Future of PR: When Agencies Represent Communities –Not Brands

We continue to see that communities will continue to gain more and more power as they lean on each other to make decisions, support each other, and share their lifestyle. What happens to agencies that traditionally serve brands? Seem far fetched? Not really. We’re already … Continue readingFuture of PR: When Agencies Represent Communities –Not Brands

Data: What Happens to PR Firms in a Recession, a 2009 Forecast

Left: Access the Slides from the USC report on The Impact of the Current Economic Situation on Public Relations/Communication The USC School of Communication contacted me about their latest study based of 200 PR agencies to find out the impacts of their business during a … Continue readingData: What Happens to PR Firms in a Recession, a 2009 Forecast

Misjudgment or Transparency? How a Single Tweet Caused a Stir With a Client

It’s entertaining to watch how the PR industry self-spins, in this latest dust up regarding a tweet by James Andrews, an executive who works at Ketchum, a well known PR agency. James is accused of bad form, and his company had to backtrack when he … Continue readingMisjudgment or Transparency? How a Single Tweet Caused a Stir With a Client

Four Business Opportunities for the Evolved PR Agency

This post is a response to last night’s event at the Horn Group called Is Social Media Killing PR? Sam Whitmore moderated Kara Swisher (media), and Susan Etlinger (PR) and me (analyst) for a lively debate, which resulted in the crowd chiming into the issues. … Continue readingFour Business Opportunities for the Evolved PR Agency

How PR Can Help Some Startups: Perspective of one Industry Analyst

There’s been a lot of trash talk about the PR industry (again), this time a small group of successful CEOs (and VP bloggers) claim they don’t need public relations efforts. When you look closely, you realize, this is true, as they’ve primarily made it part … Continue readingHow PR Can Help Some Startups: Perspective of one Industry Analyst

Press Releases: Content Formatting in the Age of 140 Characters

Yesterday morning, I sent over an email to Todd Defren and Brian Solis, champions of the Social Media Press Release (which I’ve critiqued in the past) offering some suggestions. Recently, I’ve been receiving some press releases where the real important news isn’t in the leading … Continue readingPress Releases: Content Formatting in the Age of 140 Characters

When Brands Under Fire Step into the Fracas: Exxon Joins Twitter

Update: After speaking with public affairs at Exxon, it’s been confirmed that Janet is not an official spokesperson of Exxon. Alan of Exxon has given me his story here. Brands joining twitter It’s no coincidence that brands that are under public scrutiny from customers, competitors, … Continue readingWhen Brands Under Fire Step into the Fracas: Exxon Joins Twitter