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Web Strategy: How To Evolve Your Irrelevant Corporate Website

Categories: Community Marketing, Social Media, Web Marketing, Web StrategyPosted on May 29th, 2007

The Irrelevant Corporate Website

Traditional Web Marketing needs to evolve, and this post intends to kick start the next generation.

What’s a corporate web site?
It’s the domain they use after every advertisement where you can learn more about a company, ya know it, anycompany.com

But we’re tired of the corporate website and all its happy marketing speak, stock photos of smart looking dudes or minority women crowded around the computer raving about your product, the positive press release, the happy customer testimonials, the row of executive portraits, the donations your corporate made to disaster relief, the one-sided view never ends.

While some of your traffic may be going up on your website, it’s not indicative of how corporate websites are being used. Analytics don’t tell us why people go to your site, and it may not be for the reason you want them to.

[The corporate website is an unbelievable collection of hyperbole, artificial branding, and pro-corporate content. As a result, trusted decisions are being made on other locations on the internet]

Why is your corporate website irrelevant?


Marketing has shifted, it’s no longer on two domains
Many web marketers are under the impression that the battles are only fought within Google search results and on the corporate domain. In reality, marketing has spread to many other areas where conversations occur: social networks, rating sites, chat rooms, and even blogs. I dedicated a whole post to why marketing is not on two domains only.

Decisions are made before they go to the corporate website
Yesterday, at lunch with a college student, she told me that her peers get ideas about product decisions on consumer rating sites, and from their peers. They use instant messaging, facebook, (and other social networks) and rarely directly type in a domain name to corporate website. If this holds true, then it’s assumed that prospects make decisions on other websites BEFORE they come to the corporate website to get factual information.

Factual information
Legally, corporations need to disclose product details, this is a strong case for the use of the corporate websites. However in my continued conversation with the Generation Y, she continued to tell me that she used corporate websites to get core feature stats and pricing, but that’s after she made a decision based upon her peer feedback to visit the corporate site.

The future, and how to stay relevant:

Websites are created with customers
This is disruptive, but I predict that the most relevant future websites will have customers building websites alongside employees. The most effective websites will contain a balanced point of view of both the product team and customers –even if they have qualms with the product.

Unfiltered customer testimonials will appear
You’ll no longer only be the only one publishing to your website, customers, prospects, and other members of the community will have direct access to publish on your website. Sure, there will be controls to make sure the content is somewhat factual or reviewed, but it will be obvious to many that the only voice won’t be the marketing one.

Content will have both negative and positive views about your products
This one is hard to swallow, but how do you build the most trust? By being open, authentic, and transparent to the marketplace. We know from research that the highest degree of trust comes from those ‘like me’, a savvy marketer will allow content to appear from peers, customers, and the market. These will not always be a product rave, in fact it may be downright criticism, the goal? To take that feedback, and demonstrate in public how you will improve your offerings in plain view. Case study: Dell has done this with IdeaStorm.

Your website will be a Community Resource
This means that you’ll put your customers first, No Really, I mean it. This means providing analysis of not just yourself but to competitors as well, this means that you’ll link to competitors. Crazy? I did this myself at my previous role as a community manager, I created a wiki for customers that linked to competitors, and it made me more relevant.

[The corporate website of the future will be a credible source of opinion and fact, authored by both the corporation and community. The result? A true first-stop community resource where information flows for better products and services]


Outcomes
Customers will make your site the first place to go for information, trust will increase, you may be able to build better products and services with real-time customer feedback, and most importantly, you’ll be a community resource that will help you meet your customer needs faster.

Visualize:
We’ll start to see customers help write the corporate newsletter, feeds pulling in industry blogs, media (audio and video) customers rating and ranking and voting for what features they want improved, product teams working directly with customers in real-time, and customers self-supporting each other.

Translations
I’d love if you’d translate this post, I’ll add you to this list.

  • German, by Jorg Weisner
  • Hebrew, by Omer Rosen
  • Greek, by Nikos
  • Italian, by Marco
  • French by PR2Peer
  • Dutch modification by Jacqueline Fackelde
  • Sweedish version
  • Spanish Version
  • Chinese Version
  • Polish Version

    • Update: I’ve started to track different opinions from blogs on this post, or you can see all the trackbacks, there’s nearly dozens of links coming to this post.

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    This entry was posted on Tuesday, May 29th, 2007 at 8:42 am and is filed under Community Marketing, Social Media, Web Marketing, Web Strategy. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

    173 Responses to “Web Strategy: How To Evolve Your Irrelevant Corporate Website”

    « Older Comments

    1. [...] Definitively check out this great post by Jeremiah Owyang: Why your corporate website is irrelevant. Without going into the details (which you should read), Jeremiah concludes: [...]



      2. Posted by The Waving Cat » Blog Archive » Jeremiah Owyang: Why your corporate website is irrelevant on May 29th, 2007 at 9:40 am

    2. Job ad of the future:
      Wanted: Senior moderator with experience maintaining multiple social networks for a large corporation. Must have excellent communication and conflict resolution skills. Please send blog URL to….

      This seems like a new role not filled by existing skillsets in most marketing organizations. The need to patrol for vandalism and surf for corporate-related flare-ups on third party sites will increase if more companies go this route.



      3. Posted by brian on May 29th, 2007 at 10:46 am

    3. [...] Today Jeremiah has written a great piece about why organisations need to think much wider than their own corporate websites. This is something that I have been banging on about in conversations with colleagues for some time - in the context of the government website rationalisation initiative, and my work on how government could use social media to interact better with its customers - this article is straight on the money. [...]



      4. Posted by Jeremiah Owyang: Why corporate websites are irrelevant « Whitehall Webby - digital media in government on May 29th, 2007 at 12:56 pm

    4. Interesting ideas on Corpsite 2.0. :-)



      5. Posted by terry chay on May 29th, 2007 at 1:24 pm

    5. Brian

      This role is called “Community Manager” or “Community Evangelist”

      I held this title at Hitachi Data Systems. You can read about what this role is about here:

      http://www.web-strategist.com/blog/2007/03/26/understanding-the-technology-evangelist-role-a-few-of-my-favorite-folks/



      6. Posted by jeremiah_owyang on May 29th, 2007 at 2:07 pm

    6. Jeremiah, I think the community roles you describe are too general. For the new website you describe, companies will want product manager level expertise in these roles. Large companies with hundreds or thousands of products will require fast, knowledgeable and empowered action that a central manager/evangelist role lacks. Social networking experience will be like MS Office proficiency for these employees.



      7. Posted by brian on May 29th, 2007 at 2:53 pm

    7. There’s no doubt that there will be multiple people performing this role.

      In many cases, it will be in addition to existing and current roles (Product Management to Product Marketing to Product Support to Product Engineering)



      8. Posted by jeremiah_owyang on May 29th, 2007 at 3:47 pm

    8. [...] Web Strategy: How to evolve your irrelevant corporate websiteWhile some of your traffic may be going up on your website, it s not indicative of how corporate websites are being used. Analytics don t tell us why people go to your site, and it may not be for the reason you want them to. … [...]



      9. Posted by My Website Directory » Blog Archive » Free Web Site Builder - Tuesday on May 29th, 2007 at 4:29 pm

    9. [...] This’ll get you thinking: Jeremiah Owyang writes about irrelevant corporate web sites, and more specifically, how such sites can (and will need to) evolve. In particular, I love this bit here: The corporate website is an unbelievable collection of hyperbole, artificial branding, and pro-corporate content. As a result, trusted decisions are being made on other locations on the internet. [...]



      10. Posted by The Future of Web Sites? » Small Business SEM on May 29th, 2007 at 7:03 pm

    10. [...] Jeremiah’s Web Strategy blog has a great post about evolving your irrelevant corporate website. [...]



      11. Posted by Lines from Lee on May 29th, 2007 at 8:34 pm

    11. [...] Web Strategy by Jeremiah » Web Strategy: How to evolve your irrelevant corporate website A seminal post. Must read. Share and enjoy [...]



