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Retweet: The Infectious Power Of Word Of Mouth

Categories: MicroMedia, Social Media Measurement, Word of MouthPosted on November 23rd, 2008

Word of Mouth, the Holy Grail of Marketing
Word of mouth marketing is one of the most desirable activities to brands, why? Because research on trust shows that consumers (folks like you and me) trust the opinions of people we know more than anyone else. It makes sense of course, think about the next time you’re going to buy a car, who’s opinion are you going to trust, those of your friends or the opinion of the sales guy representing the product?


[Information within Microblogging communities like Twitter encourage rapid word of mouth --of both positive and negative content]

Twitter, Although Small, Continues to Demonstrate Influence
Twitter, which I’m seeing informal stats of around 5 million users, has continued to show it’s viral capabilities, with last week’s Motrin mom’s brand punking of an advertisement to news being spread about natural disasters faster than traditional news, this toolset allows content to spread faster and farther than we’ve ever seen. Watching how Al Gore’s Current TV integrated tweets live on their TV broadcast and how CNN and CSPAN mentioned this microblogging service during the election months is a nod to it’s power. In some ways, long form blog posts like this seem so much slower and plodding compared to how quickly information can come and go in Twitter.


[Within the Twitter community a "Retweet" is a social gesture indicating endorsement of an idea]

The “Retweet” How Information Quickly Spreads
As a result, the most powerful activity within Twitter is to watch the “Retweet” phenomeneon. A retweet is when one individual copies a tweet from someone in their network and shares it with their network. It’s perhaps the highest degree of content approval, it means that the content was so valuable and important that they were willing to share it with their network –causing it to spread from one community to the next –retweets are the core essence of the viral aspect of content spreading. Early research from Peter Kim indicates that twitter users are brand sensitive, and spread information. Since content can be shared, consumed on mobile devices, this information can rapidly spread faster than any other infectious technology we’ve ever seen.

How to Measure and Monitor the Coveted Retweets
Expect to see social media measurement tools appear that measure the spread of retweets, URLs, and other commonly repeated content to look for how information is passed from a source to a node, to an entire community. In fact, in a very primitive way, you can see those that are repeating the content of others, for example Tim O’Reilly’s content. See this search query showing “Retweet @timorielly“, or “RT @timoreilly” (an abbreviated version).

You should do the same query for your brand, products, and those of your competitors, start with this query “retweet yourbrand“, and change out yourbrand. At some point we can expect a service to appear that will track a tweet from a single source, then track how it is retweeted, then by who (and their number of followers) then to create a numerical value of the velocity of that single original tweet as it cascades through a community.

Impacts to Users, Brands and Vendors

Twitter Users: If someone retweets your content, be and feel honored, it means that your content was so important or interesting to them they are willing to share it with their own trusted network. If you need some guidelines on how to retweet, read this handy guide.

Brands: Companies should pay close attention to how information spreads and should do searches on their product and brand to learn what type of information is being spread by who.

Vendors: Social media measurement companies like Cymfony, Buzzmetrics, Radian 6, Buzzlogic, and others should start tracking the retweet stream around a brand and product to monitor and map out community and content hotspots. It’s possible to create some type of “Digg” or “Delicious” tool that maps the social voting and bookmarking based off the data gleaned from Retweets and TinyURLs.

I’ll echo Shel Israel who posted similar thoughts that retweeting is the most powerful single aspect of Twitter.

Update: some stats are starting to appear about retweeting, see the Retweetist.

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This entry was posted on Sunday, November 23rd, 2008 at 7:54 am and is filed under MicroMedia, Social Media Measurement, Word of Mouth. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

83 Comments »

83 Responses to “Retweet: The Infectious Power Of Word Of Mouth”

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  1. Agreed. I often will track the spread of my tweets as they cascade across the Twittersphere. It definitely is a great way to understand what an audience finds valuable.

    From a blog perspective I think citing a another person’s post in your own post shows similar support of an idea – which of course is also easily tracked. Both, concepts not only highlight valued ideas within a network but also point to the originator’s influence.

