Video: Highlevel of the Five Eras of the Future of the Social Web

Posted on May 5th, 2009 in: Future of Social Web

If you’re seeing this in your email subscriptions or feedreader, click on this link to access this post and see video.

Thanks to Blake Cahill from Visible Technologies for spending 6 minutes to interview me on the highlights of the social web. I’m on heavy travel now presenting this research to brands, conferences (I’m at Calgary’s Web Strategy Summit right now) and head to Amsterdam next week. I’ll be at Portland’s Internet Strategy Forum Summit on July 23rd, hope to see you there.

If you haven’t figured it out, the Five Eras of the Social Web are a roadmap that you should factor into your product roadmap (vendor side) and social strategy (brand side) You should have already dove into the era of social relationships, experimenting with era of social functionality, and thinking about the coming era of Social Colonization.

Want to learn more? Media Post has done a great summary, as well as CRM Magazine. Here’s the post that kicked it off, and a subsequent post showing examples of the five eras, thanks Blake

Update: I’ll be presenting this research at the CNS Conference in Amsterdam next week, and at LinkedIn, and likely Microsoft.

Filed under: Future of Social Web  
  • http://www.visinsights.com Blake Cahill

    Jeremiah – Always great to hear your thoughts. Appreciated the time on such a busy day last week. Keep up the good work at Forrester.

    Blake

  • http://www.web-strategist.com/blog/ jeremiah_owyang

    Thanks Blake to you and your AV team, great capture.

  • http://www.thinknowyes.com/home/ David Passiak

    Excellent interview by my former colleague from Visible Technologies, nice job Blake!

    Jeremiah, I’m curious to hear your thoughts on how technology and social platform development has been driven by economic incentives and venture capital, and ways in which the current economic recession might impact the evolution of the social web in the stages you’ve outlined.

    I’m particularly interested also in how you think the proposed FTC regulations might impact funding of social media if they are passed (I envision investors backing off who are not knowledgeable of the space).

    I wrote a post on my own blog a few weeks ago on what I termed the gentrification of Facebook, laying out an argument that the rapid adoption of Facebook was driven in part by a gold rush of developers and VCs who wanted to take advantage of the open platform.

    That post can be accessed here:

    http://www.thinknowyes.com/home/?p=124

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  • http://www.33charts.com DrV

    Great clip. Everyone invested in the future of sm should see this

  • http://www.cadengrant.com Caden Grant

    I wish I could know what was gonna happen 5 years in the future :P

  • Steve Goldner

    Jeremiah -

    Excellent overview. I especially liked the comment about the lack of a serious eCommerce company deploying on top of a social network. That is exactly what my venture is working to bring to market. It sits somewhere between the era social colonization and era of social context. Your insights regarding the era of social eCommerce should help shape our future. Would love to talk at some point.

    Steve Goldner
    Opt-In, Founder and Principal

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  • http://www.dewonlawton.synthasite.com Cathy Payne,Editor

    Great video. The Co-Founder of America’s #1 Jobs/Business Opportunities, Mr.Dewon Lawton has a high rating for creating jobs for thousands of people around the world.http://www.dewonlawton.synthasite.com

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  • http://www.facebook.com/gentilema Matt Gentile

    Jeremiah,

    As always, outstanding content. I am particularly interested in era two of your research. I think it is fascinating to think of the possibilities for social media in real estate marketing as you describe, “The fact that there hasn’t been a serious ecommerce company deployed ontop of a social network, yet…we are still in the very early days.”

    I’m curious to know your thoughts on how a company with a large local footprint (Century 21 Real Estate…for instance) can leverage social media in the real estate space to better serve home buyers and sellers?

    All the best,

    Matt Gentile, Director of PR and Brand Communication
    Century 21 Real Estate LLC

  • http://www.thinknowyes.com/home/ David Passiak

    Excellent interview by my former colleague from Visible Technologies, nice job Blake!

    Jeremiah, I'm curious to hear your thoughts on how technology and social platform development has been driven by economic incentives and venture capital, and ways in which the current economic recession might impact the evolution of the social web in the stages you've outlined.

    I'm particularly interested also in how you think the proposed FTC regulations might impact funding of social media if they are passed (I envision investors backing off who are not knowledgeable of the space).

    I wrote a post on my own blog a few weeks ago on what I termed the gentrification of Facebook, laying out an argument that the rapid adoption of Facebook was driven in part by a gold rush of developers and VCs who wanted to take advantage of the open platform.

    That post can be accessed here:

    http://www.thinknowyes.com/home/?p=124

  • http://www.moldremoval.com/ Mold Removal Oceanside

    Great post!