      12. Posted by Ketcheson.net :: links for 2007-05-30 on May 30th, 2007 at 1:18 am

    12. [...] Read a pretty relevant write up by Jeremiah which says that corporate web sites should evolve from being “an unbelievable collection of hyperbole, artificial branding, and pro-corporate content. As a result, trusted decisions are being made on other locations on the internet” to be, “a credible source of opinion and fact, authored by both the corporation and community. The result? A true first-stop community resource where information flows for better products and services” [...]



      13. Posted by Random Bytes - from a part time blogger » Blog Archive » Transitioning to Exploit the Power of Communities on May 30th, 2007 at 6:21 am

    13. My pet peeve are FAQ’s that aren’t easily searchable. Granted I’m a librarin, but I’ve been on a rampage to link those technical resources with the community forum because I believe that people WANT to serve themselves whether the customer service desk is open or not. And there’s nothing worse than resources cleverly buried & no advanced search option! It has to reduce staff time in the end so it’s worth the time I believe.

      On our personal site, we have our resources linked in 3 different ways so that people will find them while browsing. I wish that companies would be more conscious of the user experience in that sense!



      14. Posted by Connie Bensen on May 30th, 2007 at 8:50 pm

    14. Hi jeremiah

      Thought you might be interested, we recently added ratings and reviews to dell.com in keeping with what you suggest here.



      15. Posted by RichardatDELL on May 31st, 2007 at 9:10 am

    15. [...] Web Strategy: How to evolve your irrelevant corporate website - Jeremiah takes a look at how corporates can no longer control what’s being said about them by a website alone - there’s a shift in web usage now that leads to people searching for information on social networks. How can businesses embrace that shift? [...]



      16. Posted by Recommended Reading for 26th May through 31st May on May 31st, 2007 at 5:32 pm

    16. [...] I’m pleased with the traction of the post that I wrote last week: “Web Strategy: How to evolve your irrelevant corporate website” (I also added this graphic). [...]



      17. Posted by Web Strategy by Jeremiah » Graphic: Why I still think the Corporate Website is Irrelevant on June 4th, 2007 at 7:38 am

    17. you wrote, “The corporate website of the future will be a credible source of opinion and fact, authored by both the corporation and community. The result? A true first-stop community resource where information flows for better products and services.”

      I’m not so sure I agree that this is a good thing. By commingling the voices of corporations and the community at large, we break down the barriers of objectivity that the external community has in theory. I agree that corporations need to be more transparent to build better and stronger trust. At the same time, however, external sources of information need to remain objective in their editorial authority. Think of the stories we’ve all heard from certain corporations or movie producers hiring people to go out onto external sites to say good things about their products/movies/whatever.

      Just because something is more democratic does not make it more authoritative or credible. And just because it includes outside voices does not mean it is more transparent.

      Clearly, Gen X became more cynical than our predecessors, and Gen Y is gaining a very strong skill in BS detection. But blurring the lines between official corporate (or government) position and independent editorial opinion is not necessarily a good thing, in my opinion.

      To a certain extent, what you’re describing is something that will occur whether corporations drive it or consumers drive it. It just will be. But that does not mean it will be unexploitable. It just means misinformation can travel as quickly as information (and often more quickly, particularly if it reeks of scandal). The future you describe is one that includes not only virtuous corporate citizens but also the Swift Boat Veterans for Truth.



      18. Posted by peter on June 4th, 2007 at 3:52 pm

    18. Peter

      Thanks for this insight. My vision is that the websites of the future will in fact contain both objective and subjective content. And it will be transparent in the subjective opinions.

      I think there’s a way we can all make it work, perhaps the corporations just report the facts, and the community creates the marketing messages. seriously, it’s possible.



      19. Posted by jeremiah_owyang on June 4th, 2007 at 4:07 pm

    19. [...] Again, overall this is a fantastic start, and it’s a tread of what smart organizations are doing to let others join in creating content. It ties to why I believe the corporate website is irrelevant, and the future holds the communities creating it in addition to marketing. [...]



      20. Posted by Web Strategy by Jeremiah » Get Local with CBS 11 Hometown on June 5th, 2007 at 3:57 am

    20. [...] Trend spotting: Communities are writing your website It’s all for the better, the more interaction that websites have with their community, and the more relevant voices the better in my opinion. Websites that let customers voice their opinion on their site stay relevant, those that don’t grow irrelevant. One of the companies that I advise also has some solutions, if you’re really seeking the cooperatively built website then check out PublicSquare. [...]



      21. Posted by Web Strategy by Jeremiah » Trends: Social Networking becomes a site feature, updating the List of White Label Social Networking sites on June 5th, 2007 at 6:57 am

    21. [...] A very interesting session. There is a growing and real understanding amongst Whitehall webbies that digital communication is no longer simply about managing corporate domains (there was also a brief discussion at the end about the potential for government of engaging in social media and many are actively playing around with this stuff). Its good to know that people are switched on about the opportunities. The real problem is convincing the holders of the purse strings that we can’t do everything our customers demand with what we’ve currently got. [...]



      22. Posted by What should web management in whitehall look like? « Whitehall Webby - digital media in government on June 6th, 2007 at 11:46 pm

    22. [...] This is especially urgent given that much of the action is now taking place away from your own (increasingly irrelevant) website, ‘out there’, in social networks and online communities. [...]



      23. Posted by nfp 2.0 » Buzz Director: help me write a job description on June 7th, 2007 at 1:04 pm

    23. [...] I explained that I believe that corporate websites are irrelevant, and that probably relates to news websites too. The future of websites will have all members of the community writing, adding, editing, and voting on it. This is why I’m closely following tools like PublicSquare, which allow just that (more news on that soon). I forgot to share with the group about newstrust, (my review of newstrust) which is a unique multi-tiered system that I was given a demo by the founders, it uses several sources of editorial layering. [...]



      24. Posted by Web Strategy by Jeremiah » Journalism evolves at UC Berkerley, a conversation on social media on June 9th, 2007 at 8:48 am

    24. [...] I still believe that Corporate Websites are Irrelevant (read this first) and will even weave that into my presentation today in front of some of the top Social media practitioners at the SMC Workshop today. [...]



      25. Posted by Web Strategy by Jeremiah » Voices from the Community, Corporate Websites are Irrelevant on June 11th, 2007 at 6:19 am

    25. [...] Presenting their stuff on  DirectGov / Businesslink will also likely expose them and their responsibilities to a much greater potential audience than they could hope to achieve on their corporate website at the moment. [...]



      26. Posted by Website rationalisation - its all a bit tricky « Whitehall Webby - digital media in government on June 11th, 2007 at 2:46 pm

    26. [...] It’s kinda like a cross between When Harry met Sally and why corporate websites are irrelevant. [...]



      27. Posted by Web Strategy by Jeremiah » I want to break up with you (video) on June 12th, 2007 at 1:43 am

    27. [...] What did I speak about? Well several people told me they really got my message when I told them that corporate websites are irrelevant, in fact some people say I’m a radical. [...]



      28. Posted by Web Strategy by Jeremiah » Social Media Workshop builds confidence on June 12th, 2007 at 9:14 pm

    28. Jeremiah,
      I really agree with your post. Thanks for the great writing.

      I just translated this post to German and published it on my blog. I hope you agree with this.



      29. Posted by Joerg Weisner on June 13th, 2007 at 2:06 am

    29. Joergy

      I saw that post in my trackbacks before reading this comment. I’m impressed, and thankful.

      I’ll be featuring you in an upcoming post.



      30. Posted by jeremiah_owyang on June 13th, 2007 at 5:55 am

    30. [...] [www.web-strategist.com] [...]



