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I caught your article on Mini-clip and Club Penguin and was doing some research on both companies and was wondering if you knew yourself or if you knew how I could get the traffic numbers Club Penguin receives specifically via their real estate on Mini-Clip and what their conversion rate is from those unique visitors?
Enjoyed the article! Thx.
I think this obsession with technographics is based on a faulty premise. It focuses on current adoption behavior and subject to continuous change as things evolve. What happens when things are fully adopted by the general population. Instead I believe it is much more to focus on the actual activities and let the demo or techno “graphics” trail the content. This whole approach seems self-serving to Forrester and not predicated on the solution. Comments?
I welcome your thoughts on this. Yes, social media will eventually become mainstream, but for now it’s not.
You suggest that we focus on “actual activities” yet that’s exactly what Technographics is.
For example, Technographics describes how people use each social technology, a ‘creator’ is someone who publishes a blog or uploads content to YouTube. How is that different than what you prescribe?
Lastly, this is no lock in model, some people are creating their own technographics surveys and launching them to their customer base to understand their customers. All without our aid.
Thanks bill, I’m listening, and look forward to hearing more from you.
i am right now trying to realize a campaign which i envision for starbucks and visa which is very similar to the RED campaign of the GAP (infact i have cited this campaign in my literature).
It is a campaign that would do exactly what is stated in this video: it would make people feel better about this company.
consumers have left starbucks and we now see Schultz going hands on to reverse this trend. The new starbucks has emphasised the “art” of coffee with posters and factoids, but the truth of the matter is this is not the problem facing starbucks; people have left starbucks because they do not feel good about the company.
what I envision with this campaign is a feel good factor that will exceed RED. Inspired was a campaign that took a while to educate the public about. “My starbucks Idea” is relatively cheap, it is already understood by the consumers and it is timely.
What i envision is a Starbucks/Visa/UNICEF card that pays “pionts rewards” customers rack up, to countries in crisis right now due to the global food crisis (like ethiopia, which unicef says will lose 127,000 children in the next 30 days due to rising rice prices).
It is a stronger campaing than RED because the public already knows UNICEF, the food crisis is in the news right now, and the card remains with the customer (unlike the RED campaign which leaves the identity on the product)…
I have started a facebook campaign to gain signatures to send to starbucks/visa/UNICEF, but I am a rookie. if u think this is a good idea, please help,
the facebook group is called moral majority…
Jeremiah, I couldn’t DM you on Twitter, but I wanted to respond to you – we are working on a few projects involving white label social networks, CRM, and CMS integration.
Hey i found your site in a search for web law … I read a few of your articles and was wondering if you could post an opnion tell me what you think of a situation i have ongoing with a local web design company here in New Orleans / Ex-Employer …
They are infringing on my trademark .. i made a post on my blog all about it .. when ya get a chance tell me what ya think. THere are actually 2 relevant posts both tagged compucast on my blog
I read your Blog “Web Strategy: How to use Live Interactive Video Streaming for your Web Experience, Events, and Crises “. We are having a Event on Stage and are planning to Stream it live on our website.
I would appreciate if you could give us some feedback on doing it on our website. How expensive would this be.
We created a wonderful Chinese language-learning website, and have not been able to expose it to hardly anyone. Google and Yahoo gave us horrible search engine listings for one thing. I landed the San Francisco Food Bank and the Vancouver Food Bank to do fund-raisers for them, but even the TV stations have not responded.
If you want a partnership with us to market this, let us know.
(I wonder if you’ll respond???)
Thanks Erv. I’m an analyst, so I can’t partner with anyone, must remain objective.
Banks and social media- have you noticed that ABN- Amro has recently launched: Flametree.nl
In your last posting you are looking for a venue in Sillicon Valley. I don’t have one there, but if you ever need a venue in The Netherlands: you are always welcome at http://www.seats2meet.com
I’ve been a regular on your blog and twitter for some time now. Both of them have been great resources for me.
In case you ever take it up, i’d be interested in knowing your thoughts around how services companies (SIs in particular) use social computing for a) their own internal use and b) for their customers i.e., do they eat their own dog food :)?
In any case, keep it up. I learn something daily from you.
What is SI? Most of what I write about is independent of services vs product, so you can simply do a mental translation.
I myself have worked at two service companies in a row now.
We’ll be LINKED-in soon!!
We have 600,000 email addresses of wealthy people across the USA and over 100 million others for sale not rent
SMA Communications, LLC. is an accomplished online marketing firm. On the Political side we house all the United States Voter files with appended emails & phones, US Veterans by Branch of Service, Active Military, Hispanics by Congressional District & all Donor data compiled from State records. This data is purchased on a regular basis by the largest Political agencies in DC & Advocacy groups.
