List of Corporate Social Strategists for 2011 (Buyer/Brand Side)

Editorial Note: We’re working hard on getting this updated, please forgive me in advance if anyone is missing, I don’t mean to offend, and will update as quickly as possible from your comments. I tend to wait for submissions in comments or I ask strategists I know before putting them on this list. We’ve cleansed the 2010 list, and removed a few dozen folks who have changed career paths, or have switched companies

Updates:

  • Jan 10th: I’ve received a few messages with questions about the scope. This list is on the ‘buyer’ or ‘brand’ side, not on the vendor side as it’s hard to manage that additional group. Given I have limited resources to manage this growing industry, I’m choosing to focus on the buyers (but that’s what I’ve always done on this blog for the last 5 years). As a result, I’ve updated the title on this blog post to indicate that, I hope it helps.
  • Jan 18th: Did more updates, took 1.5 hours, combing through comments and WordPress, as it sometimes withholds comments with links. It’s not complete, but a work in progress.
  • Jan 19th: Responded to all comments and added more folks, I think I’m caught up to date for now.
  • Jan 31st: Added a handful of other submissions, responded to all comments.
  • Feb 13th: I’ve invested a few hours updating and responded to all comments below and found additional from previous reports I’ve now added.
  • Feb 20th: A handful of updates, submissions are slowing down.
  • March 20th:  More updates made (I uncovered some comments held by wordpress), and I posted some stats about this growing list.
  • March 27th: Added over a dozen more folks (see comments) and added new category “Industrial” as a catch all for mining, metals, construction, and maybe agriculture as this spans many industries.
  • April 3: Continued updates
  • April 12: More updates
  • May 1: Continued updates, modified “Distinguished Alumni”

The Corporate Social Strategist Definition: The Corporate Social Strategist is the business decision maker for social media programs who provides leadership, roadmap definition, and governance; and directly influences the spending on technology vendors and service agencies. While this position doesn’t exist officially by title in every corporation today, this role will become pervasive in the coming years, just as leaders who manage the corporate website have become essential. To fully understand this role, please read our research report on their role where we surveyed 140 of these roles, and interviewed over 50 professionals. (Source, Altimeter Research)  On personal note, I had this role at Hitachi in 2005-2007.


Related Resources:


List of Corporate Social Strategists for 2011

Airline

Automotive

Business Services

Chemicals

Consumer Product Goods

Educational Services

Electronics, Devices, Mobile

Energy

Financial Services

Health and Life Sciences

Hospitality, Food Service

Industrial: Mining, Metals, Construction

Government, Armed Services

Media and Entertainment

Retail

Technology: Hardware, Networking, Component, Computer, Devices

Technology: Software, Internet

Telecommunications


Distinguished Alumni
The following honorable strategists have since moved on from their post during the course of 2011, we acknowledge their service here:


Research Report: About the Career Path of The Corporate Social Strategist
If you want to understand the profile, spending, desires, aspirations, challenges, and future of this role, read this research report, which involved over 50 interviews and surveyed 140 corporate social strategists.


How to be listed: first, read carefully
In a world of noise, curation becomes very valuable, as a result, there are very specific requirements for this list, which include:

  1. You must have a public LinkedIn profile page, as this is one of the best way to verify employment. Please leave URL
  2. The profile indicates that social media is part of your full time employee role at the corporation not just for personal or casual use.
  3. You must work at an enterprise class corporation with more than 1000 employees.
  4. Must be on brand/buyer side –not vendor or agency side
  5. You’ll kindly leave a comment below with the submission for review.
  6. Due to excess volume, submissions by Twitter and emails or other channels will not be included, kindly leave a comment in this centralized area below.
  7. Still not satisfied?  You’re welcome to create you own list and I’ll link to it.  (This is the culmination of years of work, and has involved a team of people to compile).

Thanks to Anita Wong for assistance with data vetting.

400 Replies to “List of Corporate Social Strategists for 2011 (Buyer/Brand Side)”

  1. Don’t forget Ekaterina Walter, Intel, social media strategist. She is in great company with others from Intel already listed.

  2. No, I know they are on your list, include Shwen (Shwen Gwee, Lead New Media Communications, Vertex Pharmaceuticals), I was just noting that I personally would give them a thumbs up.

