Why Magpie’s Advertising System Is Self-Diminishing

Testing a Twitter Advertising System I tested out Magpie, an advertising system that creates tweets in my tweet stream, from third party advertisers then pays me. Some have already blogged about their opposing thoughts on it, and some are publicaly open that they are now … Continue readingWhy Magpie’s Advertising System Is Self-Diminishing

What Facebook’s New ‘Engagement Advertising’ Means to Brands

Update: Only a few brands will trial these new ads, after testing, will then be broadly released later in the year. A few days ago, I had a private briefing before the press with Tim Kendall, Director of Monetization at Facebook, below are the findings, … Continue readingWhat Facebook’s New ‘Engagement Advertising’ Means to Brands

Letting your Community Create your Advertisements

A few months ago, I covered Dell’s Green campaign called “Regeneration” which allowed community members to create their own art themed “green” and they were then given the opportunity to vote on which one was best. They turned over much of the marketing control to … Continue readingLetting your Community Create your Advertisements

Crowd Sourcing your Brand: How the Data Portability Group leans on the Community to design, vote and reward it’s new logo

Fedora and Data Portability Logos, too similar for comfort. (image via Techcrunch) Turning over the logo creation to your community For a few years now, we’ve been saying that the brand is really owned by your customers, not your MarCom brand police team. Today, we’re … Continue readingCrowd Sourcing your Brand: How the Data Portability Group leans on the Community to design, vote and reward it’s new logo

Remembering the Many Opportunities of Social Media –not just the Impacts of Advertising

Social Media impacts every aspect of our cultures, from business, politics, journalism, media, and advertising. Within just the business realm, it impacts research, marketing, support, product development and employees within the firewall. Despite the vast impacts of this shift “power has shifted from large organizations … Continue readingRemembering the Many Opportunities of Social Media –not just the Impacts of Advertising

Hey Armchair Critics, Rate the SuperBowl ads this Sunday using Twitter “TwitterBowl”

I’ve created MicroMedia events before, this time, I want to frame it as an overlay to the multi million dollar advertising event, the Superbowl. [TwitterBowl is a real-time social experiment where the audience rates million dollar advertisements in real time using Twitter] Are you a … Continue readingHey Armchair Critics, Rate the SuperBowl ads this Sunday using Twitter “TwitterBowl”