      31. Posted by Mindmapping The Future » How to evolve your irrelevant corporate website on June 14th, 2007 at 12:27 am

    31. [...] Jeremiah Owyang, Director of Corporate Media Strategy at PodTech.net, has a great post on his Web Strategy by Jeremiah blog entitled “Web Strategy: How to evolve your irrelevant corporate website .“  Since I’ve carried the moniker “Corporate Webmaster” for about a decade, I’d say I’m almost obliged to comment. [...]



      32. Posted by Vario Creative Blog » Jeremiah Owyang - Web Strategy: How to evolve your irrelevant corporate website on June 14th, 2007 at 8:00 am

    32. [...] Hier in einer deutschen Version, und hier das Original in Englisch. [...]



      33. Posted by IONblog - Internet für Unternehmer: Tipps, Trends, Tests on June 15th, 2007 at 6:53 am

    33. [...] About two weeks ago, I launched an idea that the Corporate Website is Irrelevant (read tihs first), for many of us, we already knew that, but now it’s more clear. While there are many corporate websites that are evolving into the Community Website (congrats) there’s still quite a bit of resources at every corporation that are dedicated to making the corporate site as the primary web marketing vehicle. I think that’s changing, and so do others. [...]



      34. Posted by Web Strategy by Jeremiah » The “Irrelevant Corporate Website” goes Global –translated to German on June 18th, 2007 at 3:18 pm

    34. [...] Sometimes folks wonder why I give away so much of my information away (speaking, on this blog, or in person) I really truly believe that if I do, I’ll build trust, be the first source they come to, and they’ll tell me new things, furthering my knowledge. So far it’s working, and I’m really happy to be a resource to corporations, in fact, in many ways, it generates many opportunities for the company–even if I think that most of their websites are irrelevant. [...]



      35. Posted by Web Strategy by Jeremiah » Web Strategy Session with SAP on June 18th, 2007 at 5:51 pm

    35. Do you think there is a difference between a brand website and a corporate website? The example you give of Dell is unusual, in that the brand and the corporation are one. Take Chivas Whisky for example, it’s a brand owned by a largely unknown (to most consumers) corporation - Pernod Ricard Group, the second largest drinks company in the world. How would your thinking apply to this example?



      36. Posted by Philip on June 19th, 2007 at 8:44 am

    36. Philip

      It depends on how the content is structured. Some brand websites are purely advertorial experiences created by interactive firms.

      If they lack the opinions of prospects and customers they they are indeed corporate.

      Perhaps an example of a community site is one that shows how Chivas is used with other brands to make new, unique flavors, but the drink recipes are from the community. That’s a communtiy site.

      Make sense?



      37. Posted by jeremiah_owyang on June 19th, 2007 at 11:56 am

    37. It does make sense. There is a ‘corporate’ http://www.chivas.com site, which is pretty much the the ‘advertorial experience’ you mention, however, you might be interested to take a look at http://www.thisisthelife.com which is I think a good example of Chivas running a community website which is engaging and enriching. I would be interested to know what you think.



      38. Posted by Philip on June 20th, 2007 at 7:01 am

    38. [...] New Media Forum June 20, 2007 Posted by rainelai in events, women. trackback Was cool to be able to attend this forum and met some really cool people. Speakers were amazingwith vast experiences to share.. though there were some elements of ’selling’ involved but was still quite cool to get to see some of the new start-ups and products of adobe and microsoft etc (e.g. flexbook). Jeremiah had a pretty good debate going on about the relevance of corporate websites which can be found on his blog. [...]



      39. Posted by Ix-TDM New Media Forum « Argonaut Aura on June 20th, 2007 at 10:36 am

    39. Philip, Great example, please continue to bring more



      40. Posted by jeremiah_owyang on June 20th, 2007 at 12:34 pm

    40. Hello! Good Site! Thanks you! elvdpqdoqoqcwg



      41. Posted by rrxephcwbc on June 21st, 2007 at 10:54 am

    41. Klassische Website vs. Corporate Blog…

      Einen sehr spanenden Artikel von Jeremiah Owyang hat Jörg auf Job & Joy ins Deutsche übersetzt. Es geht um die vermutliche Entwicklung des Web-Marketing in der Zukunft und mündet in der Aussage, dass alle Wahrscheinlichkeiten dafür sprechen, da…



      42. Posted by Selbst und Ständig on June 23rd, 2007 at 5:11 am

    42. [...] How many corporations encourage their customers to come take part and be part of the company communications and ‘paint the walls’? The future of websites should be a combination of community and corporate employees, let’s all join in and create something together. [...]



      43. Posted by Web Strategy by Jeremiah » Letting go, let your Community create with you, grow together on June 27th, 2007 at 4:21 am

    43. [...] The only thing I see on the Delta news page is positive news about Delta. Did I tell you that I believe that irrelevant corporate websites need to evolve? This is a great example. [...]



      44. Posted by Web Strategy by Jeremiah » Citizen Journalism: Delta Airlines Passengers Stranded for 7 Hours on Tarmac on June 27th, 2007 at 8:59 pm

    44. Hey Jeremiah, I’ve translated this post in the Greek language. We Greeks are not a large user base, but better than nothing. :-)

      Is it enough to post it in my blog?



      45. Posted by Nikos on July 2nd, 2007 at 8:27 am

    45. [...] Ο Jeremiah Owyang είναι ένας από τους σημαντικότερους bloggers που γράφουν για θέματα στρατηγικής στο Web και τον παρακολουθώ στενά. Πριν από λίγο καιρό έγραψε ένα πολύ ενδιαφέρον κομμάτι με τίτλο “Στρατηγική στο Web: πως να μετεξελίξετε το αδιάφορο website της εταιρείας σας“, το οποίο ζήτησε όσοι θέλουν να το μεταφράσουν στη γλώσσα της χώρας τους. Αποφάσισα να το κάνω εγώ για τα Ελληνικά. Από όσο ξέρω υπάρχει ήδη και η Γερμανική έκδοση - δεν γνωρίζω άλλη για την ώρα. [...]



      46. Posted by NYLON » Archive » Στρατηγική στο Web on July 7th, 2007 at 2:03 am

    46. [...] Jeff Jarvis thinks forward in trying to understand what’s next after the homepage? He delves in to RSS, Blogs, and RIAs, do companies even need a homepage? That’s why I say the irrelevant corporate website needs to evolve. [...]



      47. Posted by Web Strategy by Jeremiah » The conversations about Social Media Measurement grows on July 13th, 2007 at 5:52 am

    47. [...] 13 Luglio 2007 a 3:00 pm · Archiviato in impresa, brand, marketing … trovare il giusto equilibrio (Jeremiah Owyang)* tra conversazioni con il mercato (Duct Tape Marketing) e monologhi dei brand (Adliterate)** [...]



      48. Posted by Conversazioni e monologhi « Marketing For Nerds on July 13th, 2007 at 6:14 am

    48. [...] What could Dell do next? Evolve that irrelevant corporate website! [...]



      49. Posted by Web Strategy by Jeremiah » Happy Birthday to the Dell Blog, from Crawling, Walking, to Running on July 15th, 2007 at 7:50 pm

    49. [...] word is out: corporate websites are dull and irrelvant and they need to adapt community features [...]



      50. Posted by Web Strategy by Jeremiah » Web Strategy Show: Irrelvant corporate website? Evolve with community with widgets, community, and interaction on July 19th, 2007 at 6:36 am

    50. awesome post!



      51. Posted by Stefano Sessa on July 20th, 2007 at 12:44 am

    51. This is just a straight repeating of the Cluetrain Manifesto, about 7 or 8 years old I believe. See http://www.cluetrain.com/ for a history lesson.



      52. Posted by Darren Jones on July 23rd, 2007 at 1:52 am

    52. Darren

      The cluetrain is absolutely an influence over me. I read that book quite a while ago, it excited me to no end.

      I was schooled by the Naked Conversations authors, which is a ‘business extension’ of Cluetrain.

      My focus is on corporate websites, so I just brought my focus tighter.

      If I did a post on ‘The irrelevant online newspaper’ you could say the same thing.

