1:50am on the Social Software Dance Floor

It’s at the end of the night on the dance floor, do brands know where their social software providers are? ¬†Like the end of a dance, social software vendors are understanding who they can partner with –or be confident on going it alone. Once the lights go on in the next few quarters, the ecosystem will emerge in a new day, with brands stuck answering “Do I buy a suite?” or “Do I invest in integration?”. This post is intended to provide illumination on what’s happening behind the scenes –and who dance stars will be. Above: Here are the options brands have when it comes to integration social software and services, the ideal scenario is upper right, but at this … Continue reading1:50am on the Social Software Dance Floor