Back To Practice: Flying With The Altimeter Group

Altimeter Group Logo

New technologies are emerging at a faster pace –yet companies lack an on-boarding process.

Just a few years ago, fax, cell phones, email and the internet stormed into companies. Today, social technologies have caused many corporations to respond with a knee-jerk reaction, or shudder away in fear. Tomorrow, location aware devices, an increase in cloud computing, and augmented realities are quickly appearing on the horizon. What’s the trend? These emerging technologies are coming at an increased speed.

With more changes coming, it’s painful for companies to quickly adopt without a strategy. As a result, modern companies need an on-boarding process for any emerging technology. We plan to be that guide for the world’s top brands to understand, experiment, and improve their business. How, do you ask?

Ready For Takeoff: I’m Joining The Altimeter Group!
I’ve joined the Altimeter Group as a partner, where I’ll be a strategy consultant. Focusing on customer strategy, I’ll guide my clients through a process to understand and adopt new technologies.

I’ll draw on at least four resources: 1) My experience at Hitachi Data Systems leading social strategy, 2) Insight gleaned as an industry analyst, 3) learnings as an active practioner of the tools, and 4) Large network of the smartest minds in the space.

Our Holistic Approach: Leadership, Customer, Enterprise, and Innovation.
I’m joining a powerhouse team and will be one of four partners. First, our founding partner, Charlene Li, will focus on the changes coming to successful leadership. I’ll focus on customer strategy of emerging technologies, for now, that’s primarily social and it’s impact to marketing and support. From an enterprise point of view, Ray Wang, has focus on business applications like ERP and CRM. Also, Deborah Schultz will focus on innovation.  She’s well known in the tech scene, and was recently a consultant guiding the P&G Social Media Labs.

How We Plan To Work With The Ecosystem:
We want to be part of the greater community, and we’re going to work with companies and the providers of technology and services:

Guiding our clients to adopt emerging technologies. We want to develop a long-term relationship with a select set of clients. They’ll know that today’s focus is social, but it’ll quickly move to “what’s next”. Despite market changes, our practice will remain consistent: evaluate the situation, educate, develop a strategy, identify the right providers, and make measurable business impacts through our pragmatic approach.

Got something to offer? Get involved with us. We know we’re part of the larger eco systems, and we will work with technology and service providers that are ready to engage with our clients. We’ll be working with agencies, consultants, individual thought leaders, high-tech startups, established technology companies and beyond in order to find the right mix for our clients.

Get geared for flight at the Hangar. We’re announcing our physical space at our office in San Mateo (appropiatly called the “Hangar” in the spirit of the Altimeter, a device used to measure altitude) where we have training rooms, conference areas, and meeting rooms. (Author and friend Brian Solis has taken some pictures) In the spirit of P&G’s social media labs, we’ll use this space for training, experiments, demos, unconferences, tweetups, and the occasional social bash.

Join The Altimeter Open House Webinar On The Future of Business
If you want to learn more about the Altimeter Group, we’re hosting an Open House Webinar to discuss the Future of Business on Thursday, Sept 10th, at 10am Pacific Time. (GMT – 8:00)  Sign up, it’ll be interactive where everyone can participate.

Pilot’s Log: My Personal View
There’s been a lot of chatter in the last few days about these changes, from RWW/NYT, Zdnet, MediaPost, SV Biz Journal, SageCircle, Analysis of Branding, and speculation on Twitter, so I wanted to take some time to clear up a few things:


I’m hanging up the analyst hat, moving back to practice. I’m truly thankful for the grand adventure at Forrester. I learned the value of knowledge, and will continue to refer companies to Forrester for research and analysis. The skills, trends, and contacts I gleaned as an analyst have made me a better practitioner, now I venture into the field as a strategy consultant.

This blog will continue! I got a lot of questions whether or not I’ll continue to blog, and guess what? I plan to increase commitment to blogging. One change you’ll note is I’ll be increasing my scope beyond just social –and I’m taking you with me. As I’ve done for years, I’ll share what I learn in this blog, and we’ll discuss it in the comments and learn from each other as a community.  Remember, blogging is a form of paying yourself first.

Despite being scared, I’m ok with it. I’m leaving a stable, high-profile job in the middle of a recession, and live in Silicon Valley, an expensive place to live. Yet, after speaking to many entrepreneurs and successful professionals,  they reassured me and told me to embrace my fear.  Why?  They say it will only fuel my desire to succeed.  I truly believe now is the time for innovation, and see glimpses of light despite this recession. In the spirit of Silicon Valley and beyond, I’m going to take a risk for a greater reward.