    I’m good, and things are great. See you again soon, no doubt. 🙂

  3. I recommend Rick Mans, Social media strategist for Capgemini & Community Manager – nl.linkedin.com/in/rickmans

  4. As far as I can recall we haven’t met yet, however probably it is just a matter of time before we meet :). By the way could Capgemi into Capgemini, then I am correctly listed ;).

  5. Hiya Olin.

    Thanks for the comments. A few points to address.

    The research “Career Path of the Social Strategist” and others were not focused on thought leaders alone. There were 50+ interviews done, and many of them don’t have ‘popular blogs/twitter accounts’. Secondly there was a survey sent out (through a variety of existing communities) that cater to a wide range or respondents –many without popular programs or large personal brands.

    Not sure if you read the report in detail, but in the recommendations section at the end “How to hire” we discuss that having a lot of personal followers is NOT a measure of success, so we are in alignment there.

    Your point about a branded program (they day job) of the strategist not having a lot of resonation is one I agree on. Our other research (like our Facebook marketing research http://bit.ly/aQXbIu ) shows that most brands are doing it wrong. In fact, about a quarter of our respondents indicate that their programs were new, and the average was 2 years of formation –we are in the *very* early days of social business.

    Heh, I understand what an entrepreneur is, I launched my business in 2009, leaving a stable salaried job! We can find these same behaviors of risk taking within corporations, not just within palo alto garages. In fact, these folks are risking their careers by taking on new initiatives, if they fail, they both lose face internally, and put the company at risk, and could ultimatly get their personal revenue stream cut.

    You make excellent points, and I’m thankful for the time you took to respond. To summarize: these programs are only 2 years old, most are not mature, we’re in the early days. I will continue to conduct analysis on this market, and watch as it slowly moves into maturity.

  6. I’d like to suggest you add my colleague – Jaime Sarachit (Director of Communications, Media Relations and Social Media) at the Recording Academy/The GRAMMY Awards

  7. Hi Jeremiah:

    Thanks for publishing the list – I was flattered to be included again with this amazing group of social media leaders. Another person from UPS to include is Susan Fletcher, Director of International and Online Communications. Susan and I work closely together on social media strategy, content development and customer outreach. I also want to give a shout-out to 2 great social media strategists here in Atlanta that you’d want to include on the list. Nick Ayres who is the Social Marketing Manager at IHG and Sarah Molinari who’s been instrumental in social media programs at Home Depot.

    Debbie Curtis-Magley
    UPS Public Relations
    @DebCM and @UPS

  8. Hi Jeremiah, Anita,

    Thank you for including me in your 2011 list. Would you mind, however, listing me under Financial Services, as we are not in the Hospitality & Food sector.

    Thanks again for compiling such a useful resource. It must have taken many hours of your time but I am sure it is appreciated by many.

    Cheers,

    Paul

  9. Thanks Debbie and Jeremiah – honored as well to be added to the list. And agreed with several of the comments – this is a great resource to have available.

  10. Glad to have you on board, and thanks for making it easy for me to add you by providing your LI address.

    I’ll be in NYC in first week of March, hope to see you.

  11. Thanks Keith. You’re the first, but not last, person under the new “telecommunications’ category I just created at the end. Thanks for doing what you do.

  12. Hi, Jeremiah –
    Great list! I’m the new Social Media Manager at SAS Institute (officially started on Nov. 1st and work alongside Alison Bolen who you have listed under Technology/Software). Would love to be included.

    Thanks,
    Kirsten Hamstra

  13. Hi, Jeremiah –
    Great list! I’m the new Social Media Manager at SAS Institute (officially started on Nov. 1st and work alongside Alison Bolen who you have listed under Technology/Software). Would love to be included.

    Thanks,
    Kirsten Hamstra

  14. Hi, Jeremiah –
    Great list! I’m the new Social Media Manager at SAS Institute (officially started on Nov. 1st and work alongside Alison Bolen who you have listed under Technology/Software). Would love to be included.

