Altimeter Report: The Two Career Paths of the Corporate Social Strategist. Be Proactive or Become ‘Social Media Help Desk’

[...] lately with the amount of research they have been putting out. Today Jeremiah released probably the most comprehensive piece of research when it comes to understanding the role of the Social Strategist. (Full disclosure: I was [...]

[...] View full post on Top Social Media Minds [...]

[...] Altimeter’s full report together with Jeremiah’s supporting blog can be found here [...]

In my time as Head of Social Media for the UK Government at the Cabinet Office (equivalent of the White House), I found that many of the challenges and opportunities outlined in this report were indeed the case, although of course my focus was on citizen engagement rather than selling products.
For me, the greatest challenge was cultural and structural and I found that transforming the internal infrastructure and having a clear internal Social Media strategy was as important as having an external strategy. I have blogged about this fab report and my synergistic experiences here http://bit.ly/avPWsN
I will certainly be sharing this report around my contacts! Very useful reading! Thanks for sharing it.

[...] full 27-page report is embedded below, if you can’t see it, please click directly to this blog post to access [...]

Jeremy,

Once again, just brilliant research. Well done.

I consider myself a beginner when it comes to social media, so nice to find your blog and learn from. Thanks,

Jon Hos

We're all learning here Jon, so thanks for coming by and sharing with us. Come back again!

Hi Jeremy — nice to see you and your colleagues doing such great work out there!

As you know, I was heavily involved in EMC's achieving critical mass in our corporate social media efforts many years ago, right about the time you left Hitachi and set out in your new — and worthwhile — direction.

As I read your survey report, I find a lot to like, and would consider it mandatory reading for anyone in this nascent arena.

That being said, I found myself wanting to add three more critical elements to the discussion.

First, without a real-deal fully engaged executive sponsor, progress will be inevitably slow and painful. I played that role here at EMC (as well as getting way too hands on!) and earned the reputation of being a “charming bully” as we got people moving in the right direction. The cross-currents you describe are real and tangible. I don't think we would have been successful without the right mix of people.

Second, there's a need for critical mass — either direct or indirect. Simply putting one or two people in charge and saying “have at it” is not a good approach. Even though I'm a believer in federated models (or hub-and-spoke / dandelion as you call it), there has to be enough mass and bandwidth at the core, otherwise people simply ignore it and do whatever.

Third, there's a need for patience. We're re-wiring corporate DNA, and that doesn't happen overnight. I kept referring to our own experience as a “journey” for that reason — we're on our way, but we're not quite there yet …

I moved on from my direct corporate social media involvement several years ago, and left it in more capable hands — which leads me to my final thought:

How about a coaching talk-track for execs like me who want to build this function vs. doing it directly? Precious little out there on that angle.

Best regards

– Chuck

Chuck, It's SO great to hear from you, one of the original social strategists, yes I know your work.

I like the idea that's a journey, this process takes years! Agreed, the center of excellence (hub) needs to be able to serve the Business Units for a few years as they get geared up, see the data in the report about team size –that will grow over the next few years.

We actually do offer some ways to help executives like yourself. Our founder, Charlene Li (report editor) at Altimeter recently published “Open Leadership” and helps executives all over the world in coaching, workshops, speeches.

Jeremiah — thought you'd remember me!

I have “Open Leadership” on my right rail on my blog — it's on a short list of recommended reading that I share with people.

That being said, I find that people at my level show strong interest, read the book, and then go “OK, great, how do I *specifically* get started”. Now that I think about it, this is probably more of a consultative discussion rather than a pre-fab list of instructions.

As far as centralized resourcing, we ran into trouble initially because demand outstripped supply. If we were doing this again, I would have built a bigger centralized team and sooner.

Some of the thought expressed painted a picture where this function gets subsumed into the fabric of the organization. I think there's a second chapter to this as well — as the organization gets more proficient, the “social strategist” gets to tackle more interesting opportunities and challenges.

I don't see the function or role going away — or being marginalized — over the next decade or so. Done well, it just gets more and more important. At least, that's what we're seeing.

Best regards

– Chuck

I started off implementing social media corporately and now work for a PR agency as a digital communications consultant. Even thought my previous employer knew that social media was the way to go they didn't put any real resources towards it and it was going nowhere. I was called the 'social media queen' but it still wasn't in my job description advertising for my replacement! I think I will learn lots at the agency because I'll be working for many types of industries coming up with social media strategies etc although there's a lot of fear there too. I also think that one day I'll go back to a company as their social media strategist.

