Buyers Guide: A Strategy for Managing Social Media Proliferation (Altimeter Report)

Thanks Jeremiah for yet another insightful and incredibly helpful report! We’re glad that you see Wildfire as a “fast mover.” 

Since you interviewed us for this report several months ago, we’ve implemented many, many enhancements to our platform. We’ve deepened our language capabilities and permissions, enabling our customers to control campaigns in scores of countries and languages. We’re getting glowing feedback about the upgrades from numerous customers that manage several hundred or even several thousand pages using Wildfire, including Facebook itself, which manages 60+ of its own brand pages with our platform. I’d say we are now very strong in the Distributed Brand Presence category. 

We’ve also added new capabilities to our messaging product; under the category of Intense Engagement, we cover the vast majority of the features you list including: monitoring and alerting tools, workflow routing, and tiered governance features. We look forward to seeing these improvements included in upcoming reports. Thanks again for providing such insightful information! – Victoria Ransom, CEO, Wildfire Interactive, Inc.

This is awesome and immensely timely! EMC is beginning to get our arms around our own social proliferation. Thanks!

[...] my colleague Jeremiah Owyang found in the course of conducting research for his just-published report, ”Managing Social [...]

Jeremiah thanks for this. Exciting to see it all come together as I know how much work you and the team put into it. Congratulations on the release.  

Jeremiah thanks for this. Exciting to see it all come together as I know how much work you and the team put into it. Congratulations on the release.  

Keith, I’m glad to hear you’ll be using this report for your business!  Let us know how it goes. 

Thank you Victoria, I look forward to continued updates. 

Great work Jeremiah, you are certainly kicking of 2012 to a fast and great start!

Thank you Jeremiah, this report and much of your work is greatly appreciated. It provides great analysis that is helping my startup team better understand that market. Keep up the great work and great tweets (I’m @Dsox).

Great piece of work, thank you very much. There’s a little typo in your blogpost, I guess. Isn’t the webinar supposed to be in 2012 instead of 2011?

[...] friends and followers, the ever brilliant Jeremiah Owyang (@jowyang) recently posted a new Altimeter report that might be of [...]

Jeremiah – I obviously can’t be the first to say so, but I want to give you a big “congratulations.” I have watched first hand how hard your whole team worked to produce this report and we here at the Targeted Group were honored to be included in the report and look forward to being an active participant in the many future conversations as well.

As you noted in the report, the quality of the consulting services and true data analytics are big needs in the industry. We are going to be doing a series of blog posts highlighting those specific capabilities. You have provided such a valuable road map for enterprise clients to identify their needs and quickly navigate the landscape of solution providers.

From the whole team here at TTG, we thank you and greatly appreciate all that happens at the “hangar.”

Jeremiah, we’re looking
forward to reading and digging through your report. As you know, uberVU is working to help enterprises not only
deploy social media with a plan, but also to monitor, measure and analyze for
long term success. We’re soon delivering our own report on the 4 pillars of
social media – and we look forward to sharing and talking with you February.
Keep up the great work in this space – businesses need continued guidance from
experts like you as they plan for and choose the best route to social media
success. 

-Mark Pascarella, CEO |
uberVU

Thank you sir, you’re a class act. We’re very glad to continue to serve the industry.

Kudos Jeremiah! Wonderful to see a report that truly understands the differences among the social media software vendors and addresses the core business problems facing today’s enterprises that we are all trying solve. Spredfast is honored to be mentioned along side these innovative companies.

- Ken Cho, Co-Founder & Chief Strategy Officer, Spredfast

[...] new report from Altimeter Group warns companies and brands about being overwhelmed by the proliferation of [...]

[...] Social media research company Altimeter has released a new report authored by Jeremiah Owyang that provides a good overview of social media management systems. [...]

[...] I just read a very handy post on We Are Social’s blog detailing a recent report by  Altimeter’s Jeremiah Owyang comparing Social Media Management [...]

[...] I just read a very handy post on We Are Social’s blog detailing a recent report by  Altimeter’s Jeremiah Owyang comparing Social Media Management [...]

[...] Quick, list every existing branded social profile your company has in its arsenal. If you work for a small business, you might rattle off a short list of “the classics”—Facebook, Twitter, YouTube, etc. But if you work for the average enterprise, you’ve got a nerve-wracking list of around 178 discrete social accounts to juggle—not including employee accounts. This shockingly-high number comes to us courtesy of a new Altimeter report,A Strategy for Managing Social Media Proliferation. [...]

[...] gisteren door Jeremiah Owyang namens Altimeter gepubliceerde rapport: A Strategy for Managing Social Media Proliferation sluit hier naadloos op aan. Het rapport is gebaseerd op onderzoek bij 144 corporates, 32 vendors en [...]