Thank you, thank you, thank you. Lastly, I wanted to sincerely thank you all for the support, from family, friends, colleagues, readers from all over the globe and even competitors, it’s truly appreciated. I also wanted to thank Charlene for believing in me over the years, and the brain power from my new partners Debs and Ray, and the behind-the-scenes help from Denise.

I look forward to this next phase in my journey, as a Partner at the Altimeter Group, see you at our Open House webinar! or email me at jeremiah_owyang at

Related Resources:
I’ll update this section with interesting points of view.

Correction: Thanks to the observant James Fishback, I made a fix to correct ‘Hangar’.

  • jeremiah_owyang

    Francine and others, yes I’ll have much more time to dive into deeper relationships going forward.

    Looking forward to spending more time with the folks that are doing interesting things professionaly and personally.

  • jeremiah_owyang

    James Fishback

    I corrected the text to read “hangar” not “hanger”. Insert in-the-closet jokes here.

  • jennifer jones

    Jeremiah, Congratulations. Altimeter will be a grand success i am sure. You all have different and unique talents. What a team. I just signed up for the webcast. Can’t wait to hear more.

  • Shiv Singh

    Congratulations. What a relief you won’t stop blogging!

  • Rachel Horta

    Congratulations! It´s great to have you looking and moving much over forward to strategy thinking.
    I wish you all the best!

  • Pingback: I always feel like somebody’s watching me (Small Business E-Commerce Link Digest – August 28, 2009)

  • Erick Mott

    Great news, Jeremiah! Looking forward to connecting with you and Charlene at The Altimeter Group.

  • Taylor Ellwood

    Good luck Jeremiah. As someone who chose to pursue his dream at the beginning of this recession, I can tell you that you will feel fear and doubt sometimes. Embracing it is key and recognize that loss can lead to opportunity. In fact, even in loss there is growth.

    In any case good luck, and much success to you!


  • Jesse Stay

    Congrats Jeremiah! That’s quite an opportunity. Fear is definitely what drives us all – that, and a cause to do something that changes the world. I can’t wait to see what else you’ll be doing there. Will you be at BlogWorld Expo? We *must* do a show while we’re there if you’re coming! :-)

  • jeremiah_owyang

    Jesse, yes I’ll be at BlogWorldExpo, I’m speaking or on a panel, but want to hang with you for sure

  • Rachel Happe

    Congratulations Jeremiah – Really smart move (wouldn’t have expected less) and I’m very jealous of The Hanger. I think it will prove to be a really great way to bring the ecosystem together in neutral territory. Looking forward to seeing what the four of you do – it’s going to be a great ride!

  • John Harker

    Bold move Jeremiah..! About time to get back to real work :-). More seriously you have always been ahead of the curve on the marketing aspects of the web and social media. Good luck!

  • jeremiah_owyang

    John my old colleague and friend, thank you!

    It was great working with you at HDS, I should add, you always were ahead of the curve yourself.

  • Ned Kumar

    Congrats Jeremiah. You are one of the smartest, coolest guys I follow and am sure you will do great whereever you decide to go. Looking forward to a new set of social interactions :-)

  • 321

    Congratulations and good luck!

  • Leslie Carothers


    I am so excited to hear of your partnership in The Altimeter Group. What a great opportunity for you. I believe your willingness to even TAKE this risk of becoming a PARTNER at Altimeter shows companies(those who know of your work at Forrester as an analyst) how great you think the rewards in using social media and staying abreast of emerging trends and technologies IS and will be for them.

    Like others, I am really happy to hear you will increase your commitment to blogging. I have learned SO MUCH from reading your blog.

    Will you also still be available for speaking? Who should we contact?

    And, if you ever need any help within a furniture or home products related vertical-pls.don’t hesitate to contact me.

    Charlene has not only made the ground swell, she has created a new mountain with your addition to Altimeter!

    Best of success to all of you, Jeremiah!

  • jeremiah_owyang

    Thank you Leslie, we will continue to learn as a community through blogging. Yes, I’m available to speak at events, send me an email to, or to my speaker’s agent Mel,

    Your support means a lot Leslie!

  • Pingback: Recent Links at Fast Wonder: Online Community Consulting

  • Marcel LeBrun

    Congrats on the move, Jeremiah. I have no doubt that you will have a great time working with Charlene, Deb and Ray – this seems like a great fit for you. Congrats to Charlene as well for assembling such a rock star team! I look forward to seeing how things develop and happy to help any way I can.
    CEO, Radian6

  • Nancy White

    Welcome to the world of practice, where you can make a difference one person, one group, one network, one organization at a time. Real people, real needs and ideas. It is not a risk at all… just a bigger leap into a fabulous experience. Bravo to all of you.


