Open Research: How Complex Companies Scale Social Business

Altimeter’s latest Open Research Report (download at will, share with attribution) is embedded below. This report features how large companies have scaled social business across their enterprise. Specific case studies include: Whole Foods puts local social engagement into the hands of store managers. General Motors … Continue readingOpen Research: How Complex Companies Scale Social Business

Social Media Management Systems Positioning Shows Slight Market Differentiation

Market Positioning Signals Company Capability and Market Maturity Messaging is often the first thing prospects, investors and analysts see, so it’s important to focus on it as much as core capabilities as we’ve done in our research report which has been viewed 164k times on the vendor … Continue readingSocial Media Management Systems Positioning Shows Slight Market Differentiation

1:50am on the Social Software Dance Floor

It’s at the end of the night on the dance floor, do brands know where their social software providers are?  Like the end of a dance, social software vendors are understanding who they can partner with –or be confident on going it alone. Once the … Continue reading1:50am on the Social Software Dance Floor

Altimeter Webinar Recording: State of Social Media Management Industry

This week, Altimeter (myself and Andrew Jones, researcher) hosted a webinar stemming from the the recent report on Social Media Proliferation, which you can download the full report on this blog post. In the embedded slides and video below, you’ll be able to get additional … Continue readingAltimeter Webinar Recording: State of Social Media Management Industry

Buyers Guide: A Strategy for Managing Social Media Proliferation (Altimeter Report)

Get account control now –or risk a career of continual social media sanitation. To match the growing consumer adoption of social media, many companies have launched social media efforts with little planning. As social media spreads beyond corporate communications and marketing, business groups are deploying … Continue readingBuyers Guide: A Strategy for Managing Social Media Proliferation (Altimeter Report)

Finding: 1 in 330 Employees Publishes on “Official” Social Media Accounts

We’re measuring how companies are using social media technologies to connect with their customers and have data back from the field of over 140 enterprise class corporations, many of which have the coveted social strategist role and formalized programs. To find out how far reaching … Continue readingFinding: 1 in 330 Employees Publishes on “Official” Social Media Accounts

Matrix: Challenges and Opportunities Abound for Social Media Management Systems

Just 6 quarters in and this space continues to heat up with nearly 30 vendors.  We’ve done over four due diligence calls with VCs in this space in last 30 days, and Altimeter are helping a couple of brands short list their vendors for RFP … Continue readingMatrix: Challenges and Opportunities Abound for Social Media Management Systems

Number of Corporate Social Media Accounts On Rise: Risk of “Social Media Help Desk”

How many social media accounts does an advanced social business have? Well, when we look at mature companies like Microsoft, we find large indexes, or CPG giants like Coca-Cola each deploy their own, then even regionalize, or any large retail or hospitality brand that has … Continue readingNumber of Corporate Social Media Accounts On Rise: Risk of “Social Media Help Desk”

Social Media Management System (SMMS) Lack Differentiation in Positioning, Confusing Market

Up front disclosure: Altimeter believes in fostering trust with the market, and we disclose who our clients are, providing they agree.  Some of the vendors listed below are clients. Summary: Nascent Market Appears Similar, Confusing Buyers Overall, the Social Media Management System (SMMS) space lacks … Continue readingSocial Media Management System (SMMS) Lack Differentiation in Positioning, Confusing Market

The State and Future of the Social Media Management System Space

Front and center industry analyst disclosures: Your trust is important to us, as such, we strive to disclose our client relationships, some which are listed in the following post, read Altimeter’s disclosures page. Research Summary: Growth in Vendors and Market Demand –Yet Space Is Immature … Continue readingThe State and Future of the Social Media Management System Space