Great report, Jeremiah.  Just by breaking down SMM into 5 use cases for enterprises, you’re giving enterprise buyers and vendors a new way to talk about both needs and fit. It’s also helpful to see a “Consumers’ Report” type of chart of the 27 SMMS vendors in your study.  
Loved the pragmatic recommendations for buyers! I think buyers should also look at the functional side of SMMS in Jason Falls’ October 24 post.
One idea I do question – the Platform Campaign Marketing use. This seemed a bit “odd man out” as it pretty much focused only on Facebook.  And it’s not necessarily the case that a vendor like Wildfire that excels on Facebook campaigns would excel equally across Twitter, LinkedIn and G+.  
All in all, very informative, helpful, packed with data and recommendations.  I’m really looking forward to your webinar on this – many, many thanks!

[...] and clarify the space is a new report from Altimeter Group analyst Jeremiah Owyang, titled, “A Strategy for Managing Social Media Proliferation.” As a company involved in the briefing process, Buddy Media received an advance copy and was [...]

Jeremiah: Kudos for this latest attempt to add some clarity to this fast moving and growing space. Our thoughts here: 

http://www.buddymedia.com/newsroom/2012/01/buddy-media-named-%E2%80%9Cstrong-player%E2%80%9D-in-new-altimeter-group-report-3/

Thanks Suzanne, we hope it helps buyers to build a plan, select the right partners.

Thanks Suzanne, we hope it helps buyers to build a plan, select the right partners.

Great piece of work

Wish to see client/customer satisfaction as a future addition in this report. Long term SMMS need this data independently.
You and your team deserves the best. This report is very beneficial to a very new and evolving technology.

Well done.

Wish to see client/customer satisfaction as a future addition in this report. Long term SMMS need this data independently.
You and your team deserves the best. This report is very beneficial to a very new and evolving technology.

Well done.

We actually have customer satisfaction data of the vendors, that will surface later.  The challenge is that there are so many options right now, that the data sets can get very small due to the explosion of vendors.  I will discuss this more in future posts.

We actually have customer satisfaction data of the vendors, that will surface later.  The challenge is that there are so many options right now, that the data sets can get very small due to the explosion of vendors.  I will discuss this more in future posts.

Thank you Ken, you’re a gent. 

Thank you Ken, you’re a gent. 

Thank you Mark, I look forward to the discussion.

Silly me, time warp! 

[...] launched social media with little planning, and without standardized processes, according to Altimeter Group analyst Jeremiah Owyang. [...]

[...] multe detalii despre studiul Altimeter pe Web Strategist. Informațiile de mai sus sunt utile dacă sunteți în căutarea unei aplicații online de genul [...]

I’m happy to say I made a wise choice last year. Great summary.

[...] to a report by Altimeter Group released yesterday, many of the challenges that we were navigating clients through years ago still [...]

That’s great to hear!  Which use case are you Steve?

[...] #brandchat – Q4 biggest challenge is social proliferation see Altimeter report bit.ly/SocialManageme… (My company is [...]

[...] media firms trying to define a market niche and capture a piece of the social media pie. A recent industry report released by the Altimeter Group, titled “A Strategy for Managing Social Media [...]

Great Guide. You don’t have to look very hard to see the lack of synergy across the various social platforms. Focusing more on synergy, and less on quantity, will always yield the best results.

Great Guide. You don’t have to look very hard to see the lack of synergy across the various social platforms. Focusing more on synergy, and less on quantity, will always yield the best results.

[...] number of ghost towns (aka proliferation of social media channels), 178 on average according to this recent study published by Jeremiah Owyang of the Altimeter Group?  Do you find that your internal [...]

[...] number of ghost towns (aka proliferation of social media channels), 178 on average according to this recent study published by Jeremiah Owyang of the Altimeter Group?  Do you find that your internal [...]

[...] example of social branding vs. social business is evident in the report recently published by Jeremiah Owyang, my colleague at Altimeter Group. On average, Owyang’s [...]

[...] are many tools out there which you can use. Some wonderful goodies for you to check out: 1.  Buyer’s Guide:  A strategy for managing Social Media Proliferation (Altimeter Report) 2.  Social Media Policy Tool Previous postThe "Voice" Of The Community [...]

[...] I just read a very handy post on We Are Social’s blog detailing a recent report by  Altimeter’s Jeremiah Owyang comparing Social Media Management [...]

[...] hosted a webinar stemming from the the recent report on Social Media Proliferation, which you can download the full report on this blog post. In the embedded slides and video below, you’ll be able to get additional insights on how we [...]

[...] hosted a webinar stemming from the the recent report on Social Media Proliferation, which you can download the full report on this blog post. In the embedded slides and video below, you’ll be able to get additional insights on how we [...]

[...] platform that really doesn’t mesh with your unique social program. Check out Altimeter’s “A Strategy for Managing Social Media Proliferation” as well; they’ve laid out some excellent guidelines for companies. As most of our sponsors are [...]

Thanks for this Jeremiah, useful and insightful as always.

Out of curiosity, any reason that Sprout Social isn’t on the vendor list? Did they fail to respond, or did they not meet your initial criteria?

[...] à la première catégorie) avec le très bon rapport publié par les équipes d’Altimeter : A Strategy for Managing Social Media Proliferation. Ce rapport nous éclaire sur l’état de l’art du marché… du marché US, et c’est bien là [...]