Scorecard: Does Your Agency Fondle The Hammer?

Agency Partners Are Critical To The Success Of A Brand Your strategic agency partners are key to your success.  They bring with them domain expertise, years of experience deploying, and a fresh injection of thinking that most brands can’t foster internally.  As a result, relying on these agile partners outside of corporate walls if often key to responding to new technologies.  Yet, as the technology landscape changes at an even faster pace than ever before, brands must have criteria in selecting the right agencies. Yet, Beware of Those That Fondle The Hammer Caution. Agency partners that are focused on technologies –not business needs, can destroy your brand. Although new technologies are emerging at an ever-increasing speed, creating a strategy based … Continue readingScorecard: Does Your Agency Fondle The Hammer?