Social Media Scorecard: Web Strategy Brand

I’m meeting a lot of new friends and colleagues in my new role at Forrester, and many are curious about my background in deploying and using social media as a practitioner before becoming an Analyst on the subject.

Below is a self-created Scorecard (a quick snapshot report) of where my Social Media/Computing equity is on the start (oct 1st, 2007) of my career at Forrester.

Please note that these are very arbitrary numbers and don’t mean much. What really matters is what other say, engage, and interact with me, these are just tools to connect with other like minded individuals.

Blog: Web Strategy by Jeremiah
I’ve been using this domain since June 2006, I post 2-4 times daily (including weekends), how do I do it? I pay myself first.

Technorati rank: 900
The lower the number the better, this is out of millions of blogs. For example, the most popular blog is ranked #1.

Technorati Authority: 1623
The higher the better. measures incoming links over a period of time.

Industry Index Rankings
This may be more important as it segments by my vertical, Marketing, Analyst, and Advertising

Power 150 Top Marketing Blogs
Web Strategy by Jeremiah ranked #25

Ad Age top Marketing and Advertising Blogs
Web Strategy by Jeremiah ranked #24

Technobabble’s top Analyst blogs
Web Strategy by Jeremiah may make slot #1 in next report

Blog Stats from WordPress
Total Posts: 1,413 posts
Total Comments: 7,893 comments
Conversational Index (posts divided by comments): 5.58

Google Analytics for Blog
Over last 30 days

46,765 Visits
35,253 Absolute Unique Visitors
78,198 Pageviews
1.67 Pages/Visit
69.82% Bounce Rate
2:04 minutes as average time on site (Attention)
71.01% % New Visits

Top visiting countries

United States (25k)
United Kingdom (3k)
Canada (3k)

Page Rank
6-7 out of of a possible 10 being best

Feedburner
2800 Subscribed
Many of which get email versions of my blog every night

Facebook
1176 contacts “Friends” in Facebook. Why? For me, Facebook is a business networking tool, members have instant access to anyone in my network through this tool and know detailed profile content.


Web Strategy Group

In summer 2007, I created a supplementary group called the “Web Strategy Group” in Facebook. It’s intended to be a place where the community can start their own conversations, and many came from my blog.

Total Number of Members (Many are VPs, Product Managers, Web Directors, Web Marketers, PR pros, and Web Strategists)
2,361 members
Interaction, an attribute for a thriving community
59 Discussion Threads (way more than most Facebook groups)
Some posts have 28 responses


VideoBlog: The Web Strategy Show (PodTech)

This show aired during my time at PodTech from 2006-Sept 2007. I’m thankful for Rocky my editor and producer for all his help.

All of the episodes are viewable here: guests include Michael Dell, Craig Newmark, Eric Peterson, Avinash Kaushik and many other thought and practice leaders in the web industry.
Shows received views in the thousands and a few hit the 10,000 mark.

Flickr
This means that my photos are being well seen and used. As you know, images are an important aspect of social media story telling.

Uploaded 19,003 photos
Had a total of 186,587 views overall.
Viewing rate ratio: 9.81

Twitter
Being using this since SXSW 2007

I am Following: 1400
Following me: 1036
Direct Messages: 251
Number of Updates I’ve made: 1983

Outcomes

At PodTech, by using these tools, and attending events, I was the greatest source of leads, and was often a first responder to customer issues on the blogosphere.