Another cracking presentation Jeremiah, so soon after the social business stack presentation! I wonder what your views are on whether social strategy can be applied on a global scale from corporate HQ or whether there is a role for regional offices to play?

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Thanks Invisible.

This role will certainly spread in the “hub and spoke” model' to the “mutliple hub and spoke model” and the Corporate Social Strategist role will soon appear in both business units as well as regional areas.

We are at the start, where most strategists are in corporate marketing or corporate communications –yet I expect over the next few years they will cascade into many other areas.

Jen

This is a business program, so a title alone is not sufficient. Empowerment, resources, systems, staff are required. On the flip side, it's expected the social media strategist deliver a true business plan, program, and measure ROI.

Jeremiah:

Thank you for posting this. As soon as I saw the headline appear in Feedly, it immediately caught my attention. I received an invitation to participate in the survey and I added it to my list of tasks, yet never went back to it. I was in the middle of putting together a campaign for which I was responsible for filing creative work orders and following up on design changes, the HTML/CSS development for our site and Facebook, QA testing, tracking implementation, and eventually, promoting on social channels.

Your comment on Flickr that “you will NOT be able to implement every social media program yourself” really resonated with me. Because my employer doesn't have the resources or isn't willing to invest in more personnel at this time, I am responsible for development of strategy, analytics and measurement, engagement (though I've managed to distribute some of these responsibilities within our editorial dept), listening and monitoring, some design and development, and other areas for our main brand and internal properties. As as a result, I am often falling behind because it's just not possible to keep up with demands as an individual.

My ambition was always to be resolute and stay on top of strategies and ensure that corresponding programs, features and practices were integrated smoothly from beginning to end. It's just easier said than done. Cultural obstacles and working for a company that is already stretched thin creates a difficult environment in which only minor successes occur and milestones are rarely ever reached.

Anyway, once again, thank you for posting this. I feel like it is speaking out to me and it will energize me to take control of my career path again.

- Joe Rogel

double post deleted

Joe this comment means a lot.

Shift to enablement (safely) and you'll be back on track.

Very well done! This study is spot on in my opinion. The profile of a Social Strategist seemed as though it was written about me.

I am a little worried. According to this study I am nearing the point where I will either drop off, or achieve escape velocity. Of course I am hoping for the latter, but naturally I am nervous about it.

One thing I noticed about questions in the survey is that they were weighed toward profit making industries. I am curious to know how non-profits are utilizing Social Strategists. Maybe that is something you can look into in the future?

Thank you again. This is extremely valuable information and I will be applying it in the near future.

Nicholas

If you follow the matrix (see right column) it will tell you some of the clues on what to follow to avoid the helpdesk. Be procactive –not reactive like the 41% who already are.

This study is geared around corporations –not non-profits yet they often have similar goals of swaying or connecting with audiences.

[...] Jeremiah, don’t relegate the social media help desk… 12 November, 2010 tags: Altimeter Group, Jeremiah Owyang, social media by guy1067 I was reading the latest blog post by Jeremiah Owyang (Altimeter Group) the other day – Altimeter Group: The Two Career Paths of the Corporate Social Strategist. Be Proactive or Become &#8…. [...]

Jeremiah:

As usual excellent, insightful research.

It seems that the success of a social media strategist is linked to a personality type that might be best identified through a Myers-Briggs or similar aptitude test. People who are entrepreneurial, an early adopters, with a predilection to fail forward, etc. tend to cluster around specific personalities — often ones that do not fit into large corporate structures.

It would be interesting to see the survey expanded to include testing similar to the Asher CPQ or other trait identifiers that predict performance.

Furthermore, many of the “leading companies” that you included in your list are likely to fail. It would be very interesting to see a study of why programs fail.

Great article. Hope the HR world takes notice. So much of social media is polluted with old-school “broadcasters” who don't get the concepts of opt-in and consumer controlled engagement. — Olin Hyde

Olin thanks

Yes, we identified them, and pinned them as “Corporate Entrepreneurs”. Must are just a few years into their career and ready to 'make a difference'. Very important psyche to do change management.

Fantastic! Many thanks for clarifying.

[...] Altimeter (descarga aquí) nos presentan un estudio acerca del rol a desarrollar dentro de las empresas del [...]