      So, yes you are right, and thank you, I accept that compliment.



      53. Posted by jeremiah_owyang on July 23rd, 2007 at 3:05 am

    53. [...] 1) IT Decision Makers consume more Social Media than Vendor Content Is it true? that corporate content is less trusted than the opinions of customers? I think so. [...]



      54. Posted by Web Strategy by Jeremiah » IT Decision makers find Social Media valuable on July 23rd, 2007 at 4:28 am

    54. [...] blogging. Should all companies blog? As more and more of us realize (check out Jeremiah’s Death of a Corporate Website post), corporate websites will have to morph into more accessible buckets of content that’s [...]



      55. Posted by Let me clarify: Should CEOs blog? « Marketing Nirvana by Mario Sundar on July 27th, 2007 at 1:59 am

    55. [...] The irrelvant corporate website [...]



      56. Posted by Web Strategy by Jeremiah » Evolution of Social Media in Corporations and what they should know on July 31st, 2007 at 3:41 pm

    56. [...] client who’s a Fortune 100 company, the Web Strategist of a community program confirmed that The Corporate Website is Irrelevant and needs to evolve and his analysis of the web analytics agreed with [...]



      57. Posted by Web Strategy by Jeremiah » Confirmation from Fortune 100: The Corporate Website is Irrelvant on August 4th, 2007 at 3:40 am

    57. Hi Jeremiah,

      Very interesting article you wrote. I also believe that the future of corporate sites will look totally different than most people think.

      Do you know if there are any companies in the world that have initiatives to create a business/customer controlled portal?

      Best regards,
      Hugo

      Regards,
      Hugo



      58. Posted by Hugo Raaijmakers on August 6th, 2007 at 7:26 am


      59. Posted by jeremiah_owyang on August 6th, 2007 at 9:03 am

    59. Oh, to be clear, those are TOOLs, there are companies that are using those tools. Companies like Microsoft and Dell are great examples

      Check out Microsoft’s Channel 9

      and Dell’s IdeaStorm site (where customers get to decided what products are to be built and sold)



      60. Posted by jeremiah_owyang on August 6th, 2007 at 9:05 am

    60. Great ideas about involving customers in writing a website. Staying relevant though is more than listening to customers, though. There needs to be an environment of innovation as the engine that delivers on what customers are seeking. So, how to develop an environment of innovation should be a major thrust of the company.



      61. Posted by Elwyn Jenkins on August 8th, 2007 at 11:39 pm

    61. [...] Social Media Measurement Companies that measure Social Media Social Media and events How to have a successful community event Impacts of BlogHaus (An event that had 600-800 bloggers) Advanced Concepts Marketing is not on two domains only Extranets move off the Corporate domain Impacts of the Social Media on the Customer Reference Program The many forms of Web Marketing The Corporate Website is Irrelevant [...]



      62. Posted by Web Strategy by Jeremiah » Welcome Marketing Profs Community! Resources for you on August 9th, 2007 at 8:53 am

    62. [...] Strategy Theory to know before you go forward If you’ve not already figured it out, the corporate website is becoming less relevant, and web marketing (and support) has spread off your domain and google results. You also know that [...]



      63. Posted by Web Strategy by Jeremiah » Web Strategy: What the Web Strategist should know about Facebook on August 11th, 2007 at 1:04 pm

    63. [...] Taken From Web-Strategist [...]



      64. Posted by Web Strategy: How to evolve your irrelevant corporate website « Meow on August 12th, 2007 at 3:34 am

    64. [...] Here’s how corporate blogs can help a company: Soften or improve brand Rapid Response tool Intelligence gathering Build better products from two-way conversation Encourage advocates, embrace detractors Sales Tools: Education or conversation starter A living White Paper Sales lead One of the ways to evolve the irrelevant corporate website [...]



      65. Posted by How Blogs can help a Corporation on August 18th, 2007 at 3:53 am

    65. [...] by my new friends PR2Peer, “Comment faire évoluer votre inepte site corporate” (Original in English). Apparently, there’s some addition analysis, any French readers who want to translate, would [...]



      66. Posted by “Comment faire évoluer votre inepte site corporate” on August 19th, 2007 at 9:36 am

    66. [...] suggested to Kit Seeborg that for our SXSW panel in 2008 that we explore how to Evolve the Irrelevant Corporate Website –this time not hiding behind a blog, but out in person in front of real people. A bold and [...]



      67. Posted by SXSW: The Irrelvant Corporate Website Needs your vote! on August 22nd, 2007 at 2:56 pm

    67. [...] probably know how I rant about how corporate websites are irrelevant, but here’s an example of one that’s striving to be relevant. Mukund the VP of Innovis [...]



      68. Posted by Online Community Roundtable at SAP –Strategies for Community on August 22nd, 2007 at 7:51 pm

    68. [...] tijd geleden verscheen er een interessant artikel van Jeremiah Owyang, genaamd The Irrelevant Corporate Website. Jeremiah betoogd dat potentiele klanten zich via peer review sites orienteren op [...]



      69. Posted by De irrelevante corporate wervingssite | Recruitingfacts.nl on August 23rd, 2007 at 2:12 pm

    69. [...] Strategy Theory to know before you go forward If you’ve not already figured it out, the corporate website is becoming less relevant, and web marketing (and support) has spread off your domain and google results. You also know that [...]



      70. Posted by Web Strategy: What the Web Strategist should know about Twitter on September 4th, 2007 at 4:33 am

    70. [...] information for future purchases, or adding to the conversation. We don’t want to be an Irrelevant Corporate Website. To us, that means integrating community sites such as this blog, the Dell Community Forum, [...]



      71. Posted by Don’t worry Dell, you’re not Irrelevant on September 7th, 2007 at 4:57 pm

    71. I’ve been enjoying our corporate internet makeover lately at ibm.com. We have moved from pure selling/pitching to more information sharing, and not in an entirely marketing way. The ‘Ideas from IBM’ series is a good example. Just my two cents, for I agree with this assessment.



      72. Posted by george on September 11th, 2007 at 10:58 am

    72. [...] sich vor einiger Zeit mit den klassischen Firmenwebsites beschäftigt. In seinem Blogbeitrag “Web Strategy: How to evolve your irrelevant corporate website” zeigt er auf, was Unternehmen tun müssen, um von ihrer Website profitieren zu können. Den [...]



      73. Posted by Die klassische Firmenwebsite hat ausgedient « Kulturmanagement on September 18th, 2007 at 12:13 am

    73. [...] blog that clarified the random thoughts that were roaming my mind. Check out this post about Why the corporate website is becoming irrelevant or How the corporation can no longer centralize their brand (in fact they should embrace this [...]



      74. Posted by MyTechnologyCompany.com | The New Social Company on September 19th, 2007 at 10:00 pm

    74. [...] isn’t unique in this regard. I’ve previously referenced Jeremiah Owyang’s work on why the corporate domain is increasingly irrelevant. Corporate domains in government are still important, but its just as essential to understand how [...]



      75. Posted by The government web strategy - back of a fag packet version « Whitehall Webby - digital media in government on September 24th, 2007 at 4:25 pm

    75. [...] Owyang, a Web Strategist in the valley wrote an interesting blog post, The Irrelevant Corporate Website. The majority of the statements are correct around the idea that corporations should be embracing [...]



      76. Posted by Relevance of the Corporate Website | <!-- Variable Markup --> on September 27th, 2007 at 9:38 am

    76. Do I get a nod for translating it into Canadian? (Very interesting. Loved it).



      77. Posted by Recruiting Animal on September 28th, 2007 at 12:37 pm

    77. [...] think scrapping corporate websites would be a little off-beam, but the realisation that the non-puff elements are important makes a [...]



      78. Posted by Rage on Omnipotent » Blog Archive » Corporate website is irrelevant on October 1st, 2007 at 1:01 am

    78. [...] could check out the original post in English, to date, it’s been translated to German, Greek, Italian, French and Dutch, all by the [...]



