An Industry Viewpoint: Social Media Services

Although I want to map out all the social media services companies, it’s too early to take on such a herculean task –there are too many players and many of them will merge or go away as the recession water recede. Often, people ask me what the services market is going to look like in a few years, and here’s my take: after some consolidation, it will probably look a lot like other digital agencies exist like search, email, advertising, or interactive –despite the approach is often radically different (and sometimes the exact same). Three Categories of Service Offerings We will be able to bucket the services groups into three main categories: 1) Large agencies that are now offering social … Continue readingAn Industry Viewpoint: Social Media Services