[...] reading Altimeter Group’s The Two Career Paths of the Corporate Social Strategist. Be Proactive or Become ‘Social Media Help…, I’m struck by the many similarities between the Corporate Social (Media) Strategist: [...]

Jeremiah, thanks so much for making this research open! I've read it, and have commented on all the similarities, and one striking difference, between Social (Media) Strategists and Enterprise 2.0 Strategists, here: http://www.giatalks.com/2010/11/social-business-strategists-social-media-vs-enterprise-2-0/

Do you see the Social Strategist ever donning the Enterprise 2.0 Strategist role? With IT playing such a strong role in the E2.0 arena, it seems improbable, unless Marketing and IT become fast friends.

“attain escape velocity” or “be grounded”…

Inspired by Altimeter’s Jeremy Owyang’s chart on the two career paths of a social media strategist, I take a look at how media planning companies have made a choice and how that choice have resulted to better business and more opportunities….

Marketers (or whatever department the strategist reports to) is eventually beholden to IT to rollout an internal collaboration platform or to manage SCRM, the finding is: This is an enterprise wide impact –not limited to one department over another.

[...] Source: http://www.web-strategist.com [...]

[...] Industry Analyst Jeremiah Owyang releases the latest report from his team at Altimeter on the “Career Path of the Corporate Social Media Strategist.” >> Web-Strategist [...]

[...] Industry Analyst Jeremiah Owyang releases the latest report from his team at Altimeter on the “Career Path of the Corporate Social Media Strategist.” >> Web-Strategist [...]

[...] Recently Jeremiah Owyang released the Altimeter report “The Two Career Paths of the Corporate Social Strategist. Be proactive or become ‘Social Media …” [...]

[...] Owyang of the Altimeter Group just published a research report last week.  You should read it. I’d like to share with you why I say so, and what you can [...]

[...] Recently Jeremiah Owyang released the Altimeter report “The Two Career Paths of the Corporate Social Strategist. Be proactive or become ‘Social Media Help…” [...]

[...] full 27-page report is embedded below, if you can’t see it, please click directly to this blog post to access [...]

Social media is key factor in today's www. Thanks for this updated information.

[...] yet another thought-provoking report chock full of statistics, research, and stories – “The Two Career Paths of the Corporate Social Strategist. Be Proactive or Become ‘Social Media Help….” As I clicked through the report, I found that I couldn’t put it down – it did a [...]

Jeremiah:

The oxymoron “http://www.olinhyde.com/2010/11/why-do-i-blog-by-entrepreneur-seeking-capital/” does not add any value or insights. The term is such a misguided concept that I had to mention it in my my most recent blog on blogging. Nothing about a starting a business within a business is anything like starting a business. Corporate entrepreneurs are called employees. Calling them otherwise adds more confusion than clarity to your post.

Jeremiah: The oxymoron “corporate entrepreneur” does not add any value or insights. The term is such a misguided concept that I had to mention it in my my most recent blog on blogging. Nothing about a starting a business within a business is anything like starting a business. Corporate entrepreneurs are called employees. Calling them otherwise adds more confusion than clarity to your post.

thanks nice articles

Why is heading up social media help versus social media marketing painted in a negative light? I prefer helping people to marketing so would actually see the reverse as my priorities. It's unfortunate you relegate the help desk as a lesser role in your social media hierarchy rather than providing both as viable and challenging paths.

[...] on twitter @InfoSara Nice to meet you Sara! Glad to learn from you! 6 days ago « Altimeter Report: The Two Career Paths of the Corporate Social Strategist. Be Proactive or Become &#… View [...]

[...] week, I closed off WOMMA 2010 as the closing keynote, and presented Altimeter’s recent research on the Career Path of the Corporate Social Strategi… to a few hundred [...]

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Thanks Laura, a fair question.

If an individual enjoys a career or responding to endless requests, and if are unable to complete may have to clean them up later, then the social media help desk is a suitable role.

However if you're interesting in long term planning, building scalable programs, and connecting the company with customers using social business programs, getting ahead of the requests is the ideal career path.

There's certainly room for both, (41% are headed towards SMHD now) and the other 59% headed towards escape velocity. This document illuminates what's coming for those that don't plan –but thought they were headed towards something more grand than a constant churn of requests.

Thanks Laura, appreciate your comment.

Thanks Kate, glad to hear the research resonated with you!

