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The Four Tenets of the Community Manager

Categories: Community Manager, Community Marketing, Web IndustryPosted on November 25th, 2007

Summary
The budding Community Manager industry holds 4 tenets; these values resonate as a common thread within the role. The include community advocation, brand ambassadorship, online communication skills, and product requirements gathering and improvements.

Methodology
Recently, I’ve been doing some research on the Community Manager role, which is appearing at most brands that take online communities and communication seriously. This was a role I had this role at Hitachi Data Systems, and many of my friends and peers have this role around the industry, and I’ve written about it extensively.

16 real job descriptions
I put out requests on Twitter, blog and email to get submissions, as well as scoured the public job listings and I’ve reviewed 16 job descriptions from companies ranging from LinkedIn, Buzz about wireless (Sprint), Vancity, Communispace, Imagination Corp, Microsoft, Flock VMware, GamesforChange, Disney, ACDsee, Dogster, SimplyHired, Yahoo, and many others. It was a global sample from B2B to B2C, and the beliefs and values that these individuals require in the job description indicate a direct pattern.

The Four Tenets of the Community Manager
In the following, I’m not going to list out all my findings, but it was clear there were 4 number of Tenets, or beliefs that each role holds. In nearly all the job descriptions, the following beliefs were spelled out as requirements for the role.

1) A Community Advocate
As a community advocate, the community managers’ primary role is to represent the customer. This includes listening, which results in monitoring, and being active in understanding what customers are saying in both the corporate community as well as external websites. Secondly, they engage customers by responding to their requests and needs or just conversations, both in private and in public.

2) Brand Evangelist
In this evangelistic role (it goes both ways) the community manager will promote events, products and upgrades to customers by using traditional marketing tactics and conversational discussions. As proven as a trusted member of the community (tenet 1) the individual has a higher degree of trust and will offer good products.

3) Savvy Communication Skills, Shapes Editorial
This tenet, which is both editorial planning and mediation serves the individual well. The community manager should first be very familiar with the tools of communication, from forums, to blogs, to podcasts, to twitter, and then understand the language and jargon that is used in the community. This individual is also responsible for mediating disputes within the community, and will lean on advocates, and embrace detractors –and sometimes removing them completely. Importantly, the role is responsible for the editorial strategy and planning within the community, and will work with many internal stakeholders to identify content, plan, publish, and follow up.

4) Gathers Community Input for Future Product and Services Perhaps the most strategic of all tenets, community managers are responsible for gathering the requirements of the community in a responsible way and presenting it to product teams. This may involve formal product requirements methods from surveys to focus groups, to facilitating the relationships between product teams and customers. The opportunity to build better products and services through this real-time live focus group are ripe, in many cases, customer communities have been waiting for a chance to give feedback.

While there is much deeper research on this role to be completed such as where are they, how much do they make, who do they report to, best practices, etc, I’ll just be publishing the above. Thank you so much to all those who’ve submitted content to me.

Additional Resources
I’ve been very involved with this new role, here’s some related content:

  • Meet your peers and Join the Community Manager group in Facebook
  • Understanding the Community/Evangelist Role, and profiles of a few of my Favorite Folks
  • Capture from the Community UnConference
  • Forum One Community Roundtable–Strategies for Community
  • Video of Dell: When the Web team leads product development, the evolution of Dell Hell to Dell Swell
  • Video: Web Strategy Show: Community Strategies with Jake McKee
  • Update: Also see this association of community managers (IOCMA) that are now calling for members (link via Connie)

    • (Update: based upon comment feedback, I modified the language of this 4th tenet for clarification, thanks Shashib, and Connie)

    (Update 2: Kevin adds a lot to the conversation and challenges the idea that “They aren’t your communities to manage“, also read Evan’s response to Kevin.)

