About
Jeremiah Owyang
As a Web Strategist I strive to define and deliver user and community needs, business goals, and web technology to craft and deliver long term successful web programs for companies. To learn more, see the three web strategy spheres.
The focus of this blog is to discuss on how web tools enable companies to connect with customers. Get started by reading all analytical posts tagged Web Strategy.
In my day job as a Forrester Analyst, I research the social computing industry, and use this knowledge to help clients make the right decisions.
Employment History
(Company | Title | What I actually did)
Forrester Research | Senior Analyst | Advised and researched on social computing for the interactive marketer (current position since Oct 07)
PodTech Network | Director of Corporate Media Strategy | Educated and advised corporations on social media, business development
Hitachi Data Systems | Online Community Marketing Manager | Launched and managed integrated social media program: blogs, wiki, forum, rss, podcasts, real world events
Hitachi Data Systems | Global Web Marketing Manager | Managed global enterprise intranet and customer extranet
World Savings (now Wachovia) | Intranet Architect (LADM) | Aligned disparate enterprise intranet
Cable and Wireless | User Interface Designer | Designed customer extranet portal
Exodus Communications | User Interface Designer | Designed enterprise intranet, light development, and production
Social Media Scorecard
As a practitioner, measurement is key to managing how social media is used for personal or a company. I’ve created a social media scorecard which is a benchmark of all the tools I use: blog, facebook, social networks, twitter, and many others.
Connect with me: Friend me on Facebook | Web Strategy Group in Facebook | Follow me on Twitter | Subscribe to this blog
In the News
For all press and media mentions, see this full archive, recent highlights include:
BBC Radio: Social advertising | March 3 Red Herring: Fuser Facebook App a MySpace Killer? | Dec 26 New York Times: Facebook Is Marketing Your Brand Preferences (With Your Permission) | Nov 7 Reuters: LinkedIn courts developers, lands BusinessWeek deal | Dec 10 Forbes: Fear Among Facebook Developers | Nov 7 National Public Radio: Could Facebook change web advertising? (Audio) | Nov 5
Research
View all of my Forrester Research, select reports include:
Google’s OpenSocial: Good News For Marketing Widgets But No Silver Bullet April 10, 2008 How To Staff For Social Computing February 28, 2008 Online Communities: Build Or Join? February 28, 2008 Online Community Best Practices February 13, 2008
Publications
Select publications include:
Dow Jones’s Factiva: Tracking the Influence: Social Media Measurement (White Paper) | August, 2007 Website Magazine: Social Media from the Drawing board to the Board Room (Article) | August, 2007 White Paper: Business and I.T. Must Work Together to Manage New “Web 2.0″ Tools (White Paper) | Jan, 2006 Video Show: Web Strategy Show, read premise or watch archives | 2006-Present
Speaking
While I frequently speak or present for clients (Video: recent example here), here are some conferences or events that I’ve participated in either as a presenter, panelist, or moderator. Access my speaking bio.
2008
Forrester Workshop: Blogging Fundamentals | Cambridge, Mass, Dec 11 Internet Marketing Conference | Vancouver, Sept 11-12 Forrester Workshop: Social Computing | Cambridge, Mass, June 5 There’s a new conversation | Palo Alto, May 29 Avenue A | Razorfish Client Summit | New York, May 14-15 Forrester Workshop: Blogging Fundamentals | San Francisco, May 7 Web 2.0 Expo, Facebook Marketing: Best Practices| San Francisco, April 24 Web 2.0 Expo, Microblogging | San Francisco, April 23 (afternoon) Web 2.0 Expo, Community Building: Good, Bad, and Ugly | San Francisco, April 24 (morn) ad:tech | San Francisco, April 15-17 Cisco Partner Forum | Honolulu, Hawaii, April 10 Online Community Keynote, The Knight Journalism School | UC Berkeley, March 27, 2008 Forum for Women Entrepreneurs and Executives | Mountain View, March 25th SNAP Summit | San Francisco, March 25th Webinar with Awareness Networks| Austin, March 13th SXSW | Austin, March 7-11th Supernova, Discussion Leader | San Francisco, March 6 Graphing Social Patterns by O’Reilly | San Diego, March 3-4 Internet Strategy Forum | San Francisco, Feb 27 Shaking the Money Tree of Multi-Platform Social Networks | Stanford, Feb 19 Web 2.0 Marketing: What’s Real and What’s Hype (Microsoft/MarketingProfs | Webinar, Feb 14 DealMaker Media, Social Networking ‘08 | San Francisco, Feb 7 Customer Support is the New Marketing | San Francisco, Feb 4 Dow Jones Webinar, Social Media Measurement | Jan 31st Web Guild Web 2.0 Conference: Crowdsourcing | Jan 29 Forrester Teleconference: Strategy For Facebook | Jan 28 Panelist to Intel’s Global Marketing Team | Las Vegas, Jan 22 Panelist to Cisco’s Global Marketing Team | San Jose, Jan 18 Strategy First on Facebook: Opportunities of a Ready-Made Marketing Platform | Webinar, Jan 10
Speaking Archives
Board of Advisors
Previously, I sat on the Board of Advisors, to offer guidance and strategy to these successful startups. As a result of becoming an Industry Analyst, I’ve resigned from all advisory roles and do not own stock in any of these companies. Some of the the CEOs have provided a reference regarding my service.