      79. Posted by Now in Swedish, the “Irrelevant Corporate Website” on October 2nd, 2007 at 2:50 am

    79. [...] Web Strategy: How to evolve your irrelevant corporate website This went global and the community started to translate it into multiple languages Views: 4,743 [...]



      80. Posted by Top 10 posts over the last 6 Months on October 5th, 2007 at 2:07 am

    80. [...] zu UserInnen und wollen sich untereinander und auch mit Vertretern von Organisationen austauschen (Original-Beitrag auf [...]



      81. Posted by Web neu denken « pr-trends on October 9th, 2007 at 12:53 am

    81. [...] With the concept going global, we’ve translations from many languages. If you want to translate it into your native language, do it on your blog or website, send me a link and I’ll add it to the growing list on the original post. [...]



      82. Posted by Translation: El irrelevante sitio web corporativo, y como hacer que éste evolucione on October 10th, 2007 at 8:02 am

    82. [...] is ‘turning it off in three years time’ - an obvious extension of the ‘corporate website is increasingly irrelevant‘ [...]



      83. Posted by At the public sector web management group conference « Whitehall Webby - digital media in government on October 14th, 2007 at 3:49 pm

    83. [...] those who know that I subscribe to the doctrine of the Irrelevant Corporate Website it seems a bit ironic that I am spending so much time working on one. And there are those who have [...]



      84. Posted by Working on the irrelevant corporate website « Just Another Digerati Wannabe on October 29th, 2007 at 8:30 pm

    84. [...] Irrelevant Corporate Website  An interesting post  on web strategy What’s a corporate web site? It’s the domain they use after every advertisement where you can [...]



      85. Posted by The Irrelevant Corporate Website « byZENtine on October 30th, 2007 at 11:49 am

    85. [...] Strategy Theory to know before you go forward If you’ve not already figured it out, the corporate website is becoming less relevant, and web marketing (and support) has spread off your domain and google results. You also know that [...]



      86. Posted by Web Strategy: What the Web Strategist should know about Facebook « Tourism, Bowen Island and other stuff that comes to mind on November 4th, 2007 at 10:27 am

    86. [...] website. I also want to know if there are ‘widgetized’ components that can embed on a static/irrelevant website. It’s my prediction that websites (corporate ones at that) will become social, with community [...]



      87. Posted by Six Apart launches Community Platform (Moveable Type Community Solution or MTCS) on November 14th, 2007 at 12:02 am

    87. [...] tijd geleden verscheen er een interessant artikel van Jeremiah Owyang, genaamd The Irrelevant Corporate Website. Jeremiah betoogd dat potentiele klanten zich via peer review sites orienteren op [...]



      88. Posted by De irrelevante corporate wervingssite | Recruitment Matters on November 18th, 2007 at 9:05 am

    88. Great article first of all! I noticed that a lot of the points that are described in the ‘rules of SMO’ (started by R. Bhargava) are coming back here.
      I think Dell indeed is a good example of SMO and therefor of the corporate site2.0, with IdeaStorm, the Dell blogs, the active role of Dell on external blogs and so on.



      89. Posted by Tiemersma on November 27th, 2007 at 7:41 am

    89. [...] 2007 Marketing , Strategy Tags: corporate websites, endangered, web strategy In his post, How to evolve your irrelevant corporate website, prominent web strategist Jeremiah Owyang declares the traditional corporate website dead, pointing [...]



      90. Posted by Added to the Endangered Species List: Corporate Websites « Fluent Simplicity on November 28th, 2007 at 8:18 am

    90. I think another important element that needs to be considered moving forward is the differentiation of a corporate site that looks at transactional and relationship content differently.



      91. Posted by MattCeni on December 5th, 2007 at 11:27 am

    91. I am in charge of our intranet and my hunch is that the same deal applies. Do you have any postings you can refer me to in that regard? We are abut to embark on a collaborative process with employees to re-establish purpose, needs and functionality they want. Its strange, the uptake of collaborative tools is low- that may be a function of the internal hierarchial structures.



      92. Posted by Annalie Killian on December 7th, 2007 at 2:37 pm

    92. Just wanted to let you know that the Dutch translation-link is a dead link. If you still are looking for translators I would be happy to translate your post into Dutch ‘again’. In that case let me know by mail or twitter.



      93. Posted by Jacqueline on December 8th, 2007 at 1:27 pm

    93. [...] do consuming editorial media or vendor content.” No reason to be surprised here, why read irrelevant content when you can connect with trusted [...]



      94. Posted by Report: IT Decision Makers lean on Social Media on December 13th, 2007 at 6:23 pm

    94. Hello Jeremiah,

      Interesting post! I wanted to understand more about the highlight you have made - “The corporate website of the future will be a credible source of opinion and fact, authored by both the corporation and community. The result? A true first-stop community resource where information flows for better products and services”.

      I agree with all the points but do not really understand how a community can be part of authoring a website for a “services” company. My question is relevant because we’re an open source consulting services company in India.

      We have our ups and downs, great customer references and yet poor-performances as well. We could hardly have rants about us by our customers on our blog or website.

      As for good references, customers have given us references on their website, such as on http://www.wizmo.nl/footer/partners.html; yet, what would motivate them to come and write a comment in our blog, about how happy they are with us? Do you see this practice being adopted in the coming years?

      Thanks,
      Rahul



      95. Posted by Rahul Dewan on December 24th, 2007 at 12:19 am

    95. [...] het origineel van de tekst klik je op de afbeelding. Mijn vrije vertaling ervan vind je, in cursief, onderaan de [...]



      96. Posted by fackeldeyfinds. » ‘The irrelevant corporate website’: Een vertaling on January 3rd, 2008 at 1:41 am

    96. [...] marketing wint terrein ten opzichte van advertising. Voor organisaties de noodzaak om de meer en meer irrelevante corporate website te [...]



      97. Posted by MartinKloos.nl » Blog Archive » Voorspellingen voor 2008: een bonte samenvatting on January 3rd, 2008 at 6:04 am

    97. [...] A few months ago, I wrote a post about the impacts of social media to the corporate websites, and how it must evolve, it’s been translated by the community to many languages by volunteers. I’d like to thank Jacqueline Fackeldey (who focuses on human to human marketing) for re-translating it to Dutch. Original English version [...]



      98. Posted by The Irrelevant Corporate Website translated to Dutch on January 4th, 2008 at 4:56 am

    98. [...] “How to evolve your irrelevant corporate website” by Jeremiah Owyang [...]



      99. Posted by Keeping your Corporate Web Site relevant and useful « Web Strategy Kaleidascope on January 6th, 2008 at 9:32 pm

    99. Thanks for the writeup. Makes a whole lot of sense to me. But it’s still an uphill task convincing stakeholders that it’s ok to let outsiders contribute content to our site.

      Yea, in this day and age, anyone with anything negative to say, will say it, regardless of where they do it. At least if they say it first on our sites, we get to know about it first, and are given a chance to decide on steps to manage the issues.



      100. Posted by Ivy Clark on January 7th, 2008 at 12:10 am

    100. [...] Web Strategy: How to evolve your irrelevant corporate website [...]



      101. Posted by inquiettudes.com | weblog sobre accesibilidad, usabilidad, estándares, diseo de interacción, css, xhtml, internet y algo más » Blog Archive » Algunos enlaces interesantes on January 11th, 2008 at 2:26 am

    101. [...] by jjharris on January 15, 2008 This is a fantastic article that is easy to read by Jeremiah Owyang (look & click on my feeds to get more of his [...]



      102. Posted by Don’t let your site be Irrelevant « MPC Corp Marketing Weblog on January 15th, 2008 at 10:06 am

    102. [...] המאמר המקורי של ג’רמיה אויונג    שטפו ותהנו: צלמיות אלו מקשרות לאתרי סימניות משותפות בהם קוראים יכולים לשתף ולגלות אתרים חדשים. [...]