The other side of the business is bulk Internet data, appends and specialty lists. We receive between ten & thirty million fresh Internet opt-in records each month from 33,000 plus websites. This data is sold to the large email/CPA/CPL houses. We maintain specialty files such as the US Celebrity list of all actors/actresses/athletes with their home address, NASCAR enthusiasts, International email lists, RV owners, Diabetics, Investors, Day traders, Students, Teachers, Time share owners, Travelers, Smokers, Doctors, Lawyers, Nurses, HR execs, Accountants, Real Estate agents, Insurance agents, Students, etc.
In addition we maintain a 25 million record Business postal/email database with Individuals by title and company & a 200+ million record file of individuals & their date of birth.
SMA Communications LLC
1040 Bayview Drive Suite 114
Fort Lauderdale, FL 33308
Phone: 954.566.2510 Ext 109
The idea of an emotional trademark or social presence has intrigued me for a long time. I am an online educator who noticed early in the game the importance of social presence-not just in taking up time and space, but in portraying an emotional image.
People like to summarize the complexity of ideas and unknowns in an image or feeling. This “logo” has staying power whether it is accurate or not. Now that we are entering a new phase of life and a new business I am pondering how to take a dull product stereotype and tweak it to a socially acceptable activity. The blog seemed a natural.
My concern is that if I use the “how to get noticed” thinking strategy I will miss the service angle. I mean there is a difference between being a well known product and a well known service. All one needs to do is look at the years of mission statements to see the issue. The mission statement tries to get people to address their service. “Giving is better than receiving” or in other words I think “serving is better than being noticed.”
Perhaps this is just the novice business person speaking, but I am an old, experienced person. I think an attitude of serving-like your ideas of being interesting-are more important than being noticed-like word positioning. Thankfully, it isn’t an either or choice.
Thank you for your service. Deana Molinari
I am doing the groundwork on a new internet project and was hoping that some of you might give me some feedback on the concept. I like to bounce new ideas off of a few people before I commit too many resources. I think that I have a good niche opportubtity here! I appreciate letting me know what your thoughts are.
Concept in short: Local Party Locator
As far as the concept goes, I envision a sophisticated bulletin board community, much like Craigslist. Unlike Evite, which places a high emphasis on aesthetic, this site would be focused on content generated and circulated by the users in the community. The site would be very specific in that it deals only with college or twenty-something parties & events in the area. I can see a site dedicated strictly to passing this info back & forth among registered users. The site would monetize itself down the road after building communities in each of the major cities. I guess to understand the money-making aspect you would need to imagine what kind of revenues Caigslist would realize if they were willing to place advertising on their sites. Granted, this concept is much narrower in focus than Craigslist, but the target demographic is prized among many companies seeking to reach this audience for their products. First task would to be to build the community in each city, the seco nd task to monetize the concept.
There are many specific features that I have in mind; it is not merely a bulletin board as you might imagine it to be. First, the poster would need to register an account before placing info on the site. During this process he/she would develop their initial contact list which would include the contact’s name, e-mail address, social network and profile name. When another registered user browses the listings for their school or others in the area and they see a party that they did not receive an invite for, they can contact the poster and request an invite. The poster can ask for more info, pics, etc…from the person and then approve their request or deny it. If he approves it, he can add this person to his contact list for future parties and also send along a “guest list” to the browser which will include the profile names and social network affiliation of those that the poster personally invited. In this way , the browser can look at the profile pages on MySpace or Facebook, etc… to see who he/she may already be acquainted with. This person can also forward along the listing to his/her friends/contacts, further building the community.
I believe that viral expansion loops (the new hot trend in Silicon Valley) as facilitated by the need to register before you can post or request info from a poster will help to grow the community at a very rapid pace. Once there is a community built in a few of the major markets the site should be able to generate interest from companies like Red Bull, FUBU, Rockstar Entertainment, etc… Let me know whast you think! thanks
Who is the contact for discussing advertising on your outgoing Twitter text messages/SMS’s?
We are a (for profit) Wikipedia-type website that partners with local newspapers to sell text ads on some popular Twitter accounts. One of our newspaper partners follows your @jowyang Twitter account and wanted to know if you’d be open to adding a text ad to your outgoing Twitter messages. Our newspaper clients pay per user per message sent out (usually $0.10 to $1.25 per user per text message) and we handle the technical side of making this work.
Tell me if you think it would be helpful to schedule a time to talk on the phone about this. We’ve set up a link that burns a feed for your Twitter text messages in case you’re interested: http://www.wikimetro.org/group/jowyang.
I’ll cc my assistant to set up a time to talk, if there’s interest.
Twitter/Text Message Account Director
Motto: “Everything Local”
Tel. +1(202) 470-0961
Thanks for asking Alex, but I’m going to pass for now.
