Left Image: Companies can monitor and manage the discussions in their marketplace, screenshot of Jive Market Engagement This post was collaboratively written on a wiki with my colleague R “Ray” Wang who focuses on enterprise strategies such as CRM. My focus is on customer strategy which encompasses social technologies. Together, we’re covering convergence of the emerging and incumbent technology systems, he’s cross-posted on his own blog. Summary: Jive Offers Brand Monitoring Using Radian6 –Empowering Companies To Quickly Respond Jive Software made an announcement that they’re now incorporating listening service Radian 6 into their community platform suite, they dub it Jive Market Engagement. This gives internal teams that manage brands, topics, or influencers to discuss, manage, and assign tasks to follow … Continue readingJive and Radian6 Partner: Great For Business, But Could Fragment IT Systems
Mzinga is one of the companies that I closely watch, in fact, they were in my recent Wave, which was started last summer, and performed well. I’ve been hearing from multiple sources in a variety of folks that Mzinga is undergoing some changes. With the recent layoffs a few months ago, to apparently voluntary leave of the CMO this week, there are a lot of questions I have to ask. Today alone, I’ve received over four direct messages or emails from individuals suggesting there is some difficulties. I’m being vague on purpose, as I’m not going to start rumors and I’m not going to speculate without first talking to the company. Mzinga responded to my queries in public on Twitter, … Continue readingExpect Changes at Mzinga
Over the last year I’ve been trained to make my points not just with opinion but with data, so I’ve done just that with this experiment. In a crowded market (esp if you’ve 100 competitors) having an at-par product isn’t enough. Strategic market will out position your competitors and make sure you’re considered and then preferred over others. Sure some strong brands like GM don’t need a tagline, but others that have ingrained “just do it.” are now part of culture. In a few short days I created, fielded and collected data from a small survey set of folks that read my blog and are connected to me on twitter, the results are below. Data: Tag Line Recognition, all respondents … Continue readingThe Unrecognizable Taglines of the Community Platform Space
After a recent discussion with the CMO of one of these vendors (I’ll tell you later who it is, newly minted CMO of Lithium Sanjay has revealed himself in the comments) we both were discussing the different taglines for the vendors in the wave, and how they are similar and different in a very crowded market. Let’s prove it by taking it to the market. Take this quick quiz: Can you Identify the Taglines of Community Platforms? The quiz is now closed and the results are now live Take this quiz and see if you can identify the taglines of the different vendors, once you complete the quiz, a link will be provided where you can see the answers. I’ll … Continue readingQuiz: Can you Identify the Taglines of Community Platforms?
Clients can access the full report The Forrester Wave™: Community Platforms, Q1 2009 on the Forrester site, however the high level findings are available below, as with all of our reports, we stand by our products. Communities are a powerful way for businesses to grow Used correctly, communities can impact the top and bottom line of company’s financials: from brands encouraging customers to self-support each other (reducing costs), to spreading word of mouth to each other (efficient marketing and increased sales) to crowd sourcing innovation (streamlining R&D) communities matter more than ever –especially during a recession. What you must do before you select a vendor Many of our clients follow the POST methdology, which is a framework for them to … Continue readingForrester Wave Report: The Leaders in Community Platforms for Marketers (Part 4/4)
Cisco launches “Entertainment Operating System” (EOS) I spent the day with Cisco’s Eos team a few weeks ago in their shiny SF offices, and learned a great deal about their SaaS platform and intentions to provide a community platform to the media industry, much of my conversation is still under NDA, although they’ve already gone public with this announcement from CNET and WSJ. This project, while we certainly had our suspicions was kept very quiet, and even Cisco’s social media teams I’ve spoken to weren’t fully aware of the project. Stemming from Community Experience at Five Across In Feb 2007 (yes way back then) Cisco acquired community platform Five Across, and has since integrated the team with this media solutions … Continue readingCisco launches Community Platform “EOS” and aims at Media Industry