OpenSocial, by Google’s David Glazer

(I’ve shifted back to blogging, as some folks were overwhelmed with my tweet updates, this makes more sense rather than a blow-by-blow tweet report) What is OpenSocial First, if you don’t know what OpenSocial is read this: Explaining OpenSocial to your Executives. Forrester will be publishing a report on OpenSocial in the near future (I interviewed David and Kevin Marks last night), I’m on point for that, stay tuned. “The cloud is about getting the computer out fo the way so that we can be more productive” -David Glazer, Google Web Strategy Summary You, a web decision maker are probally considering creating widgets to reach distributed communities. The opportunity to build an application once and let it run everywhere is … Continue readingOpenSocial, by Google’s David Glazer

Missing an Opportunity

Recently at our home, we purchased a new laptop, which came with Vista on it. Sadly, it didn’t come with Microsoft Office on it, and I was not able to open any word docs, excel, or powerpoints. I asked the store how much it would cost to add office, and they suggested in was $175. This seemed like a lot of money for a software system that I’m used to seeing as a base line image on most computers. As a result (and being web savvy, of sorts) I started to use Google Docs, an online, ‘free’ version of office. Google offers an online spreadsheet tool, as well as an online document word processing tool, all with collaborative features that … Continue readingMissing an Opportunity

News Feed Optimization in Facebook Overated

A few weeks ago, Facebook thought leaders Dave and Justin identified and shaped the term News Feed Optimization. Sadly, (or gladly) we suspect it has already jumped the shark. [With the release of Facebook’s open widget platform, marketers are jockeying for position on the prominent News Feed page, savvy Facebook fights back, but deep down, we know the battle never ends] What’s News Feed Optimization (NFO)? It’s an evolution of social media optimization where a clever developer will maninupate a Facebook application so it appears more frequently on the Facebook News Page (essentially a Feedreader). The opportunity? viral growth from massive network awareness. Facebook is a savvy company, already aware of the massive opportunities that applications can grow and amazing … Continue readingNews Feed Optimization in Facebook Overated

What’s in your bag: Web Strategist Edition

I don’t need a TV truck, radio station, or printing press to reach thousands of people, and neither do you. The Mobile Media Platform In my current role at PodTech, much of my job was to be out in the field where the people are, and use social media to demonstrate how PodTech could deliver to clients. The tactic? I was a walking media platform, and at any time, anywhere, I could publish text, video, audio, or pictures to thousands of people within minutes. I could break news, live stream events, live blog, twitter from my mobile phone, send emails to the influentials, kick start conversations or most importantly, just listen to the network. Over my time at PodTech, I … Continue readingWhat’s in your bag: Web Strategist Edition

Web Strategy: The Three Spheres of Web Strategy (and the skills required)

A Web Strategy must balance all three spheres What’s a Web Strategy? It’s the balance between the three spheres for effective long-term planning of a website. This person is a hybrid of a few roles, and may have emerged from any of the following spheres. A Web Strategist is responsible for the long-term planning and decision making of a website, but must balance ALL of the following three spheres: 1) Community (formerly Users) The Web Strategist must understand (by using a variety of techniques and tactics) what users want. This is commonly known as User Experience Research which will create and craft a ‘mental model’. In addition, the strategist will need to be in tune with the community in which … Continue readingWeb Strategy: The Three Spheres of Web Strategy (and the skills required)

Apple, the Inverted Fortress

Now that the confetti is being swept neatly to the gutters after last week’s parade, the real residents of the technology main street are starting to appear with concerns about the Apple iPhone. Walled Garden Apple is taking heat, flack for being not willing to be an open platform like so many third party applications. The exclusive lock down (both in platform and with employees) is denoted by Brian. TCO of iPhone The real cost of the Apple iPhone is being speculated by Allen at quite a bit more than any amount you anticipated, do you want to spend up to 2k a year on a phone? Expand inputs Lastly, Uncle Dave Winer doesn’t want to be confined, both by … Continue readingApple, the Inverted Fortress