Recommended Web Strategy Reading
I started my social media career at Hitachi Data Systems (I’ll actually be speaking to Hitachi in Tokyo this coming week) and eventually became the online community manager. One of the keys to being a successful community person is to be a resource (or lethal generosity) to the entire industry you want to serve –rather then just a vendor pitching jockey.
In the spirit of sharing, over the past few weeks in client calls, I’ve referenced these posts several times, one of the challenges of my blog layout is that it’s difficult to find the most visited or commented posts, here’s some I think you’d enjoy.
The Many forms of Web Marketing for 2008 (translated into 5 languages): A large index, be aware of the toolset before you begin crafting a strategy. I’ll be updating this for 09, so please leave a comment, I’ll credit you.
The Irrelevant Corporate Website (translated into 10 languages): “Blasphemy!” A marcom manager told me yesterday.
The Many Forms of Web Monetization: an important post for startups in today’s economic times.
A Chronology of Brands that Got Punk’d by Social Media: This is the list you want to stay off of.
List of Social Media Strategists and Community Managers in enterprise corporations: Unlike a wiki, I vet each submission and check their profiles to the best of my ability.
Impacts of Social Media on Customer Reference Programs: If your company harvests positive brand mentions and make case studies and toss the negative ones, they need to read this.
Social Media by Industry: Auto, Finance, and Insurance. Need to find examples for your boss or client? These lists can help.
List of Communities, Virtual Worlds, and Social Networks for Youth, Boomers, Retired, and Beyond: Need to reach a specific demographic, this list is a start.
Applying Social Computing to the Entire Product Life Cycle: If you’re thinking about social media for marketing only, you’ll need to expand further.
How to Successfully Moderate a Conference Panel, A Comprehensive Guide: I’ve been moderating quite a few panels, and have found some patterns that work for me. I still need to self-check to make sure I live up to my benchmark.
How I use Twitter: I often tell people I don’t mind if they unfollow from on Twitter as I’m very high volume, but there is a method to how and why I use the tool.
If these resources were helpful, I’d love to hear your feedback in comments. Recently I conducted a survey to find out what readers wanted to see more of, and it’s case studies, but I’ve found them too laborious to write for a blog post.
I’ll write you from Japan, (I’m traveling 4 out of 5 weeks) I’m going to enjoy a little big of quiet time on the plane to settle my mind, and hopefully write up my findings from last week’s roundtable as well as provide a status on the upcoming wave report on community platforms. Following Japan I land for a night back in SF then depart to Dallas for Forrester’s consumer forum, where I’ll be leading an interactive session with some of the world’s top interactive marketers, if you wanted to schedule time to talk with an analyst, here’s the lineup.
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[…] Want to learn more about Web (or Internet) Strategy? Web Strategist and Forrester Jeremiah Owyang has compiled a reading list. […]
I am very glad I decided to work today. Otherwise I may have missed your Tweet!
Its always interesting to see people talk about how they use, or better yet, don’t use twitter.
The Punk’d list was also eye opening. Thank you for sharing these resources.
Dave, don’t work to hard!
Jeremiah,
It would be great if we could get some of these brands to articulate the value created for successful social media programs and speak to the negative impact on their brand from an ROI perspective for get punk’d, for instance. Just tracking and participating is not enough as we both know. That’s what I would like to see more from our own industry.
Mike
very interesting, highly useful post here - great resources for further learning - hope the flight to Japan is good. reading list is very to the point….
[…] These posts over at Jeremiah Owyang’s blog are some of the best and most applicable ideas on Web Strategy that I have ever come across…and there are lots of these posts that come across my Google Reader screen. You can check out all the posts here, but if only have time to read this one: The Many Forms of Web Marketing for 2008. […]
Very helpful, Jeremiah. I just used one of your ’social media by industry’ posts/lists as a resource in a presentation this week but some of the others had passed me by, so this is useful. Thanks.
Thanks Jeremiah! You just reminded me of some of your great posts that will be very helpful in a project I’m working on. Hope your travels are safe!
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Thank you Jeremiah !
Very very interesting and precise information for a french student in marketing like me, soon beginning a carreer in e-marketing (I hope so!).
“The Many forms of web marketing for 2008″ was a real mine of information and a very useful summary concerning the environment where I am about to work.
Its ‘Recommended’ 1 c, 2 ms. Recommend you try spell checking…. Congrats on the article tho. Nice work.
Thanks George, spell check doesn’t work in the wordpress ‘title’ text field, my oversight
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Your write that “one of the challenges of my blog layout is that it’s difficult to find the most visited or commented posts.”
One solution could be FireStats http://firestats.cc/
I use it on my blog/website as a widget to highlight most clicked (important?) posts, but also to feed me (somewhat) detailed intel on my visitors.
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[…] Recommended Web strategy reading: What would a link bucket be without a link to another link bucket? Sorry for getting all meta on you, but this roundup from Jeremiah Owyang points to thoughtful posts about overall Web strategy. If you prefer your link buckets with more of a user experience angle, there’s always … […]
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