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Slides: Career Path of the Corporate Social Strategist (Keynote)

Categories: AltimeterPosted on November 21st, 2010

Last week, I closed off WOMMA 2010 as the closing keynote, and presented Altimeter’s recent research on the Career Path of the Corporate Social Strategist (read the report) to a few hundred folks.

In the closing recommendations on slide 58, you’ll find six very specific recommendations on how to stay out of the ‘Social Media Help Desk’, and how to ensure you’ll stay proactive (like the 59% who are) and increase your changes to reach ‘Escape Velocity’.

In the sprit of Open Research, the slides are embedded below, which you are free to download, use, and share, as long as you kindly attribute to Altimeter Group, the more you advocate us, the easier it makes it for us to produce more. I would love to keynote your next conference, webinar, internal training, or assist with planning for 2011.

  • http://www.fsuama.com/?p=2891 Slides: Career Path of the Social Strategist (Keynote) « Savvyhua

    [...] View full post on Top Social Media Minds [...]

  • http://www.fsuama.com/?p=2892 Slides: Career Path of the Corporate Social Strategist (Keynote) « Savvyhua

    [...] View full post on Top Social Media Minds [...]

  • http://www.deckjets.com Deck Jets

    I was looking for this kind of information and enjoyed reading this one. Keep posting. Thanks for sharing.

  • http://www.superiorpromos.com Pablo

    Thanks for the presentation. I am going to revisit them when I leave the office, but first impressions are good! I'll keep you posted!

  • http://letsgosocial.nl/2010/12/presentatie-profiel-van-een-ideale-social-manager/ Letsgosocial.nl » Blog Archive » Presentatie: carrièrepad van een social manager

    [...] Jeremiah Owyang was vorige week de afsluitende keynote op WOMMA (word of mouth marketing) 2010. Daar presenteerde hij een recent onderzoek naar het carrièrepad van de corporate social strateeg. Over het nut en belang van social in organisaties. Keynote: Career Path of Corporate Social Strategist View more presentations from Jeremiah Owyang. AKPC_IDS += "3335,"; [...]

  • http://socialmidea.com/2010/11/%e2%80%9csocial%e2%80%9d-attitudes-attacks-popularity/ Social Midea:

    [...] Being arrogant, intolerant and self-righteous doesn’t mix well with learning and helping others. You can be the smartest guy on the planet but if you lack social maturity your knowledge will be [...]

  • http://www.web-strategist.com/blog/2011/01/07/list-of-corporate-social-strategists-for-2011/ List of Corporate Social Strategists for 2011 « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

    [...] Read the full details of the report Career Path of the Social Strategist, which is embedded below, also see slides from my keynote presentation [...]

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    [...] Word of Mouth Marketing Association Summit, Jeremiah Owyang presented Altimeter’s research on the Career Path of the Corporate Social Strategist. This demonstrates that many early adopters of corporate social strategies are now in danger of [...]

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