    On a personal note I’ve also shared what I thought was a cool piece of information, but off topic of what I usually share, and I’ve seen it have little uptake. This goes back to the relevance of information shared, the originator’s topical influence and the audience’s interest in that piece of information (interest and relevance determining it’s value). Of course the spread would also depend on how similar each individual’s networks are similar in terms of interest in a topic. The idea would spread more quickly when the audiences of the originator’s audience also were interested in the same topic.

    All fascinating stuff. Thanks for the kicking off the discussion of it. I look forward to the responses of others.



    2. Posted by David Alston on November 23rd, 2008 at 8:57 am

  2. Great post Jeremiah – I think those who have been retweeting and have benefited from retweets sometimes just assume that is part of the fabric of using twitter. What is becoming more and more useful are aggregators for links posted. Do you use http://twitturly.com or other similar tools? It’s like a Digg for tweets, but based on number of times a link has been shared. If one assumes that a valuable link will be retweeted by legitimate users, as opposed to spam, one might be able to assume that important/popular links can be found this way. Sometimes I check there first if I’ve been off the twitter grid for awhile.

    Thanks and like David I look forward to seeing more discussion on this.



    3. Posted by Adam Cohen on November 23rd, 2008 at 9:51 am

  3. Speaking of useful aggregators for links posted that also have a digg-like utility, I’ve been using http://www.poprl.com lately.

    Has anyone used Visible Technologies for social media measurement? How does it compare to Buzz Logic, Cymfony, Buzzmetrics or Radian6?



    4. Posted by Adam Gershenbaum on November 23rd, 2008 at 10:05 am

  4. Retweeting is the biggest factor in something “going viral” on Twitter. When I see a news story or smart post I love giving that microblogger the credit for its discovery or creation. While it does the obvious service of spreading a certain piece of content. It also helps establish stronger relationships within this social network. When people honor me and retweet my blog posts, I always thank them personally. Free advertising is a huge compliment.



    5. Posted by Len Kendall on November 23rd, 2008 at 10:12 am

  5. [...] It’s a great post (as usual) and you can read the whole thing – Retweet: The Infectious Power Of Word Of Mouth – here. [...]



    6. Posted by Should a ‘retweet’ in Twitter be measured as engagememt | aldissandmore on November 23rd, 2008 at 2:52 pm

  6. You wrote:

    “In some ways, long form blog posts like this seem so much slower and plodding compared to how quickly information can come and go in Twitter.”

    The difference is you are not spreading news here, you are spreading strategy. There is still a need for deeper thought.

    Blogs have evolved into places for longer discussion, not all of us have the attention span of a gnat. Some of us enjoy your long posts.

    I wouldn’t call it “plodding” I would call it deep.



    7. Posted by Adam Singer on November 23rd, 2008 at 2:53 pm

  7. Jeremiah: Thanks for the ‘retweet how-to’ link and mention of Shel’s post. I’ll be checking them both out shortly.

    As David mentioned, citing other blogs in our posts is easy to do (and often second nature), but finding the best way to share on Twitter can sometimes be more difficult. Many times upon retweeting something I want to add my own comments, but also don’t want to confuse it with the message I am relaying on.

    I’ve also found that depending on who is part of your network (local users versus a national audience), retweets can quickly clog up a stream.

    However, all that being said, it is amazing to see how viral a message can become with the quick-publishing power we all have in microblogging. It used to be amazing to see how many people would blog and reblog about something, but retweeting has the ability to spread much farther, much faster.



    8. Posted by Mike Templeton on November 23rd, 2008 at 3:03 pm

  8. [...] 11/23/08, 4:04pm: Jeremiah Owyang (@jowyang) shared some of his own thoughts on the infectious power of retweeting today, as well as a link to “the Art and Science of Retweeting“, from AJ Vaynerchuk [...]



    9. Posted by Is There a Format for Retweeting? | Microblink on November 23rd, 2008 at 3:08 pm

  9. [...] just read Jeremiah Owyang’s post – Retweet: The Infectious Power Of Word Of Mouth. Being extremely interested in word of mouth and viral, these are my first [...]



    10. Posted by Retweets - they spread - good or bad! | Kristofer Mencák on November 23rd, 2008 at 3:35 pm

  10. Great post!

    Not only is this a phenomenon that spreads a meme faster to new networks through weak ties.