      103. Posted by אסטרטגית רשת: כיצד לפתח אתר אינטרנט שאינו רלוונטי יותר/ ג'רמיה אויונג | שטיפת מוח on January 15th, 2008 at 12:18 pm

    103. [...] I first wrote the Irrelevant Corporate Website, I never expected it to grow and spread, it’s now been translated into several languages, the [...]



      104. Posted by The “Irrelevant Corporate Website” now in Hebrew on January 15th, 2008 at 12:44 pm

    104. [...] Owyang, a Web Strategist with Forrester, wrote a great article on the topic called “The Irrelevant Corporate Website,” explaining why the typical corporate website is increasingly irrelevant in today’s age [...]



      105. Posted by Jeremiah Owyang’s pillar article “The Irrelevant Corporate Website” now in Hebrew | illuminea on January 24th, 2008 at 6:42 am

    105. [...] σας όπου αυτό τον βολεύει καλύτερα.Βέβαια τα έχει πει και νωρίτερα o “αρχηγός” - και τα μετέφρασε και ο Νίκος - περί της [...]



      106. Posted by mentalblock » Blog Archive » Facebook out of … Facebook on January 27th, 2008 at 9:24 am

    106. [...] While luring prospects to your corporate website doesn’t ever go away, strategists need to consider that communities are organically forming on the social web. In these communities, real relationships form and grow, therefore trust is higher than the irrelevant corporate website. [...]



      107. Posted by How to catch a fish on February 8th, 2008 at 5:45 am

    107. Really interesting stuff Jeremiah,

      What are your thoughts on how to establish trust and credibility in a non-irrelevant, customer-open corporate website.

      Given the attempts to game wikipedia and fake “buzz” on social sites; won’t most people just not trust a corporate site - no matter how transparent it claims to be?

      And given that customers (or competitors posing as customers) could write anything - wouldn’t the temptation to censor just be too great for any corporate?

      Ian



      108. Posted by Ian B on February 8th, 2008 at 5:59 pm

    108. [...] How to evolve your irrelevant corporate website [...]



      109. Posted by 100+ Useful Web Resources for Small Business and Non Profits | BlogWell on February 11th, 2008 at 12:39 pm

    109. [...] Daarin zit een aantal interessante concepten. In de eerste plaats evolueert Fastcompany haar irrelevante corporate website naar een interactieve, sociale marktplaats waar mensen en ideeën elkaar kunnen ontmoeten. De trend [...]



      110. Posted by FastCompany.com: Op Drupal gebaseerde corporate website die inzet op communities | MartinKloos.nl on February 16th, 2008 at 3:33 am

    110. [...] 传统的企业网站，由于缺少与读者的互动，提供的内容老套而陈旧，被读者和消费者日益边缘化。在一篇关于如何提升传统企业网站的文章（中文版、英文版）中，社会化营销专家 Jeremiah Owyang 建议：和顾客一起创建网站。也就是，在传统的企业网站中，通过引入消费者反馈、内容贡献和相互服务（customer supporting each other）等，来增加企业网站对读者/消费者的吸引力和价值。Jeremiah Owyang 认为， 未来的企业网站将成为由企业和社区成员共同参与，提供各种观点和事实，因而令人信服的资讯来源。由此而产生的结果是，这样的企业网站将成为消费者首选之地，一个信息自由流动，促使产品和服务品质得以提升的真正的社区资源平台。 [...]



      111. Posted by 案例：KFC@百度知道、企业网站和社区新营销 | 新 营 销 观 察 on February 16th, 2008 at 11:55 am

    111. This should be old news for b2b corporate websites. You should be offering a push / pull experience on their site in some form or another. Even if you’re nervous about negative comments, there’s always moderation. And no, users won’t be annoyed if you prevent spam and abusive emails appearing on the site. Achieving this balance will be the key to the success of the site. Many of the web agencies I know running blogs and opinion pieces on their site would kill for users to leave comments. Having meessages to filter and edit in the first place is a nice problem to have.



      112. Posted by kenobi on March 17th, 2008 at 4:04 am

    112. [...] This is just the start folks, where social computing (where individuals who participate socially to build something greater) work together to craft better products, services and experiences for companies. To me, this is one of the ultimate goals of web strategy, as we move away from the irrelevant corporate website. [...]



      113. Posted by Where Customers Submit, Discuss, and Vote your ideas for Starbucks “My Starbucks Ideas” on March 20th, 2008 at 1:21 pm

    113. Hi Jeremiah!
      Although it’s been almost a yeat since you wrote it, it is so great post!
      I’m convinced that every corporate (and not only) marketer should read it. For their sake :)

      I translated it on my blog into Polish:
      http://stempniaked.blogspot.com/2008/03/jaka-jest-przyszo-korporacyjnych-www.html

      Regards,
      Pawel Stempniak



      114. Posted by Stempniaked on March 26th, 2008 at 2:23 pm

    114. [...] to start blogging, or get into social networks, or in some other way try something bolder than Ye Olde Corporate Website as a means of engaging your community online… only to be rebuffed by the mentality that [...]



      115. Posted by i heart data « small dots on April 5th, 2008 at 6:39 pm

    115. [...] since Web 1.0 ended have slowly realized that they do not control conversations about their company or all the channels that carry their message.  Bloggers realized the era of [...]



      116. Posted by Joe Budde Jr. » Blogger’s Loss of Control Isn’t New on April 13th, 2008 at 6:09 pm

    116. [...] Owyang is one of my favorite commentators on Social Media. I have been thinking about his post Web Strategy: How to evolve your irrelevant corporate website for quite some time and if this is applicable to higher ed [...]



      117. Posted by Mark Greenfield - Higher Education Web Consulting » Will Higher Ed Websites Become Irrelevant? on April 17th, 2008 at 5:52 am

    117. [...] attention is going to be paid to traditional SEO because (especially in the creation of static pages) now it is so much easier and valuable to create site with an open source blog, CMS, wiki or other [...]



      118. Posted by n.sputnik » How Open Source and Social Media are going to Eat SEOs’ Lunches on April 23rd, 2008 at 4:20 pm

    118. [...] spending time building microsites, and launching brochure ware on their sites, without think about the impacts of their corporate website becoming irrelevant. 2) Edelman Trust [...]



      119. Posted by Who do people trust? (It ain’t bloggers) on April 29th, 2008 at 3:13 am

    119. [...] This is the most common form of the company blog. IMO, the corporate blog is definitely the next stage in the evolution of the corporate website, which (let’s face it) is pretty much dead these days. (Read Jeremiah’s remarkable post on the same theme). [...]



      120. Posted by The 5 Types of Corporate Blogs (with examples) « Marketing Nirvana on May 18th, 2008 at 10:24 pm

    120. [...] Web Strategy: How to evolve your irrelevant corporate website Jeremiah Owyang, Web Strategy by Jeremiah | 5/29/07 [...]



      121. Posted by Online Marketing / General - All 2008 Nominees » SEMMYS.org on May 19th, 2008 at 11:40 am

    121. [...] Read the full article here. [...]



      122. Posted by Luminus Consult » Irrelevant Corporate Websites on May 24th, 2008 at 4:18 am

    122. [...] corporate website , Jeremiah Owyang heeft hier in het verleden al eens een artikel genaamd “the irrelevant corporate website” aan gewijd. Jacqueline Fackeldey heeft dit artikel overigens in het nederlands vertaald [...]



      123. Posted by De social media portal | Social softies on May 25th, 2008 at 3:12 am

    123. [...] toch zie je het nog iedere keer gebeuren, de irrelevant corporate website wordt ontwikkeld. Ook recentelijk heb ik het weer eens mee mogen maken. En dan wordt er ook nog [...]



      124. Posted by Wikinomics | Social softies on May 25th, 2008 at 4:13 am

    124. [...] Have fun with your mother in law Chris. For additional reference, do read my post on the Irrelevant Corporate Website, and how to evolve it. Although over a year old, we’re just starting to see websites [...]