I am responding less to the idea of being proactive rather than reactive and more to your language choice. Consistently “help desk” is used in a negative light and “strategist” as positive. It seems these roles are separate with different responsibilities, with the help desk yes, responding to people, and strategists marketing. Ideally they work in conjunction with one another, but one does not replace the other, nor is one “better” than the other.
That said, I am not quite sure what you're saying with “and if are unable to complete may have to clean them up later”

[...] [...]

Thanks Laura for the ongoing dialog. To answer your question about last sentence:

If you check out the challenges section in the report, the sixth challenge points to more requests coming in future from stakeholders.

If the strategist is unable to fulfill the requests that are coming from business stakeholders “I want my Facebook page, or my niece will build it” within 6 months or sooner these efforts may fail, and the strategist will have to clean them up, by shutting them down, consolidating them, or adding resources to fixing them.

Bottom line = More requests are about to come to the strategist, and if they are not proactive now, they will have a large mess to cleanup. They must be proactive and not reactive or fall into order taking.

I understand your questions on language choice, remember these are research findings, this is what we heard from them.

[...] Social Media decision maker must choose one of two career paths. By Jeremiah Owyang Categories: Uncategorized Tags: social strategist LikeBe the first to like this post. [...]

[...] a November 10 post on his Web Strategy blog, Jeremiah Owyang of the Altimeter Group presented a report titled [...]

Thank you for posting this.

It is starting to annoy me when people talk about Social Media and Viral Marketing!

I am not sure whether these are the same or totally different strategies?

[...] the true state of social media roles and the paths one must take to excel. In his report,”Career Path of the Corporate Social Media Strategist,” Jeremiah surfaces the bitter truth that we, the social champions, have two roles to serve [...]

[...] Frank says that he left Comcast because they don’t need him any more. That reminds me about what Jermi explained to us in his report on potential careeer paths for Social Media Strategists. [...]

[...] [del.icio.us] Dec.03, 2010 in Raw Feeds Last week, I closed off WOMMA 2010 as the closing keynote, and presented Altimeter’s recent research on the Career Path of the Corporate Social Strategist (… to a few hundred [...]

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[...] [...]

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[...] LeWeb. The following slides are based on the survey data collected in our latest research report on the Career Path of the Social Strategist which has been downloaded at least 3000 times and viewed over 21,000 times and been discussed on [...]

[...] There’s a great slide deck and data analysis on Jeremiah Owyang’s blog from his Keynote at LeWeb this week. The analysis is based on the survey data collected in Altimeter’s latest research report on the Career Path of the Social Strategist. [...]

[...] on the career path of the social media strategist. The research is free and can be downloadedhere. Following are three of my many takeaways from his [...]

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[...] Well, I have to say that Todd Defren is right on track.  Marketing and public relations are indeed working together and becoming an integrated and more dynamic profession.  Practitioners and other business professionals are seeing this happen before their eyes, but some of the gatekeepers in academia are not willing to compromise and make the necessary additions to their curriculum.  If we were to have Marketing as a soda beverage, we shouldn’t be having  Diet Marketing – Public relations has to be full on board and have regular Marketing!  I say that public relations professionals need not just marketing classes and experience, but they need more business classes in general.  We need to be able to work and understand business practices, communicate with other corporations, understand the logistics of business, and look at how public relations can help bridge some of these together with communication and new media practices.  This is also important to not especially since social media strategists are reporting to Marketing. [...]

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[...] 2. The role of the Social Strategist [...]

[...] multidisciplinaire projectbezetting. Zeer recentelijk heeft Social Media expert Jeremiah Owyang een interessant model voor het bepalen van de plaats van Social Media in je [...]

[...] we saw commentary on how NYT removed their social media position, a future trend we outlined in our research report, Career Path of the Social Strategist. Please congratulate these folks, in our last On The Move of the [...]

[...] we saw commentary on how NYT removed their social media position, a future trend we outlined in our research report, Career Path of the Social Strategist. Please congratulate these folks, in our last On The Move of the [...]

Great report. Thanks!

[...] “The Two Career Paths of the Corporate Social Strategist” was like being doused with ice water: “As requests compound, the strategist must build [...]

[...] Report: Read the full details of the report Career Path of the Social Strategist, which is embedded below, also see slides from my keynote [...]

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More comments here from eMarketer

http://www.emarketer.com/Article.aspx?R=1008175

[...] to convey – and I’m still working on it – is just how complex and involved my job is. In the recent Altimeter Group report on the career path of the social strategist (and just quoted in the London Evening Standard), [...]

