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Spend Wisely. Finally, an Investment Roadmap for Social Business Buyers (Altimeter Report)

Categories: Altimeter, Budgets, Social MediaPosted on February 10th, 2011

Like all other Investing, Invest in Social Business based on Market Research. Just as you would invest in your personal finances based on your family size, age, and market conditions you should be spending in social business with the same industry knowledge. With limited budgets, the corporate Social Strategist (read report) faces a spending dilemma. In 2010, the average annual social business budget at enterprise-class corporations was a mere $833,000. Now, Altimeter Group is publishing spending and deal size averages based on social business maturity for corporations to finally benchmark and cross-check their own spending efforts.


[Confused on How to Spend Tight Budgets, Social Business Buyers must use this Investment Roadmap Based on how Novice, Intermediate, and Advanced Corporations Spend]


Follow These Three Steps:

  1. Take the Quiz: Identify how mature your company is in social business (it’s in the full report, or see the single pager)
  2. Adjust investments: Cross match how others are spending in your same maturity level, as well as the next phase in maturity for your program forecast.
  3. Share report widely with vendors, agencies, and internal staff.

Buyers: Arm Yourself Before Purchasing Agency Services and Vendor Software
Use this data to both fuel your own internal budgets, but also bring this guide in all your agency and vendor introductory meetings, so they know you are in the know how spending is happening based on maturity. Send this report to your agency partners, software vendors, and consulting teams so they can understand the trends in spending and ensure that they will support your mission based on your existing maturity.

How Corporations Should Prioritize Social Business Budgets

View more documents from Jeremiah Owyang.


Open Research: Use It, Spread it Widely
The more you spread it, the easier it is for me to produce more reports. This research was 100% funded by Altimeter Group, and we are releasing it under Creative Commons so you can use it in your planning, presentations, and blog posts. You can download the report directly from Slideshare, and use the images provided below for your slides. I’ve embedded sharing buttons on the upper right side of this post, for your convenience. Lastly, I’d like to recognize Altimeter’s research team, Charlene Li, Christine Tran, and Andrew Jones for their assistance on this research report.

Key Graphics from the Report:

Match Your Spending To Your Social Business Maturity

Average Spending Rates From 2010-2011

Maturity Level of Corporate Social Business Programs

Maturity Drives: Budget, Team Size, Formation

Quiz: How Mature is Your Corporation in Social Business?:

How Mature is Your Company? Social Business Maturity quiz

View more documents from Jeremiah Owyang.


Related Links
I’ll cross post to those that add to the discussion, and will be active in the discussion in the comments below.

This entry was posted on Thursday, February 10th, 2011 at 11:04 am and is filed under Altimeter, Budgets, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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  • http://topsy.com/www.web-strategist.com/blog/2011/02/10/spend-wisely-finally-an-investment-roadmap-for-social-business-buyers-altimeter-report/?utm_source=pingback&utm_campaign=L2 Tweets that mention Spend Wisely. Finally, an Investment Roadmap for Social Business Buyers (Altimeter Report) « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing — Topsy.com

    [...] This post was mentioned on Twitter by Jeremiah Owyang, Robin Smith, Frank Adams and others. Frank Adams said: With limited budgets, the corporate Social Strategist (read report) faces a spending dilemma – http://bit.ly/hYZu5G [...]

  • http://www.charleneli.com/2011/02/social-budgets/ Report: How Corporations Should Prioritize Social Business Budgets – Founder of Altimeter Group, Author of Open Leadership, Coauthor of Groundswell

    [...] are a key driver of social technology adoption, and hence, social spending. (Jeremiah also wrote a detailed post about the report). I *love* data, so this was a particular fun and satisfying report to work on with the team [...]

