Quick Guide: The Collaborative Economy Body of Work for Corporations (Updated June 2015)

In the shadow of the himalayas

June 2015, with newer posts added.

The Collaborative Economy is a powerful movement that shifts power away from corporations.  Over the last several months, I’ve focused my research efforts on the Collaborative Economy a new economic model where there’s shared ownership and access among people, startups, corporations, and governments.  They’re using social networks as a conduit to get what they want from each other –rather than inefficient institutions like failed subway systems, taxis or un-interesting hotels. They’re also Making their own goods and products and selling or giving it to each other, unlocking core skills that all humans in villages used to have, but not using technology to learn, share, and distribute beyond physical borders.   The impact this can have to opportunity markets all across the globe can offer them new ways to generate income, share what’s valuable, and reduce their dependency on others.

This body of work is focused on answering the following: What role do corporations play, when people get what they need from each other? 

To best understand it, I’m living in the collaborative economy.   I’ve also conducted field research, using the services myself such as staying in strangers homes, and even let a stranger drive my car for a weekend.  For business purposes, I use oDesk, Taskrabbit, CrowdSpring, Zirtual and other crowd based services to get what I need on demand for cheaper.  I’ve also made a conscious effort to reduce my consumption of physical goods, I seek to use what I already have, then if I need it, I’ll try to get it used.  I keep a purchase log (not including food, personal/health care, business travel) of what I’ve purchased and it’s less than 10 items since June 10th.  Yesterday, I visited ScootNetworks and rode their on-demand scooters in SF, and last week PopExpert a service that connects experts to students regardless of location, had drinks with the founder or RelayRide, visited the new AirBnb HQ and two weeks ago took a class on 3D printing at the TechShop a place for Makers.

Body of Work: Index of Collaborative Economy resources for Corporations
To best find this information from one single post, I’ve sorted it into a logical order, rather than rely on search, or the reverse-chrono order that blogs list as a default.

Macro Perspective

Glossary and Terms

Inventory, Indexes

Investor and VC Analysis

Case Examples
Business Disruptions
Business Opportunities
Expert Interviews
Business Strategies and Models
Studies:  Interviews with over 35 experts, input from over 34 individuals, analysis of 200 startups, and VC data.
Speeches and Storyboards




Collaborative Economy Honeycomb 2.0

Above Image: Honeycomb 2.0, click and access multiple sizes stored on Flickr, Please share widely, with attribution, non-commercially.

The first version had six industries –now it’s twelve


Above: Version 1.0 of the Collaborative Economy Honeycomb

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Above: This mature sheet features a comprehensive aggregation of funding in this market, which has ballooned to over $10 billion in a few short years. The workbook has multiple sheets for viewing by market and industry type, funding size, trends by date, and more.

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Above: This newly-birthed sheet is still in its infancy. The goal is to collect stats for 2014 and enable it to be sortable for easy reference. I conducted a similar project in 2013, which is outdated, but serves as a useful benchmark for the early days of this market.

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Above: Over a year ago, I started a timeline of brands (first edition) deploying in this market, launched an updated (second edition) version, and designed it to convert into a Google sheet that can be scored and used to derive case frequency information. The analysis is completed and graphs will emerge, shortly.

Infographic: A Day in the Life of the Collaborative Economy (Ver 1.1)


Collaborative Economy Technology Stack

Above: The Collaborative Economy Technology Stack, Version 1.0.

The Future of Business Models #FutureOf from Jeremiah Owyang

The above storyboard clearly encapsulates the business disruptions and opportunities in a clear way for business folks to understand and move into action.

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Above: “Massive” Funding Table of Startups

Above: How do these new business models impact retailers?

The above report, partnered with Vision Critical surveys 90,000+ people on how they share in this new economy.

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Above image: The Collaborative Economy marketplaces in the maker movement, sharing economy, p2p lending are quickly on the rise


Spectrum of Political Perspectives on the Collaborative Economy
Above Graphic: Spectrum of Political Perspectives on the Collaborative Economy

Above Slideshare: Spectrum of Political Perspectives on the Collaborative Economy, detailed

Video: Power of sharing
In each of the above, there are even more links to additional studies, books, reports, videos, and other resources to guide you in this journey.  Feel free to add links below to other bodies of work as we all collaborate together.   I’ll be adding to this on a periodic basis to keep it update.   Photo used with Creative Commons licensing by Matthew Aubry


Corporations in the Collaborative Economy