Archive for the ‘Web Strategy Show’ Category


Executive Video Interview: Why Dell Continues To Use Social Media

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Bob Pearson (Twitter at bobpdell) Vice President, Communities & Conversations at Dell invited me out to Microsoft’s Architect Forum to co-lead a session on social computing.

I let my twitter community come up with questions, and I took three from the dozens to pose to Bob, select questions from: Cece Salomon-Lee, Ravit Lichtenberg, and oemporor (can’t find his tweet)

Here’s the questions I posed to Bob, if I could only spit the words out as well as I could write them:

  • Is IdeaStorm increasing revenues?
  • Is social media impacting the bottom and top line of Dell?
  • How Dell has made $1mm in revenue from Twitter.
  • Is social media superficial branding, or does it truly change the company?
  • How does an economic downturn impact Dell’s social media efforts?
  • Is it better for customers to self-support each other rather than calling Dell Support?
  • What’s the URL of your corporate webpage?
  • It’s great to learn first hand from Dell how they’ve used these tools to increase revenues and reduce costs –it’s time we focus on the business aspect of things rather than the feel good branding only. You can see one of Bob’s recent video interviews on the Direct 2 Dell site.

    Or, see this visualization of the same interview by VizEdu

    Video: KD Paine on Social Media Measurement, on Program Plans, Strategies, and Best Practices

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    Katie Paine shares how internal teams use measurement of social media, she’s been doing PR measurement for years, and has evolved to measure social media. She’s often told me “if you can’t measure it, you can’t manage it”. Of course, trying to manage social media has been hotly debated in my last post.

    She invited me to present at her metrics conference a few months ago, but new hire training took priority. She’s one of the top thinkings and practitioners in the space, so give her your full attention in this video. Learn more about her company KDPaine and Partners, thanks KD for your time.


    You may remember the video blog, Web Strategy Show I used to run at PodTech (my previous employer), the show is designed for those who make decisions for websites, (I call it a Video White Paper) and I interviewed many of the top thought and practice leaders in our industry. These videos tend to be longer in duration, I use a tripod, and we discuss the topics in advance. This is different than my quick “street” video shots I do with my digital camera.

    Having left PodTech, (a great place for content creators, as I get to take my show with me) I didn’t get a chance to publish all my tapes (there’s just a few interviews left), and put out a blog post to see if anyone wanted to publish them on my behalf. Cece, from On24.com, a webcasting and media company for some well known brands, immediately contacted me and followed-up. They have a quite a few other videos focused on IT and Marketing topics, on Insight24. They’ve even created a specific channel for the Web Strategy show.

    Thanks to Cece and the very professional On24 team!

    Web Strategy Show: Jim Sterne on the State of the Web Analytics Industry, and Resource Allocation (24min)

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    I had the pleasure to interview with one of the Web Analytics gurus, Jim Sterne, who is the host and coordinator the popular eMetrics conference that takes place around the globe. I asked Jim on the broadpicture of the web analytics industry, and he gave us some specific goals, strategy, and objectives for web analytics.

    Find out how this growing (yet small) industry is getting underway, find out what you can do to get involved and get started into this industry. It’s a small niche and growing industry, so get involved and show interest.

    At 14:00 minutes into it, we get into another discussion, focusing on web campaigns, and answer “How to determine where your resources go in a web campaign”. Many web marketing departments arbitrarily place resources on campaigns, perhaps focused on political reasons, but another way to look at where resources should go is by using web analytics.


    You may remember the video blog, Web Strategy Show I used to run at PodTech (my previous employer), the show is designed for those who make decisions for websites, (I call it a Video White Paper) and I interviewed many of the top thought and practice leaders in our industry. These videos tend to be longer in duration, I use a tripod, and we discuss the topics in advance. This is different than my quick “street” video shots I do with my digital camera.