  • Debbie DeGabrielle

    I think this report is simply brilliant and refects exacty what we’re seeing in terms of adoption cycles and corporate readiness. There is fear of being left behind this “social movement” and there is fear of investing in a manner that doesn’t result in optimal outcomes. Seems what’s needed is the right mix of software automation and services to help with guidance, training and best practices. Thanks for sharing such a terrific piece of work, Debbie

  • Debbie DeGabrielle

    I think this report is simply brilliant and refects exacty what we’re seeing in terms of adoption cycles and corporate readiness. There is fear of being left behind this “social movement” and there is fear of investing in a manner that doesn’t result in optimal outcomes. Seems what’s needed is the right mix of software automation and services to help with guidance, training and best practices. Thanks for sharing such a terrific piece of work, Debbie

  • http://socialmediamarketinghq.net/2011/02/spend-wisely-finally-an-investment-roadmap-for-social-business-buyers-altimeter-report/ Social Media Marketing HQ | Learn Social Media From the Industry's Brightest Minds » Spend Wisely. Finally, an Investment Roadmap for Social Business Buyers (Altimeter Report)

    [...] Web Strategy by Jeremiah Owyang | Social Media, Web Marketing [...]

  • http://www.emilieogez.com/medias-sociaux/how-corporations-should-prioritize-social-business-budgets/ How Corporations Should Prioritize Social Business Budgets  | Emilie Ogez

    [...] via [...]

  • http://web-strategist.com/blog Jeremiah Owyang

    Thanks Debbie, I appreciate the kind comments.

  • http://ariherzog.com Ari Herzog

    This is outstanding, Jeremiah. I’ve noticed a sharp uptick in the quality of blog articles coming from you since joining the Altimeter team. This is a prime example, and I’ll be incorporating bits into a social media marketing course I’m currently teaching.

  • http://ariherzog.com Ari Herzog

    This is outstanding, Jeremiah. I’ve noticed a sharp uptick in the quality of blog articles coming from you since joining the Altimeter team. This is a prime example, and I’ll be incorporating bits into a social media marketing course I’m currently teaching.

  • http://web-strategist.com/blog Jeremiah Owyang

    Thanks Ari. Two distinct changes. I’m so thankful to have a dedicated talented group of researchers (Christine and Andrew) who work directly with me as a team. Also, we’ve structured our business model to share as much as possible. I really appreciate you noticing.

  • http://web-strategist.com/blog Jeremiah Owyang

    Thanks Ari. Two distinct changes. I’m so thankful to have a dedicated talented group of researchers (Christine and Andrew) who work directly with me as a team. Also, we’ve structured our business model to share as much as possible. I really appreciate you noticing.

  • Karen O’Brien

    Excellent report Jeremiah – and very much in line with what I see amongst our F1000 high-tech client base.

  • http://www.quora.com/Are-there-better-alternatives-to-Omniture-Radian-6-for-social-media-tracking-analytics#ans377550 Quora

    Are there better alternatives to Omniture & Radian 6 for social media tracking/analytics?…

    There are better alternatives to Omniture and Radian6 depending upon: 1. What you’d like to measure 2. What goals you have to accomplish with this measurement 3. How you need to report on what you’ve found 4. (And if you don’t already have an Omnitu…

  • http://www.headshift.com/our-blog/2011/02/13/links-for-2011-02-13/ links for 2011-02-13 :: Blog :: Headshift

    [...] Spend Wisely. Finally, an Investment Roadmap for Social Business Buyers (Altimeter Report) « Web St… (tags: socialmedia budgets research) [...]

  • Anonymous

    Do these budgets include budgets for salaries or are these budgets just for tools etc?

  • http://web-strategist.com/blog Jeremiah Owyang

    You’ll see in the budgets that it includes “Staff to manage” so yes, it includes salaries. Soft costs (people) are the top line item spend. The second graph down indicates this.

  • Anonymous

    Okay, thanks! :)

  • http://socialmediamarketinghq.net/2011/02/people-on-the-move-in-the-social-business-industry-feb-13-2011/ Social Media Marketing HQ | Learn Social Media From the Industry's Brightest Minds » People on the Move in the Social Business Industry: Feb 13, 2011

    [...] hires in the social business space continue to heat up, in fact the market research data (read the report) shows that hiring is the top spend in 2011. Expect there to be more hires over coming [...]

  • http://twitter.com/ahoyPaulChoi Paul Choi

    Jeremiah you’re first class all the way, thank you so much for sharing these reports.

