White Label Social Networks that support OpenSocial (For 2008)

If you’re not familiar with OpenSocial, it’s a protocol lead by Google to allow widgets and applications to be portable to any social network or website that part of the alliance. If you’re not familiar read “Explaining OpenSocial to your Executives” to get started, I explain it in pure business terms. I’m conducting research right now for an upcoming report on OpenSocial, I’ve already interviewed David Glazer and Kevin Marks from Google, and have interviewed Joseph Smarr from Plaxo, Nick O’Neill from All Facebook, and will be talking to David Recordon from Six Apart next week. I just asked my twitter network, (and received about 20 responses) about which white label social networks are open social compliant, and received quite … Continue readingWhite Label Social Networks that support OpenSocial (For 2008)

OpenSocial, by Google’s David Glazer

(I’ve shifted back to blogging, as some folks were overwhelmed with my tweet updates, this makes more sense rather than a blow-by-blow tweet report) What is OpenSocial First, if you don’t know what OpenSocial is read this: Explaining OpenSocial to your Executives. Forrester will be publishing a report on OpenSocial in the near future (I interviewed David and Kevin Marks last night), I’m on point for that, stay tuned. “The cloud is about getting the computer out fo the way so that we can be more productive” -David Glazer, Google Web Strategy Summary You, a web decision maker are probally considering creating widgets to reach distributed communities. The opportunity to build an application once and let it run everywhere is … Continue readingOpenSocial, by Google’s David Glazer

MySpace Developer Platform: Jim Benedetto, MySpace

Live notes as I sit in the front row at Graphing Social Platform. Web Strategy Summary MySpace continues to beckon to developers to build widgets and applications on their social networks. They are friendly to industry-wide specs such as OpenSocial and are putting efforts to protect privacy, and uphold security. Despite this welcoming to developers, constraints are set in place to protect the user experience as well as provide incentive for developers to create thriving applications. A balance will need to be found to appease MySpace, Users, Developers, and eventually new marketers. If you’re seeking more on widgets, please visit all posts tagged widgets. Current Status Current apps (as of today) are limited to 5 users, and is not full … Continue readingMySpace Developer Platform: Jim Benedetto, MySpace

Widget Strategies Panel

The four panelists did a great job yesterday handling my barrage of questions in the Widget Strategies and Social Platforms session, Hooman Radfar (Clearspring Technologies, Inc.), Walker Fenton (NewsGator), Pam Webber (Widgetbox), Ben Pashman (Gigya) discussed widgets strategies. I asked each of them to suggest an image or icon that best represents their company (an idea to make the panel more memorable from Pam) and they each suggested the following: Clearspring was like a cable, as they were a connector Newsgator was like a kitchen where you come and create Widgetbox was like a DIY Pottery store where you come in and make your own product Gigya was like a like a spine, as they were the backbone or infrastructure … Continue readingWidget Strategies Panel

For Success, Facebook Marketing Requires Risk Tolerance

[It’s a perfect day here in San Diego at Graphing Social Patterns, we’re right on the waterfront, but us geeks, well we tweeted, blogged, and talked in a dark room] Most of the presentations this morning have been very developer focused, I’m covering Graphing Social from the Web Strategists’ perspective: Web decision makers in corporate. Rodney Rumford gave a Facebook Marketing 101 presentations and explains how businesses can use widgets to reach customers. Facebook gives you multiple ways to reach customers, and with them spending 20 minutes per day, the attention is there. In the presentation from BJ Fogg who co-ran the Facebook class at Stanford, they developed applications, that they estimated totaled $500,000 in revenue from the students efforts … Continue readingFor Success, Facebook Marketing Requires Risk Tolerance

The Many Challenges of Widgets

Before you invest time and money in a widget strategy, you better know the challenges. This applies to VCs, Web Strategists, Developers, and even Social network companies An Objective View In this blog, I strive to provide a balanced viewpoint of both the benefits and challenges of a web strategy, it’s easy for us to become over-hyped and then fall right into the pit of over exuberance. (See other posts tagged Challenge) I’m moderating quite a few panels with widget developers (last week at Stanford, next week at Graphing Social, and in a few weeks at Ad:Tech) so I’ll be using many of these challenges to hold the vendors to their claims. First, a few parameters: Update: This list of … Continue readingThe Many Challenges of Widgets