/Moderator Job? | Punk Rock Human Resources

      [...] a secret that most social media gurus won’t tell you: any chump can write a blog. A community manager role requires an understanding of human behavior and motivation. You need a background in [...]

    • http://www.andymci.com/2010/07/links-for-2010-07-20/ links for 2010-07-20 | Andy McIlwain @ andymci.com

      [...] The Four Tenets of the Community Manager In nearly all the job descriptions of a Community Manager, the following beliefs were spelled out as requirements for the role. (tags: community management roles responsibilities customer service technology online marketing) [...]

    • http://okzion.wordpress.com/2010/08/05/el-perfil-del-community-manager-y-la-empresa-que-lo-contrata-temas-de-igual-importancia/ El perfil del Community Manager y la empresa que lo contrata, temas de igual importancia. | Campus Virtual

      [...] Los principios de un Community Manager, Jeremiah Owyang [...]

    • http://www.ikedahayato.com/?p=1799 コミュニティ・マネージャとは « ソーシャルウェブが拓く未来

      [...] The Four Tenets of the Community Manager [...]

    • http://theconnector.co.nz/online-community-management/595/ Online Community Management Fundamentals | The Connector

      [...] Fundamentals September 6, 2010 By Suzanne Kendrick Leave a Comment In 2007 Web Strategist Jeremiah Owyang researched job descriptions for online community managers and these tenets were fundamental to all [...]

    • http://karimkanji.wordpress.com/2010/09/07/torontos-community-managers/ toronto’s community managers « marketing in a social age

      [...] Jeremiah Owyang defines a community manager as a person within a company, or someone who works for a brand, who works within these 4 (at least) pillars: [...]

    • http://www.materiablogger.com/2010/09/%c2%bfes-un-community-manager-un-invento-2-0/ ¿Es indispensable el community manager?

      [...] Jeremías Owyang, de Silicon Valley, la actividad de un Community Manager, se reduce a 4 principios. Me pareció [...]

    • http://www.quiip.com.au/hiring-a-community-manager-the-please-donts/ Hiring a Community Manager: The (please) don’ts! | Quiip

      [...] Responsibilities & Roles by @cbensen Online Community Job Descriptions by @blaisegv Four Tenants of the Community Manager by [...]

    • http://socialsilk.com/2010/05/10/community/the-evolving-role-of-community-and-social-media-managers/ The Evolving Role Of Community And Social Media Managers | Social Silk

      [...] how I see the two intersecting and diverging. I agree with Jeremiah Owyang on his 4 tenets of community management, which include being a community advocate, brand evangelist, savvy communicator / editorial content [...]

    • http://www.jeroenmirck.nl/2010/10/community-manager-nieuwe-beroep/ JeroenMirck.nl » Blog Archive » Community Manager, nieuwe beroep?

      [...] inhield. Een jaar later had hij zijn afbakening van eigenschappen teruggebracht van zeven naar vier hoofdkenmerken. Daarmee baande hij het pad voor de nieuwe vakgenoten anno [...]

    • http://www.loudwhistle.net/blog/online-community-management-as-a-profession/ Online Community Management as a Profession : LoudWhistle Branding International, Philippines :: Interactive Branding Agency and Creative Design Outsourcing Company. Email hello@loudwhistle.net

      [...] In the fall of 2007, Jeremiah Owyang, Web Strategist and Industry Analyst of the Altimeter Group, independently gathered job descriptions.  His research resulted in his publishing The Four Tenets of the Community Manager. [...]

    • http://workonlinearticles.com/online-community-manager/ Online community manager

      [...] In the fall of 2007, Jeremiah Owyang (Sr Analyst at Forrester Research: Social Computing) independently gathered job descriptions. His research resulted in his publishing The Four Tenets of the Community Manager [...]

    • http://www.thethinkingstick.com/online-community-manager-a-new-position-in-education Online Community Manager: A New Position in Education

      [...] to Jeremiah Owyang there are four tenets of the community [...]

    • http://convergenttracks.com/2011/01/06/convergent-tracks-in-2011-marketing-and-technology/ Convergent Tracks in 2011: Marketing and Technology « Convergent Tracks

      [...] kinds of jobs are emerging: community manager, chief marketing technologist, digital strategist, etc, that all have in common to mix combined [...]

