Long time friend Jennifer Jones interviewed me at Forrester’s Foster City office in California, and I shared three practical recommendations for them to start doing. Listen in to the above short podcast embed, or download the file directly. Customers own your website and what you can do to get it back Social media resources: understand the 80/20 Rule How marketers can be more strategic within the corporation by leading the social charge across departments such as sales, client teams, HR, product development, support, and leadership. I hope you forward this to your CMO and VPs of marketing.
Video by Scholz and Friends, a German marketing agency. Link via Leslie Carothers who’s also on Twitter, ask her opinion about furniture. Interesting that I often find out about new interesting content from friends in Twitter or email, people send me ideas and links, wom in action –even when I was on a Twitter hiatus.
Over the last year I’ve been trained to make my points not just with opinion but with data, so I’ve done just that with this experiment. In a crowded market (esp if you’ve 100 competitors) having an at-par product isn’t enough. Strategic market will out position your competitors and make sure you’re considered and then preferred over others. Sure some strong brands like GM don’t need a tagline, but others that have ingrained “just do it.” are now part of culture. In a few short days I created, fielded and collected data from a small survey set of folks that read my blog and are connected to me on twitter, the results are below. Data: Tag Line Recognition, all respondents … Continue readingThe Unrecognizable Taglines of the Community Platform Space
Dell’s Bob Pearson was right, a company’s corporate homepage is really Google.com As I was doing follow up research on some of the vendors in the community space, I was entering in some keyword searches on Google to find different product pages. Although a common practice, it’s interesting to see which vendors buy sponsored links on the right hand column of the search screen. It’s not easy to tell if they’ve purchased these keywords directly to display if someone enters a vendors name, or if they bought greater search terms like “community software”, either way it’s an indicator of what Google, or the vendors think their most relevant competitors are. Search marketing is a pretty normal practice, but over the … Continue readingThe Fight on Google’s Results Pages: Community Platforms
My role as an analyst is to find out what types of social media are effective for Forrester’s clients, this weekend provided a unique opportunity to watch how sponsored blog posts are now emerging. Understanding Sponsored Blog Posts I posed some questions on Twitter when I learned of it on Sat (I embedded them below for any late-comers), and then got on the phone (yeah that old thing) with Ted Murphy the CEO of Izea to get the facts, and then talk to Chris Brogan, one of the bloggers who participated and is also on the Board of Advisors of Izea, who has since explained his actions in this lengthy and active post (over 170 comments and 17 trackbacks). Ted … Continue readingUnderstanding Izea’s Sponsored Blogging Service
Update: I’ve now experimented with Specwork to better understand the issue, and will be sharing the good –and bad –on stage on SXSW, read more To some, this topic is going to be controversial, but before you leave an emotional comment, please understand I’m approaching this challenge from a business perspective and have thought this through from multiple angles. “Spec work” is a proof of concept design that a designer may provide to a prospect. If it’s accepted they get the deal, if not, they are usually unpaid for this spec work. Backlash Against Spec Work (Proof of Concepts) Recently, my former colleague Charlene Li received some negative flack for her choice to crowdsource logo design for her unfunded startup. … Continue readingDesigners: Why Spec Work Is Not Going Away –How You Should Respond