Board of Advisors member for ConnectBeam (2006 - July 2007) Board of Advisors member for Worksona, (2006 - Sept 2007) Board of Advisors member for Ustream (May 2007 - Sept 2007)
Education
Bachelors Degree, San Francisco State University, Focus on Marketing.
Personal
I’m a fifth generation Chinese-American, my Grandfather’s Grandfather came to the United States in the 1880s, (read story) and we’ve stayed ever since. There’s some info about my unique last name here and here.
I’m often asked how to pronounce my last name, I prefer if you pronounce my last name “Ow-Yang”, and not the Irish variation, although I won’t mind if you do.
I’m a former Jazz performance music major (piano and trombone) and spent a lot of my life in the arts. My wife and I enjoy salsa dancing, when we can afford the time, and I strive to stay in shape through jogging, weights, and the occasional swim.
Left: We attempt to Salsa Dance at the amusement of our wedding reception audience.
Profile Photo Credits: Thomas Hawk.
Need to reach me? see options at the contact page.
47 Comments so far
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[…] About Web Strategy by Jeremiah Jeremiah discusses how companies use web tools to delight customers […]
[…] Without further ado, I’d like to introduce to you the 1st blogger to be featured on my blog through the iDea series, my good friend — Jeremiah Owyang. […]
[…] A-HUGE thanks to Jason as well as to all the other bloggers who have been very generous in welcoming me to the blogosphere as well as linking to posts of mine that they believe deserve some attention. In particular, I’d like to thank Jeremiah (Web Strategist Blog), Ben & Jackie at the Church of the Customer blog (one of the early marketing referrers), and my Viral Community (Mack, Ann, David, Karl, and the rest of us) whose appreciation and constant support has made this journey enjoyable. […]
[…] Many of the regular readers of the blog may recall the iDea series that I announced a month ago. For the uninitiated, iDea is a concept series of interviews I’ve conceived as a bridge between bloggers (marketing and tech). It’s essentially a set of 10 questions culled from many bloggers that I’d pose to a marketing influencer. The resulting interview will be podcast on the blog the following Monday. I’ll be conducting the first interview this weekend, with Jeremiah Owyang - web strategist and author of the “Web Strategist” blog. […]
Hey Jeremiah,
You are in true sense a Web ‘Guru’.
Looking forward to interact with you in the near future and learn something from you.
Hope to get a positive response.