I am the editor of Communicate magazine, a UK-based magazine for corporate communicators. I am writing a piece on brandjacking – would I be able to interview you over the phone for my story?
Thanks for asking! I’ve already given a lot of thought on my blog to that topic, feel free to quote from any of my posts on that topic.
I’ve developed a weekly series of tv quality on the web that started with the San Francisco Fire Department at http://www.TheBattalion.tv, check out the West Coast.
We have delivered 46 webisodes in 56 weeks.
We are now filming in Washington D.C. in HD, check out the East Coast.
I am in hopes of becoming a speaker to guide others to do what I have done; follow their dreams.
I thought you may enjoy what we have done.
David, thanks I’ll check it out! Next time im in the area (ill announce on Twitter) I’d love to see more.
At infuz we do a lot of work in the social media space for many of our clients. We just launched an social experiment of sorts: tweet08.com, monitoring conversations about the election via twitter. I thought you might like to check it out.
I’m French and I want to create a professional social network, so can you give me a board to select the technology? preferably free.
I thank you
I haven’t talked to you in quite some time. I am putting together the speakers for the Jupiter Media conference on User Generated Content. I was wondering if you were interested or had any ideas.
Please let me know.
I’ve been experimenting with a social app called Dolphin by Boonex (http://www.boonex.com). They offer an open source community software. I was wondering if you had any thoughts about their product? It seems fairly straight forward when I use it but it also has a fair number of bugs. Should I use this product or look for another?
Just recently found your blog and it’s proving to be an excellent resource. My question seems to be a common one: which white label social network suits me best.
Or maybe a better way to phrase that is: “As a relatve newbie when it comes to this sort of stuff, how do i go about choosing the WLSN that suts my needs best. What are the questions i should be asking and the factors i should be looking at?”
looking forward to your response and maybe
dunno what happenned there. but anyway
The report called The “Wave” from Forrester on community platforms will publish in about a month, hang tight.
I found your name on “Directory of Learning Professionals on Twitter” and wanted to reach out to you. I visited your Twitter page and read through the blogs.
My name is Gomathi and I am the Market Development Manager for Englishcafe. We are currently in beta and could use some feedback on the site. Will you help us out by giving us a quick peek or tweet? In the very near future we will be launching a program where Tutors can make money on our site as well. I may circle back to you when that launches.
Can we touch base soon?
Market Development Manager
Englishcafe is the premier English learning community for global professionals.
DataCore Software would do absolute wonders for youtube.
Your ROI would be incredible!
Take a look at
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I am a post graduate in Economics specialized in Econometrics. I am searching for the job in the field of Analytics. Can you suggest me what sort of magazines to follow to know the basic analytics procedures followed in a company.
I have a strong theoretical background but haven’t worked on any regression software package.
Please give me some useful advice on what type of questions I might face in the interviews.
Cell phone- 00919769075880
I’m wondering if you have updated statistics on subsribers to active users on MySpace. I’m writing an article on social networks and media for American Journalism Review.
member, American Society of Journalists & Authors
I’m writing to you because of your expertise in the field of social computing. My company, Intrepid, has been conducting an international research project examining cultural trends revolving around technology. These insights will be used to help Microsoft’s Windows team discover the next needs and desires of PC users, more specifically, their PC and Web experience and how an operating system could support their wishes. The study has spanned the globe, uncovered disparity between age groups and various lifestyles through ethnographic and focus group research. We have a good grasp on what our research shows the consumer to want, but are looking to validate these findings and augment them with insights from an expert such as yourself. We would welcome your input, and hope that you will agree to share some of your thoughts with us!
The interview would be for an hour over the phone, taking place sometime in the next 2 weeks according to your schedule. We will happily pay you $500 for your time. Please let us know if you’re interested.
great job, congratulations your posts and twitts are always useful.
i wanted to bother you with a quick question, do you suggest to use socialposter or social submitters? does this could be considered spam?
i would really appreciate your opinion.
I was just offered a job as a Digital Strategist in a K street agency here in D.C. I found the listing on social media jobs via your blog. Thanks!
Have you ever published a ‘must read’ Social Computing list of books/white papers/blogs/reports?
I’m researching Social Computing (Social Media) use in Government. Have you spent any time in this area?
Next time you on da Big Island, stop by the Innovation Center and say, “aloha” : )
(saw the akaka falls photo in your flickr badge)
Random house has asked me to write the new edition of my first book Emotional Branding. I will be writing about blogs and social media but also about you as an “X” professional. Your life is all over the blogosphere but i’d like to have a chat for a few minutes if possible.
Love your blog. Of many I follow yours is one of the best. Most original and unique. Stoppin by to say thanks! Added you to my blog roll as well. Keep up the good work!
An interesting view of the automotive industry. Where do you see the future of the industry, will it ever recover or will there be major casulties?
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