    Thanks,
    Kirsten Hamstra

  15. Hi Jeremiah
    Per my prior comment, see I was removed from DeVry listing as Director of Social However, I wasn’t added under Telecom as the new Director, Interactive @ US Celluar (social and digital strategy fall under my roll). Could you please add me next time or reach out to me @smaxson if you have questions? Thanks, Sherri Maxson

  16. Now I know why I haven’t been able to reach you! 🙂 Congrats Sherri!

    -Jenny Johnson, Shoutlet

  17. Niall

    I struggle with adding agencies and social media vendors as the list could include hundreds if not thousands of professionals. I’m trying to keep this list focused on the buyer side, so please understand why I’m applying scrutiny.

    Help me understand: is your role to help market H&K? Or are you in ‘client services’ and help H&Ks clients?

    (I mention this in requirement #4 listed above)

  18. Jeremiah,
    Great list, I’d like to add a colleague and myself. We’re instrumental in shaping Microsoft’s social & digital marketing strategy in the US. Thanks!

    Charl Pearce
    Sr. Marketing Manager, Emerging Media, US Integrated Marketing Programs
    Microsoft Corp.
    @simchabe
    http://www.linkedin.com/in/charlpearce

    and myself 🙂

    Jacob Mullins
    Sr. Marketing Manager, @BizSpark & Windows Phone 7
    Microsoft Corp
    @jacob
    http://linkedin.com/in/jacobmullins

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  20. For your consideration,

    Matthew J. Ladin
    Community Manager, Texas Instruments
    Fortune 250, 75+ years

  21. For your consideration,

    Matthew J. Ladin
    Community Manager, Texas Instruments
    Fortune 250, 75+ years

  22. Jeremiah. I understand the struggle, and your criteria. Some people in agencies are also on the buyer side, and my role is 100% about marketing H&K (I work in the global marketing function). Whilst I have helped clients with their social media strategies in the past, that is not my role right now so I do meet all your criteria.

  23. Carli Sharon. It’s so great to have you here. Thank you for carrying the torch. Would love to take you both to lunch sometime.

    Oh, and I tend to wait for submissions for a number of reasons, sorry for delay in any regard.

    I’ve added you both.

  24. That sounds like a great role Gayle and Claire. In my study (embedded on this blog) you’ll find that the average title is Director so it’s great to see folks like yourselves with senior marketing titles.

  25. Sam thanks for the submissions. I’m going to do something for the community managers later, I’ll add your colleagues. I segment strategists vs community managers as they have distinct roles. (please don’t be offended, I salute you all)

  26. Hi Jeremiah, just curious why us at Dow Corning and Dow Chemical weren’t added? I’m guessing because we don’t produce consumer-end products but rather are chemical manufacturers? Thanks!

  27. Hi Jeremiah,

    I should be listed under the “Technology: Hardware, Networking, Component, Computer, Devices” category. ECI Telecom is a provider of networking infrastructure.

    Many thanks for your work on this list!

    Colleen Seery

  28. Thanks for the addition of our team! I’ll keep an eye out for the community managers list.

    Sam

  29. Thanks for the addition of our team! I’ll keep an eye out for the community managers list.

    Sam

  30. Thanks for the addition of our team! I’ll keep an eye out for the community managers list.

    Sam

  31. Thanks for the addition of our team! I’ll keep an eye out for the community managers list.

    Sam

  32. Thank you Jeremiah!! Your tweet was perfect – I had heard something similar from a colleague. “The upside of being on that list is you’re well known. The downside of the list is you’re well known.”

    Thanks for taking on this effort. It’s a big task.

  33. Thanks Niall, I know many of your colleagues! At this time, this list is focused on those that would be your clients. I have to draw the list on buyer side, as i could quickly add to scope hundreds if not thousands of agency folks. I am welcome however to link to a list of strategists on the agency side if you wanted to start one.

  34. Hey Dan, it’s always great to hear from you on a variety of channels. I’m a fan of your insights on FIR for sometime now. Dang, I have to set a threshold of 1000, but let me know if LinkedIn is not right!

  35. I don’t really get it, Jeremy. I can understand you not being able/willing to include social media consultants in agencies (and I agree there is a need for that list, but I wouldn’t be on it). If, as I thought, you’re trying to build a useful and comprehensive list of corporate social strategists on the buyer/brand side then I don’t see how you can exclude those who represent one particular subset of the professional services sector. If that’s the case, then surely many of those you have already included under Business Services should also be removed (surely Forrester, Proximity and possibly CapGemini would meet the same restrictions)?