[...] the scene to lead social media initiatives inside corporations (for more on this, visit the blog of Jeremiah Owyang). Primarily due to a lack of support, this role has been fraught challenges, and ultimately, few [...]

What value does a good “digital marketer”/”social media strategist” provide?…

Digital marketers are not the same thing as social media strategists. While a person might have the skill sets of both. They’re about as related as being a sports trainer or a yoga teacher. As in – same general field, not the same work at all. Jeremia…

[...] we saw commentary on how NYT removed their social media position, a future trend we outlined in our research report, Career Path of the Social Strategist. Please congratulate these folks, in our last On The Move of the [...]

[...] we saw commentary on how NYT removed their social media position, a future trend we outlined in our research report, Career Path of the Social Strategist. Please congratulate these folks, in our last On The Move of the [...]

[...] http://www.web-strategist.com/blog/2010/11/10/report-the-two-career-paths-of-the-corporate-social-st... [...]

[...] again, we take a look at a recent report published by Altimeter Group’s Jeremiah Owyang,”Career Path of the Corporate Social Media Strategist.” As part of a study on social media strategists and the divergent career paths that lie ahead, [...]

[...] before you demote them to the social media helpdesk, having brought in some big shiny new gun who’s going to wrestle it from the gurus and turn [...]

[...] on social media marketing by more than 40% percent in 2011, according to marketing research firms Altimeter and [...]

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[...] 2. The role of the Social Strategist [...]

[...] business with the same industry knowledge. With limited budgets, the corporate Social Strategist (read report) faces a spending dilemma. In 2010, the average annual social business budget at enterprise-class [...]

[...] an earlier post, I wrote about Jeremiah Oywang’s widely publicized study, Career Path of a Corporate Social Strategist. Many bloggers weighed in on the findings with their own analysis of where the social strategist [...]

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[...] November Report on the Career Path of the Corporate Social Strategist yielded some surprising findings: these business decision makers are struggling to scale to meet [...]

[...] Jeremiah Owyang stond op het podium bij LeWeb in Parijs. Hij sprak daar over de ontwikkelingen in de corporate markt voor sociale media en gaf zijn visie op de ontwikkelingen voor 2011. Alle data die hij heeft zijn internationaal en verzameld bij de grote corporates. Het volledige rapport heet “Report on the Career Path of the Social Strategist”. [...]

[...] in-depth view of role of Social Media Strategist, check out Altimeter Report: The Two Career Paths of the Corporate Social Strategist – Jeremiah Owyang, Altimeter [...]

[...] young? Well, in our Nov 2010 report on the Career Path of the Corporate Social Strategist, we surveyed 140 enterprise-class corporations and found out that the largest segment of [...]

Thanks for the WOMMA webinar today, Jeremiah. We came to your MyRagan session four years ago, and followed the trajectory you laid out almost to the T! I appreciate your help and advice in helping us to get on track.

[...] the growth in these roles has occurred in the US, where Altimeter Group analyst Jeremiah Owyang has documented the career path of the corporate social strategist, pointing out that corporations are significantly upping [...]

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[...] Vendors startup mentality clash with real buyers needs. Many of these garage startups lack understanding of corporate buyers. Not uncommon to seed, angel, and A round vendors, a majority of these vendors lack corporate buyer perspective. To learn more about the buyers of SMMS read the report about the Career Path of the Corporate Social Strategist. [...]

[...] to Altimeter’s recent report, How Corporations Should Prioritize Social Business Budgets, “Corporations should gauge their own social business maturity and prioritize spending decisions [...]

[...] Report: Read the full details of the report Career Path of the Social Strategist, which is embedded below, also see slides from my keynote [...]

[...] side).  Part of my passion from being in this role at Hitachi a few years ago, has lead me to conducting in depth research on the future of this role, the Corporate Social Strategist.  Since then, I’ve been making regular updates on the weekends when I can find time, and [...]

[...] Strategist.  If you want some insight into the role of a social media strategist, check out this post from Jeremiah [...]

[...] about quantity.  It’s about the quality of the people you’re reaching.  According to Jeremiah Owyang, an Industry Analyst for Altimeter Group, only 23% of social media strategists have a [...]

[...] to Altimeter’s recent report, How Corporations Should Prioritize Social Business Budgets, “Corporations should gauge their own social business maturity and prioritize spending decisions [...]

