A few years ago, I wrote a controversial post suggesting corporate websites were irrelevant. Why? Decisions were being made off-domain by customers and peers. Secondly, many marketers were trying to get customers to go to their corporate website versus joining where they already are, “Fish where the fish are.” Today, I’m pleased to see that the thinking –and technology, has emerged, where we’re finding a variety of companies that are integrating social technologies right into the corporate website, bringing the trusted discussions closer to the corporate site. In fact, I’m kicking off the Gilbane CMS conference in SF as the keynote, and will be sharing this deck live on stage. Making your Corporate Website Relevant View more presentations from Jeremiah … Continue readingRoadmap: Integrating Social Technologies with your Corporate Website (Slides)
Every few days, (or hours) you probably get a friend request of some sort, the good news is, someday, this will not be relevant. I just got finished watching this video of Renato of “E”, a device and software platform that allows you to phsyically gesture in the real world with people you meet that you are friends. Remember palm pilot back in 2001 that let you ‘beam’ contact info to each other? Similiar to that, but now with more ‘social’ context. Thinking forward a few years, “friending people” whether in Facebook, Plaxo, or will no longer be an activity that we’ll have to do. Intelligent websites (and their data) will be able to determine who our friends are from … Continue readingWhy ‘Friending’ Will Be Obsolete
I’m sitting in Union Square SF on a Saturday night at Starbucks getting some additional analysis completed on the Wave report, which should be publishing in a few weeks. I can’t but help think about some trends that I’ve been hearing from multiple people. On Friday, I had a meeting with an SVP of Yahoo, to learn about some of the redesign coming to the homepage. What’s interesting is the focus is on apps, not the incredible large social graph that they’ve been building for 10 years. They know that not everyone is going to be a social participant (our technographic data indicates this also –although participation continues to increase) and everyone won’t participate on every website. Right after lunch … Continue readingWhat’s after the Social Web?
The search box circumvents the address bar After playing with Google’s Chrome browser for the last few days, I noticed the “Address” bar, which is just called a “Omnibox” (corrected from just “box” via comments) is really a search field. Anything entered into it will deliver a webpage (it first looks at your historical activities) or renders Google search results (or search of your preference, including twitter search). As a result, it’s become apparently that I no longer need to enter in URLs to my browser for 99% of all tasks. [Chrome is a nod to the future, the address bar is really a search bar. URLs will be an anachronism] …is what I mentioned in Twitter with a flurry … Continue readingURLs will be an Anachronism
I’ve been a supporter of the Company Customer Pact, which is a set of guidelines put forth by Get Satisfaction and friends on how both individual customers as well as brands should behave in this ‘social contract’. Since it’s launch (I believe Feb 08) there’s only been 250 people that have signed and put their name on the wiki. Given the sheer number of bloggers out there, or companies, either awareness has been low, or there are some reasons why individuals don’t want to participate. For example, not everyone thinks it’s a good idea, as for one, Peter Dawson explains: From Peter Dawson: “The Customer Company pact, is a BAD IDEA, The problems is that Companies will not adopt it … Continue readingWhy Social Contracts like the “Company Customer Pact” are slow to adopt
If you work at an online media company, or are a stakeholder for content on a corporate website, forward this to the decision makers and engage in an email or in person dialog. How Media and Marketers are Missing an Opportunity A few days ago, I embedded a slideshow of fantastic images from Beijing’s opening Olympic ceremony. An embed is code that I can easily paste into my blog post, and it will show media (such as a youtube video). [The community will ‘scrape’ content that is valuable to them, often without attribution. Get ahead of their behaviors for your content and package it for them] Within a few hours, a commenter informed me of the actual photography source, the … Continue readingWhy Media and Corporations Should Allow Content to be Embeddable