  36. I looked at Jessica’s employer AVI-SPL but LinkedIn shows they have less than 1000 employees, which is a threshold.

    Created a new category called “Chemicals” for Dow, congrats

  37. What I’m looking for is those that are on the buyer side, I know the Forrester strategists personally, and know she’s on the buyer side. I see you mentioned below that you’re on the buyer side, I overlooked that. Adding you now, thanks for your patience. My sincere apologies.

  38. Laser eyes and super human fast fingers on! Just added you and your colleague, and created a new “Chemicals” category, thanks again for your patience. (I responded to your first comment below, additionally)

  39. Thanks. And I’m in the process of creating a post to capture those on the vendor (agency) side right now. Pinching some of your criteria and definition if that’s OK.

  40. Thanks for your submission Andreas, however LinkedIn lists Eurex has having less than 1000 employees, which is a threashold, please let me know if LinkedIn is incorrect.

  41. Glad to hear that you’re a fan! Any particular shows?

    Hope to cross paths out in SF in a few weeks.

  42. Hi Jeremiah,

    I’m trying to find the Director of Social Media at Highgate Holdings. Our company provides Social Business Software for companies to collaborate internally across organizations and externally with customers. I understand this person was recently appointed to this position within Highgate Holdings. Any help would be appreciated.
    Thanks,
    Jerry

  43. Hi Jeremiah,

    I’m trying to find the Director of Social Media at Highgate Holdings. Our company provides Social Business Software for companies to collaborate internally across organizations and externally with customers. I understand this person was recently appointed to this position within Highgate Holdings. Any help would be appreciated.
    Thanks,
    Jerry

  44. Hi Jeremiah,

    I’m trying to find the Director of Social Media at Highgate Holdings. Our company provides Social Business Software for companies to collaborate internally across organizations and externally with customers. I understand this person was recently appointed to this position within Highgate Holdings. Any help would be appreciated.
    Thanks,
    Jerry

  45. Thank you Todd, one of the things this list looks for is having more than 1000 employees (otherwise it’s too large of a scope to categorize) Linkedin says that REALTORS has less than 1000, is it incorrect?

    I’m very glad to meet you, thank you!

  46. Added Campbell.

    I know many of your colleagues. Hands down Technology was the first and fastest growing.

    Did you know I ran social at Hitachi Data Systems 5 years ago? I watched this whole thing blossom and we’re still growing.

  47. Stephen thank you for the submission. One of the requirements is for the LinkedIn profile to indicate their responsibilities in their profile, can you please update that? Thank you

  48. Sure — mind dropping me a more “formal” request at daniel[dot]honigman[at]searshc[dot]com? Can route your request from there. Any additional details as to what you’re looking for exactly, what you usually do in your case studies, your audience, etc. would be helpful!

  49. Thanks Jason. Retail is small but growing, just added Sears today.

    Curious about your description in your role on LinkedIN, what does “Social Media Campaigning” mean? Does Aetna also have long term engaging programs with customers and members too?

  50. Wow, more Dell submissions, this team is large.

    Let me guess, this list got passed around the company on a single email, hence all the rapid submissions! In any case, welcome!

  51. Wow, more Dell submissions, this team is large.

    Let me guess, this list got passed around the company on a single email, hence all the rapid submissions! In any case, welcome!

  52. Wow, more Dell submissions, this team is large.

    Let me guess, this list got passed around the company on a single email, hence all the rapid submissions! In any case, welcome!

  53. Hi Jeremiah, thanks for the addition. Aetna ran a campaign called the Healthy Food Fight in 2010 which was a nationwide healthy cooking tour/competition. Social played a role via FB, Twitter, and YouTube. This year’s campaign will be very socially driven, and may include a blog and enhanced social integration with existing marketing channels like email and offline direct marketing. I worked on the campaign planning for that initiative as well as a few planned for 2011. Regarding engagement with customers and members, we have several initiatives in the works including consumer-facing blogs and Twitter for customer service.

