Growth at Altimeter Group: Supply Chain Management, Government Innovation

Two Key Additions In Growth Areas: Lora Cecere, Alan Webber
We’re pleased to announce that we’re expanding two new partners Lora Cecere (full bio), Supply Chain Management and Alan Webber (full bio), Government Innovation. Founding partner, coauthor of Groundswell, Charlene Li discusses the hires and the changes in the marketAt the Altimeter Group, we’re not forced into limited topic areas, but instead look at the intersection of major themes.  Each partner has a unique perspective, and we are constantly talking, sharing, and pushing our ideas by collaborating, you’re starting to see this manifest as Ray (CRM) and (Social) converge on Social CRM. We know that customers demand a holistic experience, so organizations will follow suit, here’s how our world of social technologies merges with these two new topic areas:

Supply Chain Management: Intersections with Consumers
In my area of focus, customer strategy, it’s important to expand the thinking to ‘where the customers will be’. With the rapid adoption of simple social technologies, they’ve caused great disruption to marketing, PR, media, and customer support. With customers and prospects explicitly giving off signals of what they want, don’t want, or intend to do, it gives companies the opportunity to anticipate their needs. We see this opportunity to tie these customer signals in social media and getting the right products to customers –when they need it most. So what’s next? Beyond social media marketing, or supporting customers with social technologies, an upcoming trend we see is tying social technologies with supply chain management. There are three areas where social and supply chain management start to converge:

  • Demand signals by empowered consumers using social and mobile technologies. As consumers indicate their demand for new products or intentions, these signals will be transmitted to companies, their distributors, and sellers to anticipate the needs of consumers.  Companies can reduce their inventory, shipping, an risk of spoilage of limited shelf-life products.
  • Co-innovation of new products between consumers –and engineering. We’re already seeing some companies like Uservoice, SalesForce ideas power Nokia, Dell, and Starbucks to ask their customers what they want built, but we expect this trend to continue.  Aside from reducing time and cost of the R&D process, companies can produce just the right amount of inventory, and benefit from an army of engaged advocates that participated in co-creation.

We’re pleased to bring on Lora Cecere from AMR, where her domain knowledge of supply chain management will cross over with many of of our areas of focus. Learn more about her on her bio on the Altimeter site, or on Twitter.

Government and Education Connect With Communities
Open government, citizen media, and social media used to organize and rebuild after a crises have all touched our lives in one way or another. Undoubtedly, government agencies are realizing the power of these tools to understanding their citizens, learning from them, and influencing them. As a result, expect disruptive technologies like mobile and social to quickly move into the government limelight, such as the TSA adopting a blog to connect with travelers.

  • Build better relationships with communities. We’re already seeing government organizations benefit from understanding these tools, and using during campaigning practices. As citizens have already adopted these technologies, government organizations can benefit by listening, understanding and responding to citizens using social tools.
  • Use social technologies to innovate programs. It’s not just about using these tools for campaigning purposes, but also improving existing programs.  Take for example, San Francisco uses Twitter to located troublesome potholes, reducing the costs for city workers to find the areas to fix –instead relying on citizens to reduce costs.  Expect new forms of innovation to emerge that will improve cultures and where people live.

It’s a pleasure to welcome former colleague Alan Webber from Forrester Research, who’s got a strong background on web user experience, and a focus on government innovation. Together, we’ll be crafting frameworks for government agencies, educational institutions and those that serve them on how to harness social technologies to improve their missions. Learn more about Alan from his blog, Ronin Research, his bio on the Altimeter site, or on Twitter.

Growth At the Altimeter Group
Back in late August when Ray, Debs, and myself joined Charlene, we were excited to try a new model. Now, four months later, we’ve over 40 clients on retainer relationship, that’s little over 2 companies signing on board with us per week and are about a dozen employees.  We’ve previously announced new hires, recently we hired Valerie, our operations manager, who will keep the gears going as we help our clients tackle ‘wicked’ problems.

Although we’re best known for our focus on disruptive technologies like social, web and marketing, the Altimeter Group has a wider offering that expands to enterprise applications and innovating new products.

