Category: Social Media Measurement

Categories: Social Media, Social Media Measurement Posted on

Measurement, A Priority for Online Communities. Lithium Offers Community Intelligence with ‘Insight’

Left: Lithium’s Insight Report provides brands with key community attributes, and automated recommendations. Measurement is more important than ever I was briefed by Lithium, one of the vendors in my Community Platform Wave report, of their Insights listening product, which they announced today. In the … Continue readingMeasurement, A Priority for Online Communities. Lithium Offers Community Intelligence with ‘Insight’

Categories: Community Manager, Community Marketing, Social Media Measurement Posted on

Community Managers Must Deliver ROI: Commandments For Surviving a Recession

I’m a former community manager, and many of my friends are currently in this role, and I want to make sure they are armed with the right knowledge to succeed during hard times –I know some of them may get laid off. Community Managers are … Continue readingCommunity Managers Must Deliver ROI: Commandments For Surviving a Recession

Categories: MicroMedia, Social Media Measurement, Web Usage Posted on

Findings: Why You Don’t Need to Tweet to Get Traffic from Twitter

I used to promote my blog posts on Twitter, then when I left Twitter, noticed a significant loss in traffic. Yesterday, I did a blog post encouraging others to tweet then retweet my blog post, as you know, being on a Twitter hiatus gives a … Continue readingFindings: Why You Don’t Need to Tweet to Get Traffic from Twitter

Categories: MicroMedia, Social Media Measurement, Word of Mouth Posted on

Retweet: The Infectious Power Of Word Of Mouth

Word of Mouth, the Holy Grail of Marketing Word of mouth marketing is one of the most desirable activities to brands, why? Because research on trust shows that consumers (folks like you and me) trust the opinions of people we know more than anyone else. … Continue readingRetweet: The Infectious Power Of Word Of Mouth

Categories: Social Media Measurement, Web Analytics Posted on

Social Media Measurement: Dashboards vs GPS

Left Image: The dashboard in a car measures key health metrics, but the most important screen is the GPS, it tells me where I’m headed, where I am. and how to get there. Yesterday, I attended Federated Media’s Conversational Marketing Summit in the gorgeous Presidio … Continue readingSocial Media Measurement: Dashboards vs GPS

Categories: Politics, Social Media, Social Media Measurement, Web Analytics Posted on

Democractic Nomination: Twitter, Blog, and Nominee Website Activity

I was watching the chatter, and participating in the conversation, with great fascination. I’ve recorded some data using free social media tools (minutes after Obama left the stage), that look at keywords on twitter, as well as ‘traffic’ to websites of the runners. I rarely … Continue readingDemocractic Nomination: Twitter, Blog, and Nominee Website Activity

Categories: Social Media Measurement, Video Posted on

Video: BuzzLogic tracks and measures influence

The trust and influence around brands, products has moved to discussions around communities’ lifestyles, often in blogs, social networks and other locations ‘off’ the corporate domain. A new class of measurement tools have emerged, that measure the impact of social media, among them is the … Continue readingVideo: BuzzLogic tracks and measures influence

Categories: Industry Index, Social Media Measurement Posted on

Companies that Track Discussions in Forums and Communities

Marketers and individuals know how important it is to track conversations in websites, especially where peers connect to each other (sometimes, where the highest trust occurs). A handful of new tools are starting to emerge that give specific tool based search, which I’ve started to … Continue readingCompanies that Track Discussions in Forums and Communities

Categories: Case Study, Social Media Measurement, Video Posted on

Video: Sea World’s Social Media Program and Measurement (7:10)

If you’re in need of a vacation, take this roller coaster ride with Shel Israel, who’s on a mission to explore social media when it comes to companies, a topic I’m focused on as a researcher. Sea World worked with Kami Huyse to “move the … Continue readingVideo: Sea World’s Social Media Program and Measurement (7:10)