  54. One more quick note- I was filed under Financial Services, I should be in Health and Life Sciences. Thanks again.

  55. Jeremiah,
    Great list and thanks for sharing your research. I also enjoyed Marshall’s follow-up. That is how I found your work here. There are several other Social Media strategists working in various parts of IBM and in each of our software brands. If you want to know more about them, I am happy to be your guide. I’m sad to inform you that Steve Lazarus has left IBM this week. I am now tasked with filling his big shoes. Have a great day.

    – Ryan Boyles / @theRab
    Social Media Strategist, IBM Software, WebSphere
    @ibmimpact / @websphereemerge

  56. Jeremiah,
    Great list and thanks for sharing your research. I also enjoyed Marshall’s follow-up. That is how I found your work here. There are several other Social Media strategists working in various parts of IBM and in each of our software brands. If you want to know more about them, I am happy to be your guide. I’m sad to inform you that Steve Lazarus has left IBM this week. I am now tasked with filling his big shoes. Have a great day.

    – Ryan Boyles / @theRab
    Social Media Strategist, IBM Software, WebSphere
    @ibmimpact / @websphereemerge

  57. Sure Jeremiah, just recently moved roles and have updated Linkedin, including Social Media activities.

  58. Sure Jeremiah, just recently moved roles and have updated Linkedin, including Social Media activities.

  59. Ryan nice meeting you, I’ve spoken with Don a few times. I saw your LI profile, here:

    http://www.linkedin.com/in/ryanaboyles

    This is a list on the buyer side (those that would purchase websphere, lotus, etc) where (I think) that you’re on the vendor side. Or, are you a buyer of social software to connect with IBM’s customers? Help me understand, thanks.

    Yes, Marshall is a great service to this industry, thanks again for coming by.

  60. Ryan nice meeting you, I’ve spoken with Don a few times. I saw your LI profile, here:

    http://www.linkedin.com/in/ryanaboyles

    This is a list on the buyer side (those that would purchase websphere, lotus, etc) where (I think) that you’re on the vendor side. Or, are you a buyer of social software to connect with IBM’s customers? Help me understand, thanks.

    Yes, Marshall is a great service to this industry, thanks again for coming by.

  61. Thanks April for the submission of Kelly. Can you kindly ask Kelly to update her profile and indicate her use of social media in her LI profile? That’s one of my requirements on this list for validation. I added Tracey, her profile indicates this.

    Sorry the hassle, it’s how I keep accuracy and quality in my work with a set of requirements.

  62. Hi Jeremiah,
    I was working in the product side for tech evangelism last year however I now guide social strategy in digital / web marketing of IBM software (WebSphere). You have Steve Lazarus listed above, so I thought you’d like to know that I work in a similar role, now, as he once did. Does that help?

  63. Hi Jeremiah
    LMK if you had trouble accessing my LI
    Now that I am client-side (was at Edelman Digital; I met you in 2007 at Facebook Event in Seattle; we share Alma Mater)
    I would love to be listed here alongside my colleague Charl Pearce.
    We are doing great things for community and social media at Microsoft.
    Hope to cross paths IRL again soon!
    -k@

  64. Katlen, Thanks for the submission, can you kindly ensure your LI profile indicates how you work on Social Media? I have a list of requirements, to ensure quality. I’ll add you speedily.

    Great to run into you again!

  65. Thanks Julius

    One of the requirements is that a company has over 1000 employees, on LinkedIn. Currently RS Components is just below that threshold, is it incorrect? I’m so sorry to be a pain, but I need to be accurate with the requirements.

  66. hi Jeremiah. It does actually. If you are looking on my profile under my role at Microsoft the description is all about social media and community – that’s all I do in my role. My overall summary is digital marketing. Sorry for any confusion surrounding my profile. 😀

  67. actually i went back and checked it out. did an update to provide more scent to my role. thanks for calling that out. I want to make sure my role is represented well in LI. Thanks for the free LI profile consultation! 😀

  68. Hi Jeremiah! Side note – I just met you at SXSW. Great work!

    I would like to be considered for your list (in the Educational Services category). I work for Ross Education, LLC. We are a career/trade school based in Michigan. We have 20 individual campuses in Michigan, Indiana & Ohio. I get to manage all social media in the company both for the corporate office and all campuses.

    My Title: Social Media Strategist/Analyst at Ross Education, LLC
    LinkedIn: http://www.linkedin.com/in/jeffpemberton
    Twitter: @JeffPemberton

  69. Richard thanks for submitting Piper. I reviewed her LI profile but I don’t see an indicator that social is a key part of her role, this is one of the requirements I’m looking for to try to maintain accuracy on this list.