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    This entry was posted on Sunday, November 25th, 2007 at 6:41 am and is filed under Community Manager, Community Marketing, Web Industry. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

    80 Responses to “The Four Tenets of the Community Manager”

    « Older Comments

    1. For Community Advocate I agree that the primary role is to represent customers, but I would add that the secondary function is to represent the company. Staff are customers too. In my opinion it is impossible for a comm mgr to be effective if they aren’t representing & building relationships in both directions.

      My role clearly has expectations for internal & external communication, team building, training, etc. I am wondering if this is an exception to your findings?



      2. Posted by Connie Bensen on November 25th, 2007 at 8:39 am

    2. [...] Today Jeremiah Owyang published the Four Tenets of the Community Manager: [...]



      3. Posted by » Community Manager Role Connie Bensen: My Conversations on November 25th, 2007 at 8:39 am

    3. Is there any conflict with the last tenet -” Shapes Requirements of Future Product and Services”

      Did Dell make this successful throuhg IdeaStorm? I guess Michael Dell put his weight behind this. I would be interested to hear what the challenges are here.

      Great post Jeremiah. Thanks Connie (http://www.conniebensen.com) for bringing me to this post.



      4. Posted by shashib on November 25th, 2007 at 9:02 am

    4. To clarify Shashib

      The community manager is getting the requirements FROM the community.

      Ideastorm is an example of the dell community team implementing a tool (under the umbrella of the community program) to obtain customer requirements.

      So to be clear, there should not be a conflict

      I will update the language to reflect this better.



      5. Posted by jeremiah_owyang on November 25th, 2007 at 9:23 am

    5. “(G)etting the requirements FROM the community” that’s the key, that’s the strength of the position.



      6. Posted by Curt on November 25th, 2007 at 9:53 am

    6. Curt

      Yes, that’s right. I’ve met some product managers that were NOT thrilled about not being in the drivers seat, it was interesting to see them squirm.



      7. Posted by jeremiah_owyang on November 25th, 2007 at 10:06 am

    7. This is a post that fits into my presentation here in Boston about hiring experts as social media managers for an organization. It’s tough to boil down a job description and some of these actually cross over each other in a Venn diagram of sorts. I think you caught some of the description I am seeing too, but it seems to be more in line with the idea of participation, and all of the details that word encompasses. I tried to come up with a short job description of this and as I began to delve into certain areas, sub topics opened up and it became even more of a spider web. Everyone has a different idea of the description of this job based on what they feel is most important. Some think it is listening, others speaking, and other still a blend of everything from what you base your ideas above. This is not something that can be boiled down to a 500 word essay to be certain.



      8. Posted by Jim Turner on November 25th, 2007 at 11:57 am

    8. This is intriguing, Jeremiah.

      I would have thought the focus would be more on aspects of the “moderator role” and/or “how to improve communication”.

      I am surprised that there are any “specific TOPICAL goals” — since I would have expected rather an “open forum” (perhaps limited by more/less standardized rules of netiquette).

      Then again, many of these “guidelines” are very open — almost wishy-washy. They leave so much wiggle room that they almost seem superfluous.

      Indeed, it’s such “virgin territory” that a USEFUL job description is perhaps hard to come up with.



      9. Posted by nmw on November 25th, 2007 at 12:08 pm

    9. This sounds like the traditional role of a product manager. Almost to a tee (except for the being a community advocate part, but even that is key for good product managers).

      A community manager is very different. I don’t think you ever evangelize your brand. Of course, the examples you’ve used to get this description are all about evangelizing: Microsoft, LinkedIN, SimplyHired. At least the MS people enter the community and are really nice people, building relationships, but, ultimately, they are there to evangelize their brand, which always sits with me like underwear that rides up.

      I agree with Kevin’s post (http://tinyurl.com/22yyyu) in that you can’t really manage a community and you shouldn’t be the single point of contact.

      Personally, as a community consulting firm, we see ourselves more as personal trainers…we go in and help our clients open up and get involved to the point that everyone at the organization is part of the community they serve and getting smarter by the day.

