Archive for the ‘Reading Sampler’ Category

Web Strategy Reading: Dec 4th, 2007


Recommended Reading

  • First and foremost, be sure to read Shel’s ongoing findings from a research assignment he’s been doing with SAP. If you’re in the social media space, be sure to spend time on these posts.
  • James outlines the future of Analysts, how listening in addition to talking are skills needed.
  • The many forms of Conversational Marketing, from Prospero folks
  • How to integrate Social Media into your Live Events.
  • About the Google Intranet MOMA
  • Personal Checklist, a way to stay focused in life
  • Immediacy or being in the conversation? Two perspectives on now vs later.
  • Shiv Singh’s blog is very high signal to noise, if you like my blog, you’ll also love his.
  • How online reviews can raise price of products, and influence buying
  • Scoble interviews Tim Berners Lee, the inventor of the web
  • The semantic web, a powerpoint
  • Ten Web Strategy Blog Posts I wish you’d read


    I’m answering a lot of questions and see myself referring to the same blog posts and concepts over and over. There’s a few posts that I recommend that you read, some of them were published a few months ago, but are starting to become very relevant. In fact, I’ll send this post to a few clients that need to get up to speed.

    If you’re new to my blog, or need a quick review, please read these 10 posts:

    1) The Three Spheres of Web Strategy (and the skills required)
    It’s a role at many large corporations, a program and defines a scope. Find out what it means (the three spheres) the roles and requirements needed to do it right.

    2) How to explain Open Social to your executives.
    There’s a lot of geek talk about this new alliance between Google, MySpace, Six Apart, LinkedIn, Oracle, and Salesforce, but what does it really mean? I explain in clear English with my analysis.

    3) How to evolve your Irrelevant corporate website
    When I first introduced this concept at a conference, some audience members were not happy with me, they felt threatened that all of their energy fixing the corporate website will need to change. The earth turns.

    4) Edgeworks Concept: How Social Media impacts Company Communications (Expanding upon Brian Oberkirch’s theory)
    Are you in corporate communications or PR? This one is for you.

    5) What the Web Strategist should know about Twitter
    “Twitter, a scalable instant messaging service, is being used by early adopters in the tech industry, what is it? and how can it improve my communications?”

    6) The Many Forms of Web Marketing for the 2007 Web Strategist
    “This document catalogs the many tools and tactics available for corporate web strategy in 2007. Even if your strategy or resource limitations restrict you from entering all spaces, awareness of the changes in our digital landscape are critical.”

    7) Explaining what the “Social Graph” is to your Executives
    Similar to the one listed above, this explains the concept, again in boiled down easy to understand English.

    8 ) Web Strategy: The Many Forms of Monetization using the Web
    Here’s all the various ways that companies can generate revenues from their website.

    9) The Impacts of Social Media on Corporate Customer Reference Programs
    Traditionally, these programs have companies harvest customer opinions and hand back (filtered) to customers. What happens when customers talk to themselves directly.

    10) Web Strategy (Advanced): Applying a Social Computing Strategy to the entire Product Lifecycle
    For the corporation that is really advanced and wants to apply social media to all aspects of the customer experience. Do not attempt until your organization is ready.

    In a few days, I plan to break down VRM and Intention economy, still doing some reading on it.

    Web Strategy Reading: Nov 28th, 2007


    Recommended Reading

  • Black Friday snarls websites as online traffic demands increase
  • Of course, it’s now being followed by “cyber monday”
  • Coke launches Facebook branded pages –are they morons?
    Anil thinks the latest game Portal has ties to previous games, I think it’s representative of how the web works.
  • What happens when goes off line, does the internet cease to exist?
  • Can Mozilla’s open data strategy be a savior to open data?
  • Web Strategy Reading: Nov 18th, 2007


    Reccomended Reading

  • Microblogging in the Enterprise
  • This comprehensive guide to Twitter is split into 7 detailed parts.
  • Great wrap up of my presentation with Chris Brogan.
  • Is social media ready for open social? interesting perspective.
  • A few weeks ago, NPR did a bit on Facebook and social networking (Listen in). We met at our Foster City office and talked about Facebook and why it matters.
  • Debate: Aaron suggests that the Valley is just about money, but I say it has a lot to do with passion, chime in on this friendly debate. Funny how it all started on Twitter. And DJHowatt, oh come on, you love to agree with me! (see comments)
  • Web Strategy Reading: Nov 4th, 2007


    Recommended Reading from the past week:

  • Internet usage of China, an i-merge report (PDF)
  • How does an HR orginization (and enterprises at large) deal with Social networks in the enterprise (PDF), link from Dennis Howlett via Twitter
  • How to keep your website relevant, great article (Based upon my previous post)
  • Don’t build your website strategy in a vacuum.
  • A recent eCommerce interview I participated in crosses social networks and those who sell online
  • Need to know about Social Media for B2B? Upcoming workshop in SF
  • Techcrunch reports on how a blog network in Asia may be giving some bloggers grief.
  • Web Strategy Reading: Oct 28th, 2007


    What I’ve been reading and think you should too:

  • Jason did some searching on the top Measurement firms and discovered that the Web Strategy Blog was on the top search results for the term Social media measurement. Thanks Jason for the wonderful feedback, but keep in mind there are folks that are smarter on the topic than me, the sad think about Google is that it prioritizes the content that is most popular, but not the most accurate.
  • Ken Kaplan enjoyed hosting the Social Media Club and is really digging into some of my recent posts and presentations, thanks! (Oh, and most people don’t get the joke of “Jeremiah the web prophet” it’s a play on words and homage to one of the first biblical prophets, my namesake)
  • Curt sends a great white paper from Universal McCann on Social Media, fancy layout, good data.
  • David Armano ran a poll asking if ‘Digital Agencies’ should blog. To me, it’s an obvious answer, read the comments to see a polarized view.
  • Beth Kanter has a great presentation on slideshare on the topic of Social Media Measurement, we had a brief strategy discussion at a meetup in Boston and she integrated part of it in her presentation, I love how our industry works together to collectively grow, great job Beth.
  • I’m listening to Marketing Voices on my iPod, the quality consistently stays high, I recommend you subscribe for your walk (I listened to five this morning). Jennifer is a good friend of mine, and I’m going over to her house this week for dinner. She’s one of the live long friends I’ll be keeping.