  70. Joe, added. I’ll be at AMP in AUS this June, hope to see you!

    BTW Linkedin shows you have less than 1000 employees, but I surfed online and found that Gloria Jean’s has over 700 locations, meeting the requirement.

  71. Nice to connect with you here as well Jeff. Does Ross Education have more than 1000 employees? That’s the threshold needed for this list, although I’ll link to anyone who wants to maintain an SMB list. I see that LinkedIn is showing less than 1000, please let me know if LI is incorrect.

  72. Thanks Andrea. One of the requirements of the list is to have over 1000 employees, right now LinkedIn shows that Reale Mutua is less than that, is that incorrect?

    Hope to meet you, I was justin Bolongna/Milan a few months back, love it!

  73. Thanks Jonathan, sorry for delay in responding, this comment was withheld in wordpress.

    This list is for companies with over 1000 employees, and LInkedIn shows Psion is less than that, please let me know if LI is incorrect.

  74. uhm, this is strange, since I’m the keeper of the LinkedIN page – option selected should be one between 1000-5000 employees, the exact number is around 2700

  75. Thanks Jeremiah! Met Brian in London last week – he’s great and the new book is fantastic.

  76. 20 years ago companies had thousands of Customer Service Representatives available by telephone, a free 800 number. Today those companies have three kids just out of collage on Twitter, listening and thanking us for patients.

  77. 20 years ago companies had thousands of Customer Service Representatives available by telephone, a free 800 number. Today those companies have three kids just out of collage on Twitter, listening and thanking us for patients.

  78. Hey Jeremiah, LinkedIn may not be fully accurate as some employees list their employment under individual campus names instead of the corporate name. I just talked with our recruiter. She didn’t have an exact number, but said we are just under 1,000 but have about 110 open positions. I am also unsure if that number includes our part-time employees. Hope that works!
    Also, I don’t know if it makes a difference or not but we also have approximately 6,000 students yearly (3,500+ currently enrolled).

  79. Hey Jeremiah, LinkedIn may not be fully accurate as some employees list their employment under individual campus names instead of the corporate name. I just talked with our recruiter. She didn’t have an exact number, but said we are just under 1,000 but have about 110 open positions. I am also unsure if that number includes our part-time employees. Hope that works!
    Also, I don’t know if it makes a difference or not but we also have approximately 6,000 students yearly (3,500+ currently enrolled).

  80. Hi Jeremiah – please consider adding me too. We do have about 1,000 folks at Softchoice (they’re just not all on LinkedIn yet) Softchoice is a B2B technology solutions reseller, and we work with and market on behalf of many of the companies on this list. Thank you!

    Technology: Hardware, Networking, Component, Computer, Devices (and software too)
    Joel Marans
    Manager, Marketing Design & Delivery | Softchoice Corporation
    http://www.linkedin.com/in/joelmarans
    http://www.twitter.com/schnitzelboy

  81. Hi Jeremiah. Great to finally meet you and Jim Storer at the SXSW Chevy Allhat event. I look forward to seeing you again at LiNC in May (and maybe dinner with Michael Wu and Natalie Petouhoff).

    Anyway, as Manager of Social Media and Community Support Strategy for AT&T, I’d love to be included on this list (as well as I must say I’m excited to see such a list).

  82. Hi Jeremiah. Great to finally meet you and Jim Storer at the SXSW Chevy Allhat event. I look forward to seeing you again at LiNC in May (and maybe dinner with Michael Wu and Natalie Petouhoff).

    Anyway, as Manager of Social Media and Community Support Strategy for AT&T, I’d love to be included on this list (as well as I must say I’m excited to see such a list).

  83. Hi Jeremiah. Great to finally meet you and Jim Storer at the SXSW Chevy Allhat event. I look forward to seeing you again at LiNC in May (and maybe dinner with Michael Wu and Natalie Petouhoff).

    Anyway, as Manager of Social Media and Community Support Strategy for AT&T, I’d love to be included on this list (as well as I must say I’m excited to see such a list).