Related Posts

  • Pingback: Welcome to new Altimeter Group partners: Alan Webber and Lora Cecere « Altimeter Group : A Holistic Approach To Emerging Technologies

  • katieket

    Congratulations on extending your team, it sounds as though you have a well rounded team that each has something to offer. How do you think the silicon valley market has seen the economic downturn, you mention that you have regularly gained new clients, which is great, do you think this is do to the market and companies realising that digital marketing is important for a company to succeed in this climate?

  • katieket

    Congratulations on extending your team, it sounds as though you have a well rounded team that each has something to offer. How do you think the silicon valley market has seen the economic downturn, you mention that you have regularly gained new clients, which is great, do you think this is do to the market and companies realising that digital marketing is important for a company to succeed in this climate?

  • http://web-strategist.com/blog Jeremiah Owyang

    Thanks Katie

    There's a tremendous amount of questions were being asked around disruptive technologies. These technologies tend to flourish during recessions when innovation is high. The timing is right.

  • http://web-strategist.com/blog Jeremiah Owyang

    Thanks Katie

    There's a tremendous amount of questions were being asked around disruptive technologies. These technologies tend to flourish during recessions when innovation is high. The timing is right.

  • barbara

    Great team extending. Technological marketing will rise up again. Hope to see silicon valley regain its economy. And i think technology will never turn dwon.

    Marketing Automation

  • Termpapers1

    It's always nice when you can not only be informed, but also entertained! I'm sure you had fun writing this article. Excellent entry! I'm been looking for topics as interesting as this. Looking forward to your next post.

    College Term papers

  • Pingback: pligg.com

  • jrhgh5hi6hy9iouim
  • http://www.budgetblankets.com/ Fleece Blankets

    I like this article, I think this article is very level. I believe some spent a lot of effort on it Fleece Blankets,Blankets, fleece throws,wholesale blankets,throw blankets,blanket throwWhether the content, or structural arrangements are very good.

  • http://www.digitizing.com/ Digitizing

    This article is very good, very excellent article, very fluent strokes. I believe also very talented on it.Digitizing,embroidery Digitizing,embroidery designs,vector conversion,digitizing software,stock designs,

  • http://www.customhatstore.com/ caps

    Very good article. So that each reader has a kind of fresh feeling.custom caps,fitted hats,baseball caps,beanie hats,embroidered caps,custom hats,caps,

  • http://www.coolprototyping.com/ rapid prototyping

    I like this article, I think this article is very level. Whether the content, or structural arrangements are very good. I believe some spent a lot of effort on it!embroidery design,embroidery designs,rapid prototyping,plastic molds,product design,plastic molding

  • http://www.gucci-outlet-store.com gucci

    “Well , the view of the passage is totally correct ,your details is really reasonable and you guy give us valuable informative post, I totally agree the standpoint of upstairs. I often surfing on this forum when I m free and I find there are so much good information we can learn in this forum!

  • karen99

    Why do you refer to these as “disruptive technologies”?

  • jankie

    Ummm…what is the point of this?

  • http://www.classicuggtallboots.com mini ugg boots

    The page is nice and I like it very much.

  • http://www.boundlesstech.net Web Design

    If you want to see the mind blowing article with real facts and figures, this has really tremendous impacts on readers.

  • http://www.boundlesstech.net Web Design

    If you want to see the mind blowing article with real facts and figures, this has really tremendous impacts on readers.

  • http://www.hsconsultants.net Study Consultants

    I would like to thank you for the efforts you’ve made in writing this posting. I’m hoping the same very best function from you inside future too.

  • http://www.hsconsultants.net Study Consultants

    I would like to thank you for the efforts you’ve made in writing this posting. I’m hoping the same very best function from you inside future too.

  • http://www.shobii.co.nr Shobi

    I really agree with the facts that you have shared on this post. An interesting topic like this really enhances reader’s mind to have more effective decisions over a certain issue.

  • http://pulse.yahoo.com/_HBNFOSKTDZCOLAJMHZ5HFZYPU4 cisili

    Purchase and supply chain management jobs are involving as an entirely new industry all together. It handles the transportation of raw materials from the manufacturers as a final product to be used by the consumers.
    supply chain management consulting

  • http://chemical-supply.jimdo.com/supply-chain-management-review/ supply chain management review

    I am an MBA student and I was looking for the information regarding the supply chain management as I have to prepare a project report on the same. Its really a coincidence that I have reached here and got the same information I was looking for.