Slides: Social Business Forecast: 2011 The Year of Integration (LeWeb Keynote)

[...] View full post on Top Social Media Minds [...]

[...] more here: Slides: Social Business Forecast: 2011 The Year of Integration (LeWeb Keynote)   Tags: social media Posted in: [...]

[...] A for­ward look­ing view by indus­try ana­lyst Jere­miah Owyang, part­ner at Altime­ter Group based off recent research on how large global brands are orga­niz­ing, and spend­ing on social media: [...]

[...] Web Strategy by Jeremiah Owyang | Social Media, Web Marketing [...]

Great Keynote you're giving right now at LeWeb ! Thank you for coming in France.

Great stuff, Jeremiah! I watched the livestreaming while I went through your slides. Very cool!

Great information Jeremiah. Thank you once again

So good to hear from you Maria, I enjoyed meeting you in Manila, you're a luminary!

It was a pleasure, I hope to come back the next year!

Very interesting to see the anticipated areas of spend.

Great preso Jeremiah. Do you have any hard data on what is the size of the SCRM & SMM market?

Yup, it's in there, see the graphs, SCRM will have a $37k spend by the corporations who answered this survey in 2011, but only by 35% of corporations, very early market. I have more to share on this soon.

[...] out Jeremiah’s post for more screenshots and discussion on this topic. Also, download the report. Really good stuff. [...]

[...] Social Business Forecast: 2011 The Year of Integration [...]

Thanks for the insightful slidedeck and as always being willing to share. From a UK perspective and I am generalising, I would say we are developing in a slightly different way. I think we are seeing a definite maturation over the last 6-9 months. The 'heady' days of just 18 months ago, when companies were happy to adopt a 'let's just give it a go and see what happens' approach has for the most part been replaced by a more considered approach, that appears to also be more inclusive – customer service, marketing, PR, sales, legal/compliance coming together to discuss. This doesn't mean these departments have risen above a need for ownership, but at least they are talking to each other.

I think what we also have is still a departmental approach where either customer service or marketing 'leads' the way, or social activities take place within a specific channel ie. customer service communities, co-creation communities. There is still a distinct lack of overall collaboration between departments beyond talking about it.

However, the nature of the discussions within the department that is leading the social activities is turning away from – what do we do, where do we start, what's listening or even what's Facebook – to more strategic issues around what organisational structure do we need to adopt for the future, as well as issues such as scalability. The conversation is moving from toolset to mindset/culture. the idea of 'openness' as your colleague Charlene Li refers to in her slidedeck – Being open without giving away the store.

From a customer service perspective, discussions are also focussing on what social channels from a resourcing perspective blend with what traditional channels ie. Twitter and LiveChat rather than Twitter and Telephony. Beyond the technology, companies are beginning to realise that a different set of skills is required for those on the 'social' frontlines.

[...] says it is the year of integration; Drew says it is the year that exposes brand reputations for their social media frailties and there [...]

Slides: Social Business Forecast: 2011 The Year of Integration (LeWeb Keynote) – Jeremiah Owyang…

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[...] Slides: Social Business Forecast: 2011 The Year of Integration (LeWeb Keynote) « Web Strategy by Je… – some interesting research from Jeremiah Oywang [...]

Like much of the business world, you insist upon grafting a hodge podge of modern organization concepts onto a post-modern and chaotic environment. You ignore the fundamental issue: Folks are racing to social media to escape exactly this type of Harvard Business School “put a yoke on the beast and let it pull the plow” thinking. Fool yourself if you want. But it won't work.

Thanks Jeremiah. Very insightful post, look forward to more data on the overall market.

Thanks Rusty, but can you be more specific or give an example? I'm not sure I follow.

Thanks for supporting the idea of sharing information that you have worked to understand. It is very helpful to people to question assumptions regarding social business. Sometimes, participants in discussions are not prepared to look at the differences between social media, marketing, networking, and social business. We are just learning how to ask questions.

Sal Rasa

as usual, great, great stuff. very useful for planning.

However, I'm a bit confused on slide 22. The percentages are of % what? i.e. 2010, 76% of 140 corporate social media strategists did WHAT with brand monitoring?

[...] Social Business Forecast: 2011 The Year of Integration [...]

As far as I know, this is one of the first 'across the board' go to market evaluations done, which is a great first industry benchmarks. If one was done deeper, it certainly wasn't made public (Open Research), at least to my knowledge.

We can start to glue together some of those thoughts Sam, as we see that the internal 2011 goals are around ROI measurement (Slide 19), then the focus on engagement measurement (on slide 20) start to really indicate how they are using it. The data points that they are trying to measure using engagement metrics.

