Breakdown: Corporate Social Media Team

The purpose of this post is to be a living document and industry reference on the topic of social media teams, as part as my ongoing coverage of corporate social media programs.  This perspective stems from industry research and deeper client engagements, see other ‘breakdown‘ … Continue readingBreakdown: Corporate Social Media Team

Social Media will Normalize –Why Dedicated Roles and Direction are Required

Normalization in corporations Dan Schawbel eloquently writes his position on why he believes that in the future that there will not be any social media experts within corporations. He asserts that these easy to use communication tools will normalize and be adopted by everyone –without … Continue readingSocial Media will Normalize –Why Dedicated Roles and Direction are Required

Scorecard: Should Startups Have Community Managers?

Marshall poses the question (and does analysis and conducts informal interviews) do startups need Community Managers? He points to my growing list of enterprise class companies who are adopting these roles, but we should also examine the startup. First of all, if you don’t know … Continue readingScorecard: Should Startups Have Community Managers?

List of Social Computing Strategists and Community Managers for Enterprise Corporations 2008 –Social Media Jobs and Professionals

If you’re interested in jobs for this space, please read the “on the move” posts. Understanding how companies staff, organize, and prepare for social media/computing is one of my top interests personally and professionally. Having been a former Online Community Manager at Hitachi Data Systems, … Continue readingList of Social Computing Strategists and Community Managers for Enterprise Corporations 2008 –Social Media Jobs and Professionals

Social Media FAQ #6: Who “Owns” the Social Media Program?

I’ve started a new series, called Social Media Frequently Asked Questions. It’s a collection of the top asked questions I hear over and over. I’m putting them here on my blog is a great place to help everyone quickly get educated, convince their boss, or … Continue readingSocial Media FAQ #6: Who “Owns” the Social Media Program?

People on the Move in the Social Media Industry: June 18th, 2008

I’m starting this post series (see archives) to recognize and congratulate folks who get promoted, move, or accept new exciting positions. Please help me congratulate the following folks: Luke Armour joins Fleishman-Hillard’s digital practice in Cleveland as a Senior Acct Executive, part of his duties … Continue readingPeople on the Move in the Social Media Industry: June 18th, 2008

What I learned meeting the Executive Recruiter: Natives, Immigrants and VPs of Marketing in Social Media

Just got back from meeting with an executive recruiter, no, I’m not planning on leaving Forrester, I was helping a friend, as well as doing some research about social media skillsets. You see this recruiter (he’s left a comment, and his name is Matt Raggio, … Continue readingWhat I learned meeting the Executive Recruiter: Natives, Immigrants and VPs of Marketing in Social Media