    -@ahoyPaulChoi

  • http://twitter.com/ahoyPaulChoi Paul Choi

    Jeremiah you’re first class all the way, thank you so much for sharing these reports.

    -@ahoyPaulChoi

  • http://upstatesocialmedia.wordpress.com/2011/02/14/how-to-optimize-your-social-media-budget/ HOW TO: Optimize Your Social Media Budget | Upstate Social Media

    [...] Spend Wisely. Finally, an Investment Roadmap for Social Business Buyers (Altimeter Report) (web-strategist.com) [...]

  • http://pmiani.wordpress.com/2011/02/15/rv-web-strategy-by-jeremiah-2/ Rv: Web Strategy by Jeremiah « Paola Miani

    [...] 13 Feb 2011 08:01 AM PST The hires in the social business space continue to heat up, in fact the market research data (read the report) shows that hiring is the top spend in 2011. Expect there to be more hires over coming quarters. Both the submissions on this job announcement [...]

  • http://invisibleinkdigital.com Invisibleinkdigital

    Thanks Jeremiah for the trackback. Excellent post which I was only to happy to feedback on

  • http://austinama.org/2011/02/social-media-real-marketing-results/ Is Social Media Driving Real Marketing Results? | AustinAMA

    [...] a framework for results, CMOs have a hard time deciding how much to invest in social. According to research by Altimeter, the average large company is investing only $830K per year in social marketing. This budget can [...]

  • http://twitter.com/gcheungLA Grace Cheung

    Thanks Jeremiah! This was exactly what I was looking for. I’m developing a corporate social media program for my company and we’re currently figuring out how to budget for this program. I will definitely share this with my team :)

  • http://twitter.com/gcheungLA Grace Cheung

    Thanks Jeremiah! This was exactly what I was looking for. I’m developing a corporate social media program for my company and we’re currently figuring out how to budget for this program. I will definitely share this with my team :)

  • http://theadaptivemarketer.com/2011/02/20/how-can-cmos-build-an-effective-social-media-strategy/ How can CMOs Build an Effective Social Media Strategy « The Adaptive Marketer

    [...] a framework for results, CMOs have a hard time deciding how much to invest in social. According to research by Altimeter, the average large company is investing only $830K per year in social marketing. This budget can [...]

  • http://twitter.com/benQtcom benQt

    We thought you might like to know we added Spend Wisely. Finally, an Investment Roadmap for Social Business Buyers (Altimeter Report) to benQt: the online maturity models resource. If you have relevant contributions, please join and add them.

  • http://www.loyaltysolutions.com Jill

    Hi Jeremiah,
    Can you give me an example of a firm that does a great job integrating Facebook into its corporate site, rather than sending visitors “out” to Facebook?

    Thanks for your fine work!
    Jill Griffin

  • http://www.loyaltysolutions.com Jill

    Hi Jeremiah,
    Can you give me an example of a firm that does a great job integrating Facebook into its corporate site, rather than sending visitors “out” to Facebook?

    Thanks for your fine work!
    Jill Griffin

  • http://paulwesterly.wordpress.com/2011/02/26/spend-wisely-finally-an-investment-roadmap-for-social-business-buyers-altimeter-report/ Spend Wisely. Finally, an Investment Roadmap for Social Business Buyers (Altimeter Report) | paulwesterly
  • http://www.web-strategist.com/blog/2011/03/01/people-on-the-move-in-the-social-business-industry-march-1-2011/ People on the Move in the Social Business Industry: March 1, 2011 « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

    [...] hires in the social business space continue to heat up, in fact the market research data (read the report) shows that hiring is the top spend in 2011. Expect there to be more hires over coming [...]

  • http://socialmediamarketinghq.net/2011/03/people-on-the-move-in-the-social-business-industry-march-1-2011/ Social Media Marketing HQ | Learn Social Media From the Industry's Brightest Minds » People on the Move in the Social Business Industry: March 1, 2011

    [...] hires in the social business space continue to heat up, in fact the market research data (read the report) shows that hiring is the top spend in 2011. Expect there to be more hires over coming [...]