      125. Posted by The Future of the Corporate Website involves People on June 28th, 2008 at 1:09 pm

    125. [...] Wir beginnen, den Kunden dabei zu sehen, den Unternehmens-Newsletter zu schreiben, beziehen Blogs der Industrie mit ein, binden Audio- und Video-Medien ein, Kunden-Ratings, -Rankings und -Umfragen, welche Eigenschaften sie verbessert haben möchten, Produkt-Teams, die direkt mit Kunden zusammen arbeiten, in Echt-Zeit und Kunden, die sich gegenseitig unterstützen.” [Jeremiah Owyang] [...]



      126. Posted by Geld verdienen im Internet / Web2.0 oder Web1.0? | ANDERS|denken Business Blog on June 30th, 2008 at 1:41 am

    126. [...] dieses Artikels ist nicht Jörg selber, sondern Jeremiah Owyang. Er hat den Originalbeitrag “Web Strategy: How to evolve your irrelevant corporate website” geschrieben und Jörg hat diesen Blogartikel ins Deutsche [...]



      127. Posted by www.best-practice-business.de/blog » Warum traditonelle Firmen-Webseiten deutlich an Bedeutung verlieren werden? on July 1st, 2008 at 10:01 am

    127. [...] does, and it’s latest product campaign or initiative. It’s the starting point in what I call the Irrelevant Corporate Website (and the community has translated this post into 10 [...]



      128. Posted by Your Corporate Homepage is Really Google.com on July 11th, 2008 at 4:54 am

    128. It all makes sense, but my question is with “Decisions are made before they go to the corporate website” If your corporate website is there to address financial analysts, decision makers and investors, how comfortable are those people with information coming from the community rather than the source? But yes, the corporate website needs to evolve with the prevailing trends



      129. Posted by Freshleaf on July 11th, 2008 at 5:44 am

    129. [...] my friend, Jeremiah, has mentioned many times - the corporate website is in it’s last throes, a corporate blog (to me) presents an interesting alternative. And, that’s where the [...]



      130. Posted by Should every company have a corporate blog? « Marketing Nirvana on July 22nd, 2008 at 1:35 am

    130. [...] is typical of most agency sites, perhaps even a minimalist example. But their blog is excellent. Jeremiah Owyang often boldly asserts that the “corporate website” is irrelevant. I don’t agree [...]



      131. Posted by Review of the Marblehead agency website | AgencyCritique on July 24th, 2008 at 7:19 am

    131. [...] Web Strategy: How To Evolve Your Irrelevant Corporate Website But we’re tired of the corporate website and all its happy marketing speak, stock photos of smart looking dudes or minority women crowded around the computer raving about your product, the positive press release, the happy customer testimonials, the row (tags: webstrategy business marketing) Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages. [...]



      132. Posted by Daily Digest | Get A New Browser on July 26th, 2008 at 3:54 am

    132. [...] på från början. Den här trenden knyter an till decentraliseringen av webbplatsen, som Jeremiah Owyang skriver om i en post från slutet av maj tidigare i [...]



      133. Posted by Branding : Brandstreaming - Online PR on July 28th, 2008 at 5:44 am

    133. Hello Jeremiah,

      We have come out with our new website on http://www.invendes.com/ . It will go live on 1st of August ‘08. Please do check it and give me your valuable feedback.

      Best Regards,
      Neethu Peter



      134. Posted by Neethu Peter on July 28th, 2008 at 11:13 pm

    134. [...] spent a lot of time thinking about this classic blog post from Jeremiah Owyang.  Jeremiah runs a very popular Web Strategy blog and has some great thoughts [...]



      135. Posted by Is the Corporate Website Irrelevant? | Interwoven on July 29th, 2008 at 7:42 am

    135. [...] 1. Traditionally, companies have always focused their efforts on the development of the corporate website, which today is faced with the mandate to evolve. [...]



      136. Posted by Searching for your company brand online « Marketing Nirvana on July 30th, 2008 at 12:32 am

    136. [...] To provide some background, a lot of the speculation – for me at least – started with Jeremiah Owyang’s assertion that the corporate website (in its current form at least) was soon to become an outdated, irrelevant dinosaur. Or something like that. He makes a very convincing argument, info that the corporate website simply cannot remain in its current form in the face of the growth of social media, social networks, consumer rating sites and blogs which give the online community the ability to feedback to itself clearly and honestly and accurately (read the post. [...]



      137. Posted by Freshleaf Blog » The future of the Corporate Website: irrelevance, evolution or extinction? - corporate website design on August 20th, 2008 at 6:14 am

    137. [...] The Irrelevant Corporate Website (translated into 10 languages): “Blasphemy!” A marcom manager told me yesterday. [...]



      138. Posted by Jeremiah Owyang’s recommended web strategy reading « Beyond Digital Media on October 19th, 2008 at 4:30 am

    138. Just came across this again. I wonder how you’d revise this now that all the features you wanted built into future corporate sites have more relevance externally. Does the corporate site serve only transactions? Does this become the location to take action once decisions have been made?



      139. Posted by TheLacekCory on October 28th, 2008 at 11:10 am

    139. [...] Web Strategy: How To Evolve Your Irrelevant Corporate Website - Ideas on how to make a corporate web site more usable to users. You could apply the same lessons to an Intranet [...]



      140. Posted by Web Strategy: How To Evolve Your Irrelevant Corporate Website | Ted Eytan, MD on October 30th, 2008 at 4:45 am

    140. [...] the point of marketing anyway) including advertising, sponsorships, newsletters, public relations, your corporate website, events (seminars, conferences, webinars), search optimization, direct mail etc. For a more [...]



      141. Posted by BuzzGain » Can Social Media Marketing scale is the wrong question to ask on November 3rd, 2008 at 9:29 pm

    141. [...] Owang hat diesen Veränderungsprozess in einem lesenswerten Artikel von 2007 sehr treffend formuliert: “The corporate website of the future will be a credible source [...]



      142. Posted by Produktrecherche im Netz | on November 12th, 2008 at 12:02 pm

    142. [...] Jörg Hoewner bin ich auf diesen Artikel hier gestossen: Jeremiah Owyang zum Thema “How To Evolve Your Irrelevant Corporate Website” (mit immerhin zur Zeit 141 [...]



      143. Posted by ZollisBlog » Blog Archive » Corporate Websites on November 13th, 2008 at 3:38 pm

    143. [...] While on my vacation in La Jolla, I was able to catch up to some great blog posts I bookmarked in the last month. I follow Jeremiah Owyang via Twitter and I read almost all of his blog posts. One that just caught my eye was How To Evolve Your Irrelevant Corporate Website. [...]



      144. Posted by Evolve your irrelevant corporate website! | Ops gone wild - rants and raves from the startup trenches on December 28th, 2008 at 6:46 pm

    144. [...] Original en inglés por Jeremiah Owyang / http://www.web-strategist.com/blog/ [...]



      145. Posted by Kalio Blog » Estrategia web: El irrelevante sitio web corporativo, y como hacer que éste evolucione on January 12th, 2009 at 5:15 am

    145. [...] You talked about the future where the “corporate websites will become irrelevant” and have cited successful examples from Dell and Microsoft. What is your vision of what a future [...]



      146. Posted by Talking Points with Jeremiah Owyang, Web-Strategist.com : Singapore Entrepreneurs on January 13th, 2009 at 10:46 am

    146. While I agree that the relevancy of the corporate web site may have diminished as a ‘marketing’ channel, with the SEC’s August 1, 2008 guidance (post-dating your article) governing corporate web sites and blogs, the relevancy of the corporate/IR web site has actually increased as a shareholder relations channel. Public companies can use their corporate web sites/blogs as a recognized channel of disclosure and the corporate/IR web site has become the repository of material information for investors. That said, we see social media playing an ever increasing role in the dissemination of disclosure.



