Yahoo’s New HomePage Integrates Applications –and Dabbles with Social

Summary: Yahoo’s new homepage is more like a feedreader and application platform for users to do more without leaving Yahoo.com.  It’s a much needed update as Yahoo keeps up with the modern web, but think of it as evolution –not a revolution. Last week, a … Continue readingYahoo’s New HomePage Integrates Applications –and Dabbles with Social

Is Your Website SNOWED? (Stakeholders’ Needs Overwhelm Web Experience Design)

Having too many stakeholders on your website results in forcing your users to trudge through a confusing experience, where each laborious step results in frustration then abandonment. Like poor Jack N on the left, you have frozen your own users, your website is SNOWED. Too … Continue readingIs Your Website SNOWED? (Stakeholders’ Needs Overwhelm Web Experience Design)

Demographics, Psychographics, and Technographics

The job of a Marketer is to connect products with customers. While it’s often native for marketers to know their products, they often fail at truly understanding their customers. Today, customers are much more than just recipients of messages, they create their own messages, share … Continue readingDemographics, Psychographics, and Technographics

The Challenges, Evolution, and Success Factors of the Enterprise Intranet

Enterprise Intranets are an often overlooked corporate asset. These powerful tools represent the knowledge, relationships, and processes of a company, yet for the most part they go under-resources, under-appreciated, and given third-class citizenship to the public site and customer or partner extranet. We know they … Continue readingThe Challenges, Evolution, and Success Factors of the Enterprise Intranet