The Collaborative Economy is a powerful movement that shifts power away from corporations. Over the last several months, I’ve focused my research efforts on the Collaborative Economy a new economic model where there’s shared ownership and access among people, startups, corporations, and governments. They’re using social networks as a conduit to get what they want from each other –rather than inefficient institutions like failed subway systems, taxis or un-interesting hotels. They’re also Making their own goods and products and selling or giving it to each other, unlocking core skills that all humans in villages used to have, but not using technology to learn, share, and distribute beyond physical borders. The impact this can have to opportunity markets all across the globe can offer them new ways to generate income, share what’s valuable, and reduce their dependency on others.
This body of work is focused on answering the following: What role do corporations play, when people get what they need from each other?
To best understand it, I’m living in the collaborative economy. I’ve also conducted field research, using the services myself such as staying in strangers homes, and even let a stranger drive my car for a weekend. For business purposes, I use oDesk, Taskrabbit, CrowdSpring, Zirtual and other crowd based services to get what I need on demand for cheaper. I’ve also made a conscious effort to reduce my consumption of physical goods, I seek to use what I already have, then if I need it, I’ll try to get it used. I keep a purchase log (not including food, personal/health care, business travel) of what I’ve purchased and it’s less than 10 items since June 10th. Yesterday, I visited ScootNetworks and rode their on-demand scooters in SF, and last week PopExpert a service that connects experts to students regardless of location, had drinks with the founder or RelayRide, visited the new AirBnb HQ and two weeks ago took a class on 3D printing at the TechShop a place for Makers.
Body of Work: Here’s an index of Collaborative Economy (and how corporations can participate)
To best find this information from one single post, I’ve sorted it into a logical order, rather than rely on search, or the reverse-chrono order that blogs list as a default.
- Three major causes of the Collaborative Economy: Find out how over a dozen attributes are cataylzing this movement, organized into distinct categories.
- Past, present and future. See how they all fit in, the internet era, social media era, and the upcoming collaborative economy era.
- The darkside to the Collaborative Economy. A big long list of challenges, oppositions and a realistic look at what could stop this movement.
- A large collection of stats of this industry. Behavior, attitudes, adoption, market and financial impact, growth rates.
- Alliances are forming in this market: See how startups, and corporations are building alliances.
- A list of over 200 Collaborative Economy startups: You’ll understand the broad reach this movement has across many industries beyond travel.
- A list of corporations and brands that have joined the movement: Less than two dozen corporations enable their customers to share, make, and collaborate.
- Luxury examples of the Collaborative Economy: The movement is about access to luxury –rather than ownership
- Four ways people can get what they want –without buying. Examples of the gift economy, which provide disruptions to brands, retailers, and more
- The crowd has built a car. Using crowdsourcing, 3D printing and crowd services, they’ve built a car.
- Case Example: Brands are sponsoring the movement. See how the largest bike share system in NY is being sponsored by Citibank.
- Google may offer these same features. What happens if Google enables product sharing.
- How Airbnb could be the next eBay, and how Uber could be the next Amazon. A thought piece, with predictions on what happens when tech powers local markets.
- What to do if these startups are disrupting your business. Pragmatic advice on how to leverage this energy to your benefit.
- Meet the Empowered people. They have been given powers, by big and small tech companies, and are connecting to each other.
- Meet the Resilient corporations. In responses to the Empowered people (the link, directly above)
- Business opportunity “Blue Ocean” new business software needed: In this post, we identified the need for new enterprise class software to emerge to help corporations.
- How Social Business and the Collaborative Economy are related: The first phase of social is sharing of ideas and media, the second phase is sharing of goods and services. They both use same tools.
- The crowd can make companies resilient. Use the crowd to be like bamboo, flexible and fast growing.
- Corporations will emulate the startups: See how it will play out across the ecosystem.
- Six opportunities for Hotels. Perhaps the first to be disrupted, here’s pragmatic advice on what to do.
- Shapeways delivers the promise of 3D printing as a service
- Supply chain impacts: An interview with a Supply Chain expert to see how it will impact.
- Collaborative Economy with Millennials with Dan Schawbel
- Use Case: Company as a Service. Stop selling products, instead rent them.
- Use Case: Provide a Platform: Allow your customers to be part of your company, collaborate with them.
- The many forms of transaction in the Collaborative Economy: Find new business models. I found nine.
- Report: Corporations must join the Collaborative Economy: Includes PDF, video, slideshare
- Finding: the Collaborative Economy startups and social networks are intertwined. This is social business, they use the same tools.
- Study: Airbnb loved more than traditional travel sites. Data from NetBase shows how new startups are loved more than traditional ways to book travel.
- Infographic on why startups are proliferating. Using the above sample of 200 startups, the data was analyzed.
- Meet the investors of the Collaborative Economy. A research study found the top individual and firm investors.
- People love Uber over Taxis. Data provided by NetBase.
- Airbnb loved over Hotels. Data provided by NetBase
- Stats: The money is flowing in the collaborative economy. See how investments, acquisitions are creating growth and market value from Google, Paypal.
My heart-felt letters to brands.
- Part 1: Dear Brands, our Relationship has Changed. I want an open relationship.
- Part 2: Dear Brands, I feel unnerved too. I just let a stranger drive off with my car.
- Part 3: Our New relationship awaits. We can be inspired and collaborate with this market.
The above storyboard clearly encapsulates the business disruptions and opportunities in a clear way for business folks to understand and move into action.
In each of the above, there are even more links to additional studies, books, reports, videos, and other resources to guide you in this journey. Feel free to add links below to other bodies of work as we all collaborate together. I’ll be adding to this on a periodic basis to keep it update. Photo used with Creative Commons licensing by Matthew Aubry