Also, a small portion of folks are doing SCRM, and often that first use cases is tying brand monitoring data and integrating into CRM systems. The adoption rates are very small here, (only 26% in 2010 and 35%) so it's likely fewer and far in between as a use case, yet still on the pickup.

Hope that helps.

[...] Excerpt from web-strategist.com: How You Should Invest in 2011: Scalable Programs 1:1 dialog with customers does not scale –you can not hire enough community managers to keep up with the growing number of customer voices, as a result, we recommend that corporations focus on the following six areas of investment for 2011 [...]

Brilliant stuff! The ROI pyramid is a favorite

Thanks for openly sharing this!

Another great presentation Jeremiah! Thank you!

[...] on twitter @InfoSara Nice to meet you Sara! Glad to learn from you! 2010-11-15 « Slides: Social Business Forecast: 2011 The Year of Integration (LeWeb Keynote) View [...]

[...] Jeremiah Owang points out so clearly in his keynote speech for LeWeb this year (Social Business Forecast: 2011 The Year of Integration), base measurement metrics on who you are talking to and think of these activities as medium to [...]

Thank you for adding the video Jeremiah. Loved the keynote, it was one of the best at LeWeb 2010.

[...] Slides: Social Business Forecast: 2011 The Year of Integration (LeWeb Keynote), Jeremiah Owyang [...]

[...] Jeremiah Owyang’s Keynote: http://www.web-strategist.com/blog/2010/12/09/slides-social-business-forecast-2011-the-year-of-integ... [...]

[...] for a few months now, and am ready to share in greater detail than on my keynote at LeWeb (slides and video) where I introduced this to the public for the first [...]

Thanks Jeremiah.
Very userfull post, look forward to more data on the overall market.
It's fits within the Netherlands.

[...] descargar aquí el informe completo de Jermiah Owyang, compartido bajo la licencia Creative Commons. Share [...]

Thanks Jeremiah, the information is clear and very useful. You are doing an awesome job.

Do see the next blog post, I made the concepts more clear.

[...] donderdag stond Jeremiah Owyang op het podium bij LeWeb in Parijs. Hij sprak daar over de ontwikkelingen in de corporate markt voor sociale [...]

[...] donderdag stond Jeremiah Owyang op het podium bij LeWeb in Parijs. Hij sprak daar over de ontwikkelingen in de corporate markt voor sociale [...]

[...] drastically evolve in the coming year. From the industry’s point of view, 2011 will be a year of social business integration,  a sign of the mainstream maturity of social marketing.  From an icentered prism, the social web [...]

[...] Owyang holdt en keynote på året LeWeb konferanse i Paris, hvor han snakket om hvordan globale brands organiserer og investerer i sosiale medier, samt hvilke trender han mener blir viktige i 2011. Se video [...]

[...] Owyang released The Social Media ROI Pyramid Framework a week after his presentation of  the 2011 Social Business Forecast at LeWeb 10 which I  …..   [...]

[...] Slides: Social Business Forecast: 2011 The Year of Integration (LeWeb Keynote), Jeremiah Owyang [...]

[...] who have been experimenting and applying social media over the past few years. Both Jackie Huba and Jeremiah Owyang recently published posts on “the year of integration.” Each has good experience [...]

Great framing & research Jeremiah. This – and especially the ROI pyramid – will come in handy for us at onefortyh as we help companies make the smartest tool investments and select top-tier experts to guide them. Keep up the great work!

[...] descargar aquí el informe completo de Jermiah Owyang, compartido bajo la licencia Creative [...]

[...] vogue en cette époque de prédictions, notamment après que David Armano, d’Edelman Digital, et Jeremiah Owyang, d’Altimeter, ont tous deux qualifié 2011 d’année d’intégration du social (“media” [...]

[...] topic on these days of predictions, especially after both David Armano, from Edelman Digital, and Jeremiah Owyang, from Altimer, qualified 2011 as year of social (‘media’ for David, ‘business’ for [...]

[...] I’ll just point out that Jeremiah Owyang at the Altimeter Group has a lot of great research on this. (Don’t get caught up on the budget [...]

[...] my LeWeb keynote, I stand by my convictions not to hire social media “Ninjas, Gurus, and Samurai” and [...]

[...] toda la información han extraido seis recomendaciones sobre cómo invertir en Social Media. La investigación de Jeremiah Owyan para Altimeter pone una piedra angular para toda inversión: que sea en programas [...]

[...] How You Should Invest in 2011: Scalable Programs [...]

[...] long term strategic look at engaging on social media and also what the return for their efforts is. Jeremiah thinks it’ll be the year of integration, but I think we’re a bit behind that curve and if most organisations have dedicated staff and [...]

[...] my LeWeb keynote, I stand by my convictions not to hire social media “Ninjas, Gurus, and Samurai” and received [...]

