Thank you Forrester, a Grand Adventure!

Thank you Forrester!  When I announced I’d be joining Forrester nearly two years ago, I knew it would have been one of the best moves in my career. I certainly feel I was right. Being a Forrester Analyst is a top role to have in any industry, and one that I’ll bear proudly for the rest of my professional career.

Working with the industry’s smartest minds in marketing, strategy, and social has been fantastic, the quality of my colleagues has always kept me learning.  During my tenure I’ve been given the opportunity to segment the crowded community platform market, identify spending trends in social, and forecast the future of the social web.  As one would expect, one of the greatest benefits of being an industry analyst is seeing where trends are pointing and identify the direction of the market.  Having studied this market in-depth as an analyst, I’m looking forward to getting back into the field to apply them.

For those currently working with Forrester, my ever-gracious hiring manager Christine gives details on my transition and will keep the dialog going.  As she points out, there’s a whole team of analysts that are focused on the social marketing, I’d like to recognize a few of my immediate colleagues  Nate Elliott, Sean Corcoran, Emily Riley and of course luminary Josh Bernoff, who’s now working on his next book.  I’ve relied on them for research and projects, and you should too.

Thank you so much for letting me serve the social space as an industry analyst –I look forward to the years of growth ahead.   So let’s keep in touch, I want to get your feedback about my next role that I’ll be announcing next week, you can email me at jeremiah_owyang at yahoo.com or connect with me on Twitter.