  • http://socialmediamarketinghq.net/2011/03/looking-for-info-on-social-media-consulting-fees/ Social Media Marketing HQ | Learn Social Media From the Industry's Brightest Minds » Looking for info on social media consulting fees?

    [...] Here’s a comparison view on social media budgeting from the corporate world:  Spend Wisely. Finally, an Investment Roadmap for Social Business Buyers (Altimeter Report) (with nice jargon translation from [...]

  • http://www.socialmedia.biz/ JD Lasica

    The new Facebook Comments does both at the same time. Stay tuned for thousands of more sites to jump on board.

  • http://www.web-strategist.com/blog/2011/03/13/data-how-wealthy-corporations-spend-on-social-business/ Data: How Wealthy Corporations Spend On Social Business « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

    [...] and their expected spend as reported by the Corporate Social Strategist.  This data is a cut from our recent reports on Social Business Spending, and clients can receive additional data from us as [...]

  • http://www.web-strategist.com/blog/2011/03/16/the-state-and-future-of-the-social-media-management-system-space/ The State and Future of the Social Media Management System Space « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

    [...] Deal sizes will reach six figures on average. I saw this trend before with the $25-50k deal sizes with community platforms about 5 years ago and have watched them balloon to $200k-300k for advanced and larger corporations on an annual basis. I expect similar patterns to emerge here as new functionality is offered and as the SMMS connects to other systems for lock in. Right now the average SMMS deal size is a mere $22k, yet as we segment out corporations with high revenues (over 10 billion, annually) they are already clinching $68,000 deal sizes –remember it’s only year one. Read more about how corporations should spend on social business. [...]

  • http://www.web-strategist.com/blog/2011/03/18/people-on-the-move-in-the-social-business-industry-march-18-2011/ People on the Move in the Social Business Industry: March 18, 2011 « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

    [...] hires in the social business space continue to heat up, in fact the market research data (read the report) shows that hiring is the top spend in 2011. Expect there to be more hires over coming [...]

  • http://www.web-strategist.com/blog/2011/03/24/data-how-the-advanced-corporations-spend-on-social-business/ Data: How the Advanced Corporations Spend on Social Business « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

    [...] you haven’t read out report on How Corporations Should Spend on Social Business, start there. This data is a segment of the research panel over 140 global national corporations with over 1000 [...]

  • http://www.web-strategist.com/blog/2011/04/02/people-on-the-move-in-the-social-business-industry-april-2-2011/ People on the Move in the Social Business Industry: April 2, 2011 « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

    [...] hires in the social business space continue to heat up, in fact the market research data (read the report) shows that hiring is the top spend in 2011. Expect there to be more hires over coming [...]

  • http://feedbeaver.com/business/people-on-the-move-in-the-social-business-industry-april-2-2011/ People on the Move in the Social Business Industry: April 2, 2011 … | business

    [...] hires in a amicable business space continue to feverishness up, in fact a market investigate information (read a report) shows that employing is a tip spend in 2011. Expect there to be some-more hires over entrance [...]

  • http://www.web-strategist.com/blog/2011/04/04/program-plan-the-social-media-center-of-excellence/ Program Plan: The Social Media Center of Excellence « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

    [...] Read more about budgets and headcounts in Altimeter’s report “How to spend on social business based on maturity” [...]

  • http://www.jbsem.com/building-a-scalable-social-business-program Building A Scalable Social Business Program | Corporate Social Strategy

    [...] Corporations Should Prioritize Social Business Spending The Career Path of the Corporate Social Strategist [...]

  • http://www.web-strategist.com/blog/2011/04/05/slides-invest-in-scalable-social-business-programs-keynote/ Slides: Invest in Scalable Social Business Programs (Keynote) « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

    [...] must read that back these findings, read The Career Path of the Corporate Social Strategist, and How Corporations Should Prioritize Social Business Spending. Keynote: Invest in Scalable Social Business Programs View more presentations from Jeremiah [...]