Jeremiah, As a tech start-up my team and I have been struggling to find the right mix of PPC and Social Media when promoting our products and services. Your presentation has given me (forward thinking of all) food for thought. I have forwarded your presentation to my team and ask them for their thoughts and feedback…Thanks for your concise and direct approach. I'm certain that your insights will really add direction and clarity to our converstaion, plans and strategy as we head into the new year…

Merry Christmas

Eric Pointer
@Eric_Pointer

[...] my LeWeb keynote, I stand by my convictions not to hire social media “Ninjas, Gurus, and Samurai” and received [...]

[...] own company is called Altimeter) mentions that his slides are on Slideshare (and they’re also on the relevant posting his website) and here they are. The event was LeWeb 10 held in Paris. Here’s the detail of the LeWeb 10 [...]

[...] is how much money is being spent on it. Industry analyst Jeremiah Owyang of the Altimeter Group recently asked 140 corporate social media strategists how much they’d be spending this year. As one can see, the numbers vary greatly depending on the size of the [...]

[...] How Much Will Big Brands Spend on Social Media in 2011? [...]

[...] Jeremiah Owyang via Sam Flemming; the different social media structures set up by Western business. Interesting in [...]

[...] touches on an earlier interview at SMCH5 and his Le Web 2010 Keynote, where he believes brands are aiming to integrate Facebook Connect on their branded sites to [...]

Which vendors help integrate social media in the corporate website?…

Which vendors or agencies do a great job at integrating social media (like Facebook, communities, forums, tweets) into the corporate website? We know of Echo that curates, as well as Disqus, and we know many community platform vendors and social commer…

[...] Social Business Forecast: 2011 The Year of Integration [...]

[...] Fong, Entrepreneur, social media consultant… This post from Jeremiah Owyang may be useful to you: http://www.web-strategist.com/bl…Insert a dynamic date hereCannot add comment at this time. 1 Answer Collapsed1 Answer Collapsed [...]

[...] Jeremiah Owyang sees it this way 2011 The Year of Integration. He sees 2011 being the year when we'll be able to sign it directly to corporate sites and get customised information. [...]

[...] Jeremiah Owyang: Slides: Social Business Forecast: 2011 The Year of Integration [...]

[...] Jeremiah Owyang: Slides: Social Business Forecast: 2011 The Year of Integration [...]

[...] Jeremiah Owyang: Slides: Social Business Forecast: 2011 The Year of Integration [...]

[...] These high level trends should be taken into consideration by the Corporate Social Strategist, as they start to define their program for the 2011 trends for social business. [...]

[...] These high level trends should be taken into consideration by the Corporate Social Strategist, as they start to define their program for the 2011 trends for social business. [...]

Great survey. Seems like Social Media is finally been taken seriously. I have made a small blog post about it: http://www.onlinesalesblog.com/2011/01/this-year-social-media-is-integrated.html

[...] als je een tamelijk groot bedrijf bent. De Altimeter Group (o.a. Jeremiah Owyang en Charlene Li) ondervroeg 140 social media strategen bij multinationals in de VS over de budgetallocatie voor 2011. Belangrijkste wat eMarketerArticle [...]

Great post. I am CEO of EngageSciences and we do number 2 and 4 of your top 6 suggestions of where to invest in 2011, as we are a number 5 (a new type of SMMS vendors). At EngageSciences we rate you Jeremiah as the number 1 analyst in the social media for businesses space. Keep up the great work. You make it easier for vendors like us to get traction by educating the buyers.

Great post. I am CEO of EngageSciences and we do number 2 and 4 of your top 6 suggestions of where to invest in 2011, as we are a number 5 (a new type of SMMS vendors). At EngageSciences we rate you Jeremiah as the number 1 analyst in the social media for businesses space. Keep up the great work. You make it easier for vendors like us to get traction by educating the buyers.

Great post. I am CEO of EngageSciences and we do number 2 and 4 of your top 6 suggestions of where to invest in 2011, as we are a number 5 (a new type of SMMS vendors). At EngageSciences we rate you Jeremiah as the number 1 analyst in the social media for businesses space. Keep up the great work. You make it easier for vendors like us to get traction by educating the buyers.

[...] Media and the Tourism Industry Statistics Social Business Forecast: 2011 The Year of Integration Social Media Revolution Value of a Facebook [...]

[...] Those Seeking a Job in Social Business Our 2011 social business forecast data indicates that corporations will spend their largest line item on staffing up the social business team, so if you’re seeking a role during a recession, there may be [...]

[...] Those Seeking a Job in Social Business Our 2011 social business forecast data indicates that corporations will spend their largest line item on staffing up the social business team, so if you’re seeking a role during a recession, there may be [...]

