Data Indicates Facebook Reaching Mainstream Visitor Rate (Compete, Alexa, Quantcast)

Facebook’s stats page indicate that they’ve 250mm uniques users, with 120mm unique visitors per day. I rarely believe numbers provided by vendors as they can easily be stretched so it’s important to compare third party data sources. Looking at just one source is never enough, but comparing trend lines across 3 multiple data sources really gives a greater view. The specific numbers themselves aren’t as important as the overall trend that all three are indicating: Facebook continues to grow in unique visitors from three separate data methods. Two of the data sources indicate Yahoo.com is slipping. Below Image: Alexa indicates Yahoo is trending down while Facebook trends upwards over last 2 years Below Image: Quantcast indicates Facebook’s on the rise … Continue readingData Indicates Facebook Reaching Mainstream Visitor Rate (Compete, Alexa, Quantcast)

Social Media Measurement: Dashboards vs GPS

Left Image: The dashboard in a car measures key health metrics, but the most important screen is the GPS, it tells me where I’m headed, where I am. and how to get there. Yesterday, I attended Federated Media’s Conversational Marketing Summit in the gorgeous Presidio (my family has history there, my Grandfather was a First LT in the Airforce in WW2 and spent much time there) and moderated a panel on one of my favorite topics: Social Media Measurement. On the panel I had Rob Crumpler, President and CEO, BuzzLogic, Avinash Kaushik, Author, Blogger, Analytics Evangelist, Google, Shahar Nechmad, Founder and CEO, NuConomy, and David Veneski, representing demand from the brands at Intel. These guys were smart. Although I wasn’t … Continue readingSocial Media Measurement: Dashboards vs GPS

Democractic Nomination: Twitter, Blog, and Nominee Website Activity

I was watching the chatter, and participating in the conversation, with great fascination. I’ve recorded some data using free social media tools (minutes after Obama left the stage), that look at keywords on twitter, as well as ‘traffic’ to websites of the runners. I rarely place much weight in any single use of these tools, but there is a clear trend towards Obama getting a great deal of activity. Is this telltale to the future? I’m not sure. Above: Twist provides activity of keywords over last 7 days. I recorded this immediately after Obama spoke. No surprise that Obama frequency would be higher during this event centered on him. Above: TweetVolume, date range unknown, making it difficult to place any … Continue readingDemocractic Nomination: Twitter, Blog, and Nominee Website Activity

Don’t ignore del.icio.us and Stumbleupon

Measurement is important I’m pretty particular about stats, measurement has always been pretty important, in the corporate landscape measurement is needed to help justify success (or failure) even if you already know something is working to executives. After defining ones goals, you should setup a measurement process to benchmark your progress. Growth in referring traffic from Delicious and Stumbleupon Lately, I’ve been noticing a crescendo in the referrals from both del.icio.us and Stumbleupon, websites, their currently the 5th and 6th top referrer yet again. Much of the traffic has been coming in my recent Many Forms of Web Marketing for 2008, (Update: which has 578 tags on Delicious, and reinforcing comments) which would didn’t do well on Digg (more entertainment … Continue readingDon’t ignore del.icio.us and Stumbleupon

Video: KD Paine on Social Media Measurement, on Program Plans, Strategies, and Best Practices

Katie Paine shares how internal teams use measurement of social media, she’s been doing PR measurement for years, and has evolved to measure social media. She’s often told me “if you can’t measure it, you can’t manage it”. Of course, trying to manage social media has been hotly debated in my last post. She invited me to present at her metrics conference a few months ago, but new hire training took priority. She’s one of the top thinkings and practitioners in the space, so give her your full attention in this video. Learn more about her company KDPaine and Partners, thanks KD for your time. You may remember the video blog, Web Strategy Show I used to run at PodTech … Continue readingVideo: KD Paine on Social Media Measurement, on Program Plans, Strategies, and Best Practices

Web Strategy Show: Jim Sterne on the State of the Web Analytics Industry, and Resource Allocation (24min)

I had the pleasure to interview with one of the Web Analytics gurus, Jim Sterne, who is the host and coordinator the popular eMetrics conference that takes place around the globe. I asked Jim on the broadpicture of the web analytics industry, and he gave us some specific goals, strategy, and objectives for web analytics. Find out how this growing (yet small) industry is getting underway, find out what you can do to get involved and get started into this industry. It’s a small niche and growing industry, so get involved and show interest. At 14:00 minutes into it, we get into another discussion, focusing on web campaigns, and answer “How to determine where your resources go in a web … Continue readingWeb Strategy Show: Jim Sterne on the State of the Web Analytics Industry, and Resource Allocation (24min)