  84. Thanks Laurence, this is interesting and I enjoyed reading about your profile and bio. I’m seeking folks that are leading the social media efforts around customer facing and employee facing programs. Would you say you’re leading those efforts for LG’s social media programs (intranet, communities, blogs, FB pages, etc?)

  85. Thanks Laurence, this is interesting and I enjoyed reading about your profile and bio. I’m seeking folks that are leading the social media efforts around customer facing and employee facing programs. Would you say you’re leading those efforts for LG’s social media programs (intranet, communities, blogs, FB pages, etc?)

  86. Alan, can you kindly update your LinkedIn profile? It’s a requirement for the list please to indicate your current role and how social is in your job.

  87. Alan, can you kindly update your LinkedIn profile? It’s a requirement for the list please to indicate your current role and how social is in your job.

  88. This is for ALL corporations regardless of location. However most are certainly starting in USA but spreading to EMEA and APAC. South Africa, wow. very cool. I hope to visit one day.

    I added you! Is “Business Services” the right category? I wasn’t sure.

  89. A pleasure to connect with you. I added a new category but called it “Industrial” as a catch-all. As your space grows, I’ll hopefully segment into it’s own category.

    Added you, and thanks!

  90. Laura Lee, nice to meet you again. Thanks for the kind words, and I appreciate your participation in the session!

    I’ve added you. Also, it would be great to hear more about what you do? Are you in the ‘hub” in corporate?

  91. Nice to meet you Joel, added.

    Just curious, can you tell me more about what you do with Social? It sounds like you’re applying an integrated approach. If so, how do you ensure the deployment on social channels is done differently? (as it’s a different form of communication). If you wanted to just share in a private channel that’s fine too, I’m just ever curious.

  92. Nice to meet you Joel, added.

    Just curious, can you tell me more about what you do with Social? It sounds like you’re applying an integrated approach. If so, how do you ensure the deployment on social channels is done differently? (as it’s a different form of communication). If you wanted to just share in a private channel that’s fine too, I’m just ever curious.

  93. Paul
    Read the report Paul, those roles likely exist but those are community managers. These folks tend to be more senior, and have been working for over 10 years (see averages in report).

    I appreciate your challenges, you’re very valuable to the industry Paul.

  94. Thanks Dave. Ice, what a cool name for what you guys do! This list is for companies with over 1000 employees, is LinkedIn incorrect for your employees size? I have to draw the lines somewhere as I can’t possible list all companies.

  95. I’m not sure I’ll be doing this list again next year Chris, you’re right. Social is pervasive into many roles, so it’s going to be too hard to manage.

    I may crowdsource the work tho. Added you.

  96. I’m not sure I’ll be doing this list again next year Chris, you’re right. Social is pervasive into many roles, so it’s going to be too hard to manage.

    I may crowdsource the work tho. Added you.

  97. I’m not sure I’ll be doing this list again next year Chris, you’re right. Social is pervasive into many roles, so it’s going to be too hard to manage.

    I may crowdsource the work tho. Added you.

  98. I’m not sure I’ll be doing this list again next year Chris, you’re right. Social is pervasive into many roles, so it’s going to be too hard to manage.

    I may crowdsource the work tho. Added you.

  99. Hi Jeremiah. I was listed on your 2010 list of Community Managers and SM Strategists. I still work as an internal community manager at Reed Elsevier, so you can add me to the Business Services of this list if you like. Best wishes.

  100. Thanks Jeremiah – She is in charge of creating the entire social ecosystem for their SME Channel. The program includes private online community, ground breaking custom SMMS and outward facing social marketing. Her new initiative has been viewed as a best practice by the other BU’s and they are planning to use her strategy across the enterprise. She may not have updated her LI profile but her focus on social is significant and the results are certainly worth following. Thanks for your help.

  101. First – thanks for the add. Second – I’d like the chance to have an offline chat. I often invoke your name (like many of my peers here) and it would be great to share our unique opportunity with you. DM on twitter? Email? Let me know.

  102. Thanks Andy, great to connect with you. However this is for the buyer side of the house, LinkedIn shows you’re listed at M80 an agency. Let me know if LinkedIn is incorrect.

  103. Nice to meet you Deb. Would you mind updating your LI profile to indicate that you’re working on social media efforts? It’s one the requirements I have to ensure a baseline in this list. Thank you so much.

