Jeremiah Owyang

Absolutely brilliant presentation. I can't wait to see your forthcoming estimates for enterprise sales in your future postings.

Dr Wu

I would love to see your take on the stack –recreate it in this vision. I appreciate your perspective coming from the social platforms (Lithium viewpoint) so it would be really interesting to see. (I don't see the attachment)

Here's my reasoning:
I tried to keep this in context of the enterprise buyer.
I put what was most farthest away from them at the top (social networks) and what's closest to their corporate websites: and visible, that's you, the social platforms.

I see the other technologies in the middle as connective applications, brand monitoring companies are parsing information and bringing it back down to the corporate side. The 'brother and sister' of aggregation and publication go opposite directions.

Regarding 'social networks' being the layer for social interaction, I might stuff that into the 'infrastructure' on left column as the features aren't really traversing –the data is.

Not all apps have analytics –and those that do drastically vary in ability. I'll guess that 90% of all 'analytics' features that are out there are just combinations of 'engagement data' without any true insight or ability to predict information –commodity and low value.

Although there's no 'correct' answer for this, it's just all a matter or perspective and I had the buyers in mind.

Sorry, Disqus don’t work with attachment. I’ve upload it to flickr. Here it is
http://www.flickr.com/photos/55560819@N05/5150091761/
It is a very rough sketch that I drew up in few minutes. I can clean it up with illustrator later if you like.

I see your reasoning now. I was putting it more on a functional perspective.

It is true that not all apps have analytics, and fewer have any real analytics insights beyond just counting, summing, and averages. However, all of them have data. I think it is a matter of time when the industry become sophisticated enough to turn the data into insights via analytics. But I guess we can say that when they do become mature.

Definitely agree that there is not correct answer on this. This is classification of application types. And depending on what criteria you use, you come up with different classification. This is even true in statistics and machine learning where we build statistical classifiers from data. But I totally see your perspective now. And having the buyers in mind definitely is the right approach for business. I’m still heavily geared toward science and functional thinking. So I have a lot to learn.

Jeremiah,
Left a comment on Slideshare as well. Really like the way this presentation was organized given the audience. In response to the dialogue between you and Dr. Wu, I too, would love to see his 3D rendering. One of the biggest concerns I hear in conversations with CMO's and top level marketers is how to “fit” a SCRM solution into their existing data and analytic infrastructure (it's now thought of as a bolt on). It's all a bit dispersed at the moment and often times, I see data analysts pulling data from their analytics solution without creating the connection to their existing CRM. Add SCRM into the mix and scale becomes more complicated. I agree that we are still in the early adoption phase of SCRM and CIO's are struggling to figure out how all of these systems connect and how to prove value.

I saw Dr Wu's diagram, I asked him to post on flickr or something and link to it. It's interesting.

Yes. Wait till you see our 2011 Forecast data on social business, it confirms this.

You're missing Shoutlet!

Great presentation Jeremiah. What do you suggest smaller social media enterprise plugin/app developers should do to compete with agencies that are becoming full service stack providers? Try to stick it out nimbly as David versus Goliath?

Excellent – as always. Thanks for sharing and saving me so much work!

I am surprised that IGLOO Software is not mentioned in your stack as a community platform… can you tell me why? We are listed on the Gartner Magic Quadrant for both internal and external social business social networking – not too mention also by Forrester, IDC and a host of other leading analyst firms. Just curious.

BTW, I really like your stack – one thing we are seeing is point solutions like Yammer being built into the suites. IT is looking to minimize their support on single point solutions.

Dan

Thanks.  We can setup a briefing if you’d like.