NBC Interview: Future of Social Business (Video)

What’s the future of social business? I gave my industry forecast based upon upcoming research data, on the Silicon Valley show on NBC called Press:Here. Listen in to hear our discussion with Sarah Lacy (who has a new book about entrepreneurs) from Techcrunch, Richard Waters from Financial Times, and host Scott McGrew.

Topics we Cover:

  • Investor funding vs Enterprise spending –why is there a disconnect?
  • How much brands should spend, or should spending stay small?
  • What’s the top spend in corporations in social business?
  • What are the roles in corporations who run the social programs? (community managers and corporate social strategist)
  • How companies should measure (It’s not just engagement data)
  • Why I think Industry Analyst is a limiting term.

Find more of the Forecast data for 2011 I released on stage at the LeWeb keynote. More forecast data based on spending by social business maturity tomorrow, stay tuned.