      Then, and only then, do we set up Facebook groups and the like. We teach them to stop being part of their own echo chamber. We show them the difference between talking at and talking with. Etc.

      A product manager does all of those things you list above, a community manager needs to keep themselves far away from the evangelizing (lest they turn into a product manager or a member of the sales team) and closer to helping create ways for their employer/client to be part of the community they serve (and that includes the employees).



      10. Posted by Tara Hunt on November 25th, 2007 at 12:15 pm

    10. nmw - I’m wondering if you are thinking of forum moderation? That is how I started down my path - by redirecting the product forum into a constructive place. Once people realized they could get help, a sense of community evolved. But now the forums are only a fraction of what I do.

      Tara - I’ve never gotten the idea that Jeremiah suggests that communities be managed. In fact he has always promoted listening, then participating.
      It sounds like your consulting firm is doing what the Comm Mgr position does - the listening, the training, then the engaging. In my company I consider those my responsibilities. I view myself as the connector between the customers & corporate & provide communication in both directions.
      And yes I do evangelize because that’s the best way to establish brand.



      11. Posted by Connie Bensen on November 25th, 2007 at 1:22 pm

    11. Tara, Connie

      The term “Community Manager” is a mis-match, but that’s a title that’s been adopted. I can think of a few Community Managers I know that evangelize. They’re not running around with flags, but having real conversations with the community.

      We all agree that the community is in charge, the corporation is catering to it.



      12. Posted by jeremiah_owyang on November 25th, 2007 at 1:30 pm

    12. I see so much more for this role. It’s not enough just be a manager. If a socially-responsible company does this right and fulfills a role in the larger community, it can catalyze the community and whole industries towards change.



      13. Posted by Geoff Livingston on November 25th, 2007 at 2:00 pm

    13. I agree with you Geoff that it’s more of a strategist & leadership role. That’s why the term ‘web strategy’ has always resonated with me. Maybe we should use Community Strategist?
      ‘Managing’ tends to the short term.



      14. Posted by Connie Bensen on November 25th, 2007 at 3:00 pm

    14. I’m much more comfortable with a strategist sort of role with the primary focus being internal. Working within organizations to help people to engage as members of communities as described by Tara and Geoff.



      15. Posted by Kevin Gamble on November 25th, 2007 at 3:28 pm

    15. I have to say that, while I think Tara’s inclination to not be a salesperson is solid, it’s silly to not evangelize your product as a Community Manager/Ambassador/Advocate. Certainly don’t shove it down people’s throats, but if you do care about your product (which, for god’s sake, I hope you do!) then you should take reasonable opportunities to help pump up your community. Again, this isn’t about posting spammy posts on unrelated blogs, this is about responding to your community’s posts and Twitters, about reaching out to those who have already confessed interest. If someone writes a glowing review of Flock 0.9, of course I’m going to tell them how excited I am about Flock 1.0. If someone has already added me to their contact list because of their love of Flock, of course I’m going to tell them about our new group on Facebook. And I would expect the same of a Community Ambassador/Advocate/Whatever for something I care about. I *want* to know that Queens of the Stone Age has an awesome new album coming out, and if there is a tour I’d sure like to be on top of getting tickets. If I’m told in an honest, excited, human way I’ll be even more likely to go check it out.

      Everything about being a Community Ambassador is about honest enthusiasm…for your product, your company, and (most of all) your community.



      16. Posted by Evan Hamilton on November 25th, 2007 at 4:26 pm

    16. [...] how great the latest product is. However, I think that if you accomplish what Jeremiah suggests in his post on the topic, you are part of your community as much as your company. Once you are a legitimate part of your [...]



      17. Posted by Flock me, baby. » Blog Archive » Defending the Community Ambassador on November 25th, 2007 at 5:21 pm

    17. This is really interesting. Jeremiah, do you think the community manager’s role, at times crosses over the role of the PR/ communications manager? since there are some parts that involve “online and offline community building, social media, and customer-company interaction etc” These seem to also describe some of the PR/ Comms person’s role.