    The retweet also reinforces the meme within the smaller network, as there is probably considerable overlap of connections within it. Receiving the tweet, and the following retweets, reinforces the meme through social proof. More people are paying attention to this particular idea, which makes us more likely to pay attention to it ourselves.

    It is only the individual nodes on the fringes, with just one connection within the network, and the rest of their connections in other networks, that can retweet the meme without overlap.

    I guess this can occur up until some kind of saturation point, when there is no real use retweeting it anymore.

    I think the monitoring of microblogs in general is important, but monitoring retweets adds an extra dimension, as it is basically monitoring memes that have proved themselves as having viral potential.



    11. Posted by Kristofer Mencák on November 23rd, 2008 at 3:40 pm

  11. Thanks Adam. Isn’t it funny we would call blog posts deep, we used to say that about novels and books!



    12. Posted by jeremiah_owyang on November 23rd, 2008 at 11:44 pm

  12. In blogs, we’d used to say that ‘links’ were the most valuable aspect.

    Now it’s retweets.



    13. Posted by jeremiah_owyang on November 23rd, 2008 at 11:51 pm

  13. [...] like Jeremiah Owyang wrote in a comment on his great blog post on the same topic, retweets could be a better way to [...]



    14. Posted by Twingly Blog » The Microblogging Phenomenon Retweet on November 24th, 2008 at 6:28 am

  14. [...] Another fellow blogger placed an observative post today on Retweet: The Infectious Power of the Word Of MouthHere’s a quick excerptAbout · Contact · Web Strategy Vault · Web Strategy by Jeremiah Owyang | Social Media, Web Marketing. Jeremiah Owyang discusses how web tools and social media enable companies to connect with customers … [...]



    15. Posted by Email Marketing Strategy » Blog Archive » Retweet: The Infectious Power of the Word Of Mouth on November 24th, 2008 at 8:49 am

  15. Retweeting is powerful!

    A couple of things – for your search it’s important to search for: retweet, RT other variations that people are using

    In our SM monitoring tool, Techrigy SM2, we can filter the Twitter results by retweet, RT, etc That takes you to a very granular level where you can determine velocity.

    I think it’s more important to look at the high level & watch the conversations as they shift from twitter to other sources & easily identify the influencers in each source type (then respond asap).
    connie@techrigy.com



    16. Posted by Connie Bensen on November 24th, 2008 at 9:48 am

  16. Nice post. I’m a big believer in the power of social influence at all points in the marketing funnel and did some grad level research into it. For those interested in some of the research behind influence and how to leverage it, this Adweek article of mine maybe of interest – http://www.goingsocialnow.com/2008/11/academia-meets-social-marketin.html



    17. Posted by Shiv Singh on November 24th, 2008 at 9:52 am

  17. Nice post Jeremiah. Readers of your blog maybe interested in checking out or joining the Word of Mouth Marketing Association or WOMMA (womma.org). The organization was founded by some of today’s leading experts in WOM. They also have some great case studies for those interested. To Adam Gershenbaum feel free to ping me to connect you with some folks that are using Visible Technologies software.

    Blake Cahill
    Visible Technologies



    18. Posted by Blake Cahill on November 24th, 2008 at 10:24 am

  18. As one of the most prolific retweeters around, I want to give a shout out to twhirl for encouraging retweet behavior by giving a simple button to do it. I don’t think I would ever have adopted retweeting with such gusto without that easy feature.

    This example illustrates just how important architectural choices are in creating viral applications.

    What’s so wonderful about twitter is that its minimal interface has led to an explosion of user and third-party application innovation. It’s a bit like what Alexander Pope said about writing in rhymed couplets: the limits of the form made his creativity shoot out, as water from a fountain.



    19. Posted by Tim O'Reilly on November 24th, 2008 at 11:04 am

  19. I am all in for Word of Mouth, nothing against anyone but isn’t retweet a part of something that people in the social media circles refer to as “Echo Chamber” ? Not only this re-tweeting also leads IMHO to more scattered conversations which call for new tools to collate them all.