Thansk,
http://walkin.wordpress.com
[…] He said his biggest storage concerns were low utilization of resources and power consumption. He was very pleased with the virtualization capabilities of our USP storage system. Two years ago, he did a migration from a modular 9200 to an enterprise 9980V and a modular 9575. This took 5 people from the US, (three i2 and two HDS) and two weeks to do the migration of about 20TB and 30 applications. This year he migrated the 9980V to a USP with an externally attached modular 9585 and a modular AMS storage system with no additional help and only a few hours to set up the connections. With the virtualization capabilities of the USP he migrated about twice the amount of capacity and twice the number of applications with little extra effort. Now he can easily move data across tiers of storage and better utilize his storage capacity without disruption to his application. Consolidation of storage has also helped to reduce the need for power and cooling as far as the storage is concerned. Moving to a new technology like virtualization can be daunting, especially where is a lot of industry hype around different solutions. Mr Iyer understands technology and after hands on evaluation chose the USP virtualization solution to address his utilization and power consumption concerns. Another Guru is Jeremiah Owyang. Although he looks young, the minute you engage him in conversation, you know you are conversing with a Guru. As many of you know, Jeremiah Owyang, has been my friend and blogging Guru at HDS. Jeremiah has decided to move on and follow his passion in the social networking world. It is rare to find some one so aware and knowledgeable at such a young age. When I first met him about a year ago, I knew he would be moving on to greater things. Jeremiah has joined the Scobilizer at PodTech where he will take on a broader role and become a greater influence in the world of social networks. Although he no longer works for HDS, we continue to communicate,. I still get the occaisional email at 3:00 am that offers insights and suggestions to improve my postings. We at HDS thank Jeremiah for all his contributions to our marketing efforts and wish him the best. I personally thank Jeremiah for being a friend and mentor. […]
Great blog, Jeremiah…and terrific, insightful “About” page! I found your blog through my connection with ITtoolbox.com and Luis Suarez’s blog track-back (http://blogs.ittoolbox.com/km/elsua/archives/the-problem-with-wikis-is-people-time-to-provoke-a-cultural-change-in-the-way-we-share-knowledge-13398) about how sucky people are ruining wikis. You mention that you’re a “blog evangelist”…I call myself a wiki evangelist, nice symmetry there. Your complaint is valid, to a point, but as one of your repliers said (and I echoed on ITtoolbox), people are all we have. Though there are a number of similarities between wikis and blogs, the differences are profound. In blogs, other than comments, it’s all a matter of opinion on the blogger’s part. And, although all information is just opinion validated, a wiki is modifiable for that reason; when your (written) “opinion” can be changed…sometimes multiple times…by people, it then enters this nebulous realm of validation. As a tech writer, I see this better than most. If I became offended that my words were altered (vandalization would be too harsh in this context) every time this happened, I would need serious medication or a change of job in short order. On a related issue, social networking being the order of the day, nothing can replace the connections we (especially techies) are creating in the form of a virtual community; both ITtoolbox and LinkedIn (which I’m also a member) are great resources for this. When we created community and begin to respect each other’s opinion, we will be well on our way to substantiating (and therefore validating) the form of healthy collaboration that is the foundation of the sharing of knowledge in the form of wikis. Perhaps the wiki community could benefit from the same sort of cyber ethics that bloggers like yourself lay claim to; unfortunately, the majority of cyber-vandals are generally unlikely to adhere to these standards of ethics. Just a thought…purely my own, but as such, still worthy of consideration.
Debi
I love your passion and insight on this topic. My comments were intended to generate conversation and in a tone that would indeed get folks talking.
Cyber ethics don’t work well. The problem we’ve had with wikis is the anonymity. I’ve found the best wikis have a representative democracy or some type of human cop.
Someday, the web will have a single ID or identity pass that will help folks to contribute and be accountable, until then, we’re going to have to deal with the bad seeds.
Thanks for the wonderful things you said about my profile!
best wishes
[…] Jeremiah Owhang has written an excellent piece entitled Corporate Podcasting Strategies for 2007. He hears many of the ‘insider’ conversations from companies who are deploying podcasting efforts, and in his post he offers some great insight regarding the challenges as well as the evolution of corporate podcasting. […]
[…] As an addendum of sorts to his excellent blog post last week, Jeremiah Owhang has added a few more key items to his Corporate Podcasting Strategies for 2007 list. Here are the insightful additions he’s supplemented with: […]
[…] Putting it all Together Whew, that’s the major families, but remember for many corporations, these elements will not be successful in a vacuum, the opportunity for momentum happens when they are combined and used strategically. At least one person or group should have full knowledge of how your brand is being used online and in other mediums. About this Document Web Strategy (How companies use the web to connect with customers) is my passion. As the Director of Corporate Media Strategy at PodTech network, I’m a Social Media resource for our clients. I use this blog to answer clients questions, and to share my knowledge with the web network. You can learn more about me on my profile page. […]
[…] I was mildly exasperated last fall when Scoble complained about this, Jeremiah Owyang picked up on it and has done some nice work trying to facilitate the discussion but now I’m in a full-on tizzy. […]
Hi Jeremiah,
Great blog!
I stumbled across it doing some research about Online/Internet/Web Strategy.