      18. Posted by Priscilla on November 26th, 2007 at 9:21 am

    18. Both PR and Community Manager roles should be in synch. Yes, both of their worlds are much larger due to social media tools.

      Have you read this post called “edgeworks”?

      http://tinyurl.com/ysqpsp

      It explains how corporate communications has shifted to the edges of the company (in addition to still being centralized)

      PR Folks that deploy this correctly are MORE relevant than ever.



      19. Posted by jeremiah_owyang on November 26th, 2007 at 9:28 am

    19. P.S. I am no longer at simplyhired.com;0 I am now at Mint.com, basically getting involved in many of the things discussed in this post.

      The strongest thing I get from customers: feedback. We can adjust our product based on what customers actually want…not what we want;-)



      20. Posted by Damon Billian on November 27th, 2007 at 1:35 am

    20. [...] marketing. trackback Is Community Management an oxymoron? — Check out Jeremiah’s recent post on the 4 tenets of community manager — There seems to be some debate on the four tenets [...]



      21. Posted by Can you manage a community of users? « Marketing Nirvana on November 27th, 2007 at 2:16 am

    21. [...] Forrester Research’s Jeremiah Owyang Outlines the four qualities of a “community manager… [...]



      22. Posted by “Thanksgiving Leftovers” « socialTNT on November 27th, 2007 at 8:11 am

    22. [...] couple of days ago Jeremiah Owyang spent some time outlining the ‘Four Tenants of the Community Manager,’ which is extremely interesting in light of the panel I participated in last week on PR [...]



      23. Posted by The Community Manager on November 27th, 2007 at 8:59 am

    23. [...] The Four Tenets of the Community Manager What does a community manager do? [...]



      24. Posted by Mickipedia » Blog Archive » links for 2007-11-26 on November 27th, 2007 at 10:41 am

    24. yah, that’s pretty much on target.

      i might simplify even further, combine #1 & #4 into “represent the customer to the company”, and combine #2 & #3 into “represent the company to the customer”.

      basically, i think it’s those 2 plus one more:
      * market research & community listening (inbound)
      * company / product education & evangelism (outbound)
      * identify / amplify community cheerleaders (both)

      the last one is important if you’re trying to scale… you can’t do it all yourself. if you can find other evangelists / cheerleaders in your community, make sure you give them amplification.

      nice piece J :)



      25. Posted by dave mcclure on November 28th, 2007 at 2:52 am

    25. [...] gives some personal commentary on The Four Tenets of a Community Manager as observed by Jeremiah Owyang. The four tenets [...]



      26. Posted by Nathan Snell :: The Technopian » Community Manager on November 28th, 2007 at 7:19 am

    26. [...] Update: I’ve reviewed many of these and boiled down the role to Four Tenets. [...]



      27. Posted by Seeking Formal Online Community Manager Job Descriptions on November 28th, 2007 at 4:53 pm

    27. [...] savvy with the communities and the new media etc. Jeremiah Owyang wrote an informative post about The Four Tenets of the Community manager. He also led me to one of his older post for [...]



      28. Posted by Interesting reads about PR « on December 4th, 2007 at 5:58 am

    28. [...] It’s time for Comcast to 1) change its service to resolve these needs and 2) start engaging with customers on their terms. Online and [...]



      29. Posted by PR Nightmare: "Comcast Must Die" Blog Unifies Angry Customers » The Buzz Bin on December 6th, 2007 at 10:34 am

    29. [...] The Four Tenets Of The Community Manager [...]



      30. Posted by Redefining Public Relations Social Media Explorer on December 7th, 2007 at 4:03 am

    30. [...] the Community Manager group in Facebook, and has been a big contributor in my research, defining the four tenets of community managers, and is becoming a great [...]