    I think there can be(are) better ways of sharing good content without the above mentioned ills

    My 2 cents



    20. Posted by Mayank Dhingra on November 24th, 2008 at 11:32 am

  20. [...] of the simple-but-powerful aspects of Twitter is the ability to quickly spread a message using the “r…. Jeremiah Owyang describes the feature as well as how you might factor it in to your [...]



    21. Posted by Twitter for Trendwatching | Real Estate Internet Marketing by Union Street Media on November 24th, 2008 at 12:40 pm

  21. [...] Retweet: The Infectious Power Of Word Of Mouth A retweet is when one individual copies a tweet from someone in their network and shares it with their network. It’s perhaps the highest degree of content approval, it means that the content was so valuable and important that they were willing to share it with their network –causing it to spread from one community to the next –retweets are the core essence of the viral aspect of content spreading. (Tags: retweet viral twitter marketing socialmedia) [...]



    22. Posted by Bookmarks vom 24-11-2008 — ErkenntnisWerk on November 24th, 2008 at 1:30 pm

  22. I’ve been using budurl.com in many of my tweets just to check out the metrics they provide (that’s to say, this is not a paid endorsement or anything) and they indicate the definite power of the retweet. My links that have been retweeted by friends/followers definitely have the highest clickthrough rates.

    I see that Adam Cohen mentioned twitturly.com — I’ve been wondering about them because they tend to generate the highest number of clickthroughs for those budurls that get retweeted. A “Digg for tweets”, huh? I’ll be keeping my eye on that one.



    23. Posted by Laura P Thomas on November 24th, 2008 at 1:44 pm

  23. [...] of ink (pixels) have been written about how to use twitter, brands who are on twitter, word of mouth potential, etc. etc. and I’m of course now adding to that with this post. What I want to explore is how [...]



    24. Posted by Wildfire Strategic Marketing | (3i) » Twitter: insight, engagement, affinity and stepping outside the echo chamber on November 24th, 2008 at 1:55 pm

  24. This is one of my (not at all secret) “secret weapons” in social media use – tell people what you want them to do! You can’t ask people to retweet everything, but an occasional “please retweet” makes an enormous impact in spreading the word.



    25. Posted by Laura Roeder on November 24th, 2008 at 2:14 pm

  25. [...] networks, this list will definitely get your started on the right track. Facebook, LinkedIn and Twitter have been quite influential in [...]



    26. Posted by The Weekly a-List | Artefact | Blog on November 24th, 2008 at 6:50 pm

  26. Jeremiah – Curious if you have any additional insight behind something you wrote.

    “At some point we can expect a service to appear that will track a tweet from a single source, then track how it is retweeted, then by who (and their number of followers) then to create a numerical value of the velocity of that single original tweet as it cascades through a community.”

    This has the potential to be very useful.
    Is this personal speculation or are you aware of someone/company actively working on such a service?



    27. Posted by Ken Burbary on November 24th, 2008 at 7:09 pm

  27. [...] media pundits around in the blogosphere, including Forrester’s Jeremiah Owyang, who posted Retweet: The Infectious Power of the Word Of Mouth and Shel Israel, who wrote retweeting is the most powerful single aspect of [...]



    28. Posted by Buzzword Alert: The retweet (RT) is the FWD of 2008 — Buzzword Alert on November 24th, 2008 at 10:05 pm

  28. Does the time of day or night make a difference in the impact of retweets?



    29. Posted by rosie on November 24th, 2008 at 10:27 pm

  29. [...] Read this excellent article on the impact of doing a simple thing like retweets in viral communication in our businesses and organizati… [...]



    30. Posted by Twitter Talk-Retweeting on November 24th, 2008 at 10:43 pm

  30. [...] The “Re-Tweet” and WOM marketing, from the always-thoughtful Jeremiah Owyang. One reason I re-tweet – I do not assume that all my subscribers are following everyone I follow. It’s a very time-effective way to expose your network to different voices. [...]