      147. Posted by Catherine Crofton on January 13th, 2009 at 1:56 pm

    147. [...] can and should be done, some of us still tend to forget (or rather just plainly fail to see) that your company’s online presence doesn’t just end with the mandatory neatly SEO’d co…, banner campaigns and the use of Google AdWords and the [...]



      148. Posted by AniBlurbs [Column] » Google As Your Context-Sensitive Corporate Homepage on January 17th, 2009 at 3:23 pm

    148. [...] while ago, Jeremiah Owyang wrote about the irrelevant corporate website, and offered suggestions for change. One of his suggestions was to integrate customers into the [...]



      149. Posted by The Non-Profit Idea Portal: Your Website « Community Organizer 2.0 on January 17th, 2009 at 10:12 pm

    149. [...] corporate websites are becoming irrelevant, serving as static brochures. Visitors are expecting more than just information and positive spin. [...]



      150. Posted by heavyBlog » An Evaluation of Web Strategy in the Musical Instrument Business on January 19th, 2009 at 4:55 pm

    150. [...] corporate websites are becoming irrelevant, serving as static brochures. Visitors are expecting more than just information and positive spin. [...]



      151. Posted by n.sputnik » An Evaluation of Web Strategy in the Musical Instrument Business on January 19th, 2009 at 7:15 pm

    151. [...] Web Strategy: How To Evolve Your Irrelevant Corporate Website [...]



      152. Posted by Web Strategy: How To Evolve Your Irrelevant Corporate Website | The Building Profits Blog on February 24th, 2009 at 2:01 pm

    152. [...] (the web strategist) quite some time ago, but I only just learned of it via his retweeting of the original post in which it [...]



      153. Posted by The Irrelevant Corporate Website « Spaghetti Testing | Peter Smith on February 26th, 2009 at 4:08 pm

    153. test…

      Last week, Paul Walker invited me to give a lecture on corporate blogging to his students at the University…



      154. Posted by Edu4U on March 4th, 2009 at 12:37 pm

    154. Me a Guest Lecturer at the University of Texas?…

      Last week, Paul Walker invited me to give a lecture on corporate blogging to his students at the University…



      155. Posted by Education Blog on March 5th, 2009 at 3:35 pm

    155. [...] while ago, Jeremiah Owyang wrote about the irrelevant corporate website, and offered suggestions for change. One of his suggestions was to integrate customers into the [...]



      156. Posted by The Non-Profit Idea Portal: Your Website | Community Organizer 2.0 on March 10th, 2009 at 1:59 pm

    156. [...] few years ago, I made a claim that corporate websites will be irrelevant. Why? the community –and trust– has shifted off the corporate domain. Similar to my [...]



      157. Posted by Best Buy Launches API: Corporate Websites Extend to Open Web on March 14th, 2009 at 11:45 am

    157. [...] Strategy Theory to know before you go forward If you’ve not already figured it out, the corporate website is becoming less relevant, and web marketing (and support) has spread off your domain and google results. You also know that [...]



      158. Posted by Brand & Web strategy: Must-know info for Twitter : Bryan Elliott on March 17th, 2009 at 12:07 pm

    158. [...] Jeremiah Owyang has written a great post about the relevancy (or the lack thereof) of the corporate website. I recommend reading the full article [...]



      159. Posted by Why your corporate website might be irrelevant : Bryan Elliott on March 17th, 2009 at 12:08 pm

    159. One Login Across Dell.com and Community…

      I recently published a post about registration coming to blogs , since it was functionality we never…



      160. Posted by Direct2Dell on April 1st, 2009 at 3:05 pm

    160. [...] Web Strategy: How To Evolve Your Irrelevant Corporate Website [...]



      161. Posted by Web Strategy: How To Evolve Your Irrelevant Corporate Website | O'Reilly DePalma on May 6th, 2009 at 6:13 am

    161. It appears as though: your corporate site is everywhere.



      162. Posted by Carlos abler on May 6th, 2009 at 11:00 pm

    162. [...] few years ago, before I started at Forrester, I posted why corporate websites are irrelevant, (it’s actually a precursor to this report) and it started to get translated into 10 [...]



      163. Posted by Translations of the Future of the Social Web « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing on May 21st, 2009 at 1:03 am

    163. [...] few years ago, before I started at Forrester, I posted why corporate websites are irrelevant, (it’s actually a precursor to this report) and it started to get translated into 10 languages by [...]



      164. Posted by Will You Translate the Future of the Social Web? on May 21st, 2009 at 10:13 am

    164. [...] he posted an article from 2007, as an aside to a more current post, and I have to say the title, Web Strategy: How To Evolve Your Irrelevant Corporate Website, caught my attention. While I don’t talk specifically about Jeremiah’s core ideas, his [...]



      165. Posted by The Future of the Company Web Site « The Digital Imperative on May 22nd, 2009 at 6:53 am

    165. [...] more personal, targeted communications. Web strategist, Jeremiah Owyang, reinforces this approach by reminding us that “the corporate website is an unbelievable collection of hyperbole, artificial branding, and [...]



      166. Posted by On trust and the path to embracing Web 2.0 | The AppGap on May 23rd, 2009 at 2:07 pm

    166. [...] for virksomhedssites? 12. juni 2009 Jeremiah Owyang fra Forrester Research har forudsagt døden for virksomhedssitet. Virksomhedssitet er defineret som det sted, hvor jeg kan finde ud af mere om virksomheden. [...]



      167. Posted by Døden for virksomhedssites? « Digital kundeoplevelse on June 12th, 2009 at 12:54 pm

    167. I think everyone will eventually will have to accept that social media is a large part of online marketing. How long that takes is any ones guess. Blogs have been around for a long time now, but are only recently starting to take off in the corporate world



      168. Posted by Utopian Web Strategy on June 14th, 2009 at 11:11 pm

    168. [...] This week I came across a couple of nice articles.  The first is about Google profiles: Why Google Wants You to Google Yourself. The second article: Firefox Could Be the Real Facebook Challenger is a discussion about why a browser could become a competitor for a social network like Facebook (the user base of Firefox is bigger than Facebook). This article refers to the report: The Future Of The Social Web, by Jeremiah K. Owyang of Forrester which is about the merging of browsers and social networks. I haven’t read the report, because it costs money and hate paying information and that’s why I hardly ever read any report. The recurring theme is your online identity.  I say your which might suggest it’s personal but the same holds true for your online corporate identity, not as explicit but as is stated in: Web Strategy: How To Evolve Your Irrelevant Corporate Website. [...]



      169. Posted by Start profiling your profile, profile | PIPPEL.COM on June 15th, 2009 at 12:10 pm

    169. [...] continues to shift to the participants, and away from irrelevant corporate websites. Share This [...]



      170. Posted by Impacts Of The Era of Social Colonization « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing on June 16th, 2009 at 8:10 am

    170. [...] are always going to need content. As “the irrelevant corporate website” continues to become more irrelevant, the need for fresh, timely, engaging, useful content [...]



      171. Posted by Some (More) Thoughts on Content Marketing Strategy | Social Media Explorer on June 17th, 2009 at 3:01 am

    171. [...] Power continues to shift to the participants, and away from irrelevant corporate websites. [...]



      172. Posted by Trends: Impacts Of The Era of Social Colonization –Every Webpage to be Social. | GAby Menta on June 17th, 2009 at 12:38 pm

    172. [...] site, why not encourage some of that conversation to take place ON the corporate site? There is an article that has a clear view about this and it encourages brands to develop their website with their [...]



      173. Posted by Are brands brave enough to embrace social media? | blossomingbrands.com on June 18th, 2009 at 9:23 am

    173. [...] are always going to need content. As “the irrelevant corporate website” continues to become more irrelevant, the need for fresh, timely, engaging, useful content [...]



      174. Posted by Some (More) Thoughts on Content Marketing Strategy on June 22nd, 2009 at 12:34 am
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