[...] Jeremiah Owyang表示“正如你会根据家庭规模，年龄和市场情况来理财一样，你也应该根据行业情况来规划社交业务预算。”在最近的文章《How Corporations Should Prioritize Social Business Budgets》中提到，公司应该根据自己的社交业务的成熟度以及行业标准来规划自己的社交决策和预算。新生项目必须先着眼于内部团队建设；中期项目必须以客户关系处理为先，而成熟的项目则必须将社交业务与整个企业相整合。（下图就展示了项目在不同时期所应该处理的任务。） [...]

[...] outside of marketing and communications. As my colleague at Altimeter Jeremiah Owyang observed in a recent report, almost 50% of social media programs live inside of marketing today. In order for a business to [...]

[...] outside of marketing and communications. As my colleague at Altimeter Jeremiah Owyang observed in a recent report, almost 50% of social media programs live inside of marketing today. In order for a business to [...]

[...] Jeremiah Owyang表示“正如你会根据家庭规模，年龄和市场情况来理财一样，你也应该根据行业情况来规划社交业务预算。”在最近的文章《How Corporations Should Prioritize Social Business Budgets》中提到，公司应该根据自己的社交业务的成熟度以及行业标准来规划自己的社交决策和预算。新生项目必须先着眼于内部团队建设；中期项目必须以客户关系处理为先，而成熟的项目则必须将社交业务与整个企业相整合。（下图就展示了项目在不同时期所应该处理的任务。） [...]

[...] Le cabinet Altimeter a ainsi publié un livret blanc très perspicace sur le choix industriel auquel les marques vont être confrontées : intégrer les médias sociaux à tous les étages pour en bénéficier pleinement ou se contenter d’actions de social marketing qui vont petit à petit se banaliser : The Two Career Paths of the Corporate Social Strategist. Be Proactive or Become Social Media Help De…. [...]

[...] (see Mark’s review on Open Research) reports you must read that back these findings, read The Career Path of the Corporate Social Strategist, and How Corporations Should Prioritize Social Business Spending. Keynote: Invest in Scalable [...]

[...] Corporations Should Prioritize Social Business Spending The Career Path of the Corporate Social Strategist [...]

[...] Owyang observed in a well-written report last year that almost 50% of social media programs today live inside the marketing group.  And, the other [...]

[...] Le cabinet Altimeter a ainsi publié un livret blanc très perspicace sur le choix industriel auquel les marques vont être confrontées : intégrer les médias sociaux à tous les étages pour en bénéficier pleinement ou se contenter d’actions de social marketing qui vont petit à petit se banaliser : The Two Career Paths of the Corporate Social Strategist. Be Proactive or Become Social Media Help De…. [...]

[...] to Altimeter’s recent report, How Corporations Should Prioritize Social Business Budgets, “Corporations should gauge their own social business maturity and prioritize spending decisions [...]

[...] was asked to share our latest Open Research (see career path of the corporate social strategist report and how to spend on social business). We know that many companies are continuing to realize that [...]

[...] outside of marketing and communications. As my colleague at Altimeter Jeremiah Owyang observed in a recent report, almost 50% of social media programs live inside of marketing today. In order for a business to [...]

[...] of you have, we hope, read Jeremiah Owyang’s great research piece on the Career Path for Social Strategists.  If you haven’t, you can download it for free.  Not only are there great insights [...]

[...] pertinent ou non d’aller sur Facebook, Twitter ou autres média sociaux.Une étude menée par Altimeter nous amène à comprendre leur rôle en entreprise ainsi que les problématiques auxquelles ils [...]

[...] you’re a corporate social strategist today, or aspiring to be on in the future, chances are you’ve read our report on the Career Path of the Corporate Social Strategist. While many are infatuated in this seemingly glorified and fun role, outsiders rarely know the [...]

[...] hebt gedaan Bestedingen aan social media moet je pas doen als je goede kennis van zaken hebt. Het recente rapport van Altimeter  geeft aan dat het verstandig is je budget mede te baseren op industry benchmarks. Starters [...]

[...] Report: About the buyer, the Corporate Social Strategist [...]

[...] Altimeter’s full report together with Jeremiah’s supporting blog can be found here [...]

[...] Altimeter’s full report together with Jeremiah’s supporting blog can be found here [...]

[...] pitfalls of social media careers In the recently published Altimeter Report: The Two Career Paths of the Corporate Social Strategist. Be Proactive or Become &#… by Jeremiah Owyang, only 41% of social strategists were in a position to successfully plan for the [...]