    31. Posted by Five in the Morning 112508 « StickyFigure on November 25th, 2008 at 3:56 am

  31. [...] Jeremiah has a nice post about the retweet phenomenon in twitter (much like via: in delicious, another convention/function established by the community rather the platform provider). As a result, the most powerful activity within Twitter is to watch the “Retweet” phenomenon. A retweet is when one individual copies a tweet from someone in their network and shares it with their network. It’s perhaps the highest degree of content approval, it means that the content was so valuable and important that they were willing to share it with their network –causing it to spread from one community to the next –retweets are the core essence of the viral aspect of content spreading. [...]



    32. Posted by James Governor’s Monkchips » Be Kind, Retweet… On the timeless way of building networks on November 25th, 2008 at 5:10 am

  32. Ken

    I’m sure there are buzz monitoring systems already doing that, i’m sure they’ll brief me soon.



    33. Posted by jeremiah_owyang on November 25th, 2008 at 8:03 am

  33. [...] Retweet: The Infectious Power Of Word Of Mouth [...]



    34. Posted by Le blog d’Antoine Dupin » Blog Archive » Veille Quotidienne 11/25/2008 on November 25th, 2008 at 8:37 am

  34. [...] Another fellow blogger added an interesting post on Retweet: The Infectious Power Of Word Of MouthHere’s a small excerptEmail Marketing Strategy » Blog Archive » Retweet: The Infectious Power of the Word Of Mouth November 24th, 2008 8:49 am. […] Another fellow blogger placed an observative post today on Retweet: The Infectious Power of the Word Of … [...]



    35. Posted by Email Marketing Systems » Blog Archive » Retweet: The Infectious Power Of Word Of Mouth on November 27th, 2008 at 10:24 am

  35. [...] Another fellow blogger added an interesting post on Retweet: The Infectious Power Of Word Of MouthHere’s a small excerptEmail Marketing Strategy » Blog Archive » Retweet: The Infectious Power of the Word Of Mouth November 24th, 2008 8:49 am. […] Another fellow blogger placed an observative post today on Retweet: The Infectious Power of the Word Of … [...]



    36. Posted by Email Marketing Strategy » Blog Archive » Retweet: The Infectious Power Of Word Of Mouth on November 27th, 2008 at 10:32 am

  36. [...] Retweet: The Infectious Power Of Word Of Mouth – A rich source of soundbites for selling those Twitter (and other social web) benefits to them upstairs. [...]



    37. Posted by Mission Creep | Neil Williams » Blog Archive » Look what I found: 23 November to 26 November on November 27th, 2008 at 12:07 pm

  37. [...] dem som rapporterar som inte bara dragits med i uppståndelsen och agerar utifrån det – eller som re-tweetar spekulationer eller tvivelaktiga [...]



    38. Posted by Twitter och exemplet Bombay « Slumpnavigator on November 29th, 2008 at 1:33 am

  38. [...] friend Jeremiah Owyang, digital media influencer and analyst at Forrester posted a blog entry on Retweet and the power of word of mouth. To [...]



    39. Posted by BuzzGain » Retweet on Twitter: The ripple effect of the echo chamber on November 29th, 2008 at 4:24 am

  39. [...] About a week ago, I posted about some effects of retweets, and how businesses can use them here – inspired by Jeremiah’s post – Retweet: The Infectious Power Of Word Of Mouth . [...]



    40. Posted by I love this! | Kristofer Mencák on November 30th, 2008 at 3:06 pm

  40. [...] and there was no central source to verify. In some cases, conversations in Twitter (and even the retweet) can influence press, and therefore spread information to other locations impacting how emergency [...]



    41. Posted by How Municipalities Should Integrate Social Media Into Disaster Planning on December 1st, 2008 at 6:50 am

  41. [...] constatações interessantes sobre o tema que caíram na blogosfera foram do Jeremiah Owyang – sobre o poder das “re-twittadas”, como um boca-a-boca ultra-poderoso – e do Tim O’Reilly – sobre o porquê dele amar o brinquedinho [...]



    42. Posted by Vocês irão achar que o Twitter está me pagando… « Bricolagem High Tech on December 1st, 2008 at 1:26 pm

  42. [...] then there is Retweeting for which I couldnt find a good tool, but some interesting insights on the subject. This might just be the piece that emerges as something akin to hyperlinking – more [...]