I am trying to find a good book on how to prepare Corporate Online strategies, supported by case studies. It is proving surprisingly difficult to find but I am not sure why; I would have expected (probably naively) that most medium to large organisations would have done their homework about this and documented their outcomes.
Is there any book that yourself or other participants to your would recommend?
Thanks
Marc
Melbourne, Australia
Marc
See my latest post which reviews “Conversation Marketing” It’s not a case study, but it’s a “How to”
http://www.web-strategist.com/blog/2007/02/11/book-review-conversational-marketing/
You can search a bunch of company names in my search bar, try “Hitachi” or “Microsoft”
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Hi Jeremiah,
Thank you for your response.
Conversation Marketing is indeed interesting but what I am looking for is information about Online Strategies, which will include purpose, objectives, technologies, architecture, governance models, resourcing, risk/ competitive/ gap analysis, etc
Have you ever seen any of these plans anywhere?
Thanks
Marc
Marc
Not sure exactly what you’re looking for, try clicking on my ‘web strategies’ category on the right nav. It has some of the elements that you’re looking for.
[…] I know that Jordan already linked to my Podtech interview with Jennifer Jones, but social media guru (and blogging buddy) Jeremiah Owyang asked if I would embed the Podtech flash player and also posed four tough questions for me to answer. […]
[…] Jeremiah Owyang, Bio on career site […]
[…] There — Jeremiah Owyang Live UStreaming from Web 2.0 Expo Jump to Comments Man on the move Jeremiah Owyang is doing his verison of Justin.TV, but with a very appropriatebusiness twist. He will be presenting at the popular Web 2.0 Expo in San Francisco this week (April 16-18). If you’re there, check him out. Unable to go? Next best thing to being there is tapping in to the live Web video stream of Jeremiah in action at Web 2.0. Here’s an embedded player from Ustream.TV: […]
Not sure how I stumbled onto your site, but great blog. I’ll be sure to add your feed to my reader.
[…] Jeremiah Owyang, director of corporate media strategy at PodTech.net, has a great analysis blog on the state of B2B podcasting. This is clearly a powerful informational medium and distribution capability that is in early innings. […]
Thanks Jeremiah, this is a great blog. Lots of really useful informations. I am a student phascinated about social media, virtual communities and blogs, spending hours on the Internet looking for good posts and articles about those subjects as I have to build up my knowledge first. I am also looking for some good and interesting reseach questions in terms of companies and blogging, virtual communities, etc and find it quite difficult to find a really exciting and phascinationg research question. So any good idea is welcome
Christine
Thanks for swinging by Christine, I think the first step is for you to come up with some questions and we’ll help you answer them.
Check out the “web strategy” tag on the right nav, that’s the most helpful information.
[…] Convergence of Social Networks Posted June 12, 2007 I read a post earlier today by Jeremiah Owyang entitled LinkedIn’s Web Strategy. I recently wrote a post about the value of LinkedIn and that was not what Jeremiah was questioning. His inquiry was more with regard to its strategic approach as related to other social networks, particularly Facebook. LinkedIn sees itself as a social networking tool for business. Facebook is a social network for life, which may include business. […]
[…] Jeremiah Owyang hat einen vielbeachteten Beitrag geschrieben, der sich mit sich wandelnden Rolle der Corporate Website auseinandersetzt. Eine deutsche bersetzung hat dankenswerterweise Jrg Weisner ins Netz gestellt. […]
Hi Jeremiah,
I am Rafa, from “The Best of Enterprise 2.0″ blog, I reached your blog time ago and I saw through technorati that you linked some information from yours to mine. That’s great! I am proud of it. Just I would ask you one thing:
How did you reach my blog first time? was it browsing? keywords in a search engine? linked from other blog?
A brief explanation would be great to build up a case study on my analysis of blogs and its creation. The results will be forwarded to you as soon as it ’s finished.
Cheers!
I think it was from technorati trackbacks.
This is exactly what I expected to find out after reading the title o.us poetry. Thanks for informative article
[…] are the hottest Internet marketing topics today. This morning I found this great article by Jermiah Owyang about Facebook. “If you’re responsible for the direction of your online strategies for your […]
[…] Platz 24 findet sich einer meiner Lieblingsblogs der letzten Monate - Web Strategy by Jeremiah von Jeremiah Owyang. Das Geheimnis seines Erfolgs? I give away as much information as I can to help others (except the […]
I’m looking for help finding the best web solution. We have a two-year herbal education program that we broadcast live over the internet. It’s a very primitive set up and is currently being handled by an audio/video company. I’m looking for more sophisticated ways to bring the education live to the web and I’m pretty overwhelmed and confused by all the new technology out there (boy - do I feel old!). Can you recommend 1 - what the best direction would be to go and 2 - what kind of courses someone would take to get a better understanding of the new technology?