      31. Posted by Video: Connie Benson on how Community Managers win over detractors on December 30th, 2007 at 3:28 am

    31. [...] evangelize the importance of such tools and to keep a program growing. Jeremiah has the 4 Tenets of a Community Manager, which are very difficult to [...]



      32. Posted by Building An Online Community (Tool #1: Blog) « eBizz by Chris Salazar on January 3rd, 2008 at 2:41 am

    32. [...] his underlings are responsible for all outreach and relations with the populous. Just like any good community manager, he follows all online dialog and responds thoughtfully. This doesn’t mean spitting out spin [...]



      33. Posted by “iPrez.TV: A Utopian Vision of Democracy?” « socialTNT on January 8th, 2008 at 3:04 pm

    33. [...] to know more about what’s involved in the community manager role? Check out Jeremiah’s Four Tenets of the Community Manager. If you’d like to submit a question to the Community Guy, check out the submission details. [...]



      34. Posted by Community Guy - Jake McKee » ASK: How do I hire a community manager? on January 13th, 2008 at 9:57 pm

    34. [...] Also, be sure to check out Jeremiah’s Four Tenets of a Community Manager. [...]



      35. Posted by Community Guy - Jake McKee » ASK: How do I become a Community Manager? (College Students) on January 21st, 2008 at 9:11 am

    35. [...] step is an easy one: figure out what employers are looking for. I wrote about this earlier, as have others. Check job descriptions for similar positions, keep an eye and ear open for what employers are [...]



      36. Posted by Community Guy - Jake McKee » ASK: How do I become a Community Manager? (Working Pro) on January 25th, 2008 at 9:59 pm

    36. [...] identity(brand) the more likely they will have a strong community online(tags: Online advertising)The Four Tenets of the Community ManagerFor those of you who want to be a Community Manager - this is a must read - excellent blend of [...]



      37. Posted by » Buzz Marketing picks of the week … on January 27th, 2008 at 11:02 pm

    37. [...] identity(brand) the more likely they will have a strong community online(tags: Online advertising)The Four Tenets of the Community ManagerFor those of you who want to be a Community Manager - this is a must read - excellent blend of [...]



      38. Posted by » Buzz Marketing picks of the week … on January 27th, 2008 at 11:02 pm

    38. [...] great demand, but in 3-5 years social media will be integrated into most marketing departments and the community manager will be just like the analyst relations person: A tactical line [...]



      39. Posted by Getting Caught on Tactics » The Buzz Bin on February 5th, 2008 at 10:31 am

    39. [...] In the last few months, I’ve interviewed nearly a dozen community managers at many companies, and compiled 16 specific job descriptions to create these 4 Tenets of Community Managers. [...]



      40. Posted by Forrester Report: How to Hire for Social Computing; The Social Computing Strategist & Community Manager on February 28th, 2008 at 12:22 pm

    40. [...] identity(brand) the more likely they will have a strong community online(tags: Online advertising)The Four Tenets of the Community ManagerFor those of you who want to be a Community Manager - this is a must read - excellent blend of [...]



      41. Posted by Tech Blog » Blog Archive » Buzz Marketing picks of the week … on February 28th, 2008 at 12:51 pm

    41. [...] the Three Types of Government Blogger, by me [...]



      42. Posted by Canuckflack / Info links for government communicators on February 29th, 2008 at 1:58 pm

    42. [...] Social network communication tools serve as an ideal mechanism to foster collaborative co-creation. They allow for teams of people in and out of the company that are geographically, ethnically and religiously agnostic.   Our jobs as communicators is to foster these environments, and serve the communities by providing information on demand, and to provide real value in our outbound initiatives. See Jeremiah’s description of a community manager. [...]



      43. Posted by The Future: Social Networks Will Fly Like a Led Zeppelin » The Buzz Bin on March 16th, 2008 at 7:41 am

    43. [...] on something, you notice others who have thought/said/tickled around the same thing. The waves of blogging conversations about community management seem to be washing on the shore closer together these [...]



