A New Category Defined: Social Performance Software

A new software category has emerged to bring performance marketing to social channels. After interviewing over 10 software companies and 10 agencies, a new trend has emerged that will change the social business landscape. What is this trend? The marketing performance techniques to refine TV, Radio, SEO and other marketing mediums are now moving to the social space.   Read my definitive post on Mashable to learn how this impacts not only brands, but also Facebook and my long term predictions on how this will play out. Market Needs Companies are struggling to scale to keep up with all the conversations in this space, secondly, the noise is becoming deafening with everyone from consumers to brands all shouting in social … Continue readingA New Category Defined: Social Performance Software