  • http://www.web-strategist.com/blog/2011/04/12/program-plan-developing-a-social-media-learning-program-at-your-company/ Program Plan: Developing a Social Media Learning Program at Your Company « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

    [...] is the second highest internal priority, budgets for training remain relatively small at about $23,000 for the average annual spend in 2011. In some cases agencies and vendors are providing training at low or no cost as a loss-leader in [...]

  • http://www.web-strategist.com/blog/2011/04/13/people-on-the-move-in-the-social-business-industry-april-13-2011/ People on the Move in the Social Business Industry: April 13, 2011 « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

    [...] hires in the social business space continue to heat up, in fact the market research data (read the report) shows that hiring is the top spend in 2011. Expect there to be more hires over coming [...]

  • http://www.socialstrategy1.com/2011/04/14/where%e2%80%99s-your-social-media-learning-plan/ Where’s Your Social Media Learning Plan? | Social Strategy1

    [...] Jeremiah Owyang wrote that enterprise-level companies estimate they’ll spend about $23,000 on social media training in 2011. That doesn’t seem like a significant investment for big companies. However, as [...]

  • http://www.web-strategist.com/blog/2011/04/27/video-how-to-scale-your-social-business-program-keynote/ Video: How to Scale Your Social Business Program and Achieve Escape Velocity (Keynote) « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

    [...] to share our latest Open Research (see career path of the corporate social strategist report and how to spend on social business). We know that many companies are continuing to realize that social business does not scale in a [...]

  • http://www.web-strategist.com/blog/2011/04/01/on-the-move-3/ on the move « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

    [...] hires in the social business space continue to heat up, in fact the market research data (read the report) shows that hiring is the top spend in 2011. Expect there to be more hires over coming [...]

  • http://www.web-strategist.com/blog/2011/05/01/people-on-the-move-in-the-social-business-industry-may-1-2011/ People on the Move in the Social Business Industry: May 1, 2011 « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

    [...] hires in the social business space continue to heat up, in fact the market research data (read the report) shows that hiring is the top spend in 2011. Expect there to be more hires over coming [...]

  • http://www.web-strategist.com/blog/2011/05/20/people-on-the-move-in-the-social-business-industry-may-20-2011/ People on the Move in the Social Business Industry: May 20, 2011 « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

    [...] hires in the social business space continue to heat up, in fact the market research data (read the report) shows that hiring is the top spend in 2011. Expect there to be more hires over coming [...]

  • http://www.web-strategist.com/blog/2011/01/12/my-customer-strategy-research-agenda-2011/ My Customer Strategy Research Agenda: 2011 « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

    [...] How to Spend on Social Business by Maturity (completed) [...]

  • http://gagan.tzntwinner.com/webstrategy/?p=23 Data: How the Advanced Corporations Spend on Social Business (A Glimpse Into the Future) – Web Strategy

    [...] you haven’t read our report on How Corporations Should Spend on Social Business, start there. This data is a segment of the research panel over 140 global national corporations with over 1000 [...]

  • http://www.charleneli.com/2011/06/groundswell-paperback/ Groundswell Paperback: A Look Back Three Years Later – Founder of Altimeter Group, Author of Open Leadership, Coauthor of Groundswell

    [...] and Forrester published a report this week on the topic. My organization, Altimeter Group, has done research and consulting on this, as have agencies like Dachis. The fact that so many people are chiming in [...]

  • http://www.web-strategist.com/blog/2011/06/20/people-on-the-move-in-the-social-business-industry-june-20-2011/ People on the Move in the Social Business Industry: June 20, 2011 « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

    [...] hires in the social business space continue to heat up, in fact the market research data (read the report) shows that hiring is the top spend in 2011. Expect there to be more hires over coming [...]

  • http://gagan.tzntwinner.com/webstrategy/2011/06/people-on-the-move-in-the-social-business-industry-june-20-2011/ People on the Move in the Social Business Industry: June 20, 2011 – Web Strategy

    [...] hires in the social business space continue to heat up, in fact the market research data (read the report) shows that hiring is the top spend in 2011. Expect there to be more hires over coming [...]

