I’m doing research around how different ages using social networks, communities, and virtual worlds by age, and will compile this list as it grows. I’m looking for established community sites that are mature enough to work with brands.
There is already so much coverage on mainstream social networks like Bebo, MySpace, Facebook, and LinkedIn that we forget about the other smaller niche networks. First, understand technographics (how ages use social media 18+) by accessing Forrester’s profile tool, available for free.
If you know the demographics for any of these, please leave a comment.
Youth
I’m primarily seeking communties that are under 18, beyond just MySpace.
Club Penguin, Disney
8-12, Virtual World
Stardolls
Young Girls 10-17, Social Network, virtual dolls
Barbie Girls
6-16, Virtual World
WeeWorld
Youth, Avatar based Social network
Zookazoo
6-10 year olds, Virtual World
Club Penguin, Disney
8-12, Social network, virtual dolls
Gaia
Teens, Virtual World
Habbo Hotel
European Youth, Virtual World
Cyworld
South Korean youth, (and now global), virtual/social network
Neopets
Youth, Virtual Pets
Pixie Hollow, Disney
Young Girls, Virtual Pet
Teen Second Life
Teen, Virtual World
Webkinz
Youth, Virtual World
Piczo
Teens, Social Network
Dizzywood
Youth, Virtual World/games
Shining Stars, by Russ
Youth, ‘name a star’
Puzzle Pirates
Youth, Gaming, Virtual World
50+
Now of course, boomers and retired are also going to be on lifestyle social networks like Facebook and LinkedIn, but I’m seeking examples that are focused in on reaching these folks.
Eons
50+, Social Network
BOOMj
50+, Social Network
Tee Bee Dee
Boomers, Social Network
AARP
Boomers, Social Network
There’s a larger list of Boomer sites, many I’ve not heard from.
Departed
Someone suggests this in the comments in Friendfeed, makes sense.
Legacy
Respectance
Tributes.com
SweetMemoriesSite
ChristianMemorials
PreciousMemoriesAndMore
For what it’s worth, I hope this blog lives on past my time here.
Related Resources
Danah Boyd has a great PDF on Youth and Social Networks (PDF)
Many reports (260) on Forrester site tagged youth
This entry was posted
on Wednesday, June 11th, 2008 at 12:28 pm and is filed under Generations, Industry Index, Social Networking, Virtual World.
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