[...] media is growing up. And it’s about time. But if 2011 is the Year of Integration as Jeremiah Owyang at Altimeter has put it, it’s time for social marketing to be viewed less as [...]

[...] media is growing up. And it’s about time. But if 2011 is the Year of Integration as Jeremiah Owyang at Altimeter has put it, it’s time for social marketing to be viewed less as [...]

[...] December 11, 2010 by Todd Lohenry 2 Comments http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=lewebkeynote-101209021646-phpapp01&stripped_title=keynote-social-business-forecast-2011-the-year-of-integration&userName=jeremiah_owyang via web-strategist.com [...]

[...] Mai multe previziuni pentru 2011 privind social media puteti gasi aici. [...]

[...] Slides: Social Business Forecast: 2011 The Year of Integration (LeWeb Keynote) (web-strategist.com) [...]

[...] Social Business Forecast: 2011 The Year of Integration [...]

Hi Jeremiah,

I used your presentation when speaking at the CIO East Africa Event (cio.co.ke) dubbed “The Year Ahead” and the feedback was remarkable to say the least. It was a half day event whose audience were the CIO’s from the leading companies in Kenya. I was the last one to speak at the event and the lunch hour chatter was social media and that was a great feeling. I got in touch with the CIO of AAR, the leading health Insurer in this region two days later and he told me that everybody he interacted with was thinking and talking social media after that event and I have of course been asked to partner on future events.

Thanks again for making this an open research. I did not edit it. I just presented it is at is but would explain the local context of where we were in comparison.

Regards,

Marvin

[...] Jeremiah Owyang stond op het podium bij LeWeb in Parijs. Hij sprak daar over de ontwikkelingen in de corporate markt voor sociale media en gaf zijn visie op de ontwikkelingen voor 2011. Alle data die hij heeft zijn internationaal en verzameld bij de grote corporates. Het volledige rapport heet “Report on the Career Path of the Social Strategist”. [...]

[...] multe detalii despre acest studiu gasiti pe blogul lui Jeremiah Owyang. Share De Madalina pe 24/02/2011 la 3:38 [...]

[...] study by eMarketer predicts that social budgets will increase by 60 percent in 2011. And, during a recent presentation, Jeremiah Owyang of Altimeter Group stated that budgets for formalized and mature social [...]

[...] interest and often much more. Perhaps this is why Jeremiah Owyang calls 2011 the year of “Social Integration for Websites.”  It’s also why at Repair Shop Sites we’re particularly excited about our website [...]

[...] my LeWeb keynote, I stand by my convictions not to hire social media “Ninjas, Gurus, and Samurai” and received [...]

[...] that 2011 is the year of integration, I strongly argue that companies that blindly link away to Facebook and Twitter from their [...]

Jeremiah:

Great stuff. There seems to be a big gap between the “Beginner / Experimental” and the “Formalized” approaches to social by companies. Do you have a model of development or stages of maturity that occur between the two? I’m curious about the continuum and steps of transition between the two.

Thx,
Brent

[...] Take a look at this research from Jeremiah Owyang, industry analyst at the Altimeter Group.   He calls 2011 The Year of Integration. [...]

[...] Take a look at this research from Jeremiah Owyang, industry analyst at the Altimeter Group.   He calls 2011 The Year of Integration. [...]

[...] Take a look at this research from Jeremiah Owyang, industry analyst at the Altimeter Group.   He calls 2011 The Year of Integration. [...]

[...] by eMarketer predicts that social budgets will increase by 60 percent in 2011.  And, during a recent presentation, Jeremiah Owyang of Altimeter Group stated that budgets for formalized and mature social [...]

[...] How Much Will Big Brands Spend on Social Media in 2011? [...]

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[...]Slides: Social Business Forecast: 2011 The Year of Integration (LeWeb Keynote) « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing[...]…

[...] study by eMarketer predicts that social budgets will increase by 60 percent in 2011. And, during a recent presentation, Jeremiah Owyang of Altimeter Group stated that budgets for formalized and mature social [...]

[...] Download his presentation slides. [...]

[...] pronta para navegar no mundo digital. Owyang mantem os seus 5 modelos que fazem parte de outra apresentação – centralizada, distribuída, coordenada, multiple hub & spoke e holística. A média de uma [...]

[...] Jeremiah Owyang of Altimeter reports that Social Integration into websites is CMO’s #1 priority. [...]

[...] Social Business Forecast: 2011 The Year of Integration [...]

[...] customers a inconsistent experience and can turn them off. As well, according to Jeremiah Owyang, one of the trends of 2011, will be to offer web users a social experience directly on the corporate website as opposed to [...]

Fortunately, because of the advent of modern technology business presentation will be done in a convenient way. Important matters will be tackled and presented thoroughly .