    43. Posted by In Twitter We Twrust « colaboratorie mutopo on December 3rd, 2008 at 11:04 pm

  43. [...] and there was no central source to verify. In some cases, conversations in Twitter (and even the retweet) can influence press, and therefore spread information to other locations impacting how emergency [...]



    44. Posted by Santa SEO Melbourne Australia » Blog Archive » How Cities Should Integrate Social Media Into Disaster Planning on December 4th, 2008 at 5:44 pm

  44. [...] Retweet: The Infectious Power Of Word Of Mouth More like the word of Tweet (tags: twitter marketing analytics socialnetworking viral tweetmarks monitoring socialmedia influence of microblogging retweet smm jeremiah forrester jeremiahowyang wordofmouth wom trust) [...]



    45. Posted by Daily Links | AndySowards.com :: Professional Web Design, Development, Programming, Hacks, Downloads, Math and being a Web 2.0 Hipster? on December 4th, 2008 at 6:04 pm

  45. [...] of the faster growing trends on Twitter is the Retweet. If someone says something remotely profound or links to something that someone else finds [...]



    46. Posted by Conference Call 360 » Blog Archive » How To Be Tweetable on December 14th, 2008 at 11:53 pm

  46. Thanks.
    I have been active on Twitter for a day shy of 3 weeks.During that time I have staged Twitter’s first Post Conceptual Art Performance, and written several blogs on the Twitter experience, including one asking Is It better to follow or be Followed on Twitter, which continues to draw comments.
    Through most of this time I have followed you.
    I follow fairly eclectically, but do try to follow people who are influencers or who post good links that I follow. These can include people who find good material to ReTweet. Twitter can be quite educational!

    Judy Rey Wasserman
    On Twitter: judyrey



    47. Posted by Judt Rey Wassernan on December 15th, 2008 at 1:11 pm

  47. [...] Retweets are great indication of the originator’s topical influence and the audience’s interest. Recently, after reading a post “Are You Retweetable“, from Todd Sampson (co-founder MyBlogLog), I thought of creating a quick hack, Retweetrank, for ranking twitter users based on the number of retweets. [...]



    48. Posted by Saurabh Sahni » What is your retweet rank? on December 28th, 2008 at 11:12 am

  48. [...] The Art of ReTweeting: Excellent article on the art and function of retweeting.  Read about the viral nature of the retweet here. [...]



    49. Posted by Twitter Week on December 30th, 2008 at 6:44 pm

  49. [...] Jeremiah Owyang in Retweet: The Infectious Power Of Word Of Mouth: A retweet is when one individual copies a tweet from someone in their network and shares it with [...]



    50. Posted by raymondsims.com » Blog Archive » Twitter patterns: retweets, hashtags, and spam on January 4th, 2009 at 7:53 pm

  50. good article. its interesting to read about the credence and power of the retweet. makes total sense.



    51. Posted by mylearningspace on January 5th, 2009 at 2:27 pm

  51. [...] en bloggpost dyker upp bland övriga bloggkommentarer (jfr vanliga trackbacks) och filosofin bakom re-tweeting tas vidare. Så här motiverar upphovsmannen Dan Zarella sin plugin TweetBack: Beyond simply [...]



    52. Posted by Tweetbacks - när Twitter möter bloggosfären « Slumpnavigator on January 10th, 2009 at 10:02 am

  52. [...] people according to how much their tweets are re-tweeted seems to follow the same line of thought: Retweets are great indication of the originator’s topical influence and the audience’s [...]



    53. Posted by Guillaume’s blog » Blog Archive » Twitternomics, the Twitter currency, and the monetization of Twitter on January 10th, 2009 at 1:04 pm

  53. [...] = Retweet. See @danzarrella’s RT research, @jowyang’s RT post on WoM marketing & RT is the FWD of 2008. Dan recently created Tweetbacks; expect a ‘TB’ in the [...]



    54. Posted by Top 15 Twitter Acronyms | Pistachio on January 12th, 2009 at 5:04 am

  54. [...] What’s a retweet? It’s simply repeating an entry you’ve seen on Twitter by acknowledging its author. It’s not a native action on Twitter, but has been implemented by many applications and has become a standard use of the micro-blog service. It’s a gesture, the highest form of content approval, as the always very instightful Jeremiah puts it. [...]