  • http://benworldwide.com/people-on-the-move-in-the-social-business-industry-may-20-2011/ People on the Move in the Social Business Industry: May 20, 2011 | benworldwide

    [...] hires in the social business space continue to heat up, in fact the market research data (read the report) shows that hiring is the top spend in 2011. Expect there to be more hires over coming [...]

  • http://www.web-strategist.com/blog/2011/07/01/how-to-interview-your-future-employer-for-the-corporate-social-strategist-position/ Scorecard: How to Interview your Future Employer for the Corporate Social Strategist Position « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

    [...] for training, program management, and executive championing. If you haven’t done so already, you must read our report on How to Budget for Social Business where we list out how the top corporat… (Altimeter clients can request data cuts for specific verticals or company sizes). Score 1 point of [...]

  • http://www.web-strategist.com/blog/2011/07/03/people-on-the-move-in-the-social-business-industry-july-3-2011/ People on the Move in the Social Business Industry: July 3, 2011 « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

    [...] hires in the social business space continue to heat up, in fact the market research data (read the report) shows that hiring is the top spend in 2011. Expect there to be more hires over coming [...]

  • http://gagan.tzntwinner.com/webstrategy/2011/05/test123/ Data: How the Advanced Corporations Spend on Social Business (A Glimpse Into the Future) | Web Strategy

    [...] Corporations Spend on Social Business (A Glimpse Into the Future) If you haven’t read our report on How Corporations Should Spend on Social Business, start there. This data is a segment of the research panel over 140 global national corporations with over 1000 [...]

  • http://www.web-strategist.com/blog/2011/07/10/people-on-the-move-in-the-social-business-industry-july-10-2011/ People on the Move in the Social Business Industry: July 10, 2011 « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

    [...] hires in the social business space continue to heat up, in fact the market research data (read the report) shows that hiring is the top spend in 2011. Expect there to be more hires over coming [...]

  • http://www.web-strategist.com/blog/2011/07/19/people-on-the-move-in-the-social-business-industry-july-19-2011/ People on the Move in the Social Business Industry: July 19, 2011 « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

    [...] hires in the social business space continue to heat up, in fact the market research data (read the report) shows that hiring is the top spend in 2011. Expect there to be more hires over coming [...]

  • http://www.web-strategist.com/blog/2011/07/31/people-on-the-move-in-the-social-business-industry-july-31-2011/ People on the Move in the Social Business Industry, July 31, 2011 « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

    [...] hires in the social business space continue to heat up, in fact the market research data (read the report) shows that hiring is the top spend in 2011. Expect there to be more hires over coming [...]

  • http://www.web-strategist.com/blog/2011/08/03/video-replay-10-reasons-customer-care-has-forever-changed-developing-a-five-tier-strategy/ Video Replay: 10 Reasons Customer Care Has Changed and How To Build a Strategy « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

    [...] Resources (data, reports, lists) discussed in this webinar There were a few resources I pointed to in this webinar, such as: the social media crises list aka known as the “Punkd” list, we’ll have a report diving deeper into these crises soon. Also see why website integration is a key priority in 2011 (data), and how companies are adopting the Hub and Spoke model (data), responding to influencers (a controversial topic) our research reports on the Career Path of the Social Strategist (report) and How to Budget for Social Business (report). [...]

  • http://www.grace-cheung.com/2011/08/required-reading-for-digital-marketing-professionals-blogs/ Required Reading Material for Digital Marketing Professionals (blogs) | Grace Cheung

    [...] particularly useful when I was helping my company develop a corporate social media strategy (see: How Corporations Should Prioritize Social Business Budgets) or when I was evaluating social media management systems (see: The State and Future of the Social [...]

  • http://susanetlinger.wordpress.com/2011/08/10/research-report-a-framework-for-social-analytics/ Research Report: A Framework for Social Analytics | Thought Experiments

    [...] is this: “What is the ROI of social media?” Even though most companies we’ve surveyed have a brand monitoring solution in place, few have yet to crack the measurement code. It remains [...]