    Having left PodTech, (a great place for content creators, as I get to take my show with me) I didn’t get a chance to publish all my tapes (there’s just a few interviews left), and put out a blog post to see if anyone wanted to publish them on my behalf. Cece, from On24.com, a webcasting and media company for some well known brands, immediately contacted me and followed-up. They have a quite a few other videos focused on IT and Marketing topics, on Insight24. They’ve even created a specific channel for the Web Strategy show.

    Thanks to Cece and the very professional On24 team!

    Video: Web Measurement Standardization, CEO Gary Angel on Functionalism (15 min)

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    I was able to interview Gary Angel, CEO of Semphonic on one of my favorite topics: Measurement. There’s three reasons why Social Media Measurement is important: 1) Proof: Companies deploying social media need to measure, as it’s a ‘new’ type of program. 2) Manage: You can’t manage what you can’t measure proves to be true, and lastly, 3) Whoever controls the measurement for this space drives the revenue, go to Ad:Tech and you’ll realize how important this is.

    As this industry starts to standardize, Gary discusses his ‘functionalism’ framework that he’s put together, it standardizes a measurement methodology for any web template. Can a standardization be applied to any webpage? Gary thinks so. I questioned him if webpages can have multiple functions, hear his answer. His White Paper: Functionalism, A New Approach to Web Analytics (PDF), there’s a dozen templates listed in the framework.


    You may remember the video blog, Web Strategy Show I used to run at PodTech (my previous employer), the show is designed for those who make decisions for websites, (I call it a Video White Paper) and I interviewed many of the top thought and practice leaders in our industry. These videos tend to be longer in duration, I use a tripod, and we discuss the topics in advance. This is different than my quick “street” video shots I do with my digital camera.

    Having left PodTech, (a great place for content creators, as I get to take my show with me) I didn’t get a chance to publish all my tapes (there’s just a few interviews left), and put out a blog post to see if anyone wanted to publish them on my behalf. Cece, from On24.com, a webcasting and media company for some well known brands, immediately contacted me and followed-up. They have a quite a few other videos focused on IT and Marketing topics, on Insight24. They’ve even created a specific channel for the Web Strategy show.

    Thanks to Cece and the very professional On24 team!

    Web Strategy Show: Jason Baptiste on the Social Media Press Release

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    Although filmed a while ago, Jason Baptiste and I get together at Miami’s WeMedia conference, and discuss the future of the social press release. There are several PR firms that are adopting and implementing them, although there’s been some criticism about it. (Brian has a lengthy counter)

    Upon further inspection, Brian Solis has a guide on the SMPR, but sadly, I don’t see a very clear one sentence definition.

    I realy enjoy speaking with Jason from Publictivity, he’s clear, articulate and knowledgeable on his topic area, thanks for the patience on posting this video! I’m meeting with some potential folks who may publish my archived videos, stay tuned.

    Web Strategy Show: Josh Hallett on Citizen Journalism and Effective Blog Design

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    Here’s one of the last Web Strategy Show videos that will be published on this round (new readers: I interviewed the top web and marketing leaders in the industry at PodTech, see archives). Josh Hallett is known in the web marketing and social media fields, and is frequently seen at conferences speaking, sharing, or just taking pictures. Based out of Florida, he’s become a personal contact of mine, and he recently visited me at PodTech in Palo Alto.

    Josh shares with us at the WeMedia conference on the topic of Citizen Journalism, (1:10). He discusses how we both witnessed Shel Israel pissing off the traditional journalists in the room who are holding on to the old publishing model in a new world. The challenge of monetizing the social sphere continues to come up (although I’m very aware of how elite bloggers are cashing in). Find out about the tools used in Citizen Journalism. Josh has designed some of the top blogs out there, when he named off the list, it was many of the blogs that I’ve read. He’s sure right about mastheads for blogs need to clearly state what the blog is about, you only have a few seconds to impress upon visitors that they get the context.

    Speaking of blog design, this blog was heavily modified by me, I tweaked an existing template, created the banner, and shifted the style sheet. In the spirit of practicing what I preach I actually polled my community to give me feedback about this blog design.