Jeremiah, this slide share has really helped me understand my place in this industry and what my expectations and challenges are.  I feel that Social Media Strategists and Social Media Specialists have such a unique role in each company, the sacrifices, the challenges, it is well worth the rewards which will come in near future.  

[...] to Altimeter’s recent report, How Corporations Should Prioritize Social Business Budgets, “Corporations should gauge their own social business maturity and prioritize spending decisions [...]

[...] Spoke model (data), responding to influencers (a controversial topic) our research reports on the Career Path of the Social Strategist (report) and How to Budget for Social Business [...]

[...] are different strategies to deploy depending on the internal structure. You may recognize these five states from the research I’ve been doing over the past few [...]

[...] since 2007, since I had this role at Hitachi.  If you really want to understand this role, please read our research report Career Path of the Corporate Social Strategist.  Thanks to Anita Wong for her help in vetting submissions, next we will scour the on the move [...]

[...] models. If you’ve not read our report on how companies organize in social media, read the report, and 2011 [...]

[...] Reports:  Career Path of the Social Strategist, How to Budget for Social Business, Facebook Best Practices, view all [...]

[...] Reports:  Career Path of the Social Strategist, How to Budget for Social Business, Facebook Best Practices, view all research. Filed Under: [...]

Thanks Ellen, I cross-linked.

[...] were pulled from LinkedIn data, as well as job listings for positions in the field, and a report by Jeremiah Owyang of Altimeter [...]

[...] were pulled from LinkedIn data, as well as job listings for positions in the field, and a report by Jeremiah Owyang of Altimeter [...]

[...] were pulled from LinkedIn data, as well as job listings for positions in the field, and a report by Jeremiah Owyang of Altimeter [...]

[...] Statistics were pulled from LinkedIn data, job listings for positions in the field, and a report by Jeremiah Owyang of Altimeter [...]

[...] Statistics were pulled from LinkedIn data, job listings for positions in the field, and a report by Jeremiah Owyang of Altimeter [...]

[...] in the infographic were pulled from LinkedIn data, job listings for positions in the field and a report by Jeremiah Owyang of Altimeter Group. There are some very good information in it, so take a look [...]

[...] were pulled from LinkedIn data, as well as job listings for positions in the field, and a report by Jeremiah Owyang of Altimeter [...]

[...] support and a mere 16% of product teams have formalized programs, read the data to learn more. Yet, in our research of the corporate social strategist, we found that their desire to span across multiple business units was a career goal. Segmented [...]

[...] Statistics were pulled from LinkedIn data, job listings for positions in the field, and a report by Jeremiah Owyang of Altimeter [...]

[...] support and a mere 16% of product teams have formalized programs, read the data to learn more. Yet, in our research of the corporate social strategist, we found that their desire to span across multiple business units was a career goal. Segmented [...]

[...] Statistics were pulled from LinkedIn data, job listings for positions in the field, and a report by Jeremiah Owyang of Altimeter [...]

[...] in the infographic were pulled from LinkedIn data, job listings for positions in the field and a report by Jeremiah Owyang of Altimeter Group. There are some very good information in it, so take a look [...]

[...] Prediction #3: Social media management formalizes. Even at some of the largest and most venerable technology companies, social media initiatives have been hatched at the grassroots level—most often without funding, policies, standard processes or stakeholder support. In 2011, expect to see the formalization of social media management, as the opportunities—and risks—of social media have been recounted for decision makers throughout 2010. Evolving social media workforce: In 2009 & 2010, the “Social Strategist” stepped onto the scene to lead social media initiatives inside corporations (for more on this, visit the blog of Jeremiah Owyang. [...]

[...] Statistics were pulled from LinkedIn data, job listings for positions in the field, and a report by Jeremiah Owyang of Altimeter [...]

[...] the shift.  The era of the Social Strategist has begun.  A new Infographic, based largely on a research report by the Altimeter Group profiles this nascent role and what it takes to be successful in it.  Some [...]

[...] Jeremiah Owyang表示“正如你会根据家庭规模，年龄和市场情况来理财一样，你也应该根据行业情况来规划社交业务预算。”在最近的文章《How Corporations Should Prioritize Social Business Budgets》中提到，公司应该根据自己的社交业务的成熟度以及行业标准来规划自己的社交决策和预算。新生项目必须先着眼于内部团队建设；中期项目必须以客户关系处理为先，而成熟的项目则必须将社交业务与整个企业相整合。（下图就展示了项目在不同时期所应该处理的任务。） [...]

