Roadmap: Integrating Social Technologies with your Corporate Website (Slides)

A few years ago, I wrote a controversial post suggesting corporate websites were irrelevant.  Why?  Decisions were being made off-domain by customers and peers.  Secondly, many marketers were trying to get customers to go to their corporate website versus joining where they already are, “Fish … Continue readingRoadmap: Integrating Social Technologies with your Corporate Website (Slides)

Why Social Contracts like the “Company Customer Pact” are slow to adopt

I’ve been a supporter of the Company Customer Pact, which is a set of guidelines put forth by Get Satisfaction and friends on how both individual customers as well as brands should behave in this ‘social contract’. Since it’s launch (I believe Feb 08) there’s … Continue readingWhy Social Contracts like the “Company Customer Pact” are slow to adopt

Why Media and Corporations Should Allow Content to be Embeddable

If you work at an online media company, or are a stakeholder for content on a corporate website, forward this to the decision makers and engage in an email or in person dialog. How Media and Marketers are Missing an Opportunity A few days ago, … Continue readingWhy Media and Corporations Should Allow Content to be Embeddable

How Popular Blogs and Mainstream Media Appear The Same

I’m in the unique position as a blogger who interacts with journalists, popular ‘A-list’ blogs, and PR firms who present new stories and I’ve observed a trend that Popular Blogs and Mainstream Media appear the same I first started this discussion on Friendfeed, and now … Continue readingHow Popular Blogs and Mainstream Media Appear The Same