Thank you!
[…] white paper that was sent to me (Thanks Connie!) titled Tracking the Influence. It was written by Jeremiah Owyang of PodTech and Matt Toll of Factiva, and discusses various aspects of social media measurement. […]
[…] Jeremiah Owyang, a Bay Area scheme contriver and soon-to-be Senior Analyst at Forrester Research, wishes it were as ultimate as a report. He explains there’s not a black and albescent respond to the ROI discourse for blogs and ethnic media. …[T]here is no cake quarrier artefact to manoeuvre success, it depends on the goals of the program, whether it be intellection leadership, buzz, achievement to customers, managing crises, machine outreaches, etc.…..How do you manoeuvre the success of a conversation between your income cloth and a individual in the primeval stages of a relationship? How do you manoeuvre the success of every your added marketing and branding activities, the instruction would be the same. […]
[…] Jeremiah Owyang, a Bay Area scheme contriver and soon-to-be Senior Analyst at Forrester Research, wishes it were as ultimate as a report. He explains there’s not a black and albescent move to the ROI discourse for blogs and ethnic media. …[T]here is no cake quarrier artefact to manoeuvre success, it depends on the goals of the program, whether it be intellection leadership, buzz, achievement to customers, managing crises, client outreaches, etc.…..How do you manoeuvre the success of a conversation between your income cloth and a individual in the primeval stages of a relationship? How do you manoeuvre the success of every your added marketing and branding activities, the instruction would be the same. […]
[…] Jeremiah Owyang, a Bay Area scheme contriver and soon-to-be Senior Analyst at Forrester Research, wishes it were as ultimate as a report. He explains there’s not a black and albescent move to the ROI discourse for blogs and ethnic media. …[T]here is no cake quarrier artefact to manoeuvre success, it depends on the goals of the program, whether it be intellection leadership, buzz, achievement to customers, managing crises, client outreaches, etc.…..How do you manoeuvre the success of a conversation between your income cloth and a individual in the primeval stages of a relationship? How do you manoeuvre the success of every your added marketing and branding activities, the instruction would be the same. […]
[…] you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!Jeremiah Owyang, formerly of PodTech and soon to be a senior analyst at Forrester, is in Vancouver tonight and […]
[…] Maffin’s email came out earlier today: a last minute social media meet-and-greet with Jeremiah Owyang (formerly of PodTech, soon to be with Forrester) would be held this evening in a Vancouver […]
[…] I had the opportunity to interview Web Strategist, blogger, and Found|READ contributor, Jeremiah Owyang . He talked about all the things he learned on a recent business tour of Singapore, Hong Kong and […]
[…] Jeremiah Owyang recently left Podtech.net to take up a new position: senior analyst at Forrester Research with a focus on Social Computing. He’ll be working with the very talented Charlene Li. […]
[…] My bio and profile […]
[…] influyentes en el “Social Media” en Estados Unidos. Sinceramente te recomiendo ver su descripción en su blog, ya que es innumerable la información que hay sobre las charlas que ha dado. Noviembre 05th 2007 […]
[…] Jeremiah Owyang, a Bay Area web strategist and soon-to-be Senior Analyst at Forrester Research, explains there is no cookie cutter way to measure success, it depends on the goals of the program, whether it be thought leadership, buzz, reaching to customers, managing crises, customer outreaches, etc. […]
[…] be applied in the right circumstances. Translation: you need a strategic approach!Web strategist Jeremiah Owyang made a few good points in regards to this:(in excerpts)”1) What’s your objective in […]
Each big boss would like to see a guy with so cool Employment History in command
[…] Jeremiah Owyang, formerly of PodTech and soon to be a senior analyst at Forrester, is in Vancouver tonight and I’ve roped him into coming out for a last-minute Third Tuesday event. […]
Hey Jeremiah,
Great blog, valuable mix of marketing and technology topics for me. I’ll keep reading! Karen O’Brien pointed me to you.