[...] Career Path of the Corporate Social Strategist: Be Proactive or Become Social Media Help Desk [...]

dry skin…

[...]Altimeter Report: The Two Career Paths of the Corporate Social Strategist. Be Proactive or Become ‘Social Media Help Desk’ « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing[...]…

[...] to Altimeter’s recent report, How Corporations Should Prioritize Social Business Budgets, “Corporations should gauge their own social business maturity and prioritize spending [...]

[...] Don’t be. Now this as just my opinion, but in fact based on research, I encourage you to first read the Career Path of the Corporate Social Strategist report to see details from our 51 interviews, survey to 140, and analysts of 50 job descriptions and 50 [...]

[...] Altimeter Report: The Two Career Paths of the Corporate Social Strategist [...]

[...] Altimeter Report: The Two Career Paths of the Corporate Social Strategist [...]

[...] and reviews these departments were some of the first to respond, and take ownership.  In fact, Altimeter’s Research (figure 6.3) indicates that 30% of Corporate Social Strategists report to Corp Comm, 41% report to [...]

[...] interview (embedded above) I discuss the highlights from our latest report, I also discuss the Corporate Social Strategist, the leader of the social program on the business side within corporations, read a report about [...]

[...] For a deeper analysis on how social media is impacting corporate communications, see Jeremiah Owyang’s blog, “Corporate Communications: Disrupted Yet More Important Than Ever“. For Owyang’s assessment of social media career paths in corporate communications, see “The Two Career Paths of Corporate Social Strategists“. [...]

[...] Owyang (@jowyang) and Altimeter came out with a report earlier this year about the two career paths of the social media strategist. In it Jeremiah points out that the “social media expert” aka the Social Media [...]

Brisbane Web Marketing…

[...]Altimeter Report: The Two Career Paths of the Corporate Social Strategist. Be Proactive or Become ‘Social Media Help Desk’ « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing[...]…

[...] to present my plan or put it into action. I was ready to make the decision to move away from social media helpdesk and become a proactive social strategist. I had learned that the Kik community was unlike any other, and that will probably hold true for [...]

[...] are focused on leadership and vision, the most common title is the Corporate Social Strategist, and we published a research report discussing the aspirations and challenges of this Open Leader, and how they organize internally.  They are primarily focused on the overall program ROI, and are [...]

[...] Jeremiah discusses the highlights from Altimeter’s latest report, and also discusses the Corporate Social Strategist, the leader of the social program on the business side within [...]

fiverr clone website…

[...]Altimeter Report: The Two Career Paths of the Corporate Social Strategist. Be Proactive or Become ‘Social Media Help Desk’ « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing[...]…

[...] focused on leadership and vision, the most common title is the Corporate Social Strategist, and we published a research report discussing the aspirations and challenges of this Open Leader, and how they organize internally.  They are primarily focused on the overall program ROI, and [...]

best wedding planning checklist…

[...]Altimeter Report: The Two Career Paths of the Corporate Social Strategist. Be Proactive or Become ‘Social Media Help Desk’ « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing[...]…

[...] Report: Career path of the corporate social strategist [...]

target market analysis…

[...]Altimeter Report: The Two Career Paths of the Corporate Social Strategist. Be Proactive or Become ‘Social Media Help Desk’ « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing[...]…

Depannage Informatique Pc-urgence…

[...]Altimeter Report: The Two Career Paths of the Corporate Social Strategist. Be Proactive or Become ‘Social Media Help Desk’ « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing[...]…

[...] to Altimeter’s recent report, How Corporations Should Prioritize Social Business Budgets, “Corporations should gauge their own social business maturity and prioritize spending decisions [...]

[...] important, Owyang’s previous research report also documented the state of the social media silo with the top 2 functions claiming ownership [...]

[...] drowning in reactionary meetings just trying to keep our heads above water. We were becoming a social media help desk. My Superman complex, helpful at first, had become a detriment. I soon realized that my small team, [...]

[...] Report on this Role: Read Altimeter’s report The Career path of the Corporate Social Strategist to learn the makeup, challenges, and aspirations of this important [...]

[...] full 27-page report is embedded below, if you can’t see it, please click directly to this blog post to access [...]