  • http://www.web-strategist.com/blog/2011/08/12/people-on-the-move-in-the-social-business-industry-august-12-2011/ People on the Move in the Social Business Industry, August 12, 2011 « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

    [...] hires in the social business space continue to heat up, in fact the market research data (read the report) shows that hiring is the top spend in 2011. Expect there to be more hires over coming [...]

  • http://www.web-strategist.com/blog/2011/08/25/trend-some-community-management-activities-to-be-outsourced/ Trend: Some Community Management Activities to be Outsourced « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

    [...] Data Shows Staff and Agency Spend Top Spends If you look at Altimeter spending data in Social Business, we already see a significant amount of revenues going to internal staff as well as agency folks, [...]

  • DanPhelps

    Jeremiah,

    This is a great resource as we are ramping up our social budgets.  I’m curious if outside legal costs ever came up as a topic in your conversations.  We are a regulated firm, and at $400+ / hr, regular advice from attorneys may become a “real number.” 

    Look forward to your thoughts.
    Dan Phelps

  • http://feedproxy.google.com/~r/PolitikiaAndTheSociety/~3/JFvlvMq0LPs/ircpresident ircpresident’s Bookmarks on Delicious

    [...] Spend Wisely. Finally, an Investment Roadmap for Social Business Buyers (Altimeter Report) « Web St… SAVE | SHARE [...]

  • http://www.web-strategist.com/blog/2011/08/27/people-on-the-move-in-the-social-business-industry-august-27-2011/ People on the Move in the Social Business Industry, August 27, 2011 « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

    [...] hires in the social business space continue to heat up, in fact the market research data (read the report) shows that hiring is the top spend in 2011. Expect there to be more hires over coming [...]

  • http://www.web-strategist.com/blog/2011/08/31/report-social-media-crises-on-rise-be-prepared-by-climbing-the-social-business-hierarchy-of-needs/ (Report) Social Media Crises On Rise: Be Prepared by Climbing the Social Business Hierarchy of Needs « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

    [...] Reports:  Career Path of the Social Strategist, How to Budget for Social Business, Facebook Best Practices, view all [...]

  • http://www.sociagility.com/2011/09/10-best-social-business-metrics-for-brands/ The 10 best Social Business metrics for brands | Sociagility

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  • http://www.web-strategist.com/blog/2011/10/05/people-on-the-move-in-the-social-business-industry-oct-5-2011/ People on the Move in the Social Business Industry, Oct 5, 2011 « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

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  • http://www.web-strategist.com/blog/2011/10/24/people-on-the-move-in-the-social-business-industry-oct-24-2011/ People on the Move in the Social Business Industry, Oct 24, 2011 « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

    [...] hires in the social business space continue to heat up, in fact the market research data (read the report) shows that hiring is the top spend in 2011. Expect there to be more hires over coming quarters.Both the submissions on this job announcement [...]

  • http://www.web-strategist.com/blog/2011/11/06/people-on-the-move-in-the-social-business-industry-nov-6-2011/ People on the Move in the Social Business Industry, Nov 6, 2011 « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

    [...] hires in the social business space continue to heat up, in fact the market research data (read the report) shows that hiring is the top spend in 2011. Expect there to be more hires over coming quarters.Both the submissions on this job announcement [...]

  • http://www.web-strategist.com/blog/2011/11/12/people-on-the-move-in-the-social-business-industry-nov-12-2011/ People on the Move in the Social Business Industry, Nov 12, 2011 « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

    [...] hires in the social business space continue to heat up, in fact the market research data (read the report) shows that hiring is the top spend in 2011. Expect there to be more hires over coming quarters.Both the submissions on this job announcement [...]

  • Zach Thomas

    Jeremiah & Charlene – great work, as always. 
    On your graphic on how orgs. evolve, thing I think is missing is explicit outcomes.  I work with a lot of HR folks who think they own ‘social’ but know their outcomes are misaligned/prioritized with overall org. goals.  So any thoughts on the right “ownership” structure of what I think needs to be cross-functional?

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    [...] a little under 4 for novice, about 8 for intermediate, and could get up to 20 for mature programs, read the report on budgets and team sizes.  You should expect similar modeling to occur in all corporations.  Furthermore, we’ve seen [...]

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