I create many lists, have been doing this since I started this blog. Why? It helps me to keep track of the industry I’m covering, I can watch it grow, and it’s a reference I can quickly pull up and demonstrate to others who’s doing what well –and wrong.
If you’re in the Finance, Auto, or Insurance industry (or one of your clients is), I recommend forwarding those links to your colleagues, so you can quickly assess the competitive landscape. If you’re leading the charge at your company, show the list of full time social media folks to the key decision makers.
The following six lists have been growing, or show remarkable traction, I wanted to call them out since of them may be older.
1) List of Social Computing Strategists and Community Managers for Enterprise Corporations
When I started this list just last Friday, it had about 8 names on it. Since then, it’s grown to over 60 full time professionals at enterprise size (1000+ employees) that are managing social media programs. Most of the adoption is with the tech industry, with a smattering from media, consumer products, auto and airline.2) Finance Industry + Social Media
If you’re in the Financial industry and want to see who’s doing what, there’s a small, but growing list of firms engaging social media.
3) Insurance Industry + Social Media
Similiar to the Finance industry, we see patterns of slow adoption, toe-dipping, and the occasional project moving forward to reach customers.4)Auto Industry + Social Media
Perhaps one of the passionate group of consumers are auto drivers, it creeps into the lifestyle of the American in so many different ways as well as global impact.
5) A Chronology of Brands that Got Punk’d by Social Media
This is the one list of mine that you don’t want to be on. It lists out brands that have been brand jacked by social media. Sadly, it continues to slowly grow.
6) A Complete List of the Many Forms of Web Marketing for 2008
This comprehensive list of all the tools available to you to use for your marketing efforts online is a staple for anyone making decisions or handling budgets at their corporations. I’m not quite sure what to add to it next year in 2009.
If you can submit to any of them, go to that specific post and leave a comment, thanks!
Another brilliant article ! Thanks Jeremiah for this comprehensive list !
A list of lists. Nice.
Sandrine, Paul
Glad you both like these, they take a bit of work for me to manage them, despite the community submissions.
Just thought i would let you J that the many forms of marketing list have helped me recently when introducing some new starters into our team who online understanding was limited. Appreciative of the time taken to compile such a list…we add things of use in the future
Paul, this is great news, glad to have helped
I’m just glad you make these lists so I don’t have to.
Thanks Tom, it’s a labor of love!
Jeremiah,
Your resource collation is so valuable to us all. For fun I put your blog into the ‘how much is it worth’ calculator (I know, shouldn’t I be something more important?).
Anyway it seems you’ve got over a million dollars worth of content! Do Forrester know what they’ve got in you?
http://tinyurl.com/7gnvh
🙂
Paul
Thanks. Forrester recognized the value that I bring, (most of it isn’t this blog BTW) and I’m really happy doing what I do.
I promise you however, I’m not being paid a million dollars! 😉
Jeremiah,
This is an invaluable contribution and it will help bring people closer together for sure. Where do you find the time!!
It is amazing how fast the community manager thing is growing. We added one (Jim Wu) before we had a title for him, ‘made up’ the community manager title and then almost immediately started reading about this new marketing position. Given that we’re a social media start-up (measurement and analysis) it’s not surprising that we’d have this role but Fortune 1000 companies? Very cool.
S. Neil
It’s a labor of love, therefore I make time for it! (and stay healthy, workout, eat right, and spend time with family too)
Wow. The Web marketing list is extremely nice. You come across a lot of articles and write-ups on these various forms of marketing mediums but to have them all laid out in one place is a treat. Thanks J.O.
David, glad you like!
Thanks, its really great post
It is interesting to see how the finance companies are getting involved with Social Media. I found HR Block on twitter today!
What about a list of non profits? In my opinion, their methodologies of business are very similar to how social media plays.
non-profits can be added, but they just have to be over 1000 employees. my requirement so I stay sane.
Would love to see a compilation of what health care companies (hospitals and hospital systems specifically) are using social media for marketing, recruiting and employee relations. Anything in the works?
Thanks for always adding value!
Lori