    55. Posted by A Dignifed Retweet | socialevangeli.st on January 14th, 2009 at 10:13 pm

  55. I was just having this dicussion with a co-worker recently–where we were debating the importance of SEO or re-Tweeting, and it was my belief that re-Tweeting is a much better form of communication.

    While it requires good content, and a reliable networking to make it viral-for the end user it is non-invasive and has no CTA. What could be better for a brand?



    56. Posted by ethan on January 26th, 2009 at 7:26 am

  56. Thanks for this post and for tweeting about it. I like this so much that I retweeted it. Hey, it works! :)

    LIza



    57. Posted by A Maui Blog on January 26th, 2009 at 8:12 am

  57. [...] – Its also worth Tweeting a short view. Targeting those people who have already Tweeted, may be prioritisng those with over 200 followers or who have some demonstrable Twitter influence. Never underestimate the power of the Retweet. [...]



    58. Posted by That Virgin Complaint Letter - What Should The PR Team Do? » pr-media-blog.co.uk on January 27th, 2009 at 12:03 pm

  58. [...] (oh, what’s a retweet you ask? it’s the power of your/our voices) [...]



    59. Posted by Tweet ‘Raleigh Twestival’ | Raleigh Twestival 2009 on February 5th, 2009 at 6:47 pm

  59. [...] talented designers to chat with, share information, and help out, but by making friends and the power of the retweet, TDC was able to gain exposure, readers and [...]



    60. Posted by 14 Tips To Drive Traffic To Your New Design Blog | The Design Cubicle on February 18th, 2009 at 7:27 pm

  60. Interesting blog, i have bookmarked it for future referrence



    61. Posted by virsale on February 23rd, 2009 at 4:26 pm

  61. [...] someone’s Twitter post when you think it is important and you want more people to see it, more about retweets here. My tool retweet radar gathers all those “retweeted” messages and attempts to pull out [...]



    62. Posted by Exploring your way into Social Media: The Presentation? - buildcontext on February 23rd, 2009 at 7:32 pm

  62. [...] and Facebook. Is it really defined by the number of followers a person has? Can it be defined by number of ReTweets? Or does Twitter’s own hand-picking of influentials as recommendations define influence? A [...]



    63. Posted by Find the Real Value of Influence Through TopFollowFriday.com | Guilda Blog on March 4th, 2009 at 5:43 pm

  63. great and informative article. i think i will retweet it!



    64. Posted by joseph gelb on April 19th, 2009 at 11:40 pm

  64. [...] about this story? I bet you daren’t ask! That’s right, on Twitter – in fact someone retweeted [...]



    65. Posted by This post has got the LOT: Twitter, The Daily Mail, free speech, James Graham, etc… « Helen Duffett on May 16th, 2009 at 8:17 am

  65. [...] Repeated requests for retweets [...]



    66. Posted by First Fundraiser wrap up and thoughts « Project Pastiche on May 18th, 2009 at 10:53 am

  66. [...] Putting the ‘RT’ in Marketing Posted by Eric on May 21, 2009 Business, Technology In today’s economic climate, marketers are trying to do more with less by making more efficient media buys. The most cost efficient, and often most trusted form of media is word of mouth. Senior Forrester Research Analyst Jeremiah Owyang called word of mouth the holy grail of marketing. [...]



    67. Posted by Putting the ‘RT’ in Marketing | Buzz Study on May 21st, 2009 at 10:35 am

  67. [...] Retweet: The Infectious Power Of Word Of Mouth (by Jeremiah Owyang) [...]



    68. Posted by The Twitter Effect: How last week’s post reached 100,000+ people in 36 hours on June 1st, 2009 at 6:46 am

  68. [...] what do we define as conversation? For starters, consider the retweet ratio: 11,027 retweets vs. 9,445 tweets. Over half of the overall conversation is an echo. In fact, [...]



    69. Posted by Finding Patterns in Noise: Listening to the Mob | Social Media Group on June 4th, 2009 at 6:41 am

  69. [...] well as the buzz generated from it. Understanding your reach, the conversation, overall pick-up and redistribution will help you get more tactical about reaching your target audiences via social [...]



