I originally posted this on Techcrunch, and cross-posted here on the Web Strategy blog. If you’re like me, you may have noticed that Twitter may be arbitrarily, randomly, and haphazardly, unfollowing people you fully intended to follow. Similarly, if you’ve ever noticed your friends and … Continue readingCoping With Twitter’s Unfollow Bug
This Monday, I’ll have spent five years on the microblogging service Twitter. Exactly how much of a commitment is that? Let’s do some crude math: starting with the baseline of 30,000 published tweets, (about 13 a day), I estimate this to be equivalent to writing … Continue readingWitnessing Half a Decade on Twitter
Test out Twitter’s new Follow Button, they just sent me an email letting me know this is live. It includes a graphic, the user name handle, and option to include number of followers and language options. Get yours or read their blog post. Follow @jowyang … Continue readingFollow Button from Twitter (Test)
If you’re using Micromedia (Shish Kabob) tools as your primary tool for thought leadership, then your efforts are out of balance. Add longer lasting, higher impact, larger form content now (Steak) content to your mix now. Your Mix Is Unbalanced: Twitter’s Limited Features are Overloaded. … Continue readingExpand Your Social Media Mix: Twitter Alone is Not Enough
Cowritten by Chris Saad (@chrissaad), and Jeremiah Owyang (@jowyang). Situation: Twitter’s new redesign advances their user experience Twitter has announced a new redesign today, yet by looking at the news, there hasn’t been a detailed breakdown of these two leading social networks. Overall, Twitters new … Continue readingFeature Showdown: Twitter 3, Facebook 4.
The Altimeter Group was pre-briefed by Twitter COO Dick Costolo last week about this upcoming launch, we’ve had some time to think over what it means to the industry. Help your boss fight through the clutter, send them this post. Summary: Twitter has launched Promoted … Continue readingFirst Take Analysis: What Twitter’s “Promoted Tweets” Means To The Ecosystem
Finally, your corporate website can be relevant again Over the past few weeks, I’ve been conducting research to measure how different social networks allow for integration with corporate websites and their assets. Over 3 years ago, I wrote a piece on how corporate websites are becoming … Continue readingRoadmap: Make Your Corporate Websites Relevant by Integrating Facebook, Google, MySpace, LinkedIn, or Twitter
Lack Of Signal In A Sea of Noise There’s an incredible amount of media and blogger noise about social networks, yet most focus on “killer app” hype without an objective point of view. My career mission? To cut out the hype and help companies … Continue readingWeb Strategy Matrix: Google Buzz vs Facebook vs MySpace vs Twitter (Feb 2010)
Shel, a contemporary, a friend, a mentor, knocks it out of the park yet again with this follow-up book on the next set of smaller faster tools: microblogs. Twitterville is a collection of stories that tell how the protagonist overcomes challenges from organizations, cultures, or … Continue readingTwitterville: A Desktop Reference for the Social Strategist
Brands often ask how they should position their persona on social media profiles and accounts, this guide should be a helpful breakdown. This post is inspired by Michael Brito, one of Intel’s social media strategists who presented on this topic with me at Stanford a … Continue readingFrom Corporate to Personal: A Breakdown Of The Four Types of Twitter Profiles