  • Robin Stavisky

    What a great combination, you, Charlene and Deborah! A hearty congratulations on you newest endeavor. What a powerhouse Altimeter will be. Robin

  • Jonny T

    J, I’m glad you’re headed in the direction you want to head. Sometimes you need to take risks and I think you’re doing the right thing. I look forward to following you in your next venture.

  • Todd Leiser

    Great move. I’ve enjoyed following you on Twitter and look forward to more great tweets and insights going forward! Congratulations!

  • Gerard Brandon

    Jeremiah congrats on the new position and joining the real world of Entrepreneurs. Before you look to the future I thought it wise that you look to the past to understand why you are doing it…

    ‘Entrepreneurship’ was in fact a phrase used as long ago as Ancient Egypt where it meant “in-between-pyramids” or “we’re-down-sizing-you’re-fired”. This pretty much accounts for the fact that most (not all) Entrepreneurs start their business after being fired from their previous jobs.

    Ancient Greeks used the phrase to describe story-tellers who promised much and delivered little. Like Aristotle No-Asses the freight-forwarder who promised much and delivered nothing and went on to open up his philosophy e-learning school with no text-books 1500 B.C. (before computers).

    Always delighted to see a new conversion to the fold… And no I am not a fundamental follower of Tom Cruise. In fact some should have crucified him long ago…

    Best of luck with the future
    Gerry @ Eplixo

  • jeremiah_owyang

    Gerard and others thanks for the well wishes!

  • Des Walsh


    Echoing the good wishes and the congratulations on the exercise of courage. Looks like a formidable team!

    Like so many others, I have long appreciated your determination to drill down, find and then share different aspects and views of an issue. It’s very reassuring that you will still be blogging!


  • Pingback: People on the Move in the Social Media Industry: Sept 4, 2009 « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

  • Pingback: People on the Move in the Social Media Industry: Sept 4, 2009 » A Day in the Life of Jonathan “Jon” Gillardi… aka “Johnny Montana”

  • Pingback: 20:20 Social: Social Media Research & Strategy — Blog — From Social Media Marketing to Social Business Strategy

  • Pingback: metarand » Blog Archive » Social Media Design: Birth of a new industry

  • Pingback: From Social Media Marketing to Social Business Strategy | Gauravonomics Blog

  • Lucretia Pruitt


    I’m only just now getting caught up on my inbox backlog – 2 1/2 weeks later… woohoo!!

    Can’t wait to see where you go with this Jeremiah! Looks like a great opportunity and a great group of folks!

    What an awesome thing!

  • Connie Crosby

    Wow! Altimeter = Dream Team!!

    You will do well. Congratulations, Jeremiah.


  • Pingback: Social Business Design: Birth of a New Industry « seggr

  • paultran888

    Congrats ! I'm sure we'll find great ways to work together with Brightidea !

  • paultran888

    Congrats ! I'm sure we'll find great ways to work together with Brightidea !

  • Pingback: Growth at Altimeter Group: Supply Chain Management, Government Innovation « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

  • Pingback: Growth at Altimeter Group: Supply Chain Management, Government Innovation « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

  • Pingback: Growth at Altimeter Group: Supply Chain Management, Government Innovation « POPBOX

  • jrhgh5hi6hy9iouim
  • air max shoes

    Well , the view of the passage is totally correct ,your details is really reasonable and you guy give us valuable informative post, I totally agree the standpoint of upstairs. I often surfing on this forum when I m free and I find there are so much good information we can learn in this forum!

  • vibram

    “Well ,your details is really reasonable and you guy give us valuable informative post. I actually love playing various sports and I believe only sports can make you energetic. I like this forum because I learned so much knowledge in here,and there are all kinds of newest news to us
    By the way ,recently I gonna buy some shoes ,will you guys give some suggestions for me from below websites at thanks!

  • Pingback: Multievents » Blog Archive » Gaurav Mishra – From Social Media Marketing to Social Business Strategy

  • Pingback: Altimeter’s One Year Anniversary: A Thank You To Our Clients | Beta:Web-Strategist

  • Pingback: I always feel like somebody's watching me (Small Business E-Commerce Link Digest - August 28, 2009) - E-commerce, Internet marketing and business strategy consulting | Tim Peter & Associates