    70. Posted by Red Hot Social Media Measurement | rapid-DEV.net on June 14th, 2009 at 11:23 pm

  70. [...] as Jeremiah Owyang writes in Web Strategy by Jeremiah, retweeting may be the single most powerful aspect of Twitter.  This is because it is the virtual embodiment of “word of mouth.”  If [...]



    71. Posted by Find Time to Retweet This Cyber Monday! | The Time Finder with Paula Eder on June 28th, 2009 at 4:06 am

  71. interesting post, will come back here, bookmarked your site



    72. Posted by ekspekt on June 30th, 2009 at 1:36 pm

  72. [...] Retweet: The Infectious Power Of Word Of Mouth [...]



    73. Posted by TwtrCoach – The Simple Twitter Coach » 8 Steps That will Turn Tweet into Retweet on July 7th, 2009 at 2:10 pm

  73. [...] en bloggpost dyker upp bland övriga bloggkommentarer (jfr vanliga trackbacks) och filosofin bakom re-tweeting tas vidare. Så här motiverar upphovsmannen Dan Zarella sin plugin TweetBack: Beyond simply [...]



    74. Posted by Tweetbacks – när Twitter möter bloggosfären | Slumpnavigator on July 31st, 2009 at 6:17 am

  74. [...] you more credibility and support/endorsement of your ideas — don’t take my word for it, read what Jeremiah Owyang has to say about it, and Shel Israel – RT’s can continue through many levels, so if you’re one of the 1st [...]



    75. Posted by Generate Tweet Karma with a ReTweet (RT) Explained. Tweet Basics: Day 5 — Teach Me to Tweet on August 14th, 2009 at 5:49 pm

  75. [...] those seeking advice on how to retweet and be more RT-worthy, consider Jeremiah Owyang’s “Retweet: The Infections Power of Word of Mouth,” Guy Kawasaki’s [...]



    76. Posted by retweeting reciprocity « cyberpop on August 15th, 2009 at 8:40 pm

  76. [...] = Retweet. See @danzarrella’s RT research, @jowyang’s RT post on WoM marketing & RT is the FWD of 2008. Dan recently created Tweetbacks; expect a ‘TB’ in the future. PRT [...]



    77. Posted by Top 15 Twitter Acronyms - Whats Your Motive? on August 21st, 2009 at 2:57 pm

  77. [...] http://www.web-strategist.com/blog/2008/11/23/retweet-the-infectious-power-of-the-word-of-mouth/ [...]



    78. Posted by Strengthening Brand America | The Burghard Group Blog on August 24th, 2009 at 5:39 am

  78. [...] doesn’t show when I’m mentioned on Twitter (a good thing where “retweets” are concerned) so I use Twitter Search on a near-daily basis. I search for the terms [...]



    79. Posted by When vanity is good for business | David Airey, graphic designer on August 31st, 2009 at 3:37 am

  79. Social marketing is worked great for us, I am with agentbuilderinc.com and we started up http://twitsurance.shoutem.com



    80. Posted by jimmy on September 17th, 2009 at 11:11 pm

  80. A great article. I’m not sure whether companies and organisations have even realised the value, and damage, that retweets can have. What is certain is that they can’t be ignored!



    81. Posted by Stephen on September 23rd, 2009 at 7:58 am

  81. [...] jag ser ett bra inlägg på Twitter händer det ofta att jag retweetar det, dvs agerar slavsändare och sänder det vidare med möjlighet för mina followers att också [...]



    82. Posted by 5 tips för att bli retweetad | Slumpnavigator on October 1st, 2009 at 1:37 pm

  82. [...] Retweet: The Infectious Power Of Word Of Mouth [...]



    83. Posted by How to Get More Retweets « TwtrCoach – The Simple Twitter Coach on October 13th, 2009 at 5:31 pm

  83. [...] Retweet: The Infectious Power of Word-of-Mouth – Web Strategy by Jeremiah – Nov ‘08. [...]



    84. Posted by » Top 250 Blog Posts – Advertising, Marketing, Media and PR Spotlight Ideas on November 9th, 2009 at 3:17 pm
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