List of Corporate Social Strategists for 2011 (Buyer/Brand Side)

Editorial Note: We’re working hard on getting this updated, please forgive me in advance if anyone is missing, I don’t mean to offend, and will update as quickly as possible from your comments. I tend to wait for submissions in comments or I ask strategists I know before putting them on this list. We’ve cleansed the 2010 list, and removed a few dozen folks who have changed career paths, or have switched companies

Updates:

  • Jan 10th: I’ve received a few messages with questions about the scope. This list is on the ‘buyer’ or ‘brand’ side, not on the vendor side as it’s hard to manage that additional group. Given I have limited resources to manage this growing industry, I’m choosing to focus on the buyers (but that’s what I’ve always done on this blog for the last 5 years). As a result, I’ve updated the title on this blog post to indicate that, I hope it helps.
  • Jan 18th: Did more updates, took 1.5 hours, combing through comments and WordPress, as it sometimes withholds comments with links. It’s not complete, but a work in progress.
  • Jan 19th: Responded to all comments and added more folks, I think I’m caught up to date for now.
  • Jan 31st: Added a handful of other submissions, responded to all comments.
  • Feb 13th: I’ve invested a few hours updating and responded to all comments below and found additional from previous reports I’ve now added.
  • Feb 20th: A handful of updates, submissions are slowing down.
  • March 20th:  More updates made (I uncovered some comments held by wordpress), and I posted some stats about this growing list.
  • March 27th: Added over a dozen more folks (see comments) and added new category “Industrial” as a catch all for mining, metals, construction, and maybe agriculture as this spans many industries.
  • April 3: Continued updates
  • April 12: More updates
  • May 1: Continued updates, modified “Distinguished Alumni”

The Corporate Social Strategist Definition: The Corporate Social Strategist is the business decision maker for social media programs – who provides leadership, roadmap definition, and governance; and directly influences the spending on technology vendors and service agencies. While this position doesn’t exist officially by title in every corporation today, this role will become pervasive in the coming years, just as leaders who manage the corporate website have become essential. To fully understand this role, please read our research report on their role where we surveyed 140 of these roles, and interviewed over 50 professionals. (Source, Altimeter Research)  On personal note, I had this role at Hitachi in 2005-2007.


Related Resources:


List of Corporate Social Strategists for 2011

Airline

Automotive

Business Services

Chemicals

Consumer Product Goods

Educational Services

Electronics, Devices, Mobile

Energy

Financial Services

Health and Life Sciences

Hospitality, Food Service

Industrial: Mining, Metals, Construction

Government, Armed Services

Media and Entertainment

Retail

Technology: Hardware, Networking, Component, Computer, Devices

Technology: Software, Internet

Telecommunications


Distinguished Alumni
The following honorable strategists have since moved on from their post during the course of 2011, we acknowledge their service here:


Research Report: About the Career Path of The Corporate Social Strategist
If you want to understand the profile, spending, desires, aspirations, challenges, and future of this role, read this research report, which involved over 50 interviews and surveyed 140 corporate social strategists.


How to be listed: first, read carefully
In a world of noise, curation becomes very valuable, as a result, there are very specific requirements for this list, which include:

  1. You must have a public LinkedIn profile page, as this is one of the best way to verify employment. Please leave URL
  2. The profile indicates that social media is part of your full time employee role at the corporation–not just for personal or casual use.
  3. You must work at an enterprise class corporation with more than 1000 employees.
  4. Must be on brand/buyer side –not vendor or agency side
  5. You’ll kindly leave a comment below with the submission for review.
  6. Due to excess volume, submissions by Twitter and emails or other channels will not be included, kindly leave a comment in this centralized area below.
  7. Still not satisfied?  You’re welcome to create you own list and I’ll link to it.  (This is the culmination of years of work, and has involved a team of people to compile).

Thanks to Anita Wong for assistance with data vetting.