    • http://www.emercadolatino.com.ve/blog/2011/01/07/4-premisas-falsas-sobre-community-managers/ 4 premisas falsas sobre Community Managers | Blog eMercadoLatino

      [...] lo que me ha parecido más interesante de artículos escritos por Guzman Garmendia, Dolors Reig, Jeremiah Owyang, Juan Freire y Connie [...]

    • http://lauran546.wordpress.com/2011/01/24/whats-all-this-community-management-stuff/ What’s all this Community Management stuff? « A Look @

      [...] roles that each Community Manager must take on in order to be successful – coining them the Four Tenets of a Community Manager. For me, engaging online requires all of these tenets and attributes – but really, what is [...]

    • http://apolorama.com/2011/01/%c2%bfque-es-un-community-manager-dia-internacional-del-cm/ ¿Qué es un Community Manager? // Día Internacional del #CM – Apolorama Netzine

      [...] Owyang, realiza un estudio que define los 4 principios del Community Manager: Un abogado de la comunidad, Marca evangelista, Habilidades de comunicación y formas de redacción, [...]

    • http://www.emercadolatino.com.ve/blog/2011/01/26/el-pastor-de-la-web-2-0-perfil-del-community-manager/ El pastor de la web 2.0: Perfil del Community Manager | Blog eMercadoLatino

      [...] The Four Tenets of the Community Manager (25-nov-2007) [...]

    • http://freelance-zone.com/blog/resources-blogs/freelance-jobs-resources-blogs/hot-jobs-community-manager/ Freelance-Zone.com » Blog Archive » Hot Jobs: Community Manager

      [...] of the hot new jobs popping up for 2011 is the position of community manager. Online community managers carry four main [...]

    • http://equinoxio.org/destacado/community-manager-cm-10332/ equinoXio » » Community Manager (CM)

      [...] muchas otras.   Escritos Hoy es un tema que genera interés general y son muchos los textos, consejos y   recomendaciones que se hacen en la web con el objetivo de [...]

    • http://www.relaciones-publicas.com/equinoxio-%c2%bb-%c2%bb-community-manager-cm.html equinoXio » » Community Manager (CM) | Relaciones publicas, publicidad y marketing | Carrera universidad

      [...] Owyang, realiza un estudio que define los 4 principios del Community Manager: Un abogado de la comunidad, Marca evangelista, Habilidades de comunicación y formas de redacción, [...]

    • http://apostol20.wordpress.com/2011/03/06/la-importancia-y-funciones-del-community-manager/ La importancia y funciónes del Community Manager « Apóstol 2.0

      [...] Owyang, realiza un estudio que define los 4 principios del Community Manager: Un abogado de la comunidad, Marca evangelista, Habilidades de comunicación y formas de redacción, [...]

    • http://www.inside.com.tw/2011/03/13/community_manager_2 漫談社群經理的工作內容（續） – Inside

      [...] 發起「社群經理感謝日」的Jeremiah Owyang，他的研究領域是Social computing，在2007年他發表「The Four Tenets of the Community Manager」（社群經理的四大信條），成為定義「社群經理」這項職務的重要論述。他透過Twitter等社交媒體蒐集意見，也根據十六家企業對於「社群經理」的職位描述，歸納出有關「社群經理」的四大信條– [...]

    • http://irabertlopez.wordpress.com/2011/03/14/casi-todo-sobre-community-managers/ Casi todo sobre Community Managers « Dígitas Periodísticas

      [...] Jeremiah Owyang, estudio que define los 4 principios del Community Manager. [...]

    • http://whereisthecash.wordpress.com/2011/03/19/the-four-tenets-of-the-community-manager-by-jeremiah-owyang/ The Four Tenets of the Community Manager by Jeremiah Owyang « Business stalk

      [...] full article here: http://www.web-strategist.com/blog/2007/11/25/the-four-tenets-of-the-community-manager/ GA_googleAddAttr("AdOpt", "1"); GA_googleAddAttr("Origin", "other"); GA_googleAddAttr("LangId", [...]

    • http://lelandstrott.wordpress.com/2011/04/14/more-on-community-management/ More on Community Management « Leland Strott

      [...] The Four Tenets of the Community Manager from Jeremiah Owyang [...]

    • http://denimhosting.info/volunteers-donors-and-brand-capital Volunteers, donors and brand capital

      [...] role of the Community Manager (I like Jeremiah Owyang description of that role) is growing to match the resources Jim Collins highlights.  The hardest [...]

    • http://www.stigmahost.com/ web hosting

      I think that methodology matters most. There are great ideas out there, but they fail because they lack Planning. For me Planning and methodology matter more than the plan itself and a manager should have these attributes.

    • http://www.stigmahost.com/ web hosting

      I think that methodology matters most. There are great ideas out there, but they fail because they lack Planning. For me Planning and methodology matter more than the plan itself and a manager should have these attributes.

    • http://twitter.com/camillediola Camille Diola

      Still very helpful, Jeremiah! Thanks for posting

    • http://twitter.com/camillediola Camille Diola

      Still a very helpful post, Jeremiah! Thanks!

    • http://hey-facebook.com/2011/07/community-management-a-three-headed-snake/ Community Management – A Three Headed Snake | Hey Facebook…

      [...] Ever since I first heard of the job title “Community Manager,” I’ve struggled to find a true definition for the term. The wikipedia article on the topic isn’t particularly exhaustive, and appears to be as uncertain as I am about the exact nature of the job, even going so far as to point out that Jeremiah Owyang went around and gathered all the different job descriptions in a quest to actually pin down what the job is. [...]

    • http://www.earthtangle.com Social Network

      I think communication skills is really important for a community manager

    • http://www.michelinebourque.com/2011/08/12/community-manager-metier-pour-passionnes-kim-auclair/ Kim Auclair de Niviti, une vraie gestionnaire de communauté! | Micheline Bourque

      [...] Jeremiah Owyang, une sommité mondiale en stratégie web, attribut au gestionnaire quatre grandes responsabilités: (ref: http://www.web-strategist.com/blog/2007/11/25/the-four-tenets-of-the-community-manager/) [...]

    • Jon Ellis

      Very useful blog post for a start-up like mine that’s defining a new community manager role. 

    • Jon Ellis

      Very useful blog post for a start-up like mine that’s defining a new community manager role. 

    • http://www.darryljonckheere.com/2011/08/24/community-managers-the-new-superheroes-of-social-media/ Community Managers: The New SuperHeroes Of Social Media | Darryl Jonckheere

      [...] social space continues to evolve. However, back in 2007 Jeremiah Owyang published a great post: The Four Tenets of the Community Manager in which he briefly describes several core aspects of the community management role that remain [...]

    • http://www.darryljonckheere.com Darryl

      This post is a great reference, included in the official Wikipedia entry ‘Online community manager’.   

    • http://www.benphoster.com/social-media-strategy-class-reading-list/ Social Media Strategy Class Reading List – by Ben Foster

      [...] The Four Tenets of the Community Manager – Jeremiah Owyang [...]

    • http://adventures.do/blog/2011/10/11/el-%e2%80%9ccommunity-manager%e2%80%9d-verdad-o-reto/ Las competencias del gestor de comunidad | AdVentures Digital Agency

      [...] de manera particular entiendo son más realistas las tareas que plantea Jeremiah Owyang al definir los principios de un responsable de comunidad: monitoreo permanente de lo que se dice sobre la marca tanto en las comunidades propias, como en [...]

    • http://www.claudiachez.com/201110/por-fin-%c2%bfque-es-un-community-manager/ Por fin, ¿qué es un Community Manager? | Claudia Chez Abreu

      [...] de manera particular entiendo son más realistas las tareas que plantea Jeremiah Owyang al definir los principios de un responsable de comunidad: monitoreo permanente de lo que se dice sobre la marca tanto en las comunidades propias, como en [...]

    • http://marisadipalma.com.ar/taller/?p=145 Nueva profesión: community manager | Taller IV
    • http://marisadipalma.com.ar/taller/?p=168 Profesiones 2.0 | Taller IV

      [...] Para poder llevar a cabo su principal objetivo estas personas encargadas del community management deben ser excelentes redactores y correctores de textos y obviamente deben tener una habilidad especial para titular notas, con el fin de “enganchar” a los usuarios. Jeremiah Owyang dice que el principal rol del community manager es el de es representar al consumidor “the community managers’ primary role is to represent the customer”. (en http://www.web-strategist.com/blog/2007/11/25/the-four-tenets-of-the-community-manager/). [...]

    • http://www.capturetheconversation.com/read/social-media-reminder-relationships-community Social Media Reminder: Relationships = Community | Capture the Conversation

      [...] the midst of Community Managers, new tools and “social media experts” is the reality that most social media marketing [...]

    • http://melissadobsonny.com/dev/2011/10/blog-1/ Blog 1 | Melissa Dobson – Community Management & New Media Specialist

      [...] industry analyst and web strategist, Jeremiah Owyang states in his post, The Four Tenets of the Community Manager,”…brands who are taking online communities and communication seriously are creating [...]

    • http://www.spaidisseny.com/2011/10/%c2%bfque-es-un-community-manager/ ¿Qué es un community manager?

      [...] Owyang, realiza un estudio que define los 4 principios del Community Manager: Un abogado de la comunidad, Marca evangelista, Habilidades de comunicación y formas de [...]

    • http://www.lapaginaweb.com.ve/blog/2011/11/01/%c2%bfque-es-un-community-manager/ ¿Qué es un Community Manager? | Diseño de Páginas Web – La Página CA – Venezuela

      [...] Owyang, realiza un estudio que define los 4 principios del Community Manager: Un abogado de la comunidad, Marca evangelista, Habilidades de comunicación y formas de redacción, [...]

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    • http://www.web-strategist.com/blog/2011/12/19/community-management-education-a-sound-investment-yet-experience-trumps-all/ Community Management Education a Sound Investment –Yet Experience Trumps All « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

      [...] the Four Tenants of Community Managers. In 2007, I analyzed 16 job descriptions, and published the Four Tenants of the Community Manager and we found the following four job requirements: Community Advocate, Brand Evangelist, Savvy [...]

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    • http://play-this.org/2012/01/07/online-communities-101-recap-session-1/ Online Communities 101 Recap – Session 1 – Play This Magazine

      [...] Both internal and external communities require a community manager, but there are a few differences. Similar to the lack of a standard definition of an online community manager, it is difficult to provide a single definition of what each of us does. However, there are some attributes that are associated with each of us. While I decided to take the less professional path to explaining this, I would suggest looking at Jeremiah Owyang’s “Four Tenets of the Community Manager.” [...]

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      [...] Owyang, realiza un estudio que define los 4 principios del Community Manager: Un abogado de la comunidad, Marca evangelista, Habilidades de comunicación y formas de [...]

    • http://blog.getsponge.com/?p=455 Picking a community manager: Anthropologists, relationship experts, diplomats, project managers and bricklayers may apply | Get Sponge Blog

      [...] was inspired by Jeremiah Owyang, a former senior analyst at Forrester Research who came up with the “Four Tenets of the Community Manager”.  Owyang’s research, which was based on gathering together a whole host of community manager job [...]

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    • http://www.web-strategist.com/blog/2012/01/23/a-worldwide-salute-to-community-managers-cmad/ A Worldwide Salute to Community Managers « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

      [...] with the following four key responsibilities: a community advocate, brand evangelist, savvy online communicator, and involved in shaping future [...]

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    • http://www.adworkz.com/blog/online-community-managers/ The emerging job of Online Community Managers

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    • http://www.mikemccready.ca/blog/2012/01/what-you-need-to-be-a-community-manager/ What You Need to Be a Community Manager | Mike McCready

      [...] Simply put, a community managers connect communities and brands. Jeremiah Owyang has written a number of posts on the subject and was even instrumental in establishing a worldwide community manager appreciation day.  In 2007, Jeremiah described four tenets of the community manager: [...]

    • http://ritaferrer.wordpress.com/2012/02/03/los-fundamentos-basicos-de-un-community-manager/ Los fundamentos básicos de un Community Manager « RitaFerrer's Blog

      [...] 4 principios del Community Manager: [...]

    • http://www.socialbusinessnews.com/evolving-the-role-of-the-community-manager/ Evolving the Role of the Community Manager

      [...] likely to get a slightly different answer wherever you turn. Altimeter Research’s Jeremiah Owyang studied community manager job descriptions from 16 different organizations and found four key elements: community advocacy, brand evangelism, [...]

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