  104. Michael thanks, great to connect with you. I’m working on another way to track the respected community manager role, but this list tends to be the team that’s the program manager role. Bare with me while I get this situated, as it was too much to maintain both lists.

  105. hmmm, okay, so don’t approve that comment because I’m terribly embarrassed I said Jeremy instead of Jeremiah when your name is all over this page AND I’ve been following you for a while. D’oh. That’s the danger of doing this at 10:20 p.m.

  106. Hi Jeremiah,

    Reviewing your research again. Kudos again–great, great stuff.

    Question–who does the Social Strategist tend to report into?

    Thanks,

    Michael

  107. Thank you Steven nice to connect with you! Currently this list is for companies with over 1000 employees, can you let me know if LinkedIn is incorrect on showing Link Digital?

  108. Hi Jeremiah

    @lizzyval is the Director, Interactive Marketing @titleist:disqus . Would seem to fill your criteria.

    Theo

  109. Great list @jowyang! Does it exist in any other form, i.e. is there a twitter list for all of these corporate social strategists? If the numbers in this list is representative of the number of companies that have hired corporate social strategists, why do you think internet software companies and consumer goods have adopted and emphasized social media strategists more than service industries (airlines, business services, financial services)?

  110. There’s  a Twitter list, read above in the text! Also the industries that were inflicted with the most pain were forced into this space, and also tech is an early adopter of technology (no surprise)

  111. There’s  a Twitter list, read above in the text! Also the industries that were inflicted with the most pain were forced into this space, and also tech is an early adopter of technology (no surprise)

  112. There’s  a Twitter list, read above in the text! Also the industries that were inflicted with the most pain were forced into this space, and also tech is an early adopter of technology (no surprise)

  113. There’s  a Twitter list, read above in the text! Also the industries that were inflicted with the most pain were forced into this space, and also tech is an early adopter of technology (no surprise)

  114. Wonderful stuff, thanks alot.
    Do you know of a similar compilation of social media managers in politics?

  115. Wonderful stuff, thanks alot.
    Do you know of a similar compilation of social media managers in politics?

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  117. Wendy thanks for this, see above in post, I linked to a few.  I can’t manage this list beyond the existing scope, However I believe recognition of all is important. Thanks for your understanding. 

  118. If you’d like some more media and entertainment folks, please include Kristen Ritter (VP of Internal Communications) and myself (Enterprise Community Manager) of News Corp. Thanks. 

    I hope things are well on your end. 
    Mike Fraietta PS: Is the SCRM group still going? I haven’t seen much lately. I am guilty of being on the 90% consume-only list. 

  119. Jeremiah, Please complete the list, a lot of folks are still missing – tz tz tz…

    Debogovich, Gina BestBuy
    Witt, David Hershey’s
    Bock, Andreas Deutsche Telekom
    Horn, Frank Henkel
    Gale, Porter Virgin America

    Heeke, Stefan  Siemens

    Hageman, Charles KLM Air France

    Kühnel, Tino   BMW

    Sagne, Franck Moet Hennessy

    Harlper, Rob   Johnson&Johnson

    Harles, Rob   Bloomberg

    Feuer, Brandie Tropicana Casino

    Askildsen, Tormord Lego

    Espersen, Peter Lego

    Kalcher, Conny, Lego

    others had bad links, please check it!

  120. Thanks Nils

    As part of the submission process (listed above) I need LinkedIn URLs, can you submit those or ask them to submit?  

    And yes, this list is ever expanding it’ll never be completed, thanks to you for your help.

  121. Hi Jeremiah, 

    Would you consider adding me under Technology: Hardware, Networking, Component, Computer, Devices?Tyler Altrup, Social Media Engagement ManagerEMC Corporationhttp://www.twitter.com/TylerAltruphttp://www.linkedin.com/in/TylerAltrupThanks so much for putting the list together,
    Tyler

  122. Hi Jeremiah, 

    Would you consider adding me under Technology: Hardware, Networking, Component, Computer, Devices?Tyler Altrup, Social Media Engagement ManagerEMC Corporationhttp://www.twitter.com/TylerAltruphttp://www.linkedin.com/in/TylerAltrupThanks so much for putting the list together,
    Tyler

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