Web Strategy Matrix: Google Buzz vs Facebook vs MySpace vs Twitter (Feb 2010)

Lack Of Signal In A Sea of Noise There’s an incredible amount of media and blogger noise about social networks, yet most focus on “killer app” hype without an objective point of view.   My career mission?  To cut out the hype and help companies … Continue readingWeb Strategy Matrix: Google Buzz vs Facebook vs MySpace vs Twitter (Feb 2010)

Social Search: Customers Influence Search Results Over Brands

This post was collaboratively written on a wiki by Charlene Li, (cross posted) who maintains a focus on Leadership Strategy and Jeremiah Owyang, who maintains a focus on Customer Strategy. Together, we’re covering the convergence of emerging technologies at the Altimeter Group. Twitter brokers a deal that … Continue readingSocial Search: Customers Influence Search Results Over Brands

Revealing Google’s Stealth Social Network Play

This post was collaboratively written on a wiki by Charlene Li, (who’s cross-posted) who maintains a focus on Leadership Strategy and Jeremiah Owyang, who maintains a focus on Customer Strategy. Together, we’re covering the convergence of emerging technologies at the Altimeter Group. Google has quietly … Continue readingRevealing Google’s Stealth Social Network Play

Interlaced: Email and Social Networks

Despite Having 300 Million Members, Facebook is Not The Largest Social Network In my opinion, online social networks have three distinguishing features:  1) They have profiles that enable people to express their identity 2) Ability for people to connect to these profiles 3) To be … Continue readingInterlaced: Email and Social Networks

Requested Recommendations on Social Networks: Why I Won’t Do It

“Looking at LinkedIn Recommendations, They are Puffery” I’m currently doing research on what skills marketers are looking for in their social media team, and interviewed one hiring manager yesterday. She told me she didn’t value the references on LinkedIn and told me that “Looking at … Continue readingRequested Recommendations on Social Networks: Why I Won’t Do It