Slides & Video: Climb the Social Business Hierarchy of Needs (LeWeb Keynote, 2011)
Categories: SpeechPosted on December 7th, 2011I’m thrilled to return as a keynote speaker at LeWeb for the third time in a row. While I’ve shared these same findings on social business at conferences in the US, I’m pleased to finally present in EMEA. We found that despite companies running to open social media accounts, internally, companies are ill-prepared. Yes, that’s right, it’s time to return to basics and focus on building a scalable infrastructure –before jumping into adopting social tools.
I’ve embedded both the slides from the keynote as well as the report (original post here) which it’s based off of below, feel free to widely share. Also, I’m thankful for the broader research team which includes Christine Tran and Andrew Jones.
Above: Here’s the 20 minute video. I added it a few days later.
The original report, which the high level slides are loosely based on are below, which includes 63 interviews, survey of 144 enterprise class corporations, and analysis of 50 case studies.
Additional Discussions:
- Econsultancy covers the speech and citing the research findings.
- Fotopedia took some interesting photos
- SimplyZesty covers the research findings, focused on number of social media accounts
- The Conversation Manager says it’s worth watching
- Orange, a French Telecom company was at the event with their own booth, and covered my presentation as well as with George Colony, my former CEO at Forrester
- Becky Cortino writes’ “This is a fast-paced presentation, interspersed with Jeremiah’s PowerPoints, punctuated with excellent case examples”
- Stephen Chabot shares the slides (French)
- Coverage of Social Business (Dutch)
- Olaf Molenaar shares the presentation, thank you! (Dutch)
- Dutch Cowboys mention the speech (Dutch)
- Live coverage and commentary of the presentation (Portuguese)
- This infographic lists the top discussions and speakers at LeWeb
- Marketing Facts took a video from side stage, and uploaded, thanks(Dutch)
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http://www.kotisearch.com/?p=9543 Slides: Climb the Social Business Hierarchy of Needs (#LeWeb … | www.kotisearch.com
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http://www.simplyzesty.com/social-media/the-average-company-has-178-social-media-accounts-live-from-leweb11/ The average company has 178 social media accounts [Live from LeWeb'11] – Simply Zesty – Simply Zesty
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http://direct.orange.com/thunderbolt-and-lightening-impressions-of-day-2/ Thunderbolt and lightening: impressions of day 2 | live Orange blog – Orange events blog
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http://renaissancechambara.jp/2011/12/14/links-of-the-day-%e5%9c%a8%e7%bd%91%e4%b8%8a%e6%89%be%e5%88%b0-200/ renaissance chambara | Ged Carroll – Links of the day | 在网上找到
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http://www.signsallsigns.com/ Nelson
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http://www.idaos.com/actu/les-6-tendances-social-web-internet-leweb-lemeur-2011/ LeWeb2011 : 6 tendances clés pour l’internet de 2012 | IDAOS
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http://momentfeed.com/2011/12/the-momentfeed-pulse-december-19-2011/ The MomentFeed Pulse – December 19, 2011 | MomentFeed
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http://www.web-strategist.com/blog/2012/01/05/buyers-guide-a-strategy-for-managing-social-media-proliferation-altimeter-report/ Buyers Guide: A Strategy for Managing Social Media Proliferation (Altimeter Report) « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
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http://vasvalch.com/marketing/top-niakolko-9/ Топ няколко: интересното от маркетинга №9 | Васи ли?!
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http://blog.crowdspring.com/2012/01/twitter-link-roundup-116-small-business-social-media-design-copywriting-marketing-and-more/ Twitter Link Roundup #116 – Small Business, Social Media, Design, Copywriting, Marketing And More « crowdSPRING Blog
Jobs for the Web Strategist- Director, Digital Engagement, Alumni Affairs Team at Teach For America (New York, New York)
- Community Moderator at eos Products (New York, New York)
- Web Content & Social Media Manager at Bain & Company (Boston, Massachusetts)
- Social Media Manager at Hilton Hotels & Resorts (Fairfax, Virginia)
- Senior Communications Specialist - Minnetonka, MN at UnitedHealth Group (Hopkins, Minnesota)
- Director of Marketing at LiveWorld (New York, New York)
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