      44. Posted by Full Circle Associates » More on community management (part 3 or “what’s in a name”) on April 29th, 2008 at 7:59 am

    44. [...] The Four Tenets of the Community Manager [...]



      45. Posted by FreshNetworks Blog » Blog Archive » Ten tips for building an online community on May 13th, 2008 at 4:39 pm

    45. [...] organizations. Social Media Marketing rockstar Jeremiah Owyang even lays out what he feels to be The Four Tenets of the Community Manager. As I observe the twitter discussions and read Mr. Owyang’s blog post, I am tempted to say [...]



      46. Posted by Social Media Marketing - Are you an “Animateur” for your brand? « Marketing 4 Change on May 17th, 2008 at 10:29 pm

    46. [...] other post is Jeremiah Owyang’s account of the Community Manager role, which I’ve had cause to refer to and forward to others. There looks to be some great stuff [...]



      47. Posted by Printable Blogs « Changing Way on May 22nd, 2008 at 8:34 am

    47. [...] and the users. Jeremiah Oyang posted the following, on the four tenets of a community manager [post], and I think they’re worth referencing [...]



      48. Posted by An Open Letter to Twitter on May 30th, 2008 at 12:07 am

    48. [...] The Four Tenets of the Community Manager [...]



      49. Posted by FreshNetworks Blog » Blog Archive » Will Web 2.0 transform market research? on June 10th, 2008 at 2:04 am

    49. [...] I also found an article on “The Four Tenets of the Community Manager.” From the post, “The budding Community Manager industry holds four tenets; these [...]



      50. Posted by Community Building in the Age of Facebook « Jessie X on June 18th, 2008 at 9:20 pm

    50. [...] The Four Tenets of the Community Manager [...]



      51. Posted by FreshNetworks Blog » Blog Archive » The limitations of the focus group on June 25th, 2008 at 3:13 pm

    51. [...] http://www.web-strategist.com/blog/2007/11/25/the-four-tenets-of-the-community-manager/ [...]



      52. Posted by Rollen, taken en skills binnen online community management | MartinKloos.nl on July 2nd, 2008 at 12:33 am

    52. [...] of all, if you don’t know what a community manager is, start with these four tenants on my blog, or read the Forrester report (aimed towards corporate, not startups) how to staff for social [...]



      53. Posted by Scorecard: Should Startups Have Community Managers? on July 16th, 2008 at 5:55 am

    53. [...] the main Tenets of all “Community Managers” in his post from November of 2007 - The Four Tenets of the Community Manager. For the specific “Candidate Community” as it relates to recruiting the best to work [...]



      54. Posted by Social Recruiting | Candidate Expectations and Community Manager — EXCELER8ion | People ARE The Social Media on August 28th, 2008 at 6:19 am

    54. [...] The four tenets of the Comunity Manager (web-strategist.com) [...]



      55. Posted by Reputacion Online: Links del mes: Agosto | Collabtopia on August 28th, 2008 at 8:23 am

    55. [...] Owyang has led the way in many respects on defining Community Managers and their roles within organizations grappling with social media and Web 2.0 technologies. [...]



      56. Posted by The Candidate Community Manager | Standout Jobs on September 4th, 2008 at 3:23 am

    56. [...] Owyang has led the way in many respects on defining Community Managers and their roles within organizations grappling with social media and Web 2.0 technologies. [...]



      57. Posted by The Candidate Community Manager | Jobs on September 5th, 2008 at 11:48 am

    57. [...] to prevent that I reworked the article & replaced what was there with Jeremiah’s 4 Tenets of Community Managers. That seems appropriate as Original Research, don’t you think? Please [...]



      58. Posted by Wikipedia entry for Online Community Manager | Connie Bensen on September 9th, 2008 at 7:08 pm

    58. [...] stakeholders and as the advocate of those stakeholders to company management. There has been a lot written recently about online community managers, and it’s something I stress for many clients who find their [...]



      59. Posted by MIMA Summit Blog Carnival: #4 on September 26th, 2008 at 1:04 pm

    59. [...] stakeholders and as the advocate of those stakeholders to company management. There has been a lot written recently about online community managers, and it’s something I stress for many clients who find their [...]



      60. Posted by MIMA Summit Blog Carnival: #4 « Greg Swan on September 26th, 2008 at 6:06 pm

    60. [...] post on ‘The 4 Tenets of the Community Manager’ is also valuable reading in evaluating what traits [...]



      61. Posted by Some thoughts on what it takes to be a community manager | Tanya McGinnity on October 27th, 2008 at 8:53 am

    61. The Four Tenets of the Community Manager…

      Far too many people are scared to implement a moderation system for fear of losing membership or scaring off new members. Moderation is about leadership, and positive leadership leads to positive culture. And at the end of the day,……



      62. Posted by Confluence: Dot Sun on November 11th, 2008 at 8:42 pm

    62. [...] Las respuestas de algunos responsables de Recursos Humanos o de la puesta en marcha de Comunidades en otros departamentos de la empresas denotan con claridad la inmadurez del perfil profesional asociado. Así, según el estudio que analizaremos con más profundidad en adelante, publicado en Web-strategist: [...]



      63. Posted by 2008: El año de los Community managers. | El caparazón on November 17th, 2008 at 1:26 pm

    63. [...] Social Computing at Forrester Research and a leading voice in social media, recently published his Four Tenets of the Community Manager since, as he says in this post, he’s “…been some doing research on the Community [...]



      64. Posted by Rise of the Community Manager | Minnov8: Minnesota Innovation in Internet and Web Technology on November 30th, 2008 at 2:47 pm

    64. [...] out his “Four Tenets of the Community Manager.” Reading it now. Creative, forrester research, jeremiah owyang, out of the box, web [...]



      65. Posted by Girl at a Startup » How Does Jeremiah Owyang of Forrester Research Stay Creative? on December 3rd, 2008 at 3:40 pm

    65. [...] what does a community manager do? Jeremiah Owyang described the role to a ‘T’ last year. S/he (I’m paraphrasing much of [...]



      66. Posted by Do you have a community manager? | More Than Marketing on December 23rd, 2008 at 4:23 pm

    66. [...] What a community manager does [...]



      67. Posted by Online community management - Frankwatching on January 17th, 2009 at 11:30 pm

    67. No strong community can actually be successfuly with a community officer who is at the top of its job. these are great insights



      68. Posted by yinka olaito on January 19th, 2009 at 7:11 am

    68. [...] manager” is, and even less know what they actually do. Jeremiah Owyang’s post is a good breakdown of the job responsibilities of a community manager, but I want to start with a [...]



      69. Posted by What is a Community Manager? Part 1: Ideological Origins | on January 19th, 2009 at 11:01 pm

    69. [...] Community Manager [...]



      70. Posted by The “Chief Networking Officer” Function Is Real « Amybeth Hale - Research Goddess on January 27th, 2009 at 8:06 pm

    70. Hi everyone,

      I am the Ubuntu Community Manager: I work to enthuse, inspire and grow the worldwide Ubuntu Linux contributor community.

      I am in the process of writing a book called the Art Of Community. It will be published by O’Reilly and also available under a free Creative Commons license. Take a look at http://www.artofcommunityonline.org/ for more details.

      Jono



      71. Posted by Jono Bacon on January 28th, 2009 at 5:37 pm

    71. [...] Jeremiah pointed to this post of his, outlining the 4 elements of what community managers do. [...]



      72. Posted by BrianOberkirch.com – How Much Community Could A Community Manager Manage If A Community Manager Could Manage Community? on February 4th, 2009 at 11:32 am

    72. [...] The Four Tenets of the Community Manager What does a good community manager/ facilitator need? (tags: socialmedia community management web2.0 socialnetworking marketing strategy collaboration communitymanager social) [...]



      73. Posted by links for 2009-03-18 « Policy and Performance on March 18th, 2009 at 4:03 pm

    73. [...] The Four Tenets of the Community Manager - The budding Community Manager industry holds 4 tenets; these values resonate as a common thread within the role. The include community advocation, brand ambassadorship, online communication skills, and product requirements gathering and improvements. [...]



      74. Posted by Communities and Collaboration » Bookmarks for March 17th through March 20th on March 20th, 2009 at 11:01 am

    74. [...] The Four Tenets of Community Management by Jeremiah Owyang [...]



      75. Posted by Customer Service is the New, New Marketing | PR2.0 on March 20th, 2009 at 8:58 pm

    75. [...] The Four Tenets of the Community Manager [...]



      76. Posted by Blog This! December 1, 2007 | PR2.0 on March 20th, 2009 at 9:10 pm

    76. Ïîñåòèòåëè ìîãóò áåñïëàòíî ñêà÷àòü âñå íåîáõîäèìûå èì ìàòåðèàëû ïî äèñöèïëèíå Ýêîíîìèêà, íîâàÿ êîëëåêöèÿ êîíòðîëüíûõ äëÿ íàïèñàíèÿ íîâûõ ðàáîò – íàéäåòñÿ âñå. Ïîñòîÿííî ñëåäèì çà àêòóàëüíîñòüþ ìàòåðèàëîâ, ïðîâåðÿÿ ðàáîòó íà ñîîòâåòñòâèè íîâûì ñòàíäàðòàì ñèñòåìû îáðàçîâàíèÿ, íàø ïðîåêò îïðàâäàåò Âàøè îæèäàíèÿ.
      Âñåãäà ðàäû Âàñ âèäåòü íà ïðîåêòå .



      77. Posted by beldiplomru on March 30th, 2009 at 5:55 pm

    77. [...] “community manager” has developed and has been explored by Jeremiah Owyang (@jowyang) HERE and HERE (way back in 2006), by the Community Strategist - Connie Bensen (@cbensen) HERE as well as [...]



      78. Posted by Social Media, Community Development + Content and Why You will Care | Comet Branding Blog - Progressive Milwaukee-based Branding, PR and Social Media Agency on April 1st, 2009 at 7:30 am

    78. Jeremiah,

      Very impressed with your overview! Really great stuff!

      Thank you for contributing to the conversation.

      I’d be interested to find out how we are training the Community Managers of the future. Let’s face it, we have droves of technologically capable talent in the universities. Unfortunately, I’m not finding them to be very well-equipped to take on this sort of role due to a lack of understanding around the multiple approaches one may take with SM.

      It’s important that this conversation take place with more frequency and with people who can implement a strategy around talent development.

      Again, thank you for posting this Jeremiah!

      Looking forward,
      Michael Long
      The Red Recruiter



      79. Posted by Michael Long (The Red Recruiter) on April 13th, 2009 at 1:55 pm

    79. J,

      Great post.

      Can you recommend good physical forms of online community? Folks have advised me to create a phpBB forum or a Wikia page, both of which I can link to our homepage, http://ad-village.com.

      Of course, community management is across different mediums (Twitter, Facebook Groups, YouTube, etc.), but I’m looking for one place to deeply engage and receive feedback from the community, without having to have our developers build something.

      Thanks!



      80. Posted by Marissa Louie on May 15th, 2009 at 4:19 am

    80. [...] (I finally rank higher than my friend, Jeremiah Owyang, who rightfully deserves high regard for his Four Tenets article.) Yes, this is a competitive [...]



      81. Posted by Blog SEO 101 - How to make your blog easy for Google to